How Do Export Connectors Work?

Let us introduce an easy handy tool for the every day marketer's life. Export connectors extract marketing data from advertising/analytics platforms and put it to one of the supported destinations.

What are Export Connectors Exactly?

Simply put, connectors are sets of API questions (or queries, to be precise) to the different marketing platforms asking for the provision of different datasets. If everything is according to the rules, then the platform provides us with the requested data and we store it in the supported destinations.

What Are Connector Templates?

Connector Templates are made to make your life easier by downloading predefined sets of marketing data as a report. Templates use automated queries in JSON to download your data.

What do connectors actually download? Well, it varies from platform to platform but usually they download attributes of your data called Dimensions and quantitative measurements called Metric:

From dimensions: Date, Campaign Name, Ad Group Name(optional)

From metrics: Impressions, Clicks, Conversions, Conversion Value

If you would like to add some additional dimensions or metrics for your customised template, follow next tutorial in this thread for more explanation.

What is JSON?

ROIVENUE Templates are created in JSON (JavaScript Object Notation). It is one of the best formats for storing and transporting data and that is why it is often used when data is sent from a server to a web page. Also, one of the perks is that JSON is "self-describing" and easy to understand. You can read more if you want to here.

Every ROIVENUE's Connector Template is created in JSON language and that is why it is important to you.