> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/marketing-and-financial-glossary.md).

# GLOSSARY

Short definitions of the metrics and terms you see in Roivenue. Metrics are grouped by where the numbers come from.

| Page                                                                                                                                        | What you find there                                                              |
| ------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------- |
| [Advertising Platforms](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/advertising-platforms)       | Spend and ad delivery: Cost, Impressions, Clicks, CTR, CPC, CPM                  |
| [Website](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/website)                                   | What happens on your site: Visits, Page Views, Bounces, Conversion Rate          |
| [Orders and Revenue](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/orders-and-revenue)             | What you sell: Conversions, Deliveries, Net Revenue, Gross Profit                |
| [Return and Profitability](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/return-and-profitability) | Whether marketing pays off: ROAS, ROMI, mROMI, Marketing Profit, cost per result |

### Roivenue terms

| Term               | Meaning                                                                                                                                                                                                                                                                 |
| ------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Attribution model  | The rule that decides which channels get credit for a conversion. See [AI Data Driven Attribution](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/ai-data-driven-attribution).                                                            |
| Touchpoint         | One contact between a customer and your marketing, either a website visit or an ad view. See [Click-based vs. Impression-based Touchpoints](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/click-based-vs.-impression-based-touchpoints). |
| Customer journey   | All touchpoints of one customer before a conversion. See [Path Analysis](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/attribution/path-analysis).                                                                                        |
| Attribution window | How far back before a conversion Roivenue looks for touchpoints. See [Attribution Window](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/attribution-window).                                                                             |
| Dimension          | A property you can break data down by, such as Site, Channel or Campaign. See [Custom Dimensions](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/custom-dimensions).                                                                  |
| Campaign (auto)    | A dimension that joins platform campaigns with website campaigns by name. See [Campaign (auto) Dimension](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/campaign-auto-dimension).                                                        |
| Site               | One website, app or market in your account. See [Sites](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/sites).                                                                                                       |
| Connector          | An automatic data feed from an ad platform or another source. See [Connectors Overview](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview).                                                                          |
| Transaction feed   | Order data from your own systems, such as order value, product costs and order status. See [Transaction Feed](https://docs.roivenue.com/roivenue-resources/implementation/connecting-backend-data).                                                                     |
| Custom metric      | A metric you calculate yourself from existing metrics. See [Metrics](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/metrics).                                                                                                         |