Marketing and Financial Glossary

Acquisition Cost

Average Order Value

Conversion Rate

Cost Per Impression

Cost Per Thousand Impressions

Clicks

Click-through Rate

Cost of Goods Sold

Delivery Ratio

Deliveries

Gross Margin

Gross Profit

mROMI

Cost Per Click

Impressions

Marketing Investment Ratio

Marketing Profit

ROMI

Return on Investment

Sales Revenue

Visits