# How To

- [Transaction Data Implementation](https://docs.roivenue.com/roivenue-resources/howto/connecting-backend-data.md): There is an option to connect your backend order system with Roivenue and evaluate your marketing activities on the margin level and clean of all canceled orders and returns.
- [UTM Parameters](https://docs.roivenue.com/roivenue-resources/howto/utm-parameters.md): This manual briefly defines UTMs, and how to use UTMs, and displays good practices when it comes to tagging. Lastly, it provides a clear scheme to follow & guide on tagging.
- [Sharing Acesses](https://docs.roivenue.com/roivenue-resources/howto/sharing-acesses.md): This is an overview of how to share accesses with Roivenue Customer Success Team so we can integrate with your platforms. The email where to share the accesses is provided separately.
- [Sharing GA4 Data through BigQuery](https://docs.roivenue.com/roivenue-resources/howto/sharing-ga4-data-through-bigquery.md): This tutorial describes step by step how share GA4 data with Roivenue using Google BigQuery.
- [Roivenue Measurement Implementation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation.md)
- [Legacy Implementation through GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/legacy-implementation-through-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does use Google Tag Manager.
- [Implementation through GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does use Google Tag Manager. his is the fastest way to implement Roivenue Measurement.
- [Main Implementation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/main-implementation.md)
- [Tracking Through Own Subdomain](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/tracking-through-own-subdomain.md)
- [Custom Pageviews Tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/custom-pageviews-tracking.md)
- [Conversion tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/conversion-tracking.md): There are multiple options to track conversions into Roivenue. We will cover three most common ones.
- [Implementation without GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-without-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does not use Google Tag Manager.
- [Impression Tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/impression-tracking.md)
- [Implementation validation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-validation.md)
- [Tracking in iOS Applications](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/tracking-in-ios-applications.md): This guide explains how to integrate Roivenue Tracking into your iOS app to measure key user actions such as page views and conversions (e.g., purchases or custom goals).
- [Tracking in Android Applications](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/tracking-in-android-applications.md): This guide shows how to integrate Roivenue Tracking in an Android app using Kotlin. It sends lightweight JSON events (pageview, conversion) with device and session UTM data.


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