# ROIVENUE Resources ## ROIVENUE Resources - [Welcome to Roivenue ](https://docs.roivenue.com/roivenue-resources/master.md) - [Roivenue Implementation](https://docs.roivenue.com/roivenue-resources/implementation.md) - [FAQ](https://docs.roivenue.com/roivenue-resources/faq.md) - [Core Concepts](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts.md) - [AI Data Driven Attribution](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/ai-data-driven-attribution.md) - [Click-based vs. Impression-based Touchpoints](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/click-based-vs.-impression-based-touchpoints.md) - [Campaign (auto) Dimension](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/campaign-auto-dimension.md) - [Roivenue Features](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features.md) - [Introduction](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/introduction.md) - [Model Comparison](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/model-comparison.md) - [Path Analysis](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/path-analysis.md) - [Custom Dimensions](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/custom-dimensions.md) - [Configurable Dashboards](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/configurable-dashboards.md) - [Performance Analysis](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/performance-analysis.md) - [Filter Panel](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/filter-panel.md) - [Bookmarks](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/bookmarks.md) - [Dimension Breakdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/dimension-breakdown.md): Roivenue Dimension Breakdown allows data to be sliced by any dimension. It is the best section to go if you want to discover how a site, channel, or campaign performs in comparison with others. - [Budget Optimizer](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/budget-optimizer.md) - [Targets](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/targets.md): Roivenue Targets allow businesses to automatically track their performance against company objectives and focus on what matters. - [Other Expenses](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/other-expenses.md): Roivenue Other Expenses allows you to add any marketing-related costs to Roivenue in cases where it is not possible to download them through automatic connectors. - [Measures](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/measures.md): Roivenue Measures allows you to calculate any new measure using the already existing metrics. This can be useful when you are used to using some custom metrics which are not available by default. - [Users Management](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-features/users-management.md): You can add as many users as you like to Roivenue. Check out how and what permissions you can provide them with. - [Data Exports](https://docs.roivenue.com/roivenue-resources/roivenue-training/data-exports.md) - [Exports Overview](https://docs.roivenue.com/roivenue-resources/roivenue-training/data-exports/exports-from-roivenue.md): ROIVENUE has always been of the philosophy that “everything that comes in needs to also get out” so that another data silo is not created. - [Export to a Google Sheet](https://docs.roivenue.com/roivenue-resources/roivenue-training/data-exports/export-to-google-sheet.md): Roivenue can export data to several data storage platforms. One of them is Google Sheets. - [Export to Azure Blob Storage](https://docs.roivenue.com/roivenue-resources/roivenue-training/data-exports/export-to-azure-blob-storage.md): Roivenue can export data to several data storage platforms. One of them is Azure Blob Storage - [Export to Google Looker Studio](https://docs.roivenue.com/roivenue-resources/roivenue-training/data-exports/export-to-google-data-studio.md): ROIVENUE's export to Google Looker Studio opens up a wide variety of data visualization options. What's more, is that you can follow this tutorial and be up and running in a few clicks. - [Roivenue for Chrome](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-for-chrome.md) - [Playbook ](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook.md) - [How to Identify Best Performing Channels](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/how-to-identify-best-performing-channels.md): Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales. - [Evaluating Campaign Performance Over Time](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/evaluating-campaign-performance-over-time.md): Today, let's assume you want to analyze a specific campaign or ad creative. We are going to show you, how to analyze the performance in time, compare periods, and identify drops in performance. - [Roivenue Help Center](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-help-center.md) - [Transaction Data Implementation](https://docs.roivenue.com/roivenue-resources/howto/connecting-backend-data.md): There is an option to connect your backend order system with Roivenue and evaluate your marketing activities on the margin level and clean of all canceled orders and returns. - [UTM Parameters](https://docs.roivenue.com/roivenue-resources/howto/utm-parameters.md): This manual briefly defines UTMs, and how to use UTMs, and displays good practices when it comes to tagging. Lastly, it provides a clear scheme to follow & guide on tagging. - [Sharing Acesses](https://docs.roivenue.com/roivenue-resources/howto/sharing-acesses.md): This is an overview of how to share accesses with Roivenue Customer Success Team so we can integrate with your platforms. The email where to share the accesses is provided separately. - [Sharing GA4 Data through BigQuery](https://docs.roivenue.com/roivenue-resources/howto/sharing-ga4-data-through-bigquery.md): This tutorial describes step by step how share GA4 data with Roivenue using Google BigQuery. - [Roivenue Measurement Implementation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation.md) - [Legacy Implementation through GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/legacy-implementation-through-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does use Google Tag Manager. - [Implementation through GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does use Google Tag Manager. his is the fastest way to implement Roivenue Measurement. - [Main Implementation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/main-implementation.md) - [Tracking Through Own Subdomain](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/tracking-through-own-subdomain.md) - [Custom Pageviews Tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/custom-pageviews-tracking.md) - [Conversion tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-through-gtm/conversion-tracking.md): There are multiple options to track conversions into Roivenue. We will cover three most common ones. - [Implementation without GTM](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-without-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does not use Google Tag Manager. - [Impression Tracking](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/impression-tracking.md) - [Implementation validation](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/implementation-validation.md) - [Tracking in iOS Applications](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/tracking-in-ios-applications.md): This guide explains how to integrate Roivenue Tracking into your iOS app to measure key user actions such as page views and conversions (e.g., purchases or custom goals). - [Tracking in Android Applications](https://docs.roivenue.com/roivenue-resources/howto/roivenue-measurement-implementation/tracking-in-android-applications.md): This guide shows how to integrate Roivenue Tracking in an Android app using Kotlin. It sends lightweight JSON events (pageview, conversion) with device and session UTM data. - [Roivenue Measurement Validator](https://docs.roivenue.com/roivenue-resources/roivenue-measurement-validator.md) - [Connectors Overview](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/connectors-overview.md): Let us introduce an easy handy tool for the every day marketer's life. Export connectors extract marketing data from advertising/analytics platforms and put it to one of the supported destinations. - [Advanced Editor](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/connectors-overview/advanced-editor.md): Our templates are generalised to fit the needs of most of our customers, but it may happen that you need to add more dimensions or change metrics. Consider using the advanced editor for that purpose. - [JSON Structure Description](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/connectors-overview/json-structure-description.md): Have you ever wondered what is happening in the complex code of a connector? Read more to crack this shell open. - [Google Ads Customization](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/google-ads-customization.md): The advanced editor enables you to track most of the available metrics that Google Ads provides. Follow this short tutorial and unlock more growth for your business. - [Googlue Ads - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/google-ads-customization/google-ads-supported-columns.md): All ROIVENUE's supported metrics you can download about your customers. If you want to download more specific columns, please ask your Connector's Support. - [Meta Ads Customization](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/meta-ads-customization.md): The advanced editor enables you to track most of the available metrics that Facebook provides. Follow this short tutorial and unlock more growth for your business. - [Meta - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/meta-ads-customization/meta-supported-columns.md): All ROIVENUE's supported metrics you can download about your customers. If you want to download more specific columns, please ask your Connector's Support. - [Special Authorization Procees](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees.md) - [Árukereső ](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees/arukereso.md): Árukereső is a Hungarian price comparator really similar to Compari. After some initial setup in the platform, we are able to provide you with daily refreshed data. Follow the tutorial and see how. - [Compari](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees/compari.md): Compari is a platform similar to Árukereső. Let's walk through the neccesary setup to make our connector download data for you everyday. - [Heureka](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees/heureka.md): Heureka is the biggest Czech and Slovak price comparator. Follow this tutorial to be able to connect Heureka to the ROIVENUE platform. - [Shoptet](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees/shoptet.md): Shoptet is an e-shop management system for the Czech market. Our connector is able to connect to the platform and download order data. Follow this tutorial to begin using this functionality. - [Sklik](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/special-authorization-procees/sklik.md): Sklik is often called Czech Google. It is a huge network with its own search engine, display network and other perks. Our connectors use their API tokens to download data everyday. - [Marketing and Financial Glossary](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary.md) - [Delivery Ratio](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/delivery-ratio.md) - [Gross Profit](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/gross-profit.md) - [Gross Margin](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/gross-margin.md) - [Deliveries](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/deliveries.md) - [Margin Return on Marketing Investment (mROMI)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/margin-return-on-marketing-investment-mromi.md) - [Cost Per Click (CPC)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-per-click-cpc.md) - [Impressions](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/impressions.md) - [Marketing Investment Ratio (MIR)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/marketing-investment-ratio-mir.md) - [Marketing Profit](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/marketing-profit.md) - [Return on Marketing Investment (ROMI)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/return-on-marketing-investment-romi.md) - [Cost Per Impression (CPI)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-per-impression-cpi.md) - [Clicks](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/clicks.md) - [Conversion Rate](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/conversion-rate.md) - [Cost Per Thousand Impressions (CPT)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-per-thousand-impressions-cpt.md) - [Cost of Goods Sold](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold.md) - [Cost Per New Customer Acquisition (CPA)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-per-new-customer-acquisition-cpa.md) - [Visits](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md) - [Click-Through Rate (CTR)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/click-through-rate-ctr.md) - [Average Order Value (AOV)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/average-order-value-aov.md) - [Sales Revenue](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue.md) - [Return on Investment (ROI)](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/return-on-investment-roi.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on a page URL with the `ask` query parameter: ``` GET https://docs.roivenue.com/roivenue-resources/master.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.