Marketing profit is a metric that shows the amount of money generated because of marketing investment within a specific date range or for a specific campaign. Marketing profit is gross profit subtracted by marketing investment.
Deliveries generate revenue. If you subtract the cost of goods sold from revenue you get gross profit. And finally, the deduction of Marketing Investment from gross profit gives you marketing profit.
For more information refer to the Fundamental Marketing Process and follow the last steps of it.
Last modified 2yr ago