Amazon DSP - Supported Columns

Every column the Amazon DSP connector can download.

These are the columns available to a Amazon DSP connector. The recommended template uses a small subset of them, listed on the Amazon DSP page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.

The In default report column marks the ones the recommended template's report brings back. The rest belong to other report types and need a connector configured for them.

Columns

Column	In default report
3PFees	default report
3PPreBidFee	default report
3PPreBidFeeDoubleVerify	default report
3PPreBidFeeIntegralAdScience	default report
3PPreBidFeeOracleDataCloud	default report
3PPreBidFeePixalate	default report
3pFeeAutomotive	default report
3pFeeAutomotiveAbsorbed	default report
3pFeeCPM1	default report
3pFeeCPM1Absorbed	default report
3pFeeCPM2	default report
3pFeeCPM2Absorbed	default report
3pFeeCPM3	default report
3pFeeCPM3Absorbed	default report
3pFeeComScore	default report
3pFeeComScoreAbsorbed	default report
3pFeeDoubleVerify	default report
3pFeeDoubleVerifyAbsorbed	default report
3pFeeDoubleclickCampaignManager	default report
3pFeeDoubleclickCampaignManagerAbsorbed	default report
3pFeeIntegralAdScience	default report
3pFeeIntegralAdScienceAbsorbed	default report
NewToBrandECPP	default report
ROAS	default report
addToCart	default report
addToCartBrandHalo
addToCartBrandHaloClicks
addToCartBrandHaloViews
addToCartClicks	default report
addToCartRate	default report
addToCartViews	default report
addToList	default report
addToListBrandHalo
addToListBrandHaloClicks
addToListBrandHaloViews
addToListClicks	default report
addToListRate	default report
addToListViews	default report
addToShoppingCart	default report
addToShoppingCartCPA	default report
addToShoppingCartCVR	default report
addToShoppingCartClicks	default report
addToShoppingCartValueAverage	default report
addToShoppingCartValueSum	default report
addToShoppingCartViews	default report
addToWatchlist	default report
addToWatchlistClicks	default report
addToWatchlistRate	default report
addToWatchlistViews	default report
advertiserCountry	default report
advertiserId	default report
advertiserName	default report
advertiserTimezone	default report
agencyFee	default report
alexaSkillEnable	default report
alexaSkillEnableClicks	default report
alexaSkillEnableRate	default report
alexaSkillEnableViews	default report
amazonDSPAudienceFee	default report
amazonDSPConsoleFee	default report
amazonExclusiveReachRate
appStoreFirstOpens	default report
appStoreFirstOpensClicks	default report
appStoreFirstOpensRate	default report
appStoreFirstOpensViews	default report
appStoreFirstSessionHours	default report
appStoreFirstSessionHoursClicks	default report
appStoreFirstSessionHoursViews	default report
appStoreOpens	default report
appStoreOpensClicks	default report
appStoreOpensRate	default report
appStoreOpensViews	default report
appStoreUsageHours	default report
appStoreUsageHoursClicks	default report
appStoreUsageHoursViews	default report
appSubscriptionCost
appSubscriptionFreeTrialCost
appSubscriptionSignUp
appSubscriptionSignUpClicks
appSubscriptionSignUpFreeTrial
appSubscriptionSignUpFreeTrialClicks
appSubscriptionSignUpFreeTrialRate
appSubscriptionSignUpFreeTrialViews
appSubscriptionSignUpPaid
appSubscriptionSignUpPaidClicks
appSubscriptionSignUpPaidCost
appSubscriptionSignUpPaidRate
appSubscriptionSignUpPaidViews
appSubscriptionSignUpRate
appSubscriptionSignUpViews
application	default report
applicationCPA	default report
applicationCVR	default report
applicationClicks	default report
applicationValueAverage	default report
applicationValueSum	default report
applicationViews	default report
asin
audioAdCompanionBannerClicks	default report
audioAdCompanionBannerViews	default report
audioAdCompletionRate	default report
audioAdCompletions	default report
audioAdFirstQuartile	default report
audioAdMidpoint	default report
audioAdMute	default report
audioAdPause	default report
audioAdProgression	default report
audioAdResume	default report
audioAdRewind	default report
audioAdSkip	default report
audioAdStart	default report
audioAdThirdQuartile	default report
audioAdUnmute	default report
audioAdViews	default report
averageCostPerClickToApply
averageCostPerKindleDetailPageView
brandName
brandSearchRate	default report
brandSearches	default report
brandSearchesClicks	default report
brandSearchesViews	default report
browserName
browserVersion
checkout	default report
checkoutCPA	default report
checkoutCVR	default report
checkoutClicks	default report
checkoutValueAverage	default report
checkoutValueSum	default report
checkoutViews	default report
city
clickThroughRate	default report
clickToApply
clickToApplyBrandHalo
clickToApplyBrandHaloClicks
clickToApplyBrandHaloViews
clickToApplyClicks
clickToApplyConversionRate
clickToApplyViews
clicks	default report
combinedECPP	default report
combinedERPM	default report
combinedProductSales	default report
combinedPurchaseRate	default report
combinedPurchases	default report
combinedPurchasesClicks	default report
combinedPurchasesViews	default report
combinedROAS	default report
combinedUnitsSold	default report
contact	default report
contactCPA	default report
contactCVR	default report
contactClicks	default report
contactValueAverage	default report
contactValueSum	default report
contactViews	default report
contentGenre
contentRating
conversionType
costPerThousandImpressions
country
creativeAdId	default report
creativeId	default report
creativeLanguage	default report
creativeName	default report
creativeSize	default report
creativeType	default report
creativeWeight	default report
date	default report
deal
dealId
dealType
detailPageViewBrandHalo
detailPageViewBrandHaloClicks
detailPageViewBrandHaloViews
detailPageViewClicks	default report
detailPageViewRate	default report
detailPageViewRatePromotedClicks
detailPageViewViews	default report
detailPageViews	default report
dmaCode
dmaName
downloadedVideoPlayRate	default report
downloadedVideoPlays	default report
downloadedVideoPlaysClicks	default report
downloadedVideoPlaysViews	default report
eCPAddToCart	default report
eCPAddToList	default report
eCPAddToWatchlist	default report
eCPAlexaSkillEnable	default report
eCPAppStoreFirstOpens	default report
eCPAppStoreOpens	default report
eCPAudioAdCompletion	default report
eCPBrandSearch	default report
eCPC	default report
eCPDetailPageView	default report
eCPDownloadedVideoPlays	default report
eCPFreeTrialSubscriptionSignup	default report
eCPM	default report
eCPP	default report
eCPPaidSubscriptionSignup	default report
eCPPlayTrailer	default report
eCPProductReviewPageVisit	default report
eCPRental	default report
eCPSkillInvocation
eCPSubscriptionSignup	default report
eCPVideoAdCompletion	default report
eCPVideoDownload	default report
eCPVideoStream	default report
eCPnewSubscribeAndSave	default report
eRPM	default report
effectiveCostPerDetailPageViewPromotedClicks
effectiveCostPerPurchasePromotedClicks
effectiveCostPerSkillInvocation
einkDetailPageView
einkDetailPageViewBrandHalo
einkDetailPageViewBrandHaloClicks
einkDetailPageViewBrandHaloViews
einkDetailPageViewClicks
einkDetailPageViewViews
entityId	default report
environmentName
exclusiveReachRate	default report
featuredAsin
freeTrialSubscriptionSignupClicks	default report
freeTrialSubscriptionSignupRate	default report
freeTrialSubscriptionSignupViews	default report
freeTrialSubscriptionSignups	default report
frequencyAverage	default report
frequencyGroupId
frequencyGroupName
grossClickThroughs	default report
grossImpressions	default report
householdFrequencyAverage	default report
householdReach	default report
impressionFrequencyAverage	default report
impressions	default report
incrementalReachRate	default report
interactiveImpressions	default report
intervalEnd	default report
intervalStart	default report
invalidClickThroughRate	default report
invalidClickThroughs	default report
invalidImpressionRate	default report
invalidImpressions	default report
kindleDetailPageView
kindleDetailPageViewClicks
kindleDetailPageViewRate
kindleDetailPageViewViews
lead	default report
leadCPA	default report
leadCVR	default report
leadClicks	default report
leadValueAverage	default report
leadValueSum	default report
leadViews	default report
lineItemApprovalStatus	default report
lineItemBudget	default report
lineItemBudgetCap	default report
lineItemComment	default report
lineItemComments
lineItemDeliveryRate	default report
lineItemEndDate	default report
lineItemExternalId	default report
lineItemId	default report
lineItemLanguageTargeting	default report
lineItemName	default report
lineItemStartDate	default report
lineItemStatus	default report
lineItemType	default report
marketplace	default report
masterClicks
masterImpressions
measurableImpressions	default report
measurableRate	default report
mobileAppFirstStartAverage
mobileAppFirstStartCPA	default report
mobileAppFirstStartCVR	default report
mobileAppFirstStartClicks	default report
mobileAppFirstStartSum
mobileAppFirstStartViews	default report
mobileAppFirstStarts	default report
newSubscribeAndSave	default report
newSubscribeAndSaveBrandHalo
newSubscribeAndSaveBrandHaloClicks
newSubscribeAndSaveBrandHaloViews
newSubscribeAndSaveClicks	default report
newSubscribeAndSaveRate	default report
newSubscribeAndSaveViews	default report
newToBrandDetailPageViewClicks	default report
newToBrandDetailPageViewRate	default report
newToBrandDetailPageViewViews	default report
newToBrandDetailPageViews	default report
newToBrandECPDetailPageView	default report
newToBrandERPM	default report
newToBrandProductSales	default report
newToBrandPurchasePercentageBrandHalo
newToBrandPurchaseRate	default report
newToBrandPurchases	default report
newToBrandPurchasesBrandHalo
newToBrandPurchasesBrandHaloClicks
newToBrandPurchasesBrandHaloViews
newToBrandPurchasesClicks	default report
newToBrandPurchasesPercentage	default report
newToBrandPurchasesViews	default report
newToBrandROAS	default report
newToBrandUnitsSold	default report
newToBrandUnitsSoldBrandHalo
notificationClicks	default report
notificationOpens	default report
offAmazonCPA	default report
offAmazonCVR	default report
offAmazonClicks	default report
offAmazonConversions	default report
offAmazonECPP	default report
offAmazonERPM	default report
offAmazonProductSales	default report
offAmazonPurchaseRate	default report
offAmazonPurchases	default report
offAmazonPurchasesClicks	default report
offAmazonPurchasesViews	default report
offAmazonROAS	default report
offAmazonUnitsSold	default report
offAmazonViews	default report
omnichannelMetricsFee	default report
omsLineItemId
omsProposalId
onTargetCPM	default report
onTargetImpressionCost	default report
onTargetImpressions	default report
operatingSystemName
orderBudget	default report
orderCurrency	default report
orderEndDate	default report
orderExternalId	default report
orderId	default report
orderName	default report
orderStartDate	default report
other	default report
otherCPA	default report
otherCVR	default report
otherClicks	default report
otherValueAverage	default report
otherValueSum	default report
otherViews	default report
pageViewCPA	default report
pageViewCVR	default report
pageViewClicks	default report
pageViewValueAverage	default report
pageViewValueSum	default report
pageViewViews	default report
pageViews	default report
paidSubscriptionSignupClicks	default report
paidSubscriptionSignupRate	default report
paidSubscriptionSignupViews	default report
paidSubscriptionSignups	default report
parentAsin
placement
placementSize
playTrailerRate	default report
playTrailers	default report
playTrailersClicks	default report
playTrailersViews	default report
postalCode
productCategory
productGroup
productName
productReviewPageViewBrandHalo
productReviewPageViewBrandHaloClicks
productReviewPageViewBrandHaloViews
productReviewPageVisitRate	default report
productReviewPageVisits	default report
productReviewPageVisitsClicks	default report
productReviewPageVisitsViews	default report
productSubCategory
proposalId	default report
purchaseRate	default report
purchases	default report
purchasesBrandHalo
purchasesBrandHaloClicks
purchasesBrandHaloViews
purchasesClicks	default report
purchasesClicksRate
purchasesViews	default report
reach	default report
region
rentalRate	default report
rentals	default report
rentalsClicks	default report
rentalsViews	default report
reportGranularity
sales	default report
salesClicks
salesPromotedClicks
search	default report
searchCPA	default report
searchCVR	default report
searchClicks	default report
searchValueAverage	default report
searchValueSum	default report
searchViews	default report
segmentClassCode
segmentId
segmentMarketplaceId
segmentName
segmentSource
segmentType
showTitle
signUp	default report
signUpCPA	default report
signUpCVR	default report
signUpClicks	default report
signUpValueAverage	default report
signUpValueSum	default report
signUpViews	default report
site
skillInvocation	default report
skillInvocationClicks	default report
skillInvocationRate	default report
skillInvocationViews	default report
subscribe	default report
subscribeCPA	default report
subscribeCVR	default report
subscribeClicks	default report
subscribeValueAverage	default report
subscribeValueSum	default report
subscribeViews	default report
subscriptionSignupClicks	default report
subscriptionSignupRate	default report
subscriptionSignupViews	default report
subscriptionSignups	default report
supplyCost	default report
supplySource
supplySourceId
targetDemographic	default report
targetingMethod
totalAddToCart	default report
totalAddToCartClicks	default report
totalAddToCartRate	default report
totalAddToCartViews	default report
totalAddToList	default report
totalAddToListClicks	default report
totalAddToListRate	default report
totalAddToListViews	default report
totalCost	default report
totalDetailPageView	default report
totalDetailPageViewClicks	default report
totalDetailPageViewRate	default report
totalDetailPageViewViews	default report
totalECPAddToCart	default report
totalECPAddToList	default report
totalECPDetailPageView	default report
totalECPP	default report
totalECPProductReviewPageVisit	default report
totalECPSubscribeAndSave	default report
totalERPM	default report
totalFee	default report
totalNewToBrandDPVClicks	default report
totalNewToBrandDPVRate	default report
totalNewToBrandDPVViews	default report
totalNewToBrandDPVs	default report
totalNewToBrandECPDetailPageView	default report
totalNewToBrandECPP	default report
totalNewToBrandERPM	default report
totalNewToBrandPurchaseRate	default report
totalNewToBrandPurchases	default report
totalNewToBrandPurchasesClicks	default report
totalNewToBrandPurchasesPercentage	default report
totalNewToBrandPurchasesViews	default report
totalNewToBrandROAS	default report
totalNewToBrandSales	default report
totalNewToBrandUnitsSold	default report
totalProductReviewPageVisitRate	default report
totalProductReviewPageVisits	default report
totalProductReviewPageVisitsClicks	default report
totalProductReviewPageVisitsViews	default report
totalPurchaseRate	default report
totalPurchases	default report
totalPurchasesClicks	default report
totalPurchasesViews	default report
totalROAS	default report
totalSales	default report
totalSubscribeAndSave	default report
totalSubscribeAndSaveClicks	default report
totalSubscribeAndSaveRate	default report
totalSubscribeAndSaveViews	default report
totalUnitsSold	default report
unitsSold	default report
unitsSoldBrandHalo
unitsSoldClicks
unitsSoldPromotedClicks
videoAdClicks	default report
videoAdComplete	default report
videoAdCompletionRate	default report
videoAdCreativeViews	default report
videoAdEndStateClicks	default report
videoAdFirstQuartile	default report
videoAdImpressions	default report
videoAdMidpoint	default report
videoAdMute	default report
videoAdPause	default report
videoAdReplays	default report
videoAdResume	default report
videoAdSkipBacks	default report
videoAdSkipForwards	default report
videoAdStart	default report
videoAdThirdQuartile	default report
videoAdUnmute	default report
videoDownloadRate	default report
videoDownloads	default report
videoDownloadsClicks	default report
videoDownloadsViews	default report
videoStreams	default report
videoStreamsClicks	default report
videoStreamsRate	default report
videoStreamsViews	default report
viewabilityRate	default report
viewableImpressions	default report