Campaign Manager - Supported Columns

Every column the Campaign Manager connector can download.

These are the columns available to a Campaign Manager connector. The recommended template uses a small subset, listed on the Campaign Manager page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.

Dimensions

Column	API name	Type
Active View: Custom Metric Name	activeViewCustomMetricName	String
Activity	activity	String
Activity Group	activityGroup	String
Ad	ad	String
Ad Status	adStatus	String
Ad Type	adType	String
Attributed Event Connection Type	attributedEventConnectionType	String
Attributed Event Environment	attributedEventEnvironment	String
Creative End Date	creativeEndDate	DateTime
Creative Field 1	creativeField1	String
Creative Field 2	creativeField2	String
Creative Field 3	creativeField3	String
Creative Field 4	creativeField4	String
Creative Field 5	creativeField5	String
Creative Field 6	creativeField6	String
Creative Field 7	creativeField7	String
Creative Field 8	creativeField8	String
Creative Field 9	creativeField9	String
Creative Field 10	creativeField10	String
Creative Field 11	creativeField11	String
Creative Field 12	creativeField12	String
Creative Start Date	creativeStartDate	DateTime
Digital Content Label	digitalContentLabel	String
Domain	domain	String
DV360 Advertiser	dv360Advertiser	String
DV360 Campaign	dv360Campaign	String
DV360 Creative	dv360Creative	String
DV360 Insertion Order	dv360InsertionOrder	String
DV360 Line Item	dv360LineItem	String
DV360 Partner	dv360Partner	String
DV360 Site	dv360Site	String
Feed 1 - Reporting dimension 1 value	dynamicElement1Field1Value	String
Feed 1 - Reporting dimension 2 value	dynamicElement1Field2Value	String
Feed 1 - Reporting dimension 3 value	dynamicElement1Field3Value	String
Feed 1 - Reporting dimension 4 value	dynamicElement1Field4Value	String
Feed 1 - Reporting dimension 5 value	dynamicElement1Field5Value	String
Feed 1 - Reporting dimension 6 value	dynamicElement1Field6Value	String
Feed 2 - Reporting dimension 1 value	dynamicElement2Field1Value	String
Feed 2 - Reporting dimension 2 value	dynamicElement2Field2Value	String
Feed 2 - Reporting dimension 3 value	dynamicElement2Field3Value	String
Feed 2 - Reporting dimension 4 value	dynamicElement2Field4Value	String
Feed 2 - Reporting dimension 5 value	dynamicElement2Field5Value	String
Feed 2 - Reporting dimension 6 value	dynamicElement2Field6Value	String
Feed 3 - Reporting dimension 1 value	dynamicElement3Field1Value	String
Feed 3 - Reporting dimension 2 value	dynamicElement3Field2Value	String
Feed 3 - Reporting dimension 3 value	dynamicElement3Field3Value	String
Feed 3 - Reporting dimension 4 value	dynamicElement3Field4Value	String
Feed 3 - Reporting dimension 5 value	dynamicElement3Field5Value	String
Feed 3 - Reporting dimension 6 value	dynamicElement3Field6Value	String
Feed 4 - Reporting dimension 1 value	dynamicElement4Field1Value	String
Feed 4 - Reporting dimension 2 value	dynamicElement4Field2Value	String
Feed 4 - Reporting dimension 3 value	dynamicElement4Field3Value	String
Feed 4 - Reporting dimension 4 value	dynamicElement4Field4Value	String
Feed 4 - Reporting dimension 5 value	dynamicElement4Field5Value	String
Feed 4 - Reporting dimension 6 value	dynamicElement4Field6Value	String
Feed 5 - Reporting dimension 1 value	dynamicElement5Field1Value	String
Feed 5 - Reporting dimension 2 value	dynamicElement5Field2Value	String
Feed 5 - Reporting dimension 3 value	dynamicElement5Field3Value	String
Feed 5 - Reporting dimension 4 value	dynamicElement5Field4Value	String
Feed 5 - Reporting dimension 5 value	dynamicElement5Field5Value	String
Feed 5 - Reporting dimension 6 value	dynamicElement5Field6Value	String
Feed 6 - Reporting dimension 1 value	dynamicElement6Field1Value	String
Feed 6 - Reporting dimension 2 value	dynamicElement6Field2Value	String
Feed 6 - Reporting dimension 3 value	dynamicElement6Field3Value	String
Feed 6 - Reporting dimension 4 value	dynamicElement6Field4Value	String
Feed 6 - Reporting dimension 5 value	dynamicElement6Field5Value	String
Feed 6 - Reporting dimension 6 value	dynamicElement6Field6Value	String
Feed 7 - Reporting dimension 1 value	dynamicElement7Field1Value	String
Feed 7 - Reporting dimension 2 value	dynamicElement7Field2Value	String
Feed 7 - Reporting dimension 3 value	dynamicElement7Field3Value	String
Feed 7 - Reporting dimension 4 value	dynamicElement7Field4Value	String
Feed 7 - Reporting dimension 5 value	dynamicElement7Field5Value	String
Feed 7 - Reporting dimension 6 value	dynamicElement7Field6Value	String
Feed 8 - Reporting dimension 1 value	dynamicElement8Field1Value	String
Feed 8 - Reporting dimension 2 value	dynamicElement8Field2Value	String
Feed 8 - Reporting dimension 3 value	dynamicElement8Field3Value	String
Feed 8 - Reporting dimension 4 value	dynamicElement8Field4Value	String
Feed 8 - Reporting dimension 5 value	dynamicElement8Field5Value	String
Feed 8 - Reporting dimension 6 value	dynamicElement8Field6Value	String
Feed 9 - Reporting dimension 1 value	dynamicElement9Field1Value	String
Feed 9 - Reporting dimension 2 value	dynamicElement9Field2Value	String
Feed 9 - Reporting dimension 3 value	dynamicElement9Field3Value	String
Feed 9 - Reporting dimension 4 value	dynamicElement9Field4Value	String
Feed 9 - Reporting dimension 5 value	dynamicElement9Field5Value	String
Feed 9 - Reporting dimension 6 value	dynamicElement9Field6Value	String
Feed 10 - Reporting dimension 1 value	dynamicElement10Field1Value	String
Feed 10 - Reporting dimension 2 value	dynamicElement10Field2Value	String
Feed 10 - Reporting dimension 3 value	dynamicElement10Field3Value	String
Feed 10 - Reporting dimension 4 value	dynamicElement10Field4Value	String
Feed 10 - Reporting dimension 5 value	dynamicElement10Field5Value	String
Feed 10 - Reporting dimension 6 value	dynamicElement10Field6Value	String
Feed 11 - Reporting dimension 1 value	dynamicElement11Field1Value	String
Feed 11 - Reporting dimension 2 value	dynamicElement11Field2Value	String
Feed 11 - Reporting dimension 3 value	dynamicElement11Field3Value	String
Feed 11 - Reporting dimension 4 value	dynamicElement11Field4Value	String
Feed 11 - Reporting dimension 5 value	dynamicElement11Field5Value	String
Feed 11 - Reporting dimension 6 value	dynamicElement11Field6Value	String
Feed 12 - Reporting dimension 1 value	dynamicElement12Field1Value	String
Feed 12 - Reporting dimension 2 value	dynamicElement12Field2Value	String
Feed 12 - Reporting dimension 3 value	dynamicElement12Field3Value	String
Feed 12 - Reporting dimension 4 value	dynamicElement12Field4Value	String
Feed 12 - Reporting dimension 5 value	dynamicElement12Field5Value	String
Feed 12 - Reporting dimension 6 value	dynamicElement12Field6Value	String
Feed 13 - Reporting dimension 1 value	dynamicElement13Field1Value	String
Feed 13 - Reporting dimension 2 value	dynamicElement13Field2Value	String
Feed 13 - Reporting dimension 3 value	dynamicElement13Field3Value	String
Feed 13 - Reporting dimension 4 value	dynamicElement13Field4Value	String
Feed 13 - Reporting dimension 5 value	dynamicElement13Field5Value	String
Feed 13 - Reporting dimension 6 value	dynamicElement13Field6Value	String
Feed 14 - Reporting dimension 1 value	dynamicElement14Field1Value	String
Feed 14 - Reporting dimension 2 value	dynamicElement14Field2Value	String
Feed 14 - Reporting dimension 3 value	dynamicElement14Field3Value	String
Feed 14 - Reporting dimension 4 value	dynamicElement14Field4Value	String
Feed 14 - Reporting dimension 5 value	dynamicElement14Field5Value	String
Feed 14 - Reporting dimension 6 value	dynamicElement14Field6Value	String
Feed 15 - Reporting dimension 1 value	dynamicElement15Field1Value	String
Feed 15 - Reporting dimension 2 value	dynamicElement15Field2Value	String
Feed 15 - Reporting dimension 3 value	dynamicElement15Field3Value	String
Feed 15 - Reporting dimension 4 value	dynamicElement15Field4Value	String
Feed 15 - Reporting dimension 5 value	dynamicElement15Field5Value	String
Feed 15 - Reporting dimension 6 value	dynamicElement15Field6Value	String
Feed 16 - Reporting dimension 1 value	dynamicElement16Field1Value	String
Feed 16 - Reporting dimension 2 value	dynamicElement16Field2Value	String
Feed 16 - Reporting dimension 3 value	dynamicElement16Field3Value	String
Feed 16 - Reporting dimension 4 value	dynamicElement16Field4Value	String
Feed 16 - Reporting dimension 5 value	dynamicElement16Field5Value	String
Feed 16 - Reporting dimension 6 value	dynamicElement16Field6Value	String
Feed 17 - Reporting dimension 1 value	dynamicElement17Field1Value	String
Feed 17 - Reporting dimension 2 value	dynamicElement17Field2Value	String
Feed 17 - Reporting dimension 3 value	dynamicElement17Field3Value	String
Feed 17 - Reporting dimension 4 value	dynamicElement17Field4Value	String
Feed 17 - Reporting dimension 5 value	dynamicElement17Field5Value	String
Feed 17 - Reporting dimension 6 value	dynamicElement17Field6Value	String
Feed 18 - Reporting dimension 1 value	dynamicElement18Field1Value	String
Feed 18 - Reporting dimension 2 value	dynamicElement18Field2Value	String
Feed 18 - Reporting dimension 3 value	dynamicElement18Field3Value	String
Feed 18 - Reporting dimension 4 value	dynamicElement18Field4Value	String
Feed 18 - Reporting dimension 5 value	dynamicElement18Field5Value	String
Feed 18 - Reporting dimension 6 value	dynamicElement18Field6Value	String
Feed 19 - Reporting dimension 1 value	dynamicElement19Field1Value	String
Feed 19 - Reporting dimension 2 value	dynamicElement19Field2Value	String
Feed 19 - Reporting dimension 3 value	dynamicElement19Field3Value	String
Feed 19 - Reporting dimension 4 value	dynamicElement19Field4Value	String
Feed 19 - Reporting dimension 5 value	dynamicElement19Field5Value	String
Feed 19 - Reporting dimension 6 value	dynamicElement19Field6Value	String
Feed 20 - Reporting dimension 1 value	dynamicElement20Field1Value	String
Feed 20 - Reporting dimension 2 value	dynamicElement20Field2Value	String
Feed 20 - Reporting dimension 3 value	dynamicElement20Field3Value	String
Feed 20 - Reporting dimension 4 value	dynamicElement20Field4Value	String
Feed 20 - Reporting dimension 5 value	dynamicElement20Field5Value	String
Feed 20 - Reporting dimension 6 value	dynamicElement20Field6Value	String
Environment	environment	String
Attributed Event Platform Type	eventPlatformType	String
Exit URL	exitUrl	String
Dynamic Element 6	feed6	String
Feed 6 - Reporting label	feed6ReportingLabel	String
Feed 6 - Unique ID	feed6UniqueId	String
Dynamic Element 7	feed7	String
Feed 7 - Reporting label	feed7ReportingLabel	String
Feed 7 - Unique ID	feed7UniqueId	String
Dynamic Element 8	feed8	String
Feed 8 - Reporting label	feed8ReportingLabel	String
Feed 8 - Unique ID	feed8UniqueId	String
Dynamic Element 9	feed9	String
Feed 9 - Reporting label	feed9ReportingLabel	String
Feed 9 - Unique ID	feed9UniqueId	String
Dynamic Element 10	feed10	String
Feed 10 - Reporting label	feed10ReportingLabel	String
Feed 10 - Unique ID	feed10UniqueId	String
Dynamic Element 11	feed11	String
Feed 11 - Reporting label	feed11ReportingLabel	String
Feed 11 - Unique ID	feed11UniqueId	String
Dynamic Element 12	feed12	String
Feed 12 - Reporting label	feed12ReportingLabel	String
Feed 12 - Unique ID	feed12UniqueId	String
Dynamic Element 13	feed13	String
Feed 13 - Reporting label	feed13ReportingLabel	String
Feed 13 - Unique ID	feed13UniqueId	String
Dynamic Element 14	feed14	String
Feed 14 - Reporting label	feed14ReportingLabel	String
Feed 14 - Unique ID	feed14UniqueId	String
Dynamic Element 15	feed15	String
Feed 15 - Reporting label	feed15ReportingLabel	String
Feed 15 - Unique ID	feed15UniqueId	String
Dynamic Element 16	feed16	String
Feed 16 - Reporting label	feed16ReportingLabel	String
Feed 16 - Unique ID	feed16UniqueId	String
Dynamic Element 17	feed17	String
Feed 17 - Reporting label	feed17ReportingLabel	String
Feed 17 - Unique ID	feed17UniqueId	String
Dynamic Element 18	feed18	String
Feed 18 - Reporting label	feed18ReportingLabel	String
Feed 18 - Unique ID	feed18UniqueId	String
Dynamic Element 19	feed19	String
Feed 19 - Reporting label	feed19ReportingLabel	String
Feed 19 - Unique ID	feed19UniqueId	String
Dynamic Element 20	feed20	String
Feed 20 - Reporting label	feed20ReportingLabel	String
Feed 20 - Unique ID	feed20UniqueId	String
Flight Booked Cost	flightBookedCost	String
Flight Booked Rate	flightBookedRate	String
Flight Booked Units	flightBookedUnits	String
Flight End Date	flightEndDate	String
Flight Start Date	flightStartDate	String
Impression Counting Method	impressionCountingMethod	String
Keyword	keyword	String
Measurement Source	measurementSource	String
OM SDK Available	omSdkAvailable	String
Paid Social Ad	paidSocialAd	String
Paid Social Ad Group	paidSocialAdGroup	String
Paid Social Advertiser	paidSocialAdvertiser	String
Paid Social Agency	paidSocialAgency	String
Paid Social Campaign	paidSocialCampaign	String
Paid Social Engine Account	paidSocialEngineAccount	String
Paid Social External Engine Account ID	paidSocialExternalEngineAccountId	String
Twitter Creative Type	twitterCreativeType	String
Twitter Impression Type	twitterImpressionType	String
Twitter Placement Type	twitterPlacementType	String
Video Player Size	verificationVideoPlayerSize	String
Video Prominence Score	verificationVideoProminenceScoreDimension	String
Video Continuous Play	videoContinuousPlay	String
Advertiser	advertiser (required)	String
Advertiser Group	advertiserGroup	String
Browser/Platform	browserPlatform	String
Campaign	campaign	String
Campaign End Date	campaignEndDate	String
Campaign Start Date	campaignStartDate	String
City	city	String
Connection Type	connectionType	String
Content Category	contentCategory	String
Country	country	String
Date	date	String
Designated Market Area (DMA)	dmaRegion	String
Floodlight Configuration	floodlightConfigId	Long
Hour	hour	String
Mobile Carrier	mobileCarrier	String
Month	month	String
Operating System	operatingSystem	String
Operating System Version	operatingSystemVersion	String
Package/Roadblock	packageRoadblock	String
Package/Roadblock Strategy	packageRoadblockStrategy	String
Package/Roadblock Total Booked Units	packageRoadblockTotalBookedUnits	String
Payment Source	paymentSource	String
Placement	placement	String
Placement Compatibility	placementCompatibility	String
Placement Cost Structure	placementCostStructure	String
Placement End Date	placementEndDate	String
Placement Rate	placementRate	String
Placement Start Date	placementStartDate	String
Placement Strategy	placementStrategy	String
Placement Total Booked Units	placementTotalBookedUnits	String
Placement Total Planned Media Cost	placementTotalPlannedMediaCost	String
Platform Type	platformType	String
Site (DCM)	site	String
Site Keyname	siteKeyname	String
Week	week	String
Activity Date/Time	activityTime	String
Channel Mix	channelMix	String
Click Count	clickCount	Long
Conversion Referrer	conversionReferrer	String
Conversion URL	conversionUrl	String
Rich Media Custom Event Count	customRichMediaEventCount	Long
Rich Media Custom Event Path Summary	customRichMediaEventPathSummary	String
Days Since Attributed Interaction	daysSinceAttributedInteraction	Long
Days Since First Interaction	daysSinceFirstInteraction	Long
Floodlight Attribution Type	floodlightAttributionType	String
Hours Since Attributed Interaction	hoursSinceAttributedInteraction	Long
Hours Since First Interaction	hoursSinceFirstInteraction	Long
Impression Count	impressionCount	Long
Interaction Count: Click Tracker	interactionCountClickTracker	Long
Interaction Count: Mobile Rich Media	interactionCountMobileRichMedia	Long
Interaction Count: Mobile Static Image	interactionCountMobileStaticImage	Long
Interaction Count: Mobile Video	interactionCountMobileVideo	Long
Interaction Count: Natural Search	interactionCountNaturalSearch	Long
Interaction Count: Paid Search	interactionCountPaidSearch	Long
Interaction Count: Rich Media	interactionCountRichMedia	Long
Interaction Count: Static Image	interactionCountStaticImage	Long
Interaction Count: Video	interactionCountVideo	Long
NUM Value	numValue	String
ORD Value	ordValue	String
Path Length	pathLength	Long
Path Type	pathType	String
Recalculated Attribution Type	recalculatedAttributionType	String
Rich Media Standard Event Count	standardRichMediaEventCount	Long
Rich Media Standard Event Path Summary	standardRichMediaEventPathSummary	String
State/Region	state	String
TRAN Value	tranValue	String
U Value	uValue	String
ZIP/Postal Code	zipCode	Long
Interaction Number	interactionNumber (required)	Long
Interaction Date/Time	interactionTime (required)	String
Advertiser	advertiser	String
Asset	asset	String
Asset Category	assetCategory	String
Asset Orientation	assetOrientation	String
Audience Targeted	audienceTargeted	String
Click-through URL	clickThroughUrl	String
Creative	creative	String
Creative Groups 1	creativeGroup1	String
Creative Groups 2	creativeGroup2	String
Creative Pixel Size	creativeSize	String
Creative Type	creativeType	String
Creative Version	creativeVersion	String
Dynamic Profile	dynamicProfile	String
Dynamic Element 1	feed1	String
Feed 1 - Reporting dimension 1	feed1ReportingDimension1	String
Feed 1 - Reporting dimension 2	feed1ReportingDimension2	String
Feed 1 - Reporting dimension 3	feed1ReportingDimension3	String
Feed 1 - Reporting label	feed1ReportingLabel	String
Dynamic Element 2	feed2	String
Feed 2 - Reporting dimension 1	feed2ReportingDimension1	String
Feed 2 - Reporting dimension 2	feed2ReportingDimension2	String
Feed 2 - Reporting dimension 3	feed2ReportingDimension3	String
Feed 2 - Reporting label	feed2ReportingLabel	String
Dynamic Element 3	feed3	String
Feed 3 - Reporting dimension 1	feed3ReportingDimension1	String
Feed 3 - Reporting dimension 2	feed3ReportingDimension2	String
Feed 3 - Reporting dimension 3	feed3ReportingDimension3	String
Feed 3 - Reporting label	feed3ReportingLabel	String
Dynamic Element 4	feed4	String
Feed 4 - Reporting dimension 1	feed4ReportingDimension1	String
Feed 4 - Reporting dimension 2	feed4ReportingDimension2	String
Feed 4 - Reporting dimension 3	feed4ReportingDimension3	String
Feed 4 - Reporting label	feed4ReportingLabel	String
Dynamic Element 5	feed5	String
Feed 5 - Reporting dimension 1	feed5ReportingDimension1	String
Feed 5 - Reporting dimension 2	feed5ReportingDimension2	String
Feed 5 - Reporting dimension 3	feed5ReportingDimension3	String
Feed 5 - Reporting label	feed5ReportingLabel	String
Floodlight Attributed Interaction	floodlightAttributedInteraction	String
Interaction Channel	interactionChannel	String
Interaction Type	interactionType	String
Natural Search Engine Country	naturalSearchEngineCountry	String
Natural Search Engine Property	naturalSearchEngineProperty	String
Natural Search Engine URL	naturalSearchEngineUrl	String
Natural Search Landing Page	naturalSearchLandingPage	String
Natural Search Landing Page Query String	naturalSearchLandingPageQueryString	String
Natural Search Processed Landing Page	naturalSearchProcessedLandingPage	String
Natural Search Processed Landing Page Query String	naturalSearchProcessedLandingPageQueryString	String
Natural Search Query	naturalSearchQuery	String
Paid Search Ad	paidSearchAd	String
Paid Search Ad Group	paidSearchAdGroup	String
Paid Search Advertiser	paidSearchAdvertiser	String
Paid Search Agency	paidSearchAgency	String
Paid Search Bid Strategy	paidSearchBidStrategy	String
Paid Search Campaign	paidSearchCampaign	String
Paid Search Engine Account	paidSearchEngineAccount	String
Paid Search Engine Account Category	paidSearchEngineAccountCategory	String
Paid Search Keyword	paidSearchKeyword	String
Paid Search Labels	paidSearchLabels	String
Paid Search Landing Page URL	paidSearchLandingPageUrl	String
Paid Search Match Type	paidSearchMatchType	String
Placement Pixel Size	placementSize	String
Recalculated Attributed Interaction	recalculatedAttributedInteraction	String
Backup Image	richMediaBackupImagesDimension	Long
Counters	richMediaCustomCountersDimension	Long
Exits	richMediaCustomExitsDimension	Long
Timers	richMediaCustomTimersDimension	Long
Total Display Time	richMediaDisplayTimeDimension	Long
Expansion Time	richMediaExpansionTimeDimension	Long
Expansions	richMediaExpansionsDimension	Long
Full-Screen Impressions	richMediaFullScreenImpressionsDimension	Long
Full-Screen Video Completions	richMediaFullScreenVideoCompletionsDimension	Long
Full-Screen Video Plays	richMediaFullScreenVideoPlaysDimension	Long
HTML5 Impressions	richMediaHtml5ImpressionsDimension	Long
Total Interaction Time	richMediaInteractionTimeDimension	Long
Interactive Impressions	richMediaInteractiveImpressionsDimension	Long
Manual Closes	richMediaManualClosesDimension	Long
Video Companion Clicks	richMediaVideoCompanionClicksDimension	Long
Video Completions	richMediaVideoCompletionsDimension	Long
Video First Quartile Completions	richMediaVideoFirstQuartileCompletesDimension	Long
Video Full-Screen	richMediaVideoFullScreensDimension	Long
Video Interactions	richMediaVideoInteractionsDimension	Long
Video Length	richMediaVideoLength	String
Video Midpoints	richMediaVideoMidpointsDimension	Long
Video Mutes	richMediaVideoMutesDimension	Long
Video Pauses	richMediaVideoPausesDimension	Long
Video Plays	richMediaVideoPlaysDimension	Long
Video Progress Events	richMediaVideoProgressEventsDimension	Long
Video Replays	richMediaVideoReplaysDimension	Long
Video Skips	richMediaVideoSkipsDimension	Long
Video Stops	richMediaVideoStopsDimension	Long
Video Third Quartile Completions	richMediaVideoThirdQuartileCompletesDimension	Long
Video Unmutes	richMediaVideoUnmutesDimension	Long
Video Views	richMediaVideoViewsDimension	Long
Site (Site Directory)	siteDirectory	String
Within Floodlight Lookback Window	withinFloodlightLookbackWindow	String
Floodlight Variable 1	floodlightVariableDimension1	String
Floodlight Variable 2	floodlightVariableDimension2	String
Floodlight Variable 3	floodlightVariableDimension3	String
Floodlight Variable 4	floodlightVariableDimension4	String
Floodlight Variable 5	floodlightVariableDimension5	String
Floodlight Variable 6	floodlightVariableDimension6	String
Floodlight Variable 7	floodlightVariableDimension7	String
Floodlight Variable 8	floodlightVariableDimension8	String
Floodlight Variable 9	floodlightVariableDimension9	String
Floodlight Variable 10	floodlightVariableDimension10	String
Floodlight Variable 11	floodlightVariableDimension11	String
Floodlight Variable 12	floodlightVariableDimension12	String
Floodlight Variable 13	floodlightVariableDimension13	String
Floodlight Variable 14	floodlightVariableDimension14	String
Floodlight Variable 15	floodlightVariableDimension15	String
Floodlight Variable 16	floodlightVariableDimension16	String
Floodlight Variable 17	floodlightVariableDimension17	String
Floodlight Variable 18	floodlightVariableDimension18	String
Floodlight Variable 19	floodlightVariableDimension19	String
Floodlight Variable 20	floodlightVariableDimension20	String
Floodlight Variable 21	floodlightVariableDimension21	String
Floodlight Variable 22	floodlightVariableDimension22	String
Floodlight Variable 23	floodlightVariableDimension23	String
Floodlight Variable 24	floodlightVariableDimension24	String
Floodlight Variable 25	floodlightVariableDimension25	String
Floodlight Variable 26	floodlightVariableDimension26	String
Floodlight Variable 27	floodlightVariableDimension27	String
Floodlight Variable 28	floodlightVariableDimension28	String
Floodlight Variable 29	floodlightVariableDimension29	String
Floodlight Variable 30	floodlightVariableDimension30	String
Floodlight Variable 31	floodlightVariableDimension31	String
Floodlight Variable 32	floodlightVariableDimension32	String
Floodlight Variable 33	floodlightVariableDimension33	String
Floodlight Variable 34	floodlightVariableDimension34	String
Floodlight Variable 35	floodlightVariableDimension35	String
Floodlight Variable 36	floodlightVariableDimension36	String
Floodlight Variable 37	floodlightVariableDimension37	String
Floodlight Variable 38	floodlightVariableDimension38	String
Floodlight Variable 39	floodlightVariableDimension39	String
Floodlight Variable 40	floodlightVariableDimension40	String
Floodlight Variable 41	floodlightVariableDimension41	String
Floodlight Variable 42	floodlightVariableDimension42	String
Floodlight Variable 43	floodlightVariableDimension43	String
Floodlight Variable 44	floodlightVariableDimension44	String
Floodlight Variable 45	floodlightVariableDimension45	String
Floodlight Variable 46	floodlightVariableDimension46	String
Floodlight Variable 47	floodlightVariableDimension47	String
Floodlight Variable 48	floodlightVariableDimension48	String
Floodlight Variable 49	floodlightVariableDimension49	String
Floodlight Variable 50	floodlightVariableDimension50	String
Floodlight Variable 51	floodlightVariableDimension51	String
Floodlight Variable 52	floodlightVariableDimension52	String
Floodlight Variable 53	floodlightVariableDimension53	String
Floodlight Variable 54	floodlightVariableDimension54	String
Floodlight Variable 55	floodlightVariableDimension55	String
Floodlight Variable 56	floodlightVariableDimension56	String
Floodlight Variable 57	floodlightVariableDimension57	String
Floodlight Variable 58	floodlightVariableDimension58	String
Floodlight Variable 59	floodlightVariableDimension59	String
Floodlight Variable 60	floodlightVariableDimension60	String
Floodlight Variable 61	floodlightVariableDimension61	String
Floodlight Variable 62	floodlightVariableDimension62	String
Floodlight Variable 63	floodlightVariableDimension63	String
Floodlight Variable 64	floodlightVariableDimension64	String
Floodlight Variable 65	floodlightVariableDimension65	String
Floodlight Variable 66	floodlightVariableDimension66	String
Floodlight Variable 67	floodlightVariableDimension67	String
Floodlight Variable 68	floodlightVariableDimension68	String
Floodlight Variable 69	floodlightVariableDimension69	String
Floodlight Variable 70	floodlightVariableDimension70	String
Floodlight Variable 71	floodlightVariableDimension71	String
Floodlight Variable 72	floodlightVariableDimension72	String
Floodlight Variable 73	floodlightVariableDimension73	String
Floodlight Variable 74	floodlightVariableDimension74	String
Floodlight Variable 75	floodlightVariableDimension75	String
Floodlight Variable 76	floodlightVariableDimension76	String
Floodlight Variable 77	floodlightVariableDimension77	String
Floodlight Variable 78	floodlightVariableDimension78	String
Floodlight Variable 79	floodlightVariableDimension79	String
Floodlight Variable 80	floodlightVariableDimension80	String
Floodlight Variable 81	floodlightVariableDimension81	String
Floodlight Variable 82	floodlightVariableDimension82	String
Floodlight Variable 83	floodlightVariableDimension83	String
Floodlight Variable 84	floodlightVariableDimension84	String
Floodlight Variable 85	floodlightVariableDimension85	String
Floodlight Variable 86	floodlightVariableDimension86	String
Floodlight Variable 87	floodlightVariableDimension87	String
Floodlight Variable 88	floodlightVariableDimension88	String
Floodlight Variable 89	floodlightVariableDimension89	String
Floodlight Variable 90	floodlightVariableDimension90	String
Floodlight Variable 91	floodlightVariableDimension91	String
Floodlight Variable 92	floodlightVariableDimension92	String
Floodlight Variable 93	floodlightVariableDimension93	String
Floodlight Variable 94	floodlightVariableDimension94	String
Floodlight Variable 95	floodlightVariableDimension95	String
Floodlight Variable 96	floodlightVariableDimension96	String
Floodlight Variable 97	floodlightVariableDimension97	String
Floodlight Variable 98	floodlightVariableDimension98	String
Floodlight Variable 99	floodlightVariableDimension99	String
Floodlight Variable 100	floodlightVariableDimension100	String
Data Source	dataSource	String
Has Backup Image	hasRichMediaBackupImages	Boolean
Has Counters	hasRichMediaCustomCounters	Boolean
Has Exits	hasRichMediaCustomExits	Boolean
Has Timers	hasRichMediaCustomTimers	Boolean
Has Dynamic Impressions	hasRichMediaDynamicAdImpressions	Boolean
Has Expansions	hasRichMediaExpansions	Boolean
Has Full-Screen Impressions	hasRichMediaFullScreenImpressions	Boolean
Has Full-Screen Video Completions	hasRichMediaFullScreenVideoCompletions	Boolean
Has Full-Screen Video Plays	hasRichMediaFullScreenVideoPlays	Boolean
Has Full-Screen Views	hasRichMediaFullScreenViews	Boolean
Has HTML5 Impressions	hasRichMediaHtml5Impressions	Boolean
Has Interactive Impressions	hasRichMediaInteractiveImpressions	Boolean
Has Manual Closes	hasRichMediaManualCloses	Boolean
Has Video Companion Clicks	hasRichMediaVideoCompanionClicks	Boolean
Has Video Completions	hasRichMediaVideoCompletions	Boolean
Has Video First Quartile Completions	hasRichMediaVideoFirstQuartileCompletes	Boolean
Has Video Full-Screen	hasRichMediaVideoFullScreens	Boolean
Has Video Interactions	hasRichMediaVideoInteractions	Boolean
Has Video Midpoints	hasRichMediaVideoMidpoints	Boolean
Has Video Mutes	hasRichMediaVideoMutes	Boolean
Has Video Pauses	hasRichMediaVideoPauses	Boolean
Has Video Plays	hasRichMediaVideoPlays	Boolean
Has Video Progress Events	hasRichMediaVideoProgressEvents	Boolean
Has Video Replays	hasRichMediaVideoReplays	Boolean
Has Video Skips	hasRichMediaVideoSkips	Boolean
Has Video Stops	hasRichMediaVideoStops	Boolean
Has Video Third Quartile Completions	hasRichMediaVideoThirdQuartileCompletes	Boolean
Has Video Unmutes	hasRichMediaVideoUnmutes	Boolean
Has Video Views	hasRichMediaVideoViews	Boolean
Event Type	eventType	String
Channel Grouping	pathChannelGroupingName	String
Path Event Index	pathEventIndex	Long

Metrics

Column	API name	Type
Active View: % of Ad Played	actiewViewPercentAdPlayed	Double
Active View: Average Viewable Time (Seconds)	activeViewAverageViewableTimeSecond	Double
Active View: Custom Metric Measurable Impressions	activeViewCustomMetricMeasurableImpressions	Long
Active View: Custom Metric Viewable Impressions	activeViewCustomMetricViewableImpressions	Long
Active View: Custom Metric Viewable Rate	activeViewCustomMetricViewableRate	Double
Active View: Eligible Impressions	activeViewEligibleImpressions	Long
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	activeViewGroupmMeasurableImpressions	Long
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	activeViewGroupmTrvMeasurableImpressions	Long
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	activeViewGroupmTrvViewableImpressions	Long
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	activeViewGroupmViewableImpressions	Long
Active View: Impression Distribution (Not Measurable)	activeViewImpressionDistributionNotMeasurable	Double
Active View: Impression Distribution (Not Viewable)	activeViewImpressionDistributionNotViewable	Double
Active View: Impression Distribution (Viewable)	activeViewImpressionDistributionViewable	Double
Active View: Impressions Audible and Visible at Completion	activeViewImpressionsAudibleAndVisibleAtCompletion	Long
Active View: Impressions Visible 10 Seconds	activeViewImpressionsVisible10Seconds	Long
Active View: Measurable Impressions	activeViewMeasurableImpressions	Long
Active View: Not Measurable Impressions	activeViewNotMeasurableImpressions	Long
Active View: Not Viewable Impressions	activeViewNotViewableImpressions	Long
Active View: % Audible and Visible at Completion	activeViewPercentAudibleAndVisibleAtCompletion	Double
Active View: % Audible and Visible at First Quartile	activeViewPercentAudibleAndVisibleAtFirstQuartile	Double
Active View: % Audible and Visible at Midpoint	activeViewPercentAudibleAndVisibleAtMidpoint	Double
Active View: % Audible and Visible at Start	activeViewPercentAudibleAndVisibleAtStart	Double
Active View: % Audible and Visible at Third Quartile	activeViewPercentAudibleAndVisibleAtThirdQuartile	Double
Active View: % Audible Impressions	activeViewPercentAudibleImpressions	Double
Active View: % In Background	activeViewPercentBackground	Double
Active View: % Full-Screen	activeViewPercentFullscreen	Double
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	activeViewPercentImpressionsAudibleAndFullyOnscreen	Double
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Double
Active View: % of Completed Impressions Audible and Visible	activeViewPercentImpressionsAudibleAndVisibleAtCompletion	Double
Active View: % of First Quartile Impressions Audible and Visible	activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Double
Active View: % of Midpoint Impressions Audible and Visible	activeViewPercentImpressionsAudibleAndVisibleAtMidpoint	Double
Active View: % of Third Quartile Impressions Audible and Visible	activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Double
Active View: % of Completed Impressions Visible	activeViewPercentImpressionsVisibleAtCompletion	Double
Active View: % of First Quartile Impressions Visible	activeViewPercentImpressionsVisibleAtFirstQuartile	Double
Active View: % of Midpoint Impressions Visible	activeViewPercentImpressionsVisibleAtMidpoint	Double
Active View: % of Third Quartile Impressions Visible	activeViewPercentImpressionsVisibleAtThirdQuartile	Double
Active View: % Play Time Audible	activeViewPercentPlayTimeAudible	Double
Active View: % Play Time Audible and Visible	activeViewPercentPlayTimeAudibleAndVisible	Double
Active View: % Play Time Visible	activeViewPercentPlayTimeVisible	Double
Active View: % Visible 10 Seconds	activeViewPercentVisible10Seconds	Double
Active View: % Visible at Completion	activeViewPercentVisibleAtCompletion	Double
Active View: % Visible at First Quartile	activeViewPercentVisibleAtFirstQuartile	Double
Active View: % Visible at Midpoint	activeViewPercentVisibleAtMidpoint	Double
Active View: % Visible at Start	activeViewPercentVisibleAtStart	Double
Active View: % Visible at Third Quartile	activeViewPercentVisibleAtThirdQuartile	Double
Active View: % Measurable Impressions	activeViewPercentageMeasurableImpressions	Double
Active View: % Viewable Impressions	activeViewPercentageViewableImpressions	Double
Active View: Viewable Impressions	activeViewViewableImpressions	Long
Click-through Conversions	activityClickThroughConversions	Double
Click-through Revenue	activityClickThroughRevenue	Double
Activity Delivery Status	activityDeliveryStatus	Double
Activity Per Click	activityPerClick	Double
Activity Per Thousand Impressions	activityPerThousandImpressions	Double
View-through Conversions	activityViewThroughConversions	Double
View-through Revenue	activityViewThroughRevenue	Double
Audio Companion Clicks	audioCompanionClicks	Long
Audio Companion Views	audioCompanionImpressions	Long
Begin to Render Eligible Impressions	beginToRenderEligibleImpressions	Long
Begin to Render Impressions	beginToRenderImpressions	Long
Booked Activities	bookedActivities	Double
Booked Clicks	bookedClicks	Double
Booked Impressions	bookedImpressions	Double
Booked Viewable Impressions	bookedViewableImpressions	Double
Click Delivery Status	clickDeliveryStatus	Double
Click Rate	clickRate	Double
Clicks	clicks	Long
Cookie Unconsented Impressions	cookieUnconsentedImpressions	Long
Cost Per Activity	costPerActivity	Double
Cost Per Click	costPerClick	Double
Cost Per Revenue	costPerRevenue	Double
Click-through Conversions + Cross-Environment	crossDeviceClickThroughConversionQuantity	Long
Click-through Revenue + Cross-Environment	crossDeviceClickThroughConversionRevenue	Double
Click-through Conversion Events + Cross-Environment	crossDeviceClickThroughConversions	Long
Total Conversions + Cross-Environment	crossDeviceTotalConversionQuantity	Long
Total Revenue + Cross-Environment	crossDeviceTotalConversionRevenue	Double
Total Conversion Events + Cross-Environment	crossDeviceTotalConversions	Long
View-through Conversions + Cross-Environment	crossDeviceViewThroughConversionQuantity	Long
View-through Revenue + Cross-Environment	crossDeviceViewThroughConversionRevenue	Double
View-through Conversion Events + Cross-Environment	crossDeviceViewThroughConversions	Long
DV360 Cost (Account Currency)	dv360Cost	Double
DV360 Cost USD	dv360CostUsd	Double
Downloaded Impressions	downloadedImpressions	Long
Effective CPM	effectiveCpm	Double
General Invalid Traffic (GIVT) Active View Eligible Impressions	generalInvalidTrafficActiveViewEligibleImpressions	Long
General Invalid Traffic (GIVT) Active View Measurable Impressions	generalInvalidTrafficActiveViewMeasurableImpressions	Long
General Invalid Traffic (GIVT) Active View Viewable Impressions	generalInvalidTrafficActiveViewViewableImpressions	Long
General Invalid Traffic (GIVT) Begin to Render Impressions	generalInvalidTrafficBeginToRenderImpressions	Long
General Invalid Traffic (GIVT) Clicks	generalInvalidTrafficClicks	Long
General Invalid Traffic (GIVT) Impressions	generalInvalidTrafficImpressions	Long
General Invalid Traffic (GIVT) Tracked Ads	generalInvalidTrafficTrackedAds	Long
Impression Delivery Status	impressionDeliveryStatus	Double
Impressions	impressions	Long
Invalid Active View Eligible Impressions	invalidActiveViewEligibleImpressions	Long
Invalid Active View Measurable Impressions	invalidActiveViewMeasurableImpressions	Long
Invalid Active View Viewable Impressions	invalidActiveViewViewableImpressions	Long
Invalid Begin to Render Impressions	invalidBeginToRenderImpressions	Long
Invalid Clicks	invalidClicks	Long
Invalid Impressions	invalidImpressions	Long
Invalid Tracked Ads	invalidTrackedAds	Long
Media Cost	mediaCost	Double
Natural Search Actions	naturalSearchActions	Double
Natural Search Clicks	naturalSearchClicks	Long
Natural Search Revenue	naturalSearchRevenue	Double
Natural Search Transactions	naturalSearchTransactions	Double
Floodlight: Paid Search Action Conversion Percentage	paidSearchActionConversionPercentage	Double
Paid Search Actions	paidSearchActions	Double
Floodlight: Paid Search Average Cost Per Action	paidSearchAverageCostPerAction	Double
Floodlight: Paid Search Average Cost Per Transaction	paidSearchAverageCostPerTransaction	Double
Floodlight: Paid Search Average DCM Transaction Amount	paidSearchAverageDfaTransactionAmount	Double
Paid Search Average Position	paidSearchAveragePosition	Double
Paid Search Click Rate	paidSearchClickRate	Double
Paid Search Clicks	paidSearchClicks	Long
Paid Search Cost	paidSearchCost	Double
Paid Search Impressions	paidSearchImpressions	Long
Paid Search Revenue	paidSearchRevenue	Double
Floodlight: Paid Search Spend Per Transaction Revenue	paidSearchSpendPerTransactionRevenue	Double
Floodlight: Paid Search Transaction Conversion Percentage	paidSearchTransactionConversionPercentage	Double
Floodlight: Paid Search Transaction Revenue Per Spend	paidSearchTransactionRevenuePerSpend	Double
Paid Search Transactions	paidSearchTransactions	Double
Paid Search Visits	paidSearchVisits	Long
% Invalid Clicks	percentInvalidClicks	Double
% Invalid Impressions	percentInvalidImpressions	Double
Planned Media Cost	plannedMediaCost	Double
Provisional Impressions	provisionalImpressions	Long
Revenue Per Click	revenuePerClick	Double
Revenue Per Thousand Impressions	revenuePerThousandImpressions	Double
Audio Completions	richMediaAudioCompletions	Long
Audio First Quartile Completions	richMediaAudioFirstQuartileCompletes	Long
Audio Midpoints	richMediaAudioMidpoints	Long
Audio Mutes	richMediaAudioMutes	Long
Audio Pauses	richMediaAudioPauses	Long
Audio Plays	richMediaAudioPlays	Long
Audio Replays	richMediaAudioReplays	Long
Audio Third Quartile Completions	richMediaAudioThirdQuartileCompletes	Long
Audio Unmutes	richMediaAudioUnmutes	Long
Average Display Time	richMediaAverageDisplayTime	Double
Average Expansion Time	richMediaAverageExpansionTime	Double
Full-Screen Average View Time	richMediaAverageFullScreenViewTime	Double
Average Interaction Time	richMediaAverageInteractionTime	Double
Video Average View Time	richMediaAverageVideoViewTime	Double
Backup Image	richMediaBackupImages	Long
Rich Media Click Rate	richMediaClickRate	Double
Rich Media Clicks	richMediaClicks	Long
Code Serves	richMediaCodeServes	Long
Average Time	richMediaCustomAverageTime	Double
Counters	richMediaCustomCounters	Long
Exits	richMediaCustomExits	Long
Timers	richMediaCustomTimers	Long
Custom Variable Count 1	richMediaCustomVariableCount1	Long
Custom Variable Count 2	richMediaCustomVariableCount2	Long
Total Display Time	richMediaDisplayTime	Long
Rich Media Engagements	richMediaEngagements	Long
Event Counters	richMediaEventCounters	Long
Event Timers	richMediaEventTimers	Double
Expansion Time	richMediaExpansionTime	Long
Expansions	richMediaExpansions	Long
Full-Screen Impressions	richMediaFullScreenImpressions	Long
Full-Screen Video Completions	richMediaFullScreenVideoCompletes	Long
Full-Screen Video Plays	richMediaFullScreenVideoPlays	Long
HTML5 Impressions	richMediaHtml5Impressions	Long
Rich Media Impressions	richMediaImpressions	Long
Interaction Rate	richMediaInteractionRate	Double
Total Interaction Time	richMediaInteractionTime	Long
Total Interactions	richMediaInteractions	Long
Interactive Impressions	richMediaInteractiveImpressions	Long
Manual Closes	richMediaManualCloses	Long
Rich Media Scrolls	richMediaScrolls	Long
TrueView Views	richMediaTrueViewViews	Long
Video Companion Clicks	richMediaVideoCompanionClicks	Long
Video Completions	richMediaVideoCompletions	Long
Video First Quartile Completions	richMediaVideoFirstQuartileCompletes	Long
Video Full-Screen	richMediaVideoFullScreens	Long
Video Interaction Rate	richMediaVideoInteractionRate	Double
Video Interactions	richMediaVideoInteractions	Long
Video Midpoints	richMediaVideoMidpoints	Long
Video Mutes	richMediaVideoMutes	Long
Video Pauses	richMediaVideoPauses	Long
Video Plays	richMediaVideoPlays	Long
Video Progress Events	richMediaVideoProgressEvents	Long
Video Replays	richMediaVideoReplays	Long
Video Skips	richMediaVideoSkips	Long
Video Stops	richMediaVideoStops	Long
Video Third Quartile Completions	richMediaVideoThirdQuartileCompletes	Long
Video Unmutes	richMediaVideoUnmutes	Long
Video View Rate	richMediaVideoViewRate	Double
Video Views	richMediaVideoViews	Long
Roadblock Impressions	roadblockImpressions	Long
Social Engagement Rate	socialEngagementRate	Double
Follows	socialFollows	Long
Twitter Leads Generated	socialLeadSubmissions	Long
Likes	socialLikes	Long
Twitter Offers Accepted	socialOfferAccepts	Long
Other Social Interactions	socialOtherInteractions	Long
Replies	socialReplies	Long
Shares (External)	socialSharesExternal	Long
Shares (Internal)	socialSharesInternal	Long
Total Social Engagements	socialTotalEngagements	Long
Total Conversions	totalConversions	Double
Total Revenue	totalConversionsRevenue	Double
Tracked Ads	trackedAds	Long
Twitter App Install Clicks	twitterAppClicks	Long
Twitter Buy Now Clicks	twitterBuyNowCardClicks	Long
Twitter Buy Now Purchases	twitterBuyNowPurchaseSuccessfuls	Long
Twitter URL Clicks	twitterUrlClicks	Long
Twitter: Video 50% In View For 2 Seconds	twitterVideo50PercentInViewFor2Seconds	Long
Twitter: Video 100% In View For 3 Seconds	twitterVideo100PercentInViewFor3Seconds	Long
Vendor Blocked Ads	vendorBlockedAds	Long
Blocked Impressions	verificationBlockedImpressions	Long
Classified Impressions	verificationClassifiedImpressions	Long
Measurable Impressions For Audio	verificationMeasurableImpressionsForAudio	Long
Measurable Impressions For Video Player Location	verificationMeasurableImpressionsForVideoPlayerLocation	Long
Measurable Impressions For Video Player Size	verificationMeasurableImpressionsForVideoPlayerSize	Long
Percentage Of Measurable Impressions For Audio	verificationPercentageMeasurableImpressionsForAudio	Double
Percentage Of Measurable Impressions For Video Player Location	verificationPercentageMeasurableImpressionsForVideoPlayerLocation	Double
Percentage Of Measurable Impressions For Video Player Size	verificationPercentageMeasurableImpressionsForVideoPlayerSize	Double
Publisher Problems	verificationPublisherProblems	Long
Reporting Problems	verificationReportingProblems	Long
Serving Problems	verificationServingProblems	Long
Verifiable Impressions	verificationVerifiableImpressions	Long
Video Muted At Start	verificationVideoMutedAtStart	Long
HD Video Player Size Impressions	verificationVideoPlayerHdSizeImpressions	Long
Large Video Player Size Impressions	verificationVideoPlayerLargeSizeImpressions	Long
Video Player Location Avg Pixels From Left	verificationVideoPlayerLocationAvgPixelsFromLeft	Long
Video Player Location Avg Pixels From Top	verificationVideoPlayerLocationAvgPixelsFromTop	Long
Video Player Size Avg Height	verificationVideoPlayerSizeAvgHeight	Long
Video Player Size Avg Width	verificationVideoPlayerSizeAvgWidth	Long
Small Video Player Size Impressions	verificationVideoPlayerSmallSizeImpressions	Long
Video Prominence Score	verificationVideoProminenceScore	Double
Warnings	verificationWarnings	Long
Companion Clicks	videoCompanionClicks	Long
Companion Views	videoCompanionImpressions	Long
Active View: Viewable Impression Cookie Reach	activeViewViewableImpressionCookieReach	Long
Cookie Reach: Average Impression Frequency	cookieReachAverageImpressionFrequency	Double
Cookie Reach: Click Reach	cookieReachClickReach	Long
Cookie Reach: Impression Reach	cookieReachImpressionReach	Long
Cookie Reach: Incremental Click Reach	cookieReachIncrementalClickReach	Long
Cookie Reach: Incremental Impression Reach	cookieReachIncrementalImpressionReach	Long
Cookie Reach: Incremental Total Reach	cookieReachIncrementalTotalReach	Long
Cookie Reach: Total Reach	cookieReachTotalReach	Long
Unique Reach: Average Impression Frequency	uniqueReachAverageImpressionFrequency	String
Unique Reach: Click Reach	uniqueReachClickReach	String
Unique Reach: Impression Reach	uniqueReachImpressionReach	String
Unique Reach: Total Reach	uniqueReachTotalReach	String
Cookie Reach: Duplicate Click Reach	cookieReachDuplicateClickReach	Long
Cookie Reach: Duplicate Click Reach %	cookieReachDuplicateClickReachPercent	Double
Cookie Reach: Duplicate Impression Reach	cookieReachDuplicateImpressionReach	Long
Cookie Reach: Duplicate Impression Reach %	cookieReachDuplicateImpressionReachPercent	Double
Cookie Reach: Duplicate Total Reach	cookieReachDuplicateTotalReach	Long
Cookie Reach: Duplicate Total Reach %	cookieReachDuplicateTotalReachPercent	Double
Cookie Reach: Exclusive Click Reach	cookieReachExclusiveClickReach	Long
Cookie Reach: Exclusive Click Reach %	cookieReachExclusiveClickReachPercent	Double
Cookie Reach: Exclusive Impression Reach	cookieReachExclusiveImpressionReach	Long
Cookie Reach: Exclusive Impression Reach %	cookieReachExclusiveImpressionReachPercent	Double
Cookie Reach: Exclusive Total Reach	cookieReachExclusiveTotalReach	Long
Cookie Reach: Exclusive Total Reach %	cookieReachExclusiveTotalReachPercent	Double
Cookie Reach: Overlap Click Reach	cookieReachOverlapClickReach	Long
Cookie Reach: Overlap Click Reach %	cookieReachOverlapClickReachPercent	Double
Cookie Reach: Overlap Impression Reach	cookieReachOverlapImpressionReach	Long
Cookie Reach: Overlap Impression Reach %	cookieReachOverlapImpressionReachPercent	Double
Cookie Reach: Overlap Total Reach	cookieReachOverlapTotalReach	Long
Cookie Reach: Overlap Total Reach %	cookieReachOverlapTotalReachPercent	Double
Floodlight Variable 1	floodlightVariableMetric1	Double
Floodlight Variable 2	floodlightVariableMetric2	Double
Floodlight Variable 3	floodlightVariableMetric3	Double
Floodlight Variable 4	floodlightVariableMetric4	Double
Floodlight Variable 5	floodlightVariableMetric5	Double
Floodlight Variable 6	floodlightVariableMetric6	Double
Floodlight Variable 7	floodlightVariableMetric7	Double
Floodlight Variable 8	floodlightVariableMetric8	Double
Floodlight Variable 9	floodlightVariableMetric9	Double
Floodlight Variable 10	floodlightVariableMetric10	Double
Floodlight Variable 11	floodlightVariableMetric11	Double
Floodlight Variable 12	floodlightVariableMetric12	Double
Floodlight Variable 13	floodlightVariableMetric13	Double
Floodlight Variable 14	floodlightVariableMetric14	Double
Floodlight Variable 15	floodlightVariableMetric15	Double
Floodlight Variable 16	floodlightVariableMetric16	Double
Floodlight Variable 17	floodlightVariableMetric17	Double
Floodlight Variable 18	floodlightVariableMetric18	Double
Floodlight Variable 19	floodlightVariableMetric19	Double
Floodlight Variable 20	floodlightVariableMetric20	Double
floodlight variable 21	floodlightVariableMetric21	Double
floodlight variable 22	floodlightVariableMetric22	Double
floodlight variable 23	floodlightVariableMetric23	Double
floodlight variable 24	floodlightVariableMetric24	Double
floodlight variable 25	floodlightVariableMetric25	Double
floodlight variable 26	floodlightVariableMetric26	Double
floodlight variable 27	floodlightVariableMetric27	Double
floodlight variable 28	floodlightVariableMetric28	Double
floodlight variable 29	floodlightVariableMetric29	Double
floodlight variable 30	floodlightVariableMetric30	Double
floodlight variable 31	floodlightVariableMetric31	Double
floodlight variable 32	floodlightVariableMetric32	Double
floodlight variable 33	floodlightVariableMetric33	Double
floodlight variable 34	floodlightVariableMetric34	Double
floodlight variable 35	floodlightVariableMetric35	Double
floodlight variable 36	floodlightVariableMetric36	Double
floodlight variable 37	floodlightVariableMetric37	Double
floodlight variable 38	floodlightVariableMetric38	Double
floodlight variable 39	floodlightVariableMetric39	Double
floodlight variable 40	floodlightVariableMetric40	Double
floodlight variable 41	floodlightVariableMetric41	Double
floodlight variable 42	floodlightVariableMetric42	Double
floodlight variable 43	floodlightVariableMetric43	Double
floodlight variable 44	floodlightVariableMetric44	Double
floodlight variable 45	floodlightVariableMetric45	Double
floodlight variable 46	floodlightVariableMetric46	Double
floodlight variable 47	floodlightVariableMetric47	Double
floodlight variable 48	floodlightVariableMetric48	Double
floodlight variable 49	floodlightVariableMetric49	Double
floodlight variable 50	floodlightVariableMetric50	Double
floodlight variable 51	floodlightVariableMetric51	Double
floodlight variable 52	floodlightVariableMetric52	Double
floodlight variable 53	floodlightVariableMetric53	Double
floodlight variable 54	floodlightVariableMetric54	Double
floodlight variable 55	floodlightVariableMetric55	Double
floodlight variable 56	floodlightVariableMetric56	Double
floodlight variable 57	floodlightVariableMetric57	Double
floodlight variable 58	floodlightVariableMetric58	Double
floodlight variable 59	floodlightVariableMetric59	Double
floodlight variable 60	floodlightVariableMetric60	Double
floodlight variable 61	floodlightVariableMetric61	Double
floodlight variable 62	floodlightVariableMetric62	Double
floodlight variable 63	floodlightVariableMetric63	Double
floodlight variable 64	floodlightVariableMetric64	Double
floodlight variable 65	floodlightVariableMetric65	Double
floodlight variable 66	floodlightVariableMetric66	Double
floodlight variable 67	floodlightVariableMetric67	Double
floodlight variable 68	floodlightVariableMetric68	Double
floodlight variable 69	floodlightVariableMetric69	Double
floodlight variable 70	floodlightVariableMetric70	Double
floodlight variable 71	floodlightVariableMetric71	Double
floodlight variable 72	floodlightVariableMetric72	Double
floodlight variable 73	floodlightVariableMetric73	Double
floodlight variable 74	floodlightVariableMetric74	Double
floodlight variable 75	floodlightVariableMetric75	Double
floodlight variable 76	floodlightVariableMetric76	Double
floodlight variable 77	floodlightVariableMetric77	Double
floodlight variable 78	floodlightVariableMetric78	Double
floodlight variable 79	floodlightVariableMetric79	Double
floodlight variable 80	floodlightVariableMetric80	Double
floodlight variable 81	floodlightVariableMetric81	Double
floodlight variable 82	floodlightVariableMetric82	Double
floodlight variable 83	floodlightVariableMetric83	Double
floodlight variable 84	floodlightVariableMetric84	Double
floodlight variable 85	floodlightVariableMetric85	Double
floodlight variable 86	floodlightVariableMetric86	Double
floodlight variable 87	floodlightVariableMetric87	Double
floodlight variable 88	floodlightVariableMetric88	Double
floodlight variable 89	floodlightVariableMetric89	Double
floodlight variable 90	floodlightVariableMetric90	Double
floodlight variable 91	floodlightVariableMetric91	Double
floodlight variable 92	floodlightVariableMetric92	Double
floodlight variable 93	floodlightVariableMetric93	Double
floodlight variable 94	floodlightVariableMetric94	Double
floodlight variable 95	floodlightVariableMetric95	Double
floodlight variable 96	floodlightVariableMetric96	Double
floodlight variable 97	floodlightVariableMetric97	Double
floodlight variable 98	floodlightVariableMetric98	Double
floodlight variable 99	floodlightVariableMetric99	Double
floodlight variable 100	floodlightVariableMetric100	Double
Click-through Transaction Count	lastClickAttributedTransactionCount	Double
View-through Transaction Count	lastImpressionAttributedTransactionCount	Double
Floodlight Impressions	floodlightImpressions	Long
Transaction Count	transactionCount	Long
Total Revenue	activityRevenue	Double
Total Conversions	pathTotalConversions	Long
Total Paths	totalPaths	Long
Converting Paths	convertingPaths	Long
Click-through Conversions	lastTouchClickThroughConversions	Long
Total Conversions	lastTouchTotalConversions	Long
View-through Conversions	lastTouchViewThroughConversions	Long
Path Conversion Rate	pathConversionRate	Double
Total Exposures	totalExposures	Long

Other columns

Column	API name	Type
Active View: Custom Metric ID	activeViewCustomMetricId	Long
Activity Group ID	activityGroupId	Long
Activity ID	activityId	Long
Ad ID	adId	Long
DV360 Advertiser ID	dv360AdvertiserId	Long
DV360 Campaign ID	dv360CampaignId	Long
DV360 Creative ID	dv360CreativeId	Long
DV360 Insertion Order ID	dv360InsertionOrderId	Long
DV360 Line Item ID	dv360LineItemId	Long
DV360 Partner ID	dv360PartnerId	Long
DV360 Site ID	dv360SiteId	Long
Paid Social Ad Group ID	paidSocialAdGroupId	Long
Paid Social Ad ID	paidSocialAdId	Long
Paid Social Advertiser ID	paidSocialAdvertiserId	Long
Paid Social Agency ID	paidSocialAgencyId	Long
Paid Social Campaign ID	paidSocialCampaignId	Long
Paid Social Engine Account ID	paidSocialEngineAccountId	Long
Paid Social External Ad Group ID	paidSocialExternalAdGroupId	Long
Paid Social External Ad ID	paidSocialExternalAdId	Long
Paid Social External Campaign ID	paidSocialExternalCampaignId	Long
Twitter Campaign ID	twitterCampaignId	Long
Twitter Creative ID	twitterCreativeId	Long
Twitter Creative Media ID	twitterCreativeMediaId	Long
Twitter Line Item ID	twitterLineItemId	Long
Advertiser ID	advertiserId	Long
Campaign External ID	campaignExternalId	String
Campaign ID	campaignId	Long
Package/Roadblock ID	packageRoadblockId	Long
Placement External ID	placementExternalId	String
Placement ID	placementId	Long
Site ID (DCM)	siteId	Long
Conversion ID	conversionId (required)	Long
Asset ID	assetId	Long
Creative ID	creativeId	Long
Dynamic Profile Id	dynamicProfileId	Long
Feed 1 - Unique ID	feed1UniqueId	String
Feed 2 - Unique ID	feed2UniqueId	String
Feed 3 - Unique ID	feed3UniqueId	String
Feed 4 - Unique ID	feed4UniqueId	String
Feed 5 - Unique ID	feed5UniqueId	String
Paid Search Ad Group ID	paidSearchAdGroupId	Long
Paid Search Ad ID	paidSearchAdId	Long
Paid Search Advertiser ID	paidSearchAdvertiserId	Long
Paid Search Agency ID	paidSearchAgencyId	Long
Paid Search Bid Strategy ID	paidSearchBidStrategyId	Long
Paid Search Campaign ID	paidSearchCampaignId	Long
Paid Search Engine Account ID	paidSearchEngineAccountId	Long
Paid Search External Ad Group ID	paidSearchExternalAdGroupId	Long
Paid Search External Ad ID	paidSearchExternalAdId	Long
Paid Search External Campaign ID	paidSearchExternalCampaignId	Long
Paid Search External Keyword ID	paidSearchExternalKeywordId	Long
Paid Search Keyword ID	paidSearchKeywordId	Long
Paid Search Legacy Keyword ID	paidSearchLegacyKeywordId	Long
Rendering ID	renderingId	Long
Site ID (Site Directory)	siteDirectoryId	Long
Twitter Impression ID	twitterImpressionId	Long
Path Pattern ID	pathPatternId	Long