> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/campaign-manager/campaign-manager-supported-columns.md). # Campaign Manager - Supported Columns Every column the Campaign Manager connector can download. These are the columns available to a Campaign Manager connector. The recommended template uses a small subset, listed on the [Campaign Manager](/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/campaign-manager.md) page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates. ## Dimensions | Column | API name | Type | | ---------------------------------------------------- | ----------------------------------------------- | -------- | | `Active View: Custom Metric Name` | `activeViewCustomMetricName` | String | | `Activity` | `activity` | String | | `Activity Group` | `activityGroup` | String | | `Ad` | `ad` | String | | `Ad Status` | `adStatus` | String | | `Ad Type` | `adType` | String | | `Attributed Event Connection Type` | `attributedEventConnectionType` | String | | `Attributed Event Environment` | `attributedEventEnvironment` | String | | `Creative End Date` | `creativeEndDate` | DateTime | | `Creative Field 1` | `creativeField1` | String | | `Creative Field 2` | `creativeField2` | String | | `Creative Field 3` | `creativeField3` | String | | `Creative Field 4` | `creativeField4` | String | | `Creative Field 5` | `creativeField5` | String | | `Creative Field 6` | `creativeField6` | String | | `Creative Field 7` | `creativeField7` | String | | `Creative Field 8` | `creativeField8` | String | | `Creative Field 9` | `creativeField9` | String | | `Creative Field 10` | `creativeField10` | String | | `Creative Field 11` | `creativeField11` | String | | `Creative Field 12` | `creativeField12` | String | | `Creative Start Date` | `creativeStartDate` | DateTime | | `Digital Content Label` | `digitalContentLabel` | String | | `Domain` | `domain` | String | | `DV360 Advertiser` | `dv360Advertiser` | String | | `DV360 Campaign` | `dv360Campaign` | String | | `DV360 Creative` | `dv360Creative` | String | | `DV360 Insertion Order` | `dv360InsertionOrder` | String | | `DV360 Line Item` | `dv360LineItem` | String | | `DV360 Partner` | `dv360Partner` | String | | `DV360 Site` | `dv360Site` | String | | `Feed 1 - Reporting dimension 1 value` | `dynamicElement1Field1Value` | String | | `Feed 1 - Reporting dimension 2 value` | `dynamicElement1Field2Value` | String | | `Feed 1 - Reporting dimension 3 value` | `dynamicElement1Field3Value` | String | | `Feed 1 - Reporting dimension 4 value` | `dynamicElement1Field4Value` | String | | `Feed 1 - Reporting dimension 5 value` | `dynamicElement1Field5Value` | String | | `Feed 1 - Reporting dimension 6 value` | `dynamicElement1Field6Value` | String | | `Feed 2 - Reporting dimension 1 value` | `dynamicElement2Field1Value` | String | | `Feed 2 - Reporting dimension 2 value` | `dynamicElement2Field2Value` | String | | `Feed 2 - Reporting dimension 3 value` | `dynamicElement2Field3Value` | String | | `Feed 2 - Reporting dimension 4 value` | `dynamicElement2Field4Value` | String | | `Feed 2 - Reporting dimension 5 value` | `dynamicElement2Field5Value` | String | | `Feed 2 - Reporting dimension 6 value` | `dynamicElement2Field6Value` | String | | `Feed 3 - Reporting dimension 1 value` | `dynamicElement3Field1Value` | String | | `Feed 3 - Reporting dimension 2 value` | `dynamicElement3Field2Value` | String | | `Feed 3 - Reporting dimension 3 value` | `dynamicElement3Field3Value` | String | | `Feed 3 - Reporting dimension 4 value` | `dynamicElement3Field4Value` | String | | `Feed 3 - Reporting dimension 5 value` | `dynamicElement3Field5Value` | String | | `Feed 3 - Reporting dimension 6 value` | `dynamicElement3Field6Value` | String | | `Feed 4 - Reporting dimension 1 value` | `dynamicElement4Field1Value` | String | | `Feed 4 - Reporting dimension 2 value` | `dynamicElement4Field2Value` | String | | `Feed 4 - Reporting dimension 3 value` | `dynamicElement4Field3Value` | String | | `Feed 4 - Reporting dimension 4 value` | `dynamicElement4Field4Value` | String | | `Feed 4 - Reporting dimension 5 value` | `dynamicElement4Field5Value` | String | | `Feed 4 - Reporting dimension 6 value` | `dynamicElement4Field6Value` | String | | `Feed 5 - Reporting dimension 1 value` | `dynamicElement5Field1Value` | String | | `Feed 5 - Reporting dimension 2 value` | `dynamicElement5Field2Value` | String | | `Feed 5 - Reporting dimension 3 value` | `dynamicElement5Field3Value` | String | | `Feed 5 - Reporting dimension 4 value` | `dynamicElement5Field4Value` | String | | `Feed 5 - Reporting dimension 5 value` | `dynamicElement5Field5Value` | String | | `Feed 5 - Reporting dimension 6 value` | `dynamicElement5Field6Value` | String | | `Feed 6 - Reporting dimension 1 value` | `dynamicElement6Field1Value` | String | | `Feed 6 - Reporting dimension 2 value` | `dynamicElement6Field2Value` | String | | `Feed 6 - Reporting dimension 3 value` | `dynamicElement6Field3Value` | String | | `Feed 6 - Reporting dimension 4 value` | `dynamicElement6Field4Value` | String | | `Feed 6 - Reporting dimension 5 value` | `dynamicElement6Field5Value` | String | | `Feed 6 - Reporting dimension 6 value` | `dynamicElement6Field6Value` | String | | `Feed 7 - Reporting dimension 1 value` | `dynamicElement7Field1Value` | String | | `Feed 7 - Reporting dimension 2 value` | `dynamicElement7Field2Value` | String | | `Feed 7 - Reporting dimension 3 value` | `dynamicElement7Field3Value` | String | | `Feed 7 - Reporting dimension 4 value` | `dynamicElement7Field4Value` | String | | `Feed 7 - Reporting dimension 5 value` | `dynamicElement7Field5Value` | String | | `Feed 7 - Reporting dimension 6 value` | `dynamicElement7Field6Value` | String | | `Feed 8 - Reporting dimension 1 value` | `dynamicElement8Field1Value` | String | | `Feed 8 - Reporting dimension 2 value` | `dynamicElement8Field2Value` | String | | `Feed 8 - Reporting dimension 3 value` | `dynamicElement8Field3Value` | String | | `Feed 8 - Reporting dimension 4 value` | `dynamicElement8Field4Value` | String | | `Feed 8 - Reporting dimension 5 value` | `dynamicElement8Field5Value` | String | | `Feed 8 - Reporting dimension 6 value` | `dynamicElement8Field6Value` | String | | `Feed 9 - Reporting dimension 1 value` | `dynamicElement9Field1Value` | String | | `Feed 9 - Reporting dimension 2 value` | `dynamicElement9Field2Value` | String | | `Feed 9 - Reporting dimension 3 value` | `dynamicElement9Field3Value` | String | | `Feed 9 - Reporting dimension 4 value` | `dynamicElement9Field4Value` | String | | `Feed 9 - Reporting dimension 5 value` | `dynamicElement9Field5Value` | String | | `Feed 9 - Reporting dimension 6 value` | `dynamicElement9Field6Value` | String | | `Feed 10 - Reporting dimension 1 value` | `dynamicElement10Field1Value` | String | | `Feed 10 - Reporting dimension 2 value` | `dynamicElement10Field2Value` | String | | `Feed 10 - Reporting dimension 3 value` | `dynamicElement10Field3Value` | String | | `Feed 10 - Reporting dimension 4 value` | `dynamicElement10Field4Value` | String | | `Feed 10 - Reporting dimension 5 value` | `dynamicElement10Field5Value` | String | | `Feed 10 - Reporting dimension 6 value` | `dynamicElement10Field6Value` | String | | `Feed 11 - Reporting dimension 1 value` | `dynamicElement11Field1Value` | String | | `Feed 11 - Reporting dimension 2 value` | `dynamicElement11Field2Value` | String | | `Feed 11 - Reporting dimension 3 value` | `dynamicElement11Field3Value` | String | | `Feed 11 - Reporting dimension 4 value` | `dynamicElement11Field4Value` | String | | `Feed 11 - Reporting dimension 5 value` | `dynamicElement11Field5Value` | String | | `Feed 11 - Reporting dimension 6 value` | `dynamicElement11Field6Value` | String | | `Feed 12 - Reporting dimension 1 value` | `dynamicElement12Field1Value` | String | | `Feed 12 - Reporting dimension 2 value` | `dynamicElement12Field2Value` | String | | `Feed 12 - Reporting dimension 3 value` | `dynamicElement12Field3Value` | String | | `Feed 12 - Reporting dimension 4 value` | `dynamicElement12Field4Value` | String | | `Feed 12 - Reporting dimension 5 value` | `dynamicElement12Field5Value` | String | | `Feed 12 - Reporting dimension 6 value` | `dynamicElement12Field6Value` | String | | `Feed 13 - Reporting dimension 1 value` | `dynamicElement13Field1Value` | String | | `Feed 13 - Reporting dimension 2 value` | `dynamicElement13Field2Value` | String | | `Feed 13 - Reporting dimension 3 value` | `dynamicElement13Field3Value` | String | | `Feed 13 - Reporting dimension 4 value` | `dynamicElement13Field4Value` | String | | `Feed 13 - Reporting dimension 5 value` | `dynamicElement13Field5Value` | String | | `Feed 13 - Reporting dimension 6 value` | `dynamicElement13Field6Value` | String | | `Feed 14 - Reporting dimension 1 value` | `dynamicElement14Field1Value` | String | | `Feed 14 - Reporting dimension 2 value` | `dynamicElement14Field2Value` | String | | `Feed 14 - Reporting dimension 3 value` | `dynamicElement14Field3Value` | String | | `Feed 14 - Reporting dimension 4 value` | `dynamicElement14Field4Value` | String | | `Feed 14 - Reporting dimension 5 value` | `dynamicElement14Field5Value` | String | | `Feed 14 - Reporting dimension 6 value` | `dynamicElement14Field6Value` | String | | `Feed 15 - Reporting dimension 1 value` | `dynamicElement15Field1Value` | String | | `Feed 15 - Reporting dimension 2 value` | `dynamicElement15Field2Value` | String | | `Feed 15 - Reporting dimension 3 value` | `dynamicElement15Field3Value` | String | | `Feed 15 - Reporting dimension 4 value` | `dynamicElement15Field4Value` | String | | `Feed 15 - Reporting dimension 5 value` | `dynamicElement15Field5Value` | String | | `Feed 15 - Reporting dimension 6 value` | `dynamicElement15Field6Value` | String | | `Feed 16 - Reporting dimension 1 value` | `dynamicElement16Field1Value` | String | | `Feed 16 - Reporting dimension 2 value` | `dynamicElement16Field2Value` | String | | `Feed 16 - Reporting dimension 3 value` | `dynamicElement16Field3Value` | String | | `Feed 16 - Reporting dimension 4 value` | `dynamicElement16Field4Value` | String | | `Feed 16 - Reporting dimension 5 value` | `dynamicElement16Field5Value` | String | | `Feed 16 - Reporting dimension 6 value` | `dynamicElement16Field6Value` | String | | `Feed 17 - Reporting dimension 1 value` | `dynamicElement17Field1Value` | String | | `Feed 17 - Reporting dimension 2 value` | `dynamicElement17Field2Value` | String | | `Feed 17 - Reporting dimension 3 value` | `dynamicElement17Field3Value` | String | | `Feed 17 - Reporting dimension 4 value` | `dynamicElement17Field4Value` | String | | `Feed 17 - Reporting dimension 5 value` | `dynamicElement17Field5Value` | String | | `Feed 17 - Reporting dimension 6 value` | `dynamicElement17Field6Value` | String | | `Feed 18 - Reporting dimension 1 value` | `dynamicElement18Field1Value` | String | | `Feed 18 - Reporting dimension 2 value` | `dynamicElement18Field2Value` | String | | `Feed 18 - Reporting dimension 3 value` | `dynamicElement18Field3Value` | String | | `Feed 18 - Reporting dimension 4 value` | `dynamicElement18Field4Value` | String | | `Feed 18 - Reporting dimension 5 value` | `dynamicElement18Field5Value` | String | | `Feed 18 - Reporting dimension 6 value` | `dynamicElement18Field6Value` | String | | `Feed 19 - Reporting dimension 1 value` | `dynamicElement19Field1Value` | String | | `Feed 19 - Reporting dimension 2 value` | `dynamicElement19Field2Value` | String | | `Feed 19 - Reporting dimension 3 value` | `dynamicElement19Field3Value` | String | | `Feed 19 - Reporting dimension 4 value` | `dynamicElement19Field4Value` | String | | `Feed 19 - Reporting dimension 5 value` | `dynamicElement19Field5Value` | String | | `Feed 19 - Reporting dimension 6 value` | `dynamicElement19Field6Value` | String | | `Feed 20 - Reporting dimension 1 value` | `dynamicElement20Field1Value` | String | | `Feed 20 - Reporting dimension 2 value` | `dynamicElement20Field2Value` | String | | `Feed 20 - Reporting dimension 3 value` | `dynamicElement20Field3Value` | String | | `Feed 20 - Reporting dimension 4 value` | `dynamicElement20Field4Value` | String | | `Feed 20 - Reporting dimension 5 value` | `dynamicElement20Field5Value` | String | | `Feed 20 - Reporting dimension 6 value` | `dynamicElement20Field6Value` | String | | `Environment` | `environment` | String | | `Attributed Event Platform Type` | `eventPlatformType` | String | | `Exit URL` | `exitUrl` | String | | `Dynamic Element 6` | `feed6` | String | | `Feed 6 - Reporting label` | `feed6ReportingLabel` | String | | `Feed 6 - Unique ID` | `feed6UniqueId` | String | | `Dynamic Element 7` | `feed7` | String | | `Feed 7 - Reporting label` | `feed7ReportingLabel` | String | | `Feed 7 - Unique ID` | `feed7UniqueId` | String | | `Dynamic Element 8` | `feed8` | String | | `Feed 8 - Reporting label` | `feed8ReportingLabel` | String | | `Feed 8 - Unique ID` | `feed8UniqueId` | String | | `Dynamic Element 9` | `feed9` | String | | `Feed 9 - Reporting label` | `feed9ReportingLabel` | String | | `Feed 9 - Unique ID` | `feed9UniqueId` | String | | `Dynamic Element 10` | `feed10` | String | | `Feed 10 - Reporting label` | `feed10ReportingLabel` | String | | `Feed 10 - Unique ID` | `feed10UniqueId` | String | | `Dynamic Element 11` | `feed11` | String | | `Feed 11 - Reporting label` | `feed11ReportingLabel` | String | | `Feed 11 - Unique ID` | `feed11UniqueId` | String | | `Dynamic Element 12` | `feed12` | String | | `Feed 12 - Reporting label` | `feed12ReportingLabel` | String | | `Feed 12 - Unique ID` | `feed12UniqueId` | String | | `Dynamic Element 13` | `feed13` | String | | `Feed 13 - Reporting label` | `feed13ReportingLabel` | String | | `Feed 13 - Unique ID` | `feed13UniqueId` | String | | `Dynamic Element 14` | `feed14` | String | | `Feed 14 - Reporting label` | `feed14ReportingLabel` | String | | `Feed 14 - Unique ID` | `feed14UniqueId` | String | | `Dynamic Element 15` | `feed15` | String | | `Feed 15 - Reporting label` | `feed15ReportingLabel` | String | | `Feed 15 - Unique ID` | `feed15UniqueId` | String | | `Dynamic Element 16` | `feed16` | String | | `Feed 16 - Reporting label` | `feed16ReportingLabel` | String | | `Feed 16 - Unique ID` | `feed16UniqueId` | String | | `Dynamic Element 17` | `feed17` | String | | `Feed 17 - Reporting label` | `feed17ReportingLabel` | String | | `Feed 17 - Unique ID` | `feed17UniqueId` | String | | `Dynamic Element 18` | `feed18` | String | | `Feed 18 - Reporting label` | `feed18ReportingLabel` | String | | `Feed 18 - Unique ID` | `feed18UniqueId` | String | | `Dynamic Element 19` | `feed19` | String | | `Feed 19 - Reporting label` | `feed19ReportingLabel` | String | | `Feed 19 - Unique ID` | `feed19UniqueId` | String | | `Dynamic Element 20` | `feed20` | String | | `Feed 20 - Reporting label` | `feed20ReportingLabel` | String | | `Feed 20 - Unique ID` | `feed20UniqueId` | String | | `Flight Booked Cost` | `flightBookedCost` | String | | `Flight Booked Rate` | `flightBookedRate` | String | | `Flight Booked Units` | `flightBookedUnits` | String | | `Flight End Date` | `flightEndDate` | String | | `Flight Start Date` | `flightStartDate` | String | | `Impression Counting Method` | `impressionCountingMethod` | String | | `Keyword` | `keyword` | String | | `Measurement Source` | `measurementSource` | String | | `OM SDK Available` | `omSdkAvailable` | String | | `Paid Social Ad` | `paidSocialAd` | String | | `Paid Social Ad Group` | `paidSocialAdGroup` | String | | `Paid Social Advertiser` | `paidSocialAdvertiser` | String | | `Paid Social Agency` | `paidSocialAgency` | String | | `Paid Social Campaign` | `paidSocialCampaign` | String | | `Paid Social Engine Account` | `paidSocialEngineAccount` | String | | `Paid Social External Engine Account ID` | `paidSocialExternalEngineAccountId` | String | | `Twitter Creative Type` | `twitterCreativeType` | String | | `Twitter Impression Type` | `twitterImpressionType` | String | | `Twitter Placement Type` | `twitterPlacementType` | String | | `Video Player Size` | `verificationVideoPlayerSize` | String | | `Video Prominence Score` | `verificationVideoProminenceScoreDimension` | String | | `Video Continuous Play` | `videoContinuousPlay` | String | | `Advertiser` | `advertiser (required)` | String | | `Advertiser Group` | `advertiserGroup` | String | | `Browser/Platform` | `browserPlatform` | String | | `Campaign` | `campaign` | String | | `Campaign End Date` | `campaignEndDate` | String | | `Campaign Start Date` | `campaignStartDate` | String | | `City` | `city` | String | | `Connection Type` | `connectionType` | String | | `Content Category` | `contentCategory` | String | | `Country` | `country` | String | | `Date` | `date` | String | | `Designated Market Area (DMA)` | `dmaRegion` | String | | `Floodlight Configuration` | `floodlightConfigId` | Long | | `Hour` | `hour` | String | | `Mobile Carrier` | `mobileCarrier` | String | | `Month` | `month` | String | | `Operating System` | `operatingSystem` | String | | `Operating System Version` | `operatingSystemVersion` | String | | `Package/Roadblock` | `packageRoadblock` | String | | `Package/Roadblock Strategy` | `packageRoadblockStrategy` | String | | `Package/Roadblock Total Booked Units` | `packageRoadblockTotalBookedUnits` | String | | `Payment Source` | `paymentSource` | String | | `Placement` | `placement` | String | | `Placement Compatibility` | `placementCompatibility` | String | | `Placement Cost Structure` | `placementCostStructure` | String | | `Placement End Date` | `placementEndDate` | String | | `Placement Rate` | `placementRate` | String | | `Placement Start Date` | `placementStartDate` | String | | `Placement Strategy` | `placementStrategy` | String | | `Placement Total Booked Units` | `placementTotalBookedUnits` | String | | `Placement Total Planned Media Cost` | `placementTotalPlannedMediaCost` | String | | `Platform Type` | `platformType` | String | | `Site (DCM)` | `site` | String | | `Site Keyname` | `siteKeyname` | String | | `Week` | `week` | String | | `Activity Date/Time` | `activityTime` | String | | `Channel Mix` | `channelMix` | String | | `Click Count` | `clickCount` | Long | | `Conversion Referrer` | `conversionReferrer` | String | | `Conversion URL` | `conversionUrl` | String | | `Rich Media Custom Event Count` | `customRichMediaEventCount` | Long | | `Rich Media Custom Event Path Summary` | `customRichMediaEventPathSummary` | String | | `Days Since Attributed Interaction` | `daysSinceAttributedInteraction` | Long | | `Days Since First Interaction` | `daysSinceFirstInteraction` | Long | | `Floodlight Attribution Type` | `floodlightAttributionType` | String | | `Hours Since Attributed Interaction` | `hoursSinceAttributedInteraction` | Long | | `Hours Since First Interaction` | `hoursSinceFirstInteraction` | Long | | `Impression Count` | `impressionCount` | Long | | `Interaction Count: Click Tracker` | `interactionCountClickTracker` | Long | | `Interaction Count: Mobile Rich Media` | `interactionCountMobileRichMedia` | Long | | `Interaction Count: Mobile Static Image` | `interactionCountMobileStaticImage` | Long | | `Interaction Count: Mobile Video` | `interactionCountMobileVideo` | Long | | `Interaction Count: Natural Search` | `interactionCountNaturalSearch` | Long | | `Interaction Count: Paid Search` | `interactionCountPaidSearch` | Long | | `Interaction Count: Rich Media` | `interactionCountRichMedia` | Long | | `Interaction Count: Static Image` | `interactionCountStaticImage` | Long | | `Interaction Count: Video` | `interactionCountVideo` | Long | | `NUM Value` | `numValue` | String | | `ORD Value` | `ordValue` | String | | `Path Length` | `pathLength` | Long | | `Path Type` | `pathType` | String | | `Recalculated Attribution Type` | `recalculatedAttributionType` | String | | `Rich Media Standard Event Count` | `standardRichMediaEventCount` | Long | | `Rich Media Standard Event Path Summary` | `standardRichMediaEventPathSummary` | String | | `State/Region` | `state` | String | | `TRAN Value` | `tranValue` | String | | `U Value` | `uValue` | String | | `ZIP/Postal Code` | `zipCode` | Long | | `Interaction Number` | `interactionNumber (required)` | Long | | `Interaction Date/Time` | `interactionTime (required)` | String | | `Advertiser` | `advertiser` | String | | `Asset` | `asset` | String | | `Asset Category` | `assetCategory` | String | | `Asset Orientation` | `assetOrientation` | String | | `Audience Targeted` | `audienceTargeted` | String | | `Click-through URL` | `clickThroughUrl` | String | | `Creative` | `creative` | String | | `Creative Groups 1` | `creativeGroup1` | String | | `Creative Groups 2` | `creativeGroup2` | String | | `Creative Pixel Size` | `creativeSize` | String | | `Creative Type` | `creativeType` | String | | `Creative Version` | `creativeVersion` | String | | `Dynamic Profile` | `dynamicProfile` | String | | `Dynamic Element 1` | `feed1` | String | | `Feed 1 - Reporting dimension 1` | `feed1ReportingDimension1` | String | | `Feed 1 - Reporting dimension 2` | `feed1ReportingDimension2` | String | | `Feed 1 - Reporting dimension 3` | `feed1ReportingDimension3` | String | | `Feed 1 - Reporting label` | `feed1ReportingLabel` | String | | `Dynamic Element 2` | `feed2` | String | | `Feed 2 - Reporting dimension 1` | `feed2ReportingDimension1` | String | | `Feed 2 - Reporting dimension 2` | `feed2ReportingDimension2` | String | | `Feed 2 - Reporting dimension 3` | `feed2ReportingDimension3` | String | | `Feed 2 - Reporting label` | `feed2ReportingLabel` | String | | `Dynamic Element 3` | `feed3` | String | | `Feed 3 - Reporting dimension 1` | `feed3ReportingDimension1` | String | | `Feed 3 - Reporting dimension 2` | `feed3ReportingDimension2` | String | | `Feed 3 - Reporting dimension 3` | `feed3ReportingDimension3` | String | | `Feed 3 - Reporting label` | `feed3ReportingLabel` | String | | `Dynamic Element 4` | `feed4` | String | | `Feed 4 - Reporting dimension 1` | `feed4ReportingDimension1` | String | | `Feed 4 - Reporting dimension 2` | `feed4ReportingDimension2` | String | | `Feed 4 - Reporting dimension 3` | `feed4ReportingDimension3` | String | | `Feed 4 - Reporting label` | `feed4ReportingLabel` | String | | `Dynamic Element 5` | `feed5` | String | | `Feed 5 - Reporting dimension 1` | `feed5ReportingDimension1` | String | | `Feed 5 - Reporting dimension 2` | `feed5ReportingDimension2` | String | | `Feed 5 - Reporting dimension 3` | `feed5ReportingDimension3` | String | | `Feed 5 - Reporting label` | `feed5ReportingLabel` | String | | `Floodlight Attributed Interaction` | `floodlightAttributedInteraction` | String | | `Interaction Channel` | `interactionChannel` | String | | `Interaction Type` | `interactionType` | String | | `Natural Search Engine Country` | `naturalSearchEngineCountry` | String | | `Natural Search Engine Property` | `naturalSearchEngineProperty` | String | | `Natural Search Engine URL` | `naturalSearchEngineUrl` | String | | `Natural Search Landing Page` | `naturalSearchLandingPage` | String | | `Natural Search Landing Page Query String` | `naturalSearchLandingPageQueryString` | String | | `Natural Search Processed Landing Page` | `naturalSearchProcessedLandingPage` | String | | `Natural Search Processed Landing Page Query String` | `naturalSearchProcessedLandingPageQueryString` | String | | `Natural Search Query` | `naturalSearchQuery` | String | | `Paid Search Ad` | `paidSearchAd` | String | | `Paid Search Ad Group` | `paidSearchAdGroup` | String | | `Paid Search Advertiser` | `paidSearchAdvertiser` | String | | `Paid Search Agency` | `paidSearchAgency` | String | | `Paid Search Bid Strategy` | `paidSearchBidStrategy` | String | | `Paid Search Campaign` | `paidSearchCampaign` | String | | `Paid Search Engine Account` | `paidSearchEngineAccount` | String | | `Paid Search Engine Account Category` | `paidSearchEngineAccountCategory` | String | | `Paid Search Keyword` | `paidSearchKeyword` | String | | `Paid Search Labels` | `paidSearchLabels` | String | | `Paid Search Landing Page URL` | `paidSearchLandingPageUrl` | String | | `Paid Search Match Type` | `paidSearchMatchType` | String | | `Placement Pixel Size` | `placementSize` | String | | `Recalculated Attributed Interaction` | `recalculatedAttributedInteraction` | String | | `Backup Image` | `richMediaBackupImagesDimension` | Long | | `Counters` | `richMediaCustomCountersDimension` | Long | | `Exits` | `richMediaCustomExitsDimension` | Long | | `Timers` | `richMediaCustomTimersDimension` | Long | | `Total Display Time` | `richMediaDisplayTimeDimension` | Long | | `Expansion Time` | `richMediaExpansionTimeDimension` | Long | | `Expansions` | `richMediaExpansionsDimension` | Long | | `Full-Screen Impressions` | `richMediaFullScreenImpressionsDimension` | Long | | `Full-Screen Video Completions` | `richMediaFullScreenVideoCompletionsDimension` | Long | | `Full-Screen Video Plays` | `richMediaFullScreenVideoPlaysDimension` | Long | | `HTML5 Impressions` | `richMediaHtml5ImpressionsDimension` | Long | | `Total Interaction Time` | `richMediaInteractionTimeDimension` | Long | | `Interactive Impressions` | `richMediaInteractiveImpressionsDimension` | Long | | `Manual Closes` | `richMediaManualClosesDimension` | Long | | `Video Companion Clicks` | `richMediaVideoCompanionClicksDimension` | Long | | `Video Completions` | `richMediaVideoCompletionsDimension` | Long | | `Video First Quartile Completions` | `richMediaVideoFirstQuartileCompletesDimension` | Long | | `Video Full-Screen` | `richMediaVideoFullScreensDimension` | Long | | `Video Interactions` | `richMediaVideoInteractionsDimension` | Long | | `Video Length` | `richMediaVideoLength` | String | | `Video Midpoints` | `richMediaVideoMidpointsDimension` | Long | | `Video Mutes` | `richMediaVideoMutesDimension` | Long | | `Video Pauses` | `richMediaVideoPausesDimension` | Long | | `Video Plays` | `richMediaVideoPlaysDimension` | Long | | `Video Progress Events` | `richMediaVideoProgressEventsDimension` | Long | | `Video Replays` | `richMediaVideoReplaysDimension` | Long | | `Video Skips` | `richMediaVideoSkipsDimension` | Long | | `Video Stops` | `richMediaVideoStopsDimension` | Long | | `Video Third Quartile Completions` | `richMediaVideoThirdQuartileCompletesDimension` | Long | | `Video Unmutes` | `richMediaVideoUnmutesDimension` | Long | | `Video Views` | `richMediaVideoViewsDimension` | Long | | `Site (Site Directory)` | `siteDirectory` | String | | `Within Floodlight Lookback Window` | `withinFloodlightLookbackWindow` | String | | `Floodlight Variable 1` | `floodlightVariableDimension1` | String | | `Floodlight Variable 2` | `floodlightVariableDimension2` | String | | `Floodlight Variable 3` | `floodlightVariableDimension3` | String | | `Floodlight Variable 4` | `floodlightVariableDimension4` | String | | `Floodlight Variable 5` | `floodlightVariableDimension5` | String | | `Floodlight Variable 6` | `floodlightVariableDimension6` | String | | `Floodlight Variable 7` | `floodlightVariableDimension7` | String | | `Floodlight Variable 8` | `floodlightVariableDimension8` | String | | `Floodlight Variable 9` | `floodlightVariableDimension9` | String | | `Floodlight Variable 10` | `floodlightVariableDimension10` | String | | `Floodlight Variable 11` | `floodlightVariableDimension11` | String | | `Floodlight Variable 12` | `floodlightVariableDimension12` | String | | `Floodlight Variable 13` | `floodlightVariableDimension13` | String | | `Floodlight Variable 14` | `floodlightVariableDimension14` | String | | `Floodlight Variable 15` | `floodlightVariableDimension15` | String | | `Floodlight Variable 16` | `floodlightVariableDimension16` | String | | `Floodlight Variable 17` | `floodlightVariableDimension17` | String | | `Floodlight Variable 18` | `floodlightVariableDimension18` | String | | `Floodlight Variable 19` | `floodlightVariableDimension19` | String | | `Floodlight Variable 20` | `floodlightVariableDimension20` | String | | `Floodlight Variable 21` | `floodlightVariableDimension21` | String | | `Floodlight Variable 22` | `floodlightVariableDimension22` | String | | `Floodlight Variable 23` | `floodlightVariableDimension23` | String | | `Floodlight Variable 24` | `floodlightVariableDimension24` | String | | `Floodlight Variable 25` | `floodlightVariableDimension25` | String | | `Floodlight Variable 26` | `floodlightVariableDimension26` | String | | `Floodlight Variable 27` | `floodlightVariableDimension27` | String | | `Floodlight Variable 28` | `floodlightVariableDimension28` | String | | `Floodlight Variable 29` | `floodlightVariableDimension29` | String | | `Floodlight Variable 30` | `floodlightVariableDimension30` | String | | `Floodlight Variable 31` | `floodlightVariableDimension31` | String | | `Floodlight Variable 32` | `floodlightVariableDimension32` | String | | `Floodlight Variable 33` | `floodlightVariableDimension33` | String | | `Floodlight Variable 34` | `floodlightVariableDimension34` | String | | `Floodlight Variable 35` | `floodlightVariableDimension35` | String | | `Floodlight Variable 36` | `floodlightVariableDimension36` | String | | `Floodlight Variable 37` | `floodlightVariableDimension37` | String | | `Floodlight Variable 38` | `floodlightVariableDimension38` | String | | `Floodlight Variable 39` | `floodlightVariableDimension39` | String | | `Floodlight Variable 40` | `floodlightVariableDimension40` | String | | `Floodlight Variable 41` | `floodlightVariableDimension41` | String | | `Floodlight Variable 42` | `floodlightVariableDimension42` | String | | `Floodlight Variable 43` | `floodlightVariableDimension43` | String | | `Floodlight Variable 44` | `floodlightVariableDimension44` | String | | `Floodlight Variable 45` | `floodlightVariableDimension45` | String | | `Floodlight Variable 46` | `floodlightVariableDimension46` | String | | `Floodlight Variable 47` | `floodlightVariableDimension47` | String | | `Floodlight Variable 48` | `floodlightVariableDimension48` | String | | `Floodlight Variable 49` | `floodlightVariableDimension49` | String | | `Floodlight Variable 50` | `floodlightVariableDimension50` | String | | `Floodlight Variable 51` | `floodlightVariableDimension51` | String | | `Floodlight Variable 52` | `floodlightVariableDimension52` | String | | `Floodlight Variable 53` | `floodlightVariableDimension53` | String | | `Floodlight Variable 54` | `floodlightVariableDimension54` | String | | `Floodlight Variable 55` | `floodlightVariableDimension55` | String | | `Floodlight Variable 56` | `floodlightVariableDimension56` | String | | `Floodlight Variable 57` | `floodlightVariableDimension57` | String | | `Floodlight Variable 58` | `floodlightVariableDimension58` | String | | `Floodlight Variable 59` | `floodlightVariableDimension59` | String | | `Floodlight Variable 60` | `floodlightVariableDimension60` | String | | `Floodlight Variable 61` | `floodlightVariableDimension61` | String | | `Floodlight Variable 62` | `floodlightVariableDimension62` | String | | `Floodlight Variable 63` | `floodlightVariableDimension63` | String | | `Floodlight Variable 64` | `floodlightVariableDimension64` | String | | `Floodlight Variable 65` | `floodlightVariableDimension65` | String | | `Floodlight Variable 66` | `floodlightVariableDimension66` | String | | `Floodlight Variable 67` | `floodlightVariableDimension67` | String | | `Floodlight Variable 68` | `floodlightVariableDimension68` | String | | `Floodlight Variable 69` | `floodlightVariableDimension69` | String | | `Floodlight Variable 70` | `floodlightVariableDimension70` | String | | `Floodlight Variable 71` | `floodlightVariableDimension71` | String | | `Floodlight Variable 72` | `floodlightVariableDimension72` | String | | `Floodlight Variable 73` | `floodlightVariableDimension73` | String | | `Floodlight Variable 74` | `floodlightVariableDimension74` | String | | `Floodlight Variable 75` | `floodlightVariableDimension75` | String | | `Floodlight Variable 76` | `floodlightVariableDimension76` | String | | `Floodlight Variable 77` | `floodlightVariableDimension77` | String | | `Floodlight Variable 78` | `floodlightVariableDimension78` | String | | `Floodlight Variable 79` | `floodlightVariableDimension79` | String | | `Floodlight Variable 80` | `floodlightVariableDimension80` | String | | `Floodlight Variable 81` | `floodlightVariableDimension81` | String | | `Floodlight Variable 82` | `floodlightVariableDimension82` | String | | `Floodlight Variable 83` | `floodlightVariableDimension83` | String | | `Floodlight Variable 84` | `floodlightVariableDimension84` | String | | `Floodlight Variable 85` | `floodlightVariableDimension85` | String | | `Floodlight Variable 86` | `floodlightVariableDimension86` | String | | `Floodlight Variable 87` | `floodlightVariableDimension87` | String | | `Floodlight Variable 88` | `floodlightVariableDimension88` | String | | `Floodlight Variable 89` | `floodlightVariableDimension89` | String | | `Floodlight Variable 90` | `floodlightVariableDimension90` | String | | `Floodlight Variable 91` | `floodlightVariableDimension91` | String | | `Floodlight Variable 92` | `floodlightVariableDimension92` | String | | `Floodlight Variable 93` | `floodlightVariableDimension93` | String | | `Floodlight Variable 94` | `floodlightVariableDimension94` | String | | `Floodlight Variable 95` | `floodlightVariableDimension95` | String | | `Floodlight Variable 96` | `floodlightVariableDimension96` | String | | `Floodlight Variable 97` | `floodlightVariableDimension97` | String | | `Floodlight Variable 98` | `floodlightVariableDimension98` | String | | `Floodlight Variable 99` | `floodlightVariableDimension99` | String | | `Floodlight Variable 100` | `floodlightVariableDimension100` | String | | `Data Source` | `dataSource` | String | | `Has Backup Image` | `hasRichMediaBackupImages` | Boolean | | `Has Counters` | `hasRichMediaCustomCounters` | Boolean | | `Has Exits` | `hasRichMediaCustomExits` | Boolean | | `Has Timers` | `hasRichMediaCustomTimers` | Boolean | | `Has Dynamic Impressions` | `hasRichMediaDynamicAdImpressions` | Boolean | | `Has Expansions` | `hasRichMediaExpansions` | Boolean | | `Has Full-Screen Impressions` | `hasRichMediaFullScreenImpressions` | Boolean | | `Has Full-Screen Video Completions` | `hasRichMediaFullScreenVideoCompletions` | Boolean | | `Has Full-Screen Video Plays` | `hasRichMediaFullScreenVideoPlays` | Boolean | | `Has Full-Screen Views` | `hasRichMediaFullScreenViews` | Boolean | | `Has HTML5 Impressions` | `hasRichMediaHtml5Impressions` | Boolean | | `Has Interactive Impressions` | `hasRichMediaInteractiveImpressions` | Boolean | | `Has Manual Closes` | `hasRichMediaManualCloses` | Boolean | | `Has Video Companion Clicks` | `hasRichMediaVideoCompanionClicks` | Boolean | | `Has Video Completions` | `hasRichMediaVideoCompletions` | Boolean | | `Has Video First Quartile Completions` | `hasRichMediaVideoFirstQuartileCompletes` | Boolean | | `Has Video Full-Screen` | `hasRichMediaVideoFullScreens` | Boolean | | `Has Video Interactions` | `hasRichMediaVideoInteractions` | Boolean | | `Has Video Midpoints` | `hasRichMediaVideoMidpoints` | Boolean | | `Has Video Mutes` | `hasRichMediaVideoMutes` | Boolean | | `Has Video Pauses` | `hasRichMediaVideoPauses` | Boolean | | `Has Video Plays` | `hasRichMediaVideoPlays` | Boolean | | `Has Video Progress Events` | `hasRichMediaVideoProgressEvents` | Boolean | | `Has Video Replays` | `hasRichMediaVideoReplays` | Boolean | | `Has Video Skips` | `hasRichMediaVideoSkips` | Boolean | | `Has Video Stops` | `hasRichMediaVideoStops` | Boolean | | `Has Video Third Quartile Completions` | `hasRichMediaVideoThirdQuartileCompletes` | Boolean | | `Has Video Unmutes` | `hasRichMediaVideoUnmutes` | Boolean | | `Has Video Views` | `hasRichMediaVideoViews` | Boolean | | `Event Type` | `eventType` | String | | `Channel Grouping` | `pathChannelGroupingName` | String | | `Path Event Index` | `pathEventIndex` | Long | ## Metrics | Column | API name | Type | | -------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------- | ------ | | `Active View: % of Ad Played` | `actiewViewPercentAdPlayed` | Double | | `Active View: Average Viewable Time (Seconds)` | `activeViewAverageViewableTimeSecond` | Double | | `Active View: Custom Metric Measurable Impressions` | `activeViewCustomMetricMeasurableImpressions` | Long | | `Active View: Custom Metric Viewable Impressions` | `activeViewCustomMetricViewableImpressions` | Long | | `Active View: Custom Metric Viewable Rate` | `activeViewCustomMetricViewableRate` | Double | | `Active View: Eligible Impressions` | `activeViewEligibleImpressions` | Long | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions` | `activeViewGroupmMeasurableImpressions` | Long | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions` | `activeViewGroupmTrvMeasurableImpressions` | Long | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions` | `activeViewGroupmTrvViewableImpressions` | Long | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions` | `activeViewGroupmViewableImpressions` | Long | | `Active View: Impression Distribution (Not Measurable)` | `activeViewImpressionDistributionNotMeasurable` | Double | | `Active View: Impression Distribution (Not Viewable)` | `activeViewImpressionDistributionNotViewable` | Double | | `Active View: Impression Distribution (Viewable)` | `activeViewImpressionDistributionViewable` | Double | | `Active View: Impressions Audible and Visible at Completion` | `activeViewImpressionsAudibleAndVisibleAtCompletion` | Long | | `Active View: Impressions Visible 10 Seconds` | `activeViewImpressionsVisible10Seconds` | Long | | `Active View: Measurable Impressions` | `activeViewMeasurableImpressions` | Long | | `Active View: Not Measurable Impressions` | `activeViewNotMeasurableImpressions` | Long | | `Active View: Not Viewable Impressions` | `activeViewNotViewableImpressions` | Long | | `Active View: % Audible and Visible at Completion` | `activeViewPercentAudibleAndVisibleAtCompletion` | Double | | `Active View: % Audible and Visible at First Quartile` | `activeViewPercentAudibleAndVisibleAtFirstQuartile` | Double | | `Active View: % Audible and Visible at Midpoint` | `activeViewPercentAudibleAndVisibleAtMidpoint` | Double | | `Active View: % Audible and Visible at Start` | `activeViewPercentAudibleAndVisibleAtStart` | Double | | `Active View: % Audible and Visible at Third Quartile` | `activeViewPercentAudibleAndVisibleAtThirdQuartile` | Double | | `Active View: % Audible Impressions` | `activeViewPercentAudibleImpressions` | Double | | `Active View: % In Background` | `activeViewPercentBackground` | Double | | `Active View: % Full-Screen` | `activeViewPercentFullscreen` | Double | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate` | `activeViewPercentImpressionsAudibleAndFullyOnscreen` | Double | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate` | `activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration` | Double | | `Active View: % of Completed Impressions Audible and Visible` | `activeViewPercentImpressionsAudibleAndVisibleAtCompletion` | Double | | `Active View: % of First Quartile Impressions Audible and Visible` | `activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile` | Double | | `Active View: % of Midpoint Impressions Audible and Visible` | `activeViewPercentImpressionsAudibleAndVisibleAtMidpoint` | Double | | `Active View: % of Third Quartile Impressions Audible and Visible` | `activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile` | Double | | `Active View: % of Completed Impressions Visible` | `activeViewPercentImpressionsVisibleAtCompletion` | Double | | `Active View: % of First Quartile Impressions Visible` | `activeViewPercentImpressionsVisibleAtFirstQuartile` | Double | | `Active View: % of Midpoint Impressions Visible` | `activeViewPercentImpressionsVisibleAtMidpoint` | Double | | `Active View: % of Third Quartile Impressions Visible` | `activeViewPercentImpressionsVisibleAtThirdQuartile` | Double | | `Active View: % Play Time Audible` | `activeViewPercentPlayTimeAudible` | Double | | `Active View: % Play Time Audible and Visible` | `activeViewPercentPlayTimeAudibleAndVisible` | Double | | `Active View: % Play Time Visible` | `activeViewPercentPlayTimeVisible` | Double | | `Active View: % Visible 10 Seconds` | `activeViewPercentVisible10Seconds` | Double | | `Active View: % Visible at Completion` | `activeViewPercentVisibleAtCompletion` | Double | | `Active View: % Visible at First Quartile` | `activeViewPercentVisibleAtFirstQuartile` | Double | | `Active View: % Visible at Midpoint` | `activeViewPercentVisibleAtMidpoint` | Double | | `Active View: % Visible at Start` | `activeViewPercentVisibleAtStart` | Double | | `Active View: % Visible at Third Quartile` | `activeViewPercentVisibleAtThirdQuartile` | Double | | `Active View: % Measurable Impressions` | `activeViewPercentageMeasurableImpressions` | Double | | `Active View: % Viewable Impressions` | `activeViewPercentageViewableImpressions` | Double | | `Active View: Viewable Impressions` | `activeViewViewableImpressions` | Long | | `Click-through Conversions` | `activityClickThroughConversions` | Double | | `Click-through Revenue` | `activityClickThroughRevenue` | Double | | `Activity Delivery Status` | `activityDeliveryStatus` | Double | | `Activity Per Click` | `activityPerClick` | Double | | `Activity Per Thousand Impressions` | `activityPerThousandImpressions` | Double | | `View-through Conversions` | `activityViewThroughConversions` | Double | | `View-through Revenue` | `activityViewThroughRevenue` | Double | | `Audio Companion Clicks` | `audioCompanionClicks` | Long | | `Audio Companion Views` | `audioCompanionImpressions` | Long | | `Begin to Render Eligible Impressions` | `beginToRenderEligibleImpressions` | Long | | `Begin to Render Impressions` | `beginToRenderImpressions` | Long | | `Booked Activities` | `bookedActivities` | Double | | `Booked Clicks` | `bookedClicks` | Double | | `Booked Impressions` | `bookedImpressions` | Double | | `Booked Viewable Impressions` | `bookedViewableImpressions` | Double | | `Click Delivery Status` | `clickDeliveryStatus` | Double | | `Click Rate` | `clickRate` | Double | | `Clicks` | `clicks` | Long | | `Cookie Unconsented Impressions` | `cookieUnconsentedImpressions` | Long | | `Cost Per Activity` | `costPerActivity` | Double | | `Cost Per Click` | `costPerClick` | Double | | `Cost Per Revenue` | `costPerRevenue` | Double | | `Click-through Conversions + Cross-Environment` | `crossDeviceClickThroughConversionQuantity` | Long | | `Click-through Revenue + Cross-Environment` | `crossDeviceClickThroughConversionRevenue` | Double | | `Click-through Conversion Events + Cross-Environment` | `crossDeviceClickThroughConversions` | Long | | `Total Conversions + Cross-Environment` | `crossDeviceTotalConversionQuantity` | Long | | `Total Revenue + Cross-Environment` | `crossDeviceTotalConversionRevenue` | Double | | `Total Conversion Events + Cross-Environment` | `crossDeviceTotalConversions` | Long | | `View-through Conversions + Cross-Environment` | `crossDeviceViewThroughConversionQuantity` | Long | | `View-through Revenue + Cross-Environment` | `crossDeviceViewThroughConversionRevenue` | Double | | `View-through Conversion Events + Cross-Environment` | `crossDeviceViewThroughConversions` | Long | | `DV360 Cost (Account Currency)` | `dv360Cost` | Double | | `DV360 Cost USD` | `dv360CostUsd` | Double | | `Downloaded Impressions` | `downloadedImpressions` | Long | | `Effective CPM` | `effectiveCpm` | Double | | `General Invalid Traffic (GIVT) Active View Eligible Impressions` | `generalInvalidTrafficActiveViewEligibleImpressions` | Long | | `General Invalid Traffic (GIVT) Active View Measurable Impressions` | `generalInvalidTrafficActiveViewMeasurableImpressions` | Long | | `General Invalid Traffic (GIVT) Active View Viewable Impressions` | `generalInvalidTrafficActiveViewViewableImpressions` | Long | | `General Invalid Traffic (GIVT) Begin to Render Impressions` | `generalInvalidTrafficBeginToRenderImpressions` | Long | | `General Invalid Traffic (GIVT) Clicks` | `generalInvalidTrafficClicks` | Long | | `General Invalid Traffic (GIVT) Impressions` | `generalInvalidTrafficImpressions` | Long | | `General Invalid Traffic (GIVT) Tracked Ads` | `generalInvalidTrafficTrackedAds` | Long | | `Impression Delivery Status` | `impressionDeliveryStatus` | Double | | `Impressions` | `impressions` | Long | | `Invalid Active View Eligible Impressions` | `invalidActiveViewEligibleImpressions` | Long | | `Invalid Active View Measurable Impressions` | `invalidActiveViewMeasurableImpressions` | Long | | `Invalid Active View Viewable Impressions` | `invalidActiveViewViewableImpressions` | Long | | `Invalid Begin to Render Impressions` | `invalidBeginToRenderImpressions` | Long | | `Invalid Clicks` | `invalidClicks` | Long | | `Invalid Impressions` | `invalidImpressions` | Long | | `Invalid Tracked Ads` | `invalidTrackedAds` | Long | | `Media Cost` | `mediaCost` | Double | | `Natural Search Actions` | `naturalSearchActions` | Double | | `Natural Search Clicks` | `naturalSearchClicks` | Long | | `Natural Search Revenue` | `naturalSearchRevenue` | Double | | `Natural Search Transactions` | `naturalSearchTransactions` | Double | | `Floodlight: Paid Search Action Conversion Percentage` | `paidSearchActionConversionPercentage` | Double | | `Paid Search Actions` | `paidSearchActions` | Double | | `Floodlight: Paid Search Average Cost Per Action` | `paidSearchAverageCostPerAction` | Double | | `Floodlight: Paid Search Average Cost Per Transaction` | `paidSearchAverageCostPerTransaction` | Double | | `Floodlight: Paid Search Average DCM Transaction Amount` | `paidSearchAverageDfaTransactionAmount` | Double | | `Paid Search Average Position` | `paidSearchAveragePosition` | Double | | `Paid Search Click Rate` | `paidSearchClickRate` | Double | | `Paid Search Clicks` | `paidSearchClicks` | Long | | `Paid Search Cost` | `paidSearchCost` | Double | | `Paid Search Impressions` | `paidSearchImpressions` | Long | | `Paid Search Revenue` | `paidSearchRevenue` | Double | | `Floodlight: Paid Search Spend Per Transaction Revenue` | `paidSearchSpendPerTransactionRevenue` | Double | | `Floodlight: Paid Search Transaction Conversion Percentage` | `paidSearchTransactionConversionPercentage` | Double | | `Floodlight: Paid Search Transaction Revenue Per Spend` | `paidSearchTransactionRevenuePerSpend` | Double | | `Paid Search Transactions` | `paidSearchTransactions` | Double | | `Paid Search Visits` | `paidSearchVisits` | Long | | `% Invalid Clicks` | `percentInvalidClicks` | Double | | `% Invalid Impressions` | `percentInvalidImpressions` | Double | | `Planned Media Cost` | `plannedMediaCost` | Double | | `Provisional Impressions` | `provisionalImpressions` | Long | | `Revenue Per Click` | `revenuePerClick` | Double | | `Revenue Per Thousand Impressions` | `revenuePerThousandImpressions` | Double | | `Audio Completions` | `richMediaAudioCompletions` | Long | | `Audio First Quartile Completions` | `richMediaAudioFirstQuartileCompletes` | Long | | `Audio Midpoints` | `richMediaAudioMidpoints` | Long | | `Audio Mutes` | `richMediaAudioMutes` | Long | | `Audio Pauses` | `richMediaAudioPauses` | Long | | `Audio Plays` | `richMediaAudioPlays` | Long | | `Audio Replays` | `richMediaAudioReplays` | Long | | `Audio Third Quartile Completions` | `richMediaAudioThirdQuartileCompletes` | Long | | `Audio Unmutes` | `richMediaAudioUnmutes` | Long | | `Average Display Time` | `richMediaAverageDisplayTime` | Double | | `Average Expansion Time` | `richMediaAverageExpansionTime` | Double | | `Full-Screen Average View Time` | `richMediaAverageFullScreenViewTime` | Double | | `Average Interaction Time` | `richMediaAverageInteractionTime` | Double | | `Video Average View Time` | `richMediaAverageVideoViewTime` | Double | | `Backup Image` | `richMediaBackupImages` | Long | | `Rich Media Click Rate` | `richMediaClickRate` | Double | | `Rich Media Clicks` | `richMediaClicks` | Long | | `Code Serves` | `richMediaCodeServes` | Long | | `Average Time` | `richMediaCustomAverageTime` | Double | | `Counters` | `richMediaCustomCounters` | Long | | `Exits` | `richMediaCustomExits` | Long | | `Timers` | `richMediaCustomTimers` | Long | | `Custom Variable Count 1` | `richMediaCustomVariableCount1` | Long | | `Custom Variable Count 2` | `richMediaCustomVariableCount2` | Long | | `Total Display Time` | `richMediaDisplayTime` | Long | | `Rich Media Engagements` | `richMediaEngagements` | Long | | `Event Counters` | `richMediaEventCounters` | Long | | `Event Timers` | `richMediaEventTimers` | Double | | `Expansion Time` | `richMediaExpansionTime` | Long | | `Expansions` | `richMediaExpansions` | Long | | `Full-Screen Impressions` | `richMediaFullScreenImpressions` | Long | | `Full-Screen Video Completions` | `richMediaFullScreenVideoCompletes` | Long | | `Full-Screen Video Plays` | `richMediaFullScreenVideoPlays` | Long | | `HTML5 Impressions` | `richMediaHtml5Impressions` | Long | | `Rich Media Impressions` | `richMediaImpressions` | Long | | `Interaction Rate` | `richMediaInteractionRate` | Double | | `Total Interaction Time` | `richMediaInteractionTime` | Long | | `Total Interactions` | `richMediaInteractions` | Long | | `Interactive Impressions` | `richMediaInteractiveImpressions` | Long | | `Manual Closes` | `richMediaManualCloses` | Long | | `Rich Media Scrolls` | `richMediaScrolls` | Long | | `TrueView Views` | `richMediaTrueViewViews` | Long | | `Video Companion Clicks` | `richMediaVideoCompanionClicks` | Long | | `Video Completions` | `richMediaVideoCompletions` | Long | | `Video First Quartile Completions` | `richMediaVideoFirstQuartileCompletes` | Long | | `Video Full-Screen` | `richMediaVideoFullScreens` | Long | | `Video Interaction Rate` | `richMediaVideoInteractionRate` | Double | | `Video Interactions` | `richMediaVideoInteractions` | Long | | `Video Midpoints` | `richMediaVideoMidpoints` | Long | | `Video Mutes` | `richMediaVideoMutes` | Long | | `Video Pauses` | `richMediaVideoPauses` | Long | | `Video Plays` | `richMediaVideoPlays` | Long | | `Video Progress Events` | `richMediaVideoProgressEvents` | Long | | `Video Replays` | `richMediaVideoReplays` | Long | | `Video Skips` | `richMediaVideoSkips` | Long | | `Video Stops` | `richMediaVideoStops` | Long | | `Video Third Quartile Completions` | `richMediaVideoThirdQuartileCompletes` | Long | | `Video Unmutes` | `richMediaVideoUnmutes` | Long | | `Video View Rate` | `richMediaVideoViewRate` | Double | | `Video Views` | `richMediaVideoViews` | Long | | `Roadblock Impressions` | `roadblockImpressions` | Long | | `Social Engagement Rate` | `socialEngagementRate` | Double | | `Follows` | `socialFollows` | Long | | `Twitter Leads Generated` | `socialLeadSubmissions` | Long | | `Likes` | `socialLikes` | Long | | `Twitter Offers Accepted` | `socialOfferAccepts` | Long | | `Other Social Interactions` | `socialOtherInteractions` | Long | | `Replies` | `socialReplies` | Long | | `Shares (External)` | `socialSharesExternal` | Long | | `Shares (Internal)` | `socialSharesInternal` | Long | | `Total Social Engagements` | `socialTotalEngagements` | Long | | `Total Conversions` | `totalConversions` | Double | | `Total Revenue` | `totalConversionsRevenue` | Double | | `Tracked Ads` | `trackedAds` | Long | | `Twitter App Install Clicks` | `twitterAppClicks` | Long | | `Twitter Buy Now Clicks` | `twitterBuyNowCardClicks` | Long | | `Twitter Buy Now Purchases` | `twitterBuyNowPurchaseSuccessfuls` | Long | | `Twitter URL Clicks` | `twitterUrlClicks` | Long | | `Twitter: Video 50% In View For 2 Seconds` | `twitterVideo50PercentInViewFor2Seconds` | Long | | `Twitter: Video 100% In View For 3 Seconds` | `twitterVideo100PercentInViewFor3Seconds` | Long | | `Vendor Blocked Ads` | `vendorBlockedAds` | Long | | `Blocked Impressions` | `verificationBlockedImpressions` | Long | | `Classified Impressions` | `verificationClassifiedImpressions` | Long | | `Measurable Impressions For Audio` | `verificationMeasurableImpressionsForAudio` | Long | | `Measurable Impressions For Video Player Location` | `verificationMeasurableImpressionsForVideoPlayerLocation` | Long | | `Measurable Impressions For Video Player Size` | `verificationMeasurableImpressionsForVideoPlayerSize` | Long | | `Percentage Of Measurable Impressions For Audio` | `verificationPercentageMeasurableImpressionsForAudio` | Double | | `Percentage Of Measurable Impressions For Video Player Location` | `verificationPercentageMeasurableImpressionsForVideoPlayerLocation` | Double | | `Percentage Of Measurable Impressions For Video Player Size` | `verificationPercentageMeasurableImpressionsForVideoPlayerSize` | Double | | `Publisher Problems` | `verificationPublisherProblems` | Long | | `Reporting Problems` | `verificationReportingProblems` | Long | | `Serving Problems` | `verificationServingProblems` | Long | | `Verifiable Impressions` | `verificationVerifiableImpressions` | Long | | `Video Muted At Start` | `verificationVideoMutedAtStart` | Long | | `HD Video Player Size Impressions` | `verificationVideoPlayerHdSizeImpressions` | Long | | `Large Video Player Size Impressions` | `verificationVideoPlayerLargeSizeImpressions` | Long | | `Video Player Location Avg Pixels From Left` | `verificationVideoPlayerLocationAvgPixelsFromLeft` | Long | | `Video Player Location Avg Pixels From Top` | `verificationVideoPlayerLocationAvgPixelsFromTop` | Long | | `Video Player Size Avg Height` | `verificationVideoPlayerSizeAvgHeight` | Long | | `Video Player Size Avg Width` | `verificationVideoPlayerSizeAvgWidth` | Long | | `Small Video Player Size Impressions` | `verificationVideoPlayerSmallSizeImpressions` | Long | | `Video Prominence Score` | `verificationVideoProminenceScore` | Double | | `Warnings` | `verificationWarnings` | Long | | `Companion Clicks` | `videoCompanionClicks` | Long | | `Companion Views` | `videoCompanionImpressions` | Long | | `Active View: Viewable Impression Cookie Reach` | `activeViewViewableImpressionCookieReach` | Long | | `Cookie Reach: Average Impression Frequency` | `cookieReachAverageImpressionFrequency` | Double | | `Cookie Reach: Click Reach` | `cookieReachClickReach` | Long | | `Cookie Reach: Impression Reach` | `cookieReachImpressionReach` | Long | | `Cookie Reach: Incremental Click Reach` | `cookieReachIncrementalClickReach` | Long | | `Cookie Reach: Incremental Impression Reach` | `cookieReachIncrementalImpressionReach` | Long | | `Cookie Reach: Incremental Total Reach` | `cookieReachIncrementalTotalReach` | Long | | `Cookie Reach: Total Reach` | `cookieReachTotalReach` | Long | | `Unique Reach: Average Impression Frequency` | `uniqueReachAverageImpressionFrequency` | String | | `Unique Reach: Click Reach` | `uniqueReachClickReach` | String | | `Unique Reach: Impression Reach` | `uniqueReachImpressionReach` | String | | `Unique Reach: Total Reach` | `uniqueReachTotalReach` | String | | `Cookie Reach: Duplicate Click Reach` | `cookieReachDuplicateClickReach` | Long | | `Cookie Reach: Duplicate Click Reach %` | `cookieReachDuplicateClickReachPercent` | Double | | `Cookie Reach: Duplicate Impression Reach` | `cookieReachDuplicateImpressionReach` | Long | | `Cookie Reach: Duplicate Impression Reach %` | `cookieReachDuplicateImpressionReachPercent` | Double | | `Cookie Reach: Duplicate Total Reach` | `cookieReachDuplicateTotalReach` | Long | | `Cookie Reach: Duplicate Total Reach %` | `cookieReachDuplicateTotalReachPercent` | Double | | `Cookie Reach: Exclusive Click Reach` | `cookieReachExclusiveClickReach` | Long | | `Cookie Reach: Exclusive Click Reach %` | `cookieReachExclusiveClickReachPercent` | Double | | `Cookie Reach: Exclusive Impression Reach` | `cookieReachExclusiveImpressionReach` | Long | | `Cookie Reach: Exclusive Impression Reach %` | `cookieReachExclusiveImpressionReachPercent` | Double | | `Cookie Reach: Exclusive Total Reach` | `cookieReachExclusiveTotalReach` | Long | | `Cookie Reach: Exclusive Total Reach %` | `cookieReachExclusiveTotalReachPercent` | Double | | `Cookie Reach: Overlap Click Reach` | `cookieReachOverlapClickReach` | Long | | `Cookie Reach: Overlap Click Reach %` | `cookieReachOverlapClickReachPercent` | Double | | `Cookie Reach: Overlap Impression Reach` | `cookieReachOverlapImpressionReach` | Long | | `Cookie Reach: Overlap Impression Reach %` | `cookieReachOverlapImpressionReachPercent` | Double | | `Cookie Reach: Overlap Total Reach` | `cookieReachOverlapTotalReach` | Long | | `Cookie Reach: Overlap Total Reach %` | `cookieReachOverlapTotalReachPercent` | Double | | `Floodlight Variable 1` | `floodlightVariableMetric1` | Double | | `Floodlight Variable 2` | `floodlightVariableMetric2` | Double | | `Floodlight Variable 3` | `floodlightVariableMetric3` | Double | | `Floodlight Variable 4` | `floodlightVariableMetric4` | Double | | `Floodlight Variable 5` | `floodlightVariableMetric5` | Double | | `Floodlight Variable 6` | `floodlightVariableMetric6` | Double | | `Floodlight Variable 7` | `floodlightVariableMetric7` | Double | | `Floodlight Variable 8` | `floodlightVariableMetric8` | Double | | `Floodlight Variable 9` | `floodlightVariableMetric9` | Double | | `Floodlight Variable 10` | `floodlightVariableMetric10` | Double | | `Floodlight Variable 11` | `floodlightVariableMetric11` | Double | | `Floodlight Variable 12` | `floodlightVariableMetric12` | Double | | `Floodlight Variable 13` | `floodlightVariableMetric13` | Double | | `Floodlight Variable 14` | `floodlightVariableMetric14` | Double | | `Floodlight Variable 15` | `floodlightVariableMetric15` | Double | | `Floodlight Variable 16` | `floodlightVariableMetric16` | Double | | `Floodlight Variable 17` | `floodlightVariableMetric17` | Double | | `Floodlight Variable 18` | `floodlightVariableMetric18` | Double | | `Floodlight Variable 19` | `floodlightVariableMetric19` | Double | | `Floodlight Variable 20` | `floodlightVariableMetric20` | Double | | `floodlight variable 21` | `floodlightVariableMetric21` | Double | | `floodlight variable 22` | `floodlightVariableMetric22` | Double | | `floodlight variable 23` | `floodlightVariableMetric23` | Double | | `floodlight variable 24` | `floodlightVariableMetric24` | Double | | `floodlight variable 25` | `floodlightVariableMetric25` | Double | | `floodlight variable 26` | `floodlightVariableMetric26` | Double | | `floodlight variable 27` | `floodlightVariableMetric27` | Double | | `floodlight variable 28` | `floodlightVariableMetric28` | Double | | `floodlight variable 29` | `floodlightVariableMetric29` | Double | | `floodlight variable 30` | `floodlightVariableMetric30` | Double | | `floodlight variable 31` | `floodlightVariableMetric31` | Double | | `floodlight variable 32` | `floodlightVariableMetric32` | Double | | `floodlight variable 33` | `floodlightVariableMetric33` | Double | | `floodlight variable 34` | `floodlightVariableMetric34` | Double | | `floodlight variable 35` | `floodlightVariableMetric35` | Double | | `floodlight variable 36` | `floodlightVariableMetric36` | Double | | `floodlight variable 37` | `floodlightVariableMetric37` | Double | | `floodlight variable 38` | `floodlightVariableMetric38` | Double | | `floodlight variable 39` | `floodlightVariableMetric39` | Double | | `floodlight variable 40` | `floodlightVariableMetric40` | Double | | `floodlight variable 41` | `floodlightVariableMetric41` | Double | | `floodlight variable 42` | `floodlightVariableMetric42` | Double | | `floodlight variable 43` | `floodlightVariableMetric43` | Double | | `floodlight variable 44` | `floodlightVariableMetric44` | Double | | `floodlight variable 45` | `floodlightVariableMetric45` | Double | | `floodlight variable 46` | `floodlightVariableMetric46` | Double | | `floodlight variable 47` | `floodlightVariableMetric47` | Double | | `floodlight variable 48` | `floodlightVariableMetric48` | Double | | `floodlight variable 49` | `floodlightVariableMetric49` | Double | | `floodlight variable 50` | `floodlightVariableMetric50` | Double | | `floodlight variable 51` | `floodlightVariableMetric51` | Double | | `floodlight variable 52` | `floodlightVariableMetric52` | Double | | `floodlight variable 53` | `floodlightVariableMetric53` | Double | | `floodlight variable 54` | `floodlightVariableMetric54` | Double | | `floodlight variable 55` | `floodlightVariableMetric55` | Double | | `floodlight variable 56` | `floodlightVariableMetric56` | Double | | `floodlight variable 57` | `floodlightVariableMetric57` | Double | | `floodlight variable 58` | `floodlightVariableMetric58` | Double | | `floodlight variable 59` | `floodlightVariableMetric59` | Double | | `floodlight variable 60` | `floodlightVariableMetric60` | Double | | `floodlight variable 61` | `floodlightVariableMetric61` | Double | | `floodlight variable 62` | `floodlightVariableMetric62` | Double | | `floodlight variable 63` | `floodlightVariableMetric63` | Double | | `floodlight variable 64` | `floodlightVariableMetric64` | Double | | `floodlight variable 65` | `floodlightVariableMetric65` | Double | | `floodlight variable 66` | `floodlightVariableMetric66` | Double | | `floodlight variable 67` | `floodlightVariableMetric67` | Double | | `floodlight variable 68` | `floodlightVariableMetric68` | Double | | `floodlight variable 69` | `floodlightVariableMetric69` | Double | | `floodlight variable 70` | `floodlightVariableMetric70` | Double | | `floodlight variable 71` | `floodlightVariableMetric71` | Double | | `floodlight variable 72` | `floodlightVariableMetric72` | Double | | `floodlight variable 73` | `floodlightVariableMetric73` | Double | | `floodlight variable 74` | `floodlightVariableMetric74` | Double | | `floodlight variable 75` | `floodlightVariableMetric75` | Double | | `floodlight variable 76` | `floodlightVariableMetric76` | Double | | `floodlight variable 77` | `floodlightVariableMetric77` | Double | | `floodlight variable 78` | `floodlightVariableMetric78` | Double | | `floodlight variable 79` | `floodlightVariableMetric79` | Double | | `floodlight variable 80` | `floodlightVariableMetric80` | Double | | `floodlight variable 81` | `floodlightVariableMetric81` | Double | | `floodlight variable 82` | `floodlightVariableMetric82` | Double | | `floodlight variable 83` | `floodlightVariableMetric83` | Double | | `floodlight variable 84` | `floodlightVariableMetric84` | Double | | `floodlight variable 85` | `floodlightVariableMetric85` | Double | | `floodlight variable 86` | `floodlightVariableMetric86` | Double | | `floodlight variable 87` | `floodlightVariableMetric87` | Double | | `floodlight variable 88` | `floodlightVariableMetric88` | Double | | `floodlight variable 89` | `floodlightVariableMetric89` | Double | | `floodlight variable 90` | `floodlightVariableMetric90` | Double | | `floodlight variable 91` | `floodlightVariableMetric91` | Double | | `floodlight variable 92` | `floodlightVariableMetric92` | Double | | `floodlight variable 93` | `floodlightVariableMetric93` | Double | | `floodlight variable 94` | `floodlightVariableMetric94` | Double | | `floodlight variable 95` | `floodlightVariableMetric95` | Double | | `floodlight variable 96` | `floodlightVariableMetric96` | Double | | `floodlight variable 97` | `floodlightVariableMetric97` | Double | | `floodlight variable 98` | `floodlightVariableMetric98` | Double | | `floodlight variable 99` | `floodlightVariableMetric99` | Double | | `floodlight variable 100` | `floodlightVariableMetric100` | Double | | `Click-through Transaction Count` | `lastClickAttributedTransactionCount` | Double | | `View-through Transaction Count` | `lastImpressionAttributedTransactionCount` | Double | | `Floodlight Impressions` | `floodlightImpressions` | Long | | `Transaction Count` | `transactionCount` | Long | | `Total Revenue` | `activityRevenue` | Double | | `Total Conversions` | `pathTotalConversions` | Long | | `Total Paths` | `totalPaths` | Long | | `Converting Paths` | `convertingPaths` | Long | | `Click-through Conversions` | `lastTouchClickThroughConversions` | Long | | `Total Conversions` | `lastTouchTotalConversions` | Long | | `View-through Conversions` | `lastTouchViewThroughConversions` | Long | | `Path Conversion Rate` | `pathConversionRate` | Double | | `Total Exposures` | `totalExposures` | Long | ## Other columns | Column | API name | Type | | ---------------------------------- | ------------------------------ | ------ | | `Active View: Custom Metric ID` | `activeViewCustomMetricId` | Long | | `Activity Group ID` | `activityGroupId` | Long | | `Activity ID` | `activityId` | Long | | `Ad ID` | `adId` | Long | | `DV360 Advertiser ID` | `dv360AdvertiserId` | Long | | `DV360 Campaign ID` | `dv360CampaignId` | Long | | `DV360 Creative ID` | `dv360CreativeId` | Long | | `DV360 Insertion Order ID` | `dv360InsertionOrderId` | Long | | `DV360 Line Item ID` | `dv360LineItemId` | Long | | `DV360 Partner ID` | `dv360PartnerId` | Long | | `DV360 Site ID` | `dv360SiteId` | Long | | `Paid Social Ad Group ID` | `paidSocialAdGroupId` | Long | | `Paid Social Ad ID` | `paidSocialAdId` | Long | | `Paid Social Advertiser ID` | `paidSocialAdvertiserId` | Long | | `Paid Social Agency ID` | `paidSocialAgencyId` | Long | | `Paid Social Campaign ID` | `paidSocialCampaignId` | Long | | `Paid Social Engine Account ID` | `paidSocialEngineAccountId` | Long | | `Paid Social External Ad Group ID` | `paidSocialExternalAdGroupId` | Long | | `Paid Social External Ad ID` | `paidSocialExternalAdId` | Long | | `Paid Social External Campaign ID` | `paidSocialExternalCampaignId` | Long | | `Twitter Campaign ID` | `twitterCampaignId` | Long | | `Twitter Creative ID` | `twitterCreativeId` | Long | | `Twitter Creative Media ID` | `twitterCreativeMediaId` | Long | | `Twitter Line Item ID` | `twitterLineItemId` | Long | | `Advertiser ID` | `advertiserId` | Long | | `Campaign External ID` | `campaignExternalId` | String | | `Campaign ID` | `campaignId` | Long | | `Package/Roadblock ID` | `packageRoadblockId` | Long | | `Placement External ID` | `placementExternalId` | String | | `Placement ID` | `placementId` | Long | | `Site ID (DCM)` | `siteId` | Long | | `Conversion ID` | `conversionId (required)` | Long | | `Asset ID` | `assetId` | Long | | `Creative ID` | `creativeId` | Long | | `Dynamic Profile Id` | `dynamicProfileId` | Long | | `Feed 1 - Unique ID` | `feed1UniqueId` | String | | `Feed 2 - Unique ID` | `feed2UniqueId` | String | | `Feed 3 - Unique ID` | `feed3UniqueId` | String | | `Feed 4 - Unique ID` | `feed4UniqueId` | String | | `Feed 5 - Unique ID` | `feed5UniqueId` | String | | `Paid Search Ad Group ID` | `paidSearchAdGroupId` | Long | | `Paid Search Ad ID` | `paidSearchAdId` | Long | | `Paid Search Advertiser ID` | `paidSearchAdvertiserId` | Long | | `Paid Search Agency ID` | `paidSearchAgencyId` | Long | | `Paid Search Bid Strategy ID` | `paidSearchBidStrategyId` | Long | | `Paid Search Campaign ID` | `paidSearchCampaignId` | Long | | `Paid Search Engine Account ID` | `paidSearchEngineAccountId` | Long | | `Paid Search External Ad Group ID` | `paidSearchExternalAdGroupId` | Long | | `Paid Search External Ad ID` | `paidSearchExternalAdId` | Long | | `Paid Search External Campaign ID` | `paidSearchExternalCampaignId` | Long | | `Paid Search External Keyword ID` | `paidSearchExternalKeywordId` | Long | | `Paid Search Keyword ID` | `paidSearchKeywordId` | Long | | `Paid Search Legacy Keyword ID` | `paidSearchLegacyKeywordId` | Long | | `Rendering ID` | `renderingId` | Long | | `Site ID (Site Directory)` | `siteDirectoryId` | Long | | `Twitter Impression ID` | `twitterImpressionId` | Long | | `Path Pattern ID` | `pathPatternId` | Long |