Criteo - Supported Columns
Every column the Criteo connector can download.
These are the columns available to a Criteo connector. The recommended template uses a small subset of them, listed on the Criteo page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.
Dimensions
AdvertiserId
String
Advertiser
String
AdsetId
String
Adset
String
CategoryId
String
Category
String
CampaignId
String
Campaign
String
Ad
String
AdId
String
CouponId
String
Coupon
String
MarketingObjectiveId
String
MarketingObjective
String
ChannelId
String
Channel
String
Device
String
Os
String
Hour
DateTime
Day
DateTime
Week
DateTime
Month
DateTime
Year
DateTime
Metrics
Clicks
Int
The number of clicks driven by your ads.
Displays
Int
The number of ad impressions served on publishers via Criteo.
ViewableDisplays
Int
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
NonViewableDisplays
Int
The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed.
UntrackableDisplays
Int
This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner)
AdvertiserCost
Decimal
Total money spent on Criteo advertising.
QualifiedVisits
Int
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.
Visits
Int
The number of users on the target website or app for which at least one event occurred within the hour following a click.
CostPerVisit
Decimal
The amount of money spent per visit to your website or app.
BounceRate
Decimal
The proportion of website visitors leaving after only viewing one page.
PotentialDisplays
Int
The number of display opportunities, or the number of bid requests received.
OverallCompetitionWin
Int
The number of displays divided by the total number of display opportunities.
SalesClientAttribution
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllClientAttribution
Int
The number of transactions or conversions resulting from Criteo ads.
SalesPc30d
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllPc30d
Int
The number of transactions or conversions resulting from Criteo ads.
SalesPv24h
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllPv24h
Int
The number of transactions or conversions resulting from Criteo ads.
SalesPc30dPv24h
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllPc30dPv24h
Int
The number of transactions or conversions resulting from Criteo ads.
SalesPc1d
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllPc1d
Int
The number of transactions or conversions resulting from Criteo ads.
SalesPc7d
Int
The number of transactions or conversions resulting from Criteo ads.
SalesAllPc7d
Int
The number of transactions or conversions resulting from Criteo ads.
RevenueGeneratedClientAttribution
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllClientAttribution
Decimal
The amount of money generated by online sales.
RevenueGeneratedPc30d
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllPc30d
Decimal
The amount of money generated by online sales.
RevenueGeneratedPv24h
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllPv24h
Decimal
The amount of money generated by online sales.
RevenueGeneratedPc30dPv24h
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllPc30dPv24h
Decimal
The amount of money generated by online sales.
RevenueGeneratedPc1d
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllPc1d
Decimal
The amount of money generated by online sales.
RevenueGeneratedPc7d
Decimal
The amount of money generated by online sales.
RevenueGeneratedAllPc7d
Decimal
The amount of money generated by online sales.
ExposedUsers
Int
The number of users who have been served an ad.
Audience
Int
Potential users who could be served an ad.
Reach
Decimal
Share of potential users who have been served an ad.
AverageCartClientAttribution
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllClientAttribution
Decimal
Average revenue generated by a conversion or sale.
AverageCartPc30d
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllPc30d
Decimal
Average revenue generated by a conversion or sale.
AverageCartPv24h
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllPv24h
Decimal
Average revenue generated by a conversion or sale.
AverageCartPc30dPv24h
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllPc30dPv24h
Decimal
Average revenue generated by a conversion or sale.
AverageCartPc1d
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllPc1d
Decimal
Average revenue generated by a conversion or sale.
AverageCartPc7d
Decimal
Average revenue generated by a conversion or sale.
AverageCartAllPc7d
Decimal
Average revenue generated by a conversion or sale.
ClickThroughRate
Decimal
Percentage of users served an ad who clicked.
ConversionRateClientAttribution
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllClientAttribution
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRatePc30d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllPc30d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRatePv24h
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllPv24h
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRatePc30dPv24h
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllPc30dPv24h
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRatePc1d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllPc1d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRatePc7d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateAllPc7d
Decimal
Percentage of conversions or sales compared to the clicks that occurred.
ECosClientAttribution
Decimal
Advertising cost per conversion or sale.
ECosAllClientAttribution
Decimal
Advertising cost per conversion or sale.
ECosPc30d
Decimal
Advertising cost per conversion or sale.
ECosAllPc30d
Decimal
Advertising cost per conversion or sale.
ECosPv24h
Decimal
Advertising cost per conversion or sale.
ECosAllPv24h
Decimal
Advertising cost per conversion or sale.
ECosPc30dPv24h
Decimal
Advertising cost per conversion or sale.
ECosAllPc30dPv24h
Decimal
Advertising cost per conversion or sale.
ECosPc1d
Decimal
Advertising cost per conversion or sale.
ECosAllPc1d
Decimal
Advertising cost per conversion or sale.
ECosPc7d
Decimal
Advertising cost per conversion or sale.
ECosAllPc7d
Decimal
Advertising cost per conversion or sale.
CostPerOrderClientAttribution
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllClientAttribution
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderPc30d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllPc30d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderPv24h
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllPv24h
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderPc30dPv24h
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllPc30dPv24h
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderPc1d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllPc1d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderPc7d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderAllPc7d
Decimal
The price you pay for each order. Calculated as total cost divided by the total number of orders.
Cpc
Decimal
Cost per click.
ECpm
Decimal
Cost per 1000 Impressions.
RoasClientAttribution
Decimal
The ratio between revenue generated and the cost.
RoasAllClientAttribution
Decimal
The ratio between revenue generated and the cost.
RoasPc30d
Decimal
The ratio between revenue generated and the cost.
RoasAllPc30d
Decimal
The ratio between revenue generated and the cost.
RoasPv24h
Decimal
The ratio between revenue generated and the cost.
RoasAllPv24h
Decimal
The ratio between revenue generated and the cost.
RoasPc30dPv24h
Decimal
The ratio between revenue generated and the cost.
RoasAllPc30dPv24h
Decimal
The ratio between revenue generated and the cost.
RoasPc1d
Decimal
The ratio between revenue generated and the cost.
RoasAllPc1d
Decimal
The ratio between revenue generated and the cost.
RoasPc7d
Decimal
The ratio between revenue generated and the cost.
RoasAllPc7d
Decimal
The ratio between revenue generated and the cost.
AdvertiserValue
Decimal
The revenue generated by each product, considering margin (if provided in your product catalog).
AdvertiserAllValue
Decimal
The revenue generated by each product, considering margin (if provided in your product catalog).
CostOfAdvertiserValue
Decimal
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
CostOfAdvertiserValueAll
Decimal
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
PostInstallSales
Int
The number of your completed events after an app install.
AppInstalls
Int
The number of installations of your app.
PostInstallConversionRate
Decimal
Percentage of post-install sales compared to the clicks that occurred.
PostInstallCostOfSale
Decimal
The cost of sale for app install campaigns.
PostInstallOrderValue
Decimal
The amount of money generated by sales after an app install.
CostPerInstall
Decimal
The ad cost per app install.
InstallRate
Decimal
The percentage of completed app installs compared to the number of clicks.
PostInstallCostPerOrder
Decimal
The cost per order for sales after an app install.
PostInstallRoas
Decimal
The return on ad spend for sales after an app install.
OmnichannelRoasClientAttribution
Decimal
The ratio between revenue generated online and offline, and the cost.
OmnichannelRoasPc30d
Decimal
The ratio between revenue generated online and offline, and the cost.
OmnichannelRoasAllPc30d
Decimal
The ratio between revenue generated online and offline, and the cost.
OmnichannelRoasPv24h
Decimal
The ratio between revenue generated online and offline, and the cost.
OmnichannelRoasAllPv24h
Decimal
The ratio between revenue generated online and offline, and the cost.
OmnichannelRevenueClientAttribution
Decimal
The revenue generated by online and offline sales.
OmnichannelRevenuePc30d
Decimal
The revenue generated by online and offline sales.
OmnichannelRevenueAllPc30d
Decimal
The revenue generated by online and offline sales.
OmnichannelRevenuePv24h
Decimal
The revenue generated by online and offline sales.
OmnichannelRevenueAllPv24h
Decimal
The revenue generated by online and offline sales.
OmnichannelsalesClientAttribution
Int
The number of online and offline transactions or conversions resulting from Criteo ads.
OmnichannelSalesPc30d
Int
The number of online and offline transactions or conversions resulting from Criteo ads.
OmnichannelSalesAllPc30d
Int
The number of online and offline transactions or conversions resulting from Criteo ads.
OmnichannelSalesPv24h
Int
The number of online and offline transactions or conversions resulting from Criteo ads.
OmnichannelSalesAllPv24h
Int
The number of online and offline transactions or conversions resulting from Criteo ads.
RoasOfflinePc30d
Decimal
The ratio between the revenue generated offline and the cost.
RoasOfflinePv24h
Decimal
The ratio between the revenue generated offline and the cost.
SalesOfflinePc30d
Int
The number of completed in-store transactions or purchases.
SalesOfflinePv24h
Int
The number of completed in-store transactions or purchases.
RevenueGeneratedOfflinePc30d
Decimal
The amount of revenue generated by in-store sales.
RevenueGeneratedOfflinePv24h
Decimal
The amount of revenue generated by in-store sales.
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