> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dv360/dv360-supported-columns.md). # DV360 - Supported Columns Every column the DV360 connector can download. These are the columns available to a DV360 connector. The recommended template uses a small subset of them, listed on the [DV360](/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dv360.md) page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates. ## Dimensions | Column | Type | Source | Description | | ------------------------------------------------------------ | -------- | -------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `Active View: Custom Metric ID` | String | GroupBys | Active View: Custom Metric ID | | `Active View: Custom Metric Name` | String | GroupBys | Active View: Custom Metric Name | | `Active View Expected Viewability` | String | GroupBys | Active View Expected Viewability | | `Advertiser ID` | String | GroupBys | The ID of an advertiser. | | `Advertiser Integration Code` | String | GroupBys | An external identifier entered in the Basic Details section of a given advertiser. | | `Advertiser Status` | String | GroupBys | Advertiser Status | | `Advertiser` | String | GroupBys | The name of an advertiser. | | `Advertiser Time Zone` | String | GroupBys | The time zone set for given advertiser. | | `Ad Position` | String | GroupBys | Identifies where an ad was located on a screen. Values include above-the-fold, below-the-fold, and unknown. | | `Ad Type` | String | GroupBys | The type of ad. For example, standard, in-stream video, etc. | | `Age` | String | GroupBys | The age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. | | `Algorithm` | String | GroupBys | Algorithm | | `Algorithm ID` | String | GroupBys | Algorithm ID | | `AMP Page Request` | String | GroupBys | Whether or not the impression was served on an AMP webpage. | | `App/URL` | String | GroupBys | An individual website, or mobile app. | | `App/URL Excluded` | String | GroupBys | App/URL Excluded | | `Attributed Userlist` | String | GroupBys | ID of Attributed Userlist. | | `Attributed Userlist Cost` | String | GroupBys | Cost to use the Attributed userlist. | | `Attributed Userlist Type` | String | GroupBys | What source the data for attributed userlist came from. | | `Attribution Model` | String | GroupBys | Attribution Model | | `Audience List` | String | GroupBys | ID of Audience list | | `Audience List Cost` | String | GroupBys | Cost to use the Audience list. | | `Audience List Type` | String | GroupBys | What source the data for audience list came from. | | `Audience Name` | String | GroupBys | Name of the audience. | | `Audience Type` | String | GroupBys | Type of the audience. | | `Authorized Seller State` | String | GroupBys | Authorized Seller State | | `Billable Outcome` | String | GroupBys | Billable Outcome | | `Brand Lift Type` | String | GroupBys | Brand Lift Type | | `Browser ID` | String | GroupBys | The ID of a web browser. This may be useful when defining targeting. | | `Budget Segment Budget` | String | GroupBys | The budget amount set for the budget segment. | | `Budget Segment Description` | String | GroupBys | The description of the budget segment. | | `Budget Segment End Date` | DateTime | GroupBys | The day on which the budget segment ends. | | `Budget Segment Pacing Percentage` | String | GroupBys | The percentage of the assigned budget that is expected to be spent in the budget segment. | | `Budget Segment Start Date` | DateTime | GroupBys | The day on which the budget segment starts. | | `Budget Type (Segment)` | String | GroupBys | The budget type, either impressions or currency, for the current segment. | | `Insertion Order Daily Frequency` | String | GroupBys | Use this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: To bid only on the most promising impressions, set your insertion order's frequency cap to the frequency where performance drops off. | | `ISP or Carrier ID` | String | GroupBys | ID of ISP or Carrier. | | `ISP or Carrier` | String | GroupBys | Name of ISP or Carrier. | | `Channel Grouping` | String | GroupBys | Channel Grouping | | `Channel ID` | String | GroupBys | ID of the channel. | | `Channel` | String | GroupBys | A channel is a list of websites. Channels can be used to quickly target or exclude a group of related websites. | | `Channel Type` | String | GroupBys | The type of the channel. | | `City ID` | String | GroupBys | IDs of the cities. | | `City` | String | GroupBys | Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly. | | `CM360 Placement ID` | String | GroupBys | ID of CM360 Placement. | | `Video Companion Creative ID` | String | GroupBys | Video Companion Creative ID. | | `Video Companion Creative` | String | GroupBys | Name of the video companion creative. | | `Time to Conversion` | Decimal | GroupBys | The amount of time between a visitor's last impression or click, and their conversion. | | `Conversion Source` | String | GroupBys | Where a customer completed a conversion, such as a website, mobile app, or store visit. | | `Conversion Source ID` | String | GroupBys | The ID of the place where a customer completed a conversion, such as a website, mobile app, or store visit. | | `Country` | String | GroupBys | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Country ID` | String | GroupBys | IDs of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Creative` | String | GroupBys | A creative in Display & Video 360 is a placement in Campaign Manager 360. These placements should be named to identify the creative that is served. | | `Creative Asset` | String | GroupBys | The type of creative asset, or other details. | | `Creative Attributes` | String | GroupBys | Any additional details about the creative that served, such as the direction of expansion (if the creative was expandable), if the creative used VAST or Active View, or if the creative was a dynamic creative (if enabled for your account). | | `Creative Height` | String | GroupBys | Creative height (e.g. 600, 250, 90). | | `Creative ID` | String | GroupBys | ID of the creative. | | `Creative Integration Code` | String | GroupBys | An external identifier entered in the Basic Details section of a given creative. | | `Creative Rendered in AMP` | String | GroupBys | Whether or not the creative was rendered in AMP for a given impression. | | `Creative Size` | String | GroupBys | Creative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90) | | `Creative Source` | String | GroupBys | Creative source. | | `Creative Status` | String | GroupBys | Creative status. | | `Creative Type` | String | GroupBys | Creative type. | | `Creative Width` | String | GroupBys | Creative width (e.g. 120, 300, 728). | | `Data Provider ID` | String | GroupBys | ID of data provider. | | `Data Provider` | String | GroupBys | Name of data provider. | | `Data Source` | String | GroupBys | Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values. Possible values with impressions and / or clicks include: Measured (Google measured), Provided (with the provider name) and Inferred (only for impressions).Possible values with floodlight impressions (representing the source of the floodlight call) include: iframe, image, OGT (Global site tag), GTM (Google Tag Manager), AMP (accelerated mobile pages), Firebase, API (offline conversions API), Google Play Store, A third party provider (the provider's name) | | `Date` | DateTime | GroupBys | Date | | `Day of Week` | String | GroupBys | Sunday through Saturday. | | `Detailed Demographics` | String | GroupBys | The detailed demographics you’re targeting for YouTube ad groups. | | `Detailed Demographics ID` | String | GroupBys | The ID of the detailed demographics list you’re targeting. | | `Device` | String | GroupBys | Device | | `Device Make ID` | String | GroupBys | The brand of mobile device, such "Acer", "Amazon", "Apple", and so on. | | `Device Model ID` | String | GroupBys | The brand and model of mobile device, such "Amazon Kindle Fire", "Apple iPhone", "Samsung Galaxy" and so on. | | `Device Type` | String | GroupBys | The type of device, such as "Desktop", "Connected TV", "Smartphone", and "Tablet". | | `DFP Insertion Order ID` | String | GroupBys | ID of DPF insertion order. | | `Digital Content Label` | String | GroupBys | Classification of content according to brand safety. The digital content labels are: DL-G (general audiences), DL-PG (parental guidance suggested), DL-T (teen or older audiences), and DL-MA (mature audiences only). | | `DMA Code` | String | GroupBys | Codes of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well. | | `DMA` | String | GroupBys | Names of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well. | | `Domain` | String | GroupBys | The domain of the content classified by verification / brand safety. | | `Eligible Cookies on First-Party Audience List` | Int | GroupBys | The number of eligible cookies on a given first-party audience list. Must be greater than 1000 to display data. | | `Eligible Cookies on Third-Party Audience List and Interest` | Int | GroupBys | The number of eligible cookies on a given third-party / interest based audience list. Must be greater than 1000 to display data. | | `Event Type` | String | GroupBys | The event type within a path. Examples include: View, Click, Floodlight, and Custom. | | `Exchange` | String | GroupBys | The exchange through which the ad is served. Optimization tip: Move higher performing exchanges into unique line items and bid higher. | | `Exchange Code` | String | GroupBys | The code of exchange through which the ad is served. | | `Exchange ID` | String | GroupBys | The ID of exchange through which the ad is served. | | `FILTER_EXTENSION` | String | GroupBys | | | `Extension` | String | GroupBys | The physical storefront(s) used in an extension. | | `Extension Status` | String | GroupBys | The status of a location extension in Display & Video 360. | | `Extension Type` | String | GroupBys | The type of extension, either location extension or affiliate location extension. | | `First Party Audience List Cost` | String | GroupBys | Cost to use the list. | | `FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Floodlight Activity Name` | String | GroupBys | The name of a Floodlight Activity. A Floodlight activity is a snippet of HTML code that is used to track conversions, add users to remarketing lists, and pass information about sales transactions. | | `Floodlight Activity ID` | String | GroupBys | The ID of a Floodlight Activity. | | `Format` | String | GroupBys | The format of creative an ad slot supports. Examples include: standard, standard or expandable, audio, native, etc. | | `DFP Insertion Order` | String | GroupBys | DFP Insertion Order. | | `DFP Line Item` | String | GroupBys | The name of DFP line item. | | `DFP Line Item ID` | String | GroupBys | The ID of DFP line item. | | `Gender` | String | GroupBys | The gender of your audience. For example: Male, Female, or Unknown. | | `Gmail Age` | String | GroupBys | The age group of users. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. | | `Gmail City` | String | GroupBys | Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Gmail Country ID` | String | GroupBys | IDs of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Gmail Country` | String | GroupBys | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Gmail Device Type ID` | String | GroupBys | The ID of the type of device, such as "Desktop", "Connected TV", "Smartphone", and "Tablet". | | `Gmail Device Type` | String | GroupBys | The type of device, such as "Desktop", "Connected TV", "Smartphone", and "Tablet". | | `Gmail Gender` | String | GroupBys | The gender of your audience. For example: Male, Female, or Unknown. | | `Gmail Region` | String | GroupBys | Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Gmail Remarketing List` | String | GroupBys | The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel. | | `Household Income` | String | GroupBys | The household income demographic you’re targeting. | | `Impression Counting Method` | String | GroupBys | The method used for counting impressions. Possible values include: Downloaded - Follows IAB count on download, Begin to render - Follows IAB begin to render and Displayed - An impression is counted when one or more pixels of the ad creative is visible on a device's screen. | | `Insertion Order ID` | String | GroupBys | The ID of an insertion order. | | `Insertion Order Goal Type` | String | GroupBys | The goal types of insertion order. | | `Insertion Order Goal Value` | String | GroupBys | The goal values of insertion order. | | `Insertion Order Integration Code` | String | GroupBys | An external identifier entered in the Basic Details section of a given insertion order | | `Insertion Order` | String | GroupBys | The name of insertion order. | | `Insertion Order Status` | String | GroupBys | The status of insertion order. | | `Interest` | String | GroupBys | The area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs. | | `Inventory Commitment Type` | String | GroupBys | The ad buyer's and ad seller's commitment to the inventory. For example, guaranteed or non-guaranteed. | | `Inventory Delivery Method` | String | GroupBys | The inventory delivery method. For example: programmatic, tag, etc. | | `Format` | String | GroupBys | The format of creative an ad slot supports. Examples include: standard, standard or expandable, audio, native, etc. | | `Inventory Rate Type` | String | GroupBys | The rate type of the inventory. For example: auction or fixed price. | | `Inventory Source ID (Legacy)` | String | GroupBys | The Display & Video 360 identifier for a deal. (Legacy) | | `Inventory Source ID (external)` | String | GroupBys | The seller's (i.e. a publisher or exchange) identifier for a deal used in their systems. | | `Inventory Source Group` | String | GroupBys | The group of the inventory. | | `Inventory Source Group ID` | String | GroupBys | The group ID of the inventory. | | `Inventory Source ID` | String | GroupBys | The Display & Video 360 identifier for a deal. | | `Inventory Source` | String | GroupBys | The name of inventory source. | | `Inventory Source Type` | String | GroupBys | The source of the inventory. For example: public or private. | | `Keyword` | String | GroupBys | A word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in. | | `Life Event` | String | GroupBys | The event you're targeting with life event audience lists for YouTube ad groups. | | `Life Events` | String | GroupBys | The events you're targeting with life event audience lists for YouTube ad groups. | | `Line Item ID` | String | GroupBys | The ID of a line item. | | `Line Item Budget` | String | GroupBys | The budget assigned to the line item. | | `Line Item Daily Frequency` | String | GroupBys | Use this dimension to determine which frequencies are correlated with the most conversions or clicks. | | `Line Item End Date` | DateTime | GroupBys | The day on which the line item ends. | | `Line Item Integration Code` | String | GroupBys | An external identifier entered in the Basic Details section of a line item. | | `Line Item Lifetime Frequency` | String | GroupBys | Use this dimension to determine which frequencies are correlated with the most conversions or clicks, and evaluate where a lifetime cap should be set. | | `Line Item` | String | GroupBys | The name of a line item. | | `Line Item Pacing Percentage` | String | GroupBys | The percentage of the assigned line item budget that is expected to be spent. | | `Line Item Start Date` | DateTime | GroupBys | The date on which the line item will be eligible to start serving. | | `Line Item Status` | String | GroupBys | The status of the line item. | | `Line Item Type` | String | GroupBys | The type of line item, such as "Real-time bidding" or "Video real-time bidding". | | `Matched Genre Target` | String | GroupBys | Matched genre target. | | `Match Ratio` | String | GroupBys | The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. Numbers greater than 1 are a positive correlation, where higher numbers indicate a greater similarity. Match ratios under 1 correspond to a negative correlation, and generally imply a list isn't good to target. | | `Measurement Source` | String | GroupBys | How the data was measured. Possible values include: \* Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab. \* Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration, or it uses OMID data from client code that was not certified by Google or IAB Tech Lab. \* Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party. | | `Campaign ID` | String | GroupBys | The ID of the campaign. | | `Campaign` | String | GroupBys | The name of the campaign. | | `Business Chain` | String | GroupBys | Business chain. | | `Month` | String | GroupBys | Month. | | `MRAID Support` | String | GroupBys | MRAID Support | | `Age` | String | GroupBys | The age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. | | `Country` | String | GroupBys | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Date Range for Cumulative Metrics` | String | GroupBys | Date range for cumulative metrics. | | `Device ID` | String | GroupBys | The ID of the device. | | `Gender` | String | GroupBys | The gender of your audience. For example: Male, Female, or Unknown. | | `Restatement Date` | String | GroupBys | Restatement date. | | `OM SDK Capable` | String | GroupBys | Whether or not the Open Measurement SDK was capable for verification or viewability measurement on the inventory. | | `OM SDK Available` | String | GroupBys | Whether or not the Open Measurement SDK was available for verification or viewability measurement on the inventory. | | `Order ID` | String | GroupBys | The ID of the order. | | `Operating System ID` | String | GroupBys | The ID of an operating system. | | `Category` | String | GroupBys | The market category that you targeted. For example, if you targeted the "/Shopping/Apparel" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category. | | `Environment` | String | GroupBys | The environment where your ads served. Values include: App, Web optimized for device (inventory designed for the device it was viewed on, such as mobile websites viewed on a mobile device), Web not optimized for device (inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device), Unknown | | `Parental Status` | String | GroupBys | The parental status of your audience. For example: Parent, Not a parent, or Unknown. | | `Partner ID` | String | GroupBys | The ID of the partner. | | `Partner Currency` | String | GroupBys | The currency set for the given partner. | | `Partner` | String | GroupBys | The name of the partner. | | `Partner Status` | String | GroupBys | The status of the partner. | | `Path Event Index` | String | GroupBys | The position of the event within a given path. Position zero is the earliest. | | `Path Pattern ID` | String | GroupBys | Events with the same path pattern ID are in the same path. This ID is not unique across reports or within multiple runs of the same report. | | `Placement ID (All YouTube Channels)` | String | GroupBys | The ID of a YouTube channel where your ads can appear. | | `Placement Name (All YouTube Channels)` | String | GroupBys | The name of a YouTube channel where your ads can appear. | | `Platform` | String | GroupBys | Platform. | | `Playback Method` | String | GroupBys | The type of event that initiated video playback, or "unspecified" if the event is unknown. Possible autoplay values include: Page load with sound on, Page load with sound off by default, Mouse-over with sound on, Entering viewport with sound on, Entering viewport with sound off by default. Possible click to play values include: Click with sound on. Publishers must include the dc\_vpm parameter in placement tags for data to populate in this dimension. | | `Position in Content` | String | GroupBys | Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll. | | `Public Inventory` | String | GroupBys | Indicates whether or not the inventory was publicly available or sold through a private/direct deal. | | `Publisher Property` | String | GroupBys | A publisher’s site or app where your ads served, such as example.com. More specific parts of the site, such as example.com/sports or example.com/news, are publisher property sections. | | `Publisher Property ID` | String | GroupBys | The ID of the publisher property. | | `Publisher Property Section` | String | GroupBys | The specific section of a publisher’s site or app where your ads served, such as example.com/sports. The main site or app, such as example.com, is the publisher property. | | `Publisher Property Section ID` | String | GroupBys | The ID of the publisher property section. | | `Quarter` | String | GroupBys | Quarter. | | `Refund Reason` | String | GroupBys | Reason for refunding. | | `Region ID` | String | GroupBys | IDs of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Region` | String | GroupBys | Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Remarketing List` | String | GroupBys | The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel. | | `Rewarded` | String | GroupBys | Rewarded. | | `Sensitive Category` | String | GroupBys | Category of content according to brand safety. Learn more about sensitive categories. | | `Served Pixel Density` | String | GroupBys | For high-density images, the served pixel density relative to the creative dimension. This is calculated as Pixel size served / Creative pixel size. Some sample values include: 1 = The dimension set on the creative was served. For non-HD creatives, the value of this dimension will always be 1. 2 = An image that's twice as dense as the size of the creative was served. For example, if you set the creative’s dimensions to 300 x 250, DDM served 600 x 500. | | `App/URL ID` | String | GroupBys | An ID of individual website, or mobile app. | | `Language` | String | GroupBys | Language. | | `Video Skippable Support` | String | GroupBys | For video ads, indicates if videos are skippable or not. | | `Targeted Data Providers` | String | GroupBys | The data provider(s) of the targeted audience list(s). | | `Attributed Userlist ID` | String | GroupBys | ID of attributed userlist. | | `Third Party Audience List Cost` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Third Party Audience List Type` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Time of Day` | String | GroupBys | Each hour of the day, represented by 1 to 24. For Campaign Manager 360 users, the time is based on Campaign Manager 360 reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time. | | `YouTube Ad` | String | GroupBys | The name of a specific YouTube ad. | | `YouTube Ad Group` | String | GroupBys | The name of the YouTube ad group. Ad groups contain one or more ads. | | `YouTube Ad ID` | String | GroupBys | The ID of a specific YouTube ad. | | `YouTube Ad Group ID` | String | GroupBys | The ID of the YouTube ad group. Ad groups contain one or more ads. | | `YouTube Ad Type` | String | GroupBys | The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and Video discovery ad. | | `Age` | String | GroupBys | The age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. | | `Category ID` | String | GroupBys | The market category that you targeted. For example, if you targeted the "/Shopping/Apparel" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category. | | `City Name` | String | GroupBys | Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Click Type` | String | GroupBys | The type of click. Includes Website, Headline, Call-to-action overlay, End cap, Cards, Lead form, Get location details, Driving directions, Mobile clicks-to-call, Show nearby locations, and Sitelink. | | `Conversion type` | String | GroupBys | The name of the specific Floodlight activity that recorded a conversion. | | `Country Name` | String | GroupBys | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Custom Affinity ID` | String | GroupBys | The ID of segment you’re targeting with Custom Affinity lists. | | `Detailed Demographics` | String | GroupBys | The detailed demographics you’re targeting for YouTube ad groups. | | `Detailed Demographics ID` | String | GroupBys | The ID of the detailed demographics list you’re targeting. | | `DMA ID` | String | GroupBys | IDs of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well. | | `DMA` | String | GroupBys | Names of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well. | | `Gender` | String | GroupBys | The gender of your audience. For example: Male, Female, or Unknown. | | `Household Income` | String | GroupBys | The household income demographic you’re targeting. | | `Age` | String | GroupBys | The age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. | | `Category` | String | GroupBys | The market category that you targeted. For example, if you targeted the "/Shopping/Apparel" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category. | | `City` | String | GroupBys | Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Country ID` | String | GroupBys | IDs of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Country` | String | GroupBys | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. | | `Gender` | String | GroupBys | The gender of your audience. For example: Male, Female, or Unknown. | | `Interest` | String | GroupBys | The area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs. | | `Language` | String | GroupBys | Language. | | `Parental Status` | String | GroupBys | The parental status of your audience. For example: Parent, Not a parent, or Unknown. | | `Region ID` | String | GroupBys | IDs of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Region` | String | GroupBys | Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Remarketing List ID` | String | GroupBys | The ID of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel. | | `Time of Day` | String | GroupBys | Each hour of the day, represented by 1 to 24. For Campaign Manager 360 users, the time is based on Campaign Manager 360 reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time. | | `YouTube Channel` | String | GroupBys | A YouTube channel. If you group by YouTube channel in the YouTube Inventory Availability Report, you'll see the channel ID in your report. | | `YouTube Video` | String | GroupBys | A YouTube video. If you group by YouTube video in the YouTube Inventory Availability Report, you'll see the video ID in your report. | | `Zip Code` | String | GroupBys | Zip Code. | | `Interest` | String | GroupBys | The area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs. | | `Keyword` | String | GroupBys | A word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in. | | `Parental Status` | String | GroupBys | The parental status of your audience. For example: Parent, Not a parent, or Unknown. | | `Placement (Managed)` | String | GroupBys | The placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting. | | `Placement ID (Managed)` | String | GroupBys | The ID of placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting. | | `Region ID` | String | GroupBys | IDs of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Region` | String | GroupBys | Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. | | `Remarketing List ID` | String | GroupBys | The ID of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel. | | `Remarketing List` | String | GroupBys | The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel. | | `Placement (All)` | String | GroupBys | All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit. | | `Zipcode Name` | String | GroupBys | Zipcode Name | | `Audience List ID` | String | GroupBys | The ID of the audience list. | | `First Party Audience List ID` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `First Party Audience List` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Third Party Audience List ID` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Third Party Audience List` | String | GroupBys | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions. | | `Variant ID` | String | GroupBys | The ID of the variant. | | `Variant Name` | String | GroupBys | The name of the variant. | | `Variant Version` | String | GroupBys | The version of the variant. | | `Vendor Measurement Mode` | String | GroupBys | Vendor measurement mode. | | `Verification Video Player Size` | String | GroupBys | The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile). | | `Verification Video Position` | String | GroupBys | The average location of the video player in the browser when the video ran, as reported by Verification. This dimension is the average x,y coordinate of the top left corner of the video player at the start of the video. "0,0" is the top left of the browser's viewport, and would be highly visible. "1000,800" would be close to the bottom right of the browser's viewport, depending on the screen resolution of the user viewing the ad, and is less likely to be as visible. | | `Video Ad Position In Stream` | String | GroupBys | Video ad position in stream. | | `Video Companion Creative Size` | String | GroupBys | Creative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90). | | `Video Content Duration` | String | GroupBys | The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report. | | `Video Content Live Stream` | String | GroupBys | Video content live stream. | | `Video Continuous Play` | String | GroupBys | Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). Publishers must include the dc\_vconp parameter in placement tags for data to populate in this dimension. | | `Video Creative Duration` | String | GroupBys | The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report. | | `Video Creative Duration (Skippable)` | String | GroupBys | The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report. | | `Video Duration` | String | GroupBys | The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report. | | `Max Video Duration` | String | GroupBys | The maximum duration of a video creative. | | `Max Video Duration Range` | String | GroupBys | Max video duration range. | | `Video Format Support` | String | GroupBys | The file formats for video creatives, including "MP4", "OGG", "WMV", "3GPP", "WEBM", "HTML5" (corresponds to MP4 and WEBM), and "HTML5 VPAID". | | `Video Player Size` | String | GroupBys | The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile). | | `Digital Content Label` | String | GroupBys | Classification of content according to brand safety. The digital content labels are: DL-G (general audiences), DL-PG (parental guidance suggested), DL-T (teen or older audiences), and DL-MA (mature audiences only). | | `Video Skippable Support` | String | GroupBys | For video ads, indicates if videos are skippable or not. | | `Week` | String | GroupBys | Week. | | `Year` | String | GroupBys | Year. | | `YouTube Adapted Audience List` | String | GroupBys | YouTube adapted audience list. | | `YouTube Ad Video` | String | GroupBys | The name of a YouTube video you've used as an ad in a YouTube & partners line item. If you group by YouTube ad video in the YouTube report, you'll also see columns for the video's ID and duration in the generated report. | | `YouTube Ad Video ID` | String | GroupBys | The ID of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video duration in the generated report. | | `YouTube Channel` | String | GroupBys | A YouTube channel. If you group by YouTube channel in the YouTube Inventory Availability Report, you'll see the channel ID in your report. | | `YouTube Advertiser` | String | GroupBys | YouTube advertiser. | | `YouTube Insertion Order` | String | GroupBys | YouTube insertion order. | | `YouTube Partner` | String | GroupBys | YouTube partner. | | `YouTube Video` | String | GroupBys | A YouTube video. If you group by YouTube video in the YouTube Inventory Availability Report, you'll see the video ID in your report. | | `Zip Code ID` | String | GroupBys | Zip Code ID. | | `Zip Code` | String | GroupBys | Zip Code. | ## Metrics | Column | Type | Source | Description | | -------------------------------------------------------------------------------------------------- | ------- | ------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions` | Int | Metrics | The number of impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or the ad's midpoint. Audible means the video's audio was at 10% or higher at any point. | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions` | Int | Metrics | The number of impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint. | | `Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate` | Decimal | Metrics | The percentage of impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or the ads midpoint. Audible means the video's audio was at 10% or higher at any point. | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions` | Int | Metrics | The number of non-skipped TrueView impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or the ad's midpoint. Audible means the video's audio was at 10% or higher at any point. | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions` | Int | Metrics | The number of non-skipped TrueView impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint. | | `Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate` | Decimal | Metrics | The percentage of non-skipped Trueview impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or the ads midpoint. Audible means the video's audio was at 10% or higher at any point. | | `Active View: Impressions Audible and Visible at Completion` | Int | Metrics | The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: Average Viewable Time (Seconds)` | Decimal | Metrics | The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric. | | `Active View: Custom Metric Measurable Impressions` | Int | Metrics | The number of impressions that were measurable for custom viewability. | | `Active View: Custom Metric Viewable Impressions` | Int | Metrics | The number of impressions considered viewable based on your criteria. | | `Active View: Custom Metric Viewable Rate` | Decimal | Metrics | The percentage of custom measurable impressions that were considered custom viewable. | | `Active View: Impression Distribution (Not Measurable)` | Decimal | Metrics | Percentage of eligible impressions where measurement was attempted, but failed. Impression Distribution (not measurable) is calculated using the following formula: Not measurable impressions / Active View eligible impressions | | `Active View: Impression Distribution (Not Viewable)` | Decimal | Metrics | Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable. Impression distribution (not viewable) is calculated using the following formula: Not viewable impressions / Active View eligible impressions | | `Active View: Impression Distribution (Viewable)` | Decimal | Metrics | Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable. This metric differs from % Viewable Impressions, as it is the number of viewable impressions of ads where measurement is eligible, but not necessarily successful. This metric will be less than or equal to % Viewable Impressions, because the number of measurable impressions is always less than or equal to the total number of impressions. Impression distribution (viewable) is calculated using the following formula: Viewable impressions / Active View eligible impressions | | `Active View: Eligible Impressions` | Int | Metrics | The total number of impressions that were eligible to measure viewability. An impression is eligible if the ad unit has a supported creative format and tag type. | | `Active View: Measurable Impressions` | Int | Metrics | The total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers. | | `Active View: % Measurable Impressions` | Decimal | Metrics | The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions, calculated as: (measurable impressions ÷ eligible impressions) × 100 | | `Active View: % Viewable Impressions` | Decimal | Metrics | The percentage of viewable impressions out of all measurable impressions, calculated as: (viewable impressions ÷ measurable impressions) × 100 | | `Active View: % Audible Impressions` | Decimal | Metrics | The percentage of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point. | | `Active View: % Audible and Visible at Start` | Decimal | Metrics | The percentage of measurable impressions that were considered audible and visible at the start of the video. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Audible and Visible at First Quartile` | Decimal | Metrics | The percentage of measurable impressions that were played to, and considered audible and visible at, the first quartile of the video. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Audible and Visible at Completion` | Decimal | Metrics | The percentage of not skipped measurable impressions that were audible and visible at the completion of the video. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Audible and Visible at Midpoint` | Decimal | Metrics | The percentage of measurable impressions that were played to, and considered audible and visible at, the second quartile of the video. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Audible and Visible at Third Quartile` | Decimal | Metrics | The percentage of measurable impressions that were played to, and audible and visible at, the third quartile of the video. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Fully On-Screen 2 sec` | Decimal | Metrics | The percentage of impressions where the ad surface was 100% on-screen for at least two cumulative seconds. | | `Active View: % Full-Screen` | Decimal | Metrics | The percentage of impressions that were put in full-screen mode at any time during play. | | `Active View: % In Background` | Decimal | Metrics | The percentage of impressions that were put in a background browser tab at any time during play. | | `Active View: % of Ad Played` | Decimal | Metrics | The percentage of total ad duration that was played, regardless of if it was considered audible or visible. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Completed Impressions Audible and Visible` | Decimal | Metrics | The percentage of audible and visible impressions that were played to, and considered audible and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Audible and Visible at Completion) / (Completions). Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Completed Impressions Visible` | Decimal | Metrics | The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of First Quartile Impressions Audible and Visible` | Decimal | Metrics | The percentage of audible and visible impressions that were played to, and considered audible and visible at, the first quartile of the video out of all impressions that reached the first quartile. This is calculated as (Impressions Audible and Visible at First Quartile) / (First Quartile Completions). Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of First Quartile Impressions Visible` | Decimal | Metrics | The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Midpoint Impressions Audible and Visible` | Decimal | Metrics | The percentage of audible and visible impressions that were played to, and considered audible and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Audible and Visible at Midpoint) / (Midpoint Completions). Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Midpoint Impressions Visible` | Decimal | Metrics | The percentage of impressions that were played to, and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Visible at Midpoint) / (Midpoint Completions). Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Third Quartile Impressions Audible and Visible` | Decimal | Metrics | The percentage of audible and visible impressions that were played to, and considered audible and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Audible and Visible at Third Quartile) / (Third Quartile Completions). Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % of Third Quartile Impressions Visible` | Decimal | Metrics | The percentage of impressions that were played to, and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Visible at Third Quartile) / (Third Quartile Completions). Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Play Time Audible` | Decimal | Metrics | The percentage of ad play time that was considered audible. Audible means the video's audio was at 10% or higher at any point. | | `Active View: % Play Time Audible and Visible` | Decimal | Metrics | The percentage of ad play time that was considered both audible and visible. Audible means the video's audio was at 10% or higher at any point. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Play Time Visible` | Decimal | Metrics | The percentage of ad play time that was considered visible. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible 10 Seconds` | Decimal | Metrics | The percent of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible at Start` | Decimal | Metrics | The percentage of measurable impressions that were considered visible at the start of the video. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible at First Quartile` | Decimal | Metrics | The percentage of measurable impressions that were played to, and considered visible at, the first quartile of the video. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible at Completion` | Decimal | Metrics | The percentage of measurable impressions that were played to, and visible at, the completion of the video. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible at Midpoint` | Decimal | Metrics | The percentage of measurable impressions that were played to, and considered visible at, the second quartile of the video. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: % Visible at Third Quartile` | Decimal | Metrics | The percentage of measurable impressions that were played to, and visible at, the third quartile of the video. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: Not Measurable Impressions` | Int | Metrics | The total number of impressions that were not measurable with Active View. An ad is not measurable when the Active View tag fails to capture viewability information about the impression. Even when an ad has Active View, some factors may prevent the tag from capturing data. For example, in certain instances when an ad tag is served through a cross-domain Iframe, its viewability may not be measurable. | | `Active View: Not Viewable Impressions` | Int | Metrics | Total number of impressions that were measured, but deemed not viewable. | | `Active View: Impressions Visible 10 Seconds` | Int | Metrics | The number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen. | | `Active View: Viewable Impressions` | Int | Metrics | The number of impressions on the site that were viewable out of all measurable impressions. | | `Total Revenue` | Decimal | Metrics | The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions. Revenue is calculated for Floodlight sales activities. In the standard report, revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency). This may cause discrepancies with other reports. | | `Adapted Audience Frequency` | Decimal | Metrics | Adapted Audience Frequency | | `AdLingo Fee (Adv Currency)` | Decimal | Metrics | Budget reserved for using AdLingo's service. | | `Audio Client Cost eCPCL (Adv Currency)` | Decimal | Metrics | The average cost of each complete audio impression, based on the Client Cost spent, calculated as Client Cost / Complete (Audio). | | `Audio Media Cost eCPCL (Adv Currency)` | Decimal | Metrics | The average cost of each complete audio impression, based on the Media Cost spent, calculated as Media Cost / Complete (Audio). | | `Audio Mutes (Audio)` | Int | Metrics | The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the audio content plays. One mute is counted per impression, even if the user mutes and unmutes the audio content multiple times. Only audio player mutes are counted. Instances where the user muted their computer operating system, or audio hardware, are not counted unless the audio player is also controlled by that action. | | `Audio Revenue eCPCL (Adv Currency)` | Decimal | Metrics | The average cost of each complete audio impression, based on the Revenue Spent, calculated as Revenue / Complete (Audio). | | `Audio Unmutes (Audio)` | Int | Metrics | The number of times an audio clip has been unmuted. This is logged once per view, such that if a person mutes and un-mutes the audio multiple times, the subsequent unmutes aren't counted. | | `Audio Unmutes (Video)` | Int | Metrics | The number of times a video has been unmuted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the subsequent unmutes aren't counted. | | `Average Display Time` | Decimal | Metrics | The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range. For creatives that include both an in-page element and an external element (Rich Media in-page with floating and Rich Media image with floating), only the display time for the external element is included. For Rich Media expanding creatives, display time is counted even when the creative is not expanded. For Floating with reminder creatives, the display time for the floating element is counted. | | `Average Impression Frequency per User` | Decimal | Metrics | The average number of times a unique user is shown your ad over a given period of time. This metric is available at the line-item level only. | | `Average Interaction Time` | Decimal | Metrics | The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. An interaction is counted when a user moves the mouse cursor over the creative. To ensure that accidental mouse movements aren't counted, interactions that last less than 1 second are discarded. Similarly, if the mouse stops moving for more than a second, Reporting stops counting additional interaction time. When the mouse then begins moving again, if the cursor stays over the creative for more than a second, additional interaction time will be counted. The time is cumulative; only one interaction is counted per impression. | | `Average Watch Time per Impression` | Decimal | Metrics | The average number of seconds someone watched your TrueView in-stream or bumper ad per impression of the ad. Watch time is measured when someone starts watching your ad until the ad is completed, skipped, or stops playing for any reasons. This metric is available at the line-item and ad-group levels only. | | `Begin to Render Eligible Impressions` | Int | Metrics | The number of impressions that were eligible for begin to render measurement. | | `Begin to Render Impressions` | Int | Metrics | The number of impressions where the image assets were downloaded (for display), or the video assets were buffered (for video), and have started to appear on screen. | | `Benchmark Frequency` | Decimal | Metrics | Benchmark Frequency | | `Potential Impressions` | Int | Metrics | The number of impressions associated with users that appear in both an individual first-party audience list and an individual third-party audience list. | | `Billable Cost (Adv Currency)` | Decimal | Metrics | The amount of money refunded, calculated as the sum of Refund Media Cost and Refund Platform fee. (Adv Currency) | | `Billable Cost (Partner Currency)` | Decimal | Metrics | The amount of money refunded, calculated as the sum of Refund Media Cost and Refund Platform fee. (Partner Currency) | | `Billable Cost (USD)` | Decimal | Metrics | The amount of money refunded, calculated as the sum of Refund Media Cost and Refund Platform fee. (USD) | | `Billable Impressions` | Int | Metrics | The number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable. | | `Brand Lift: Absolute Brand Lift` | Decimal | Metrics | This metric shows the difference in positive responses to brand or product surveys between the group of people who saw your ads (the exposed group) and the group withheld from seeing your ads (the baseline group). This metric is calculated by subtracting the positive response rate of the baseline group from the exposed group. | | `Brand Lift: All Survey Responses` | Int | Metrics | The number of all survey responses. | | `Brand Lift: Baseline Positive Response Rate` | Decimal | Metrics | This metric shows how often users who were withheld from seeing your ads responded positively to your brand. Use this metric to better understand how positive responses to your brand were influenced by general media exposure and other factors, not by seeing the ads. | | `Brand Lift: Baseline Survey Responses` | Int | Metrics | The number of survey responses from people who were withheld from seeing your ads. | | `Brand Lift: Cost Per Lifted User` | Decimal | Metrics | The average cost for a lifted user who is now considering your brand after seeing your ads. Cost-per-lifted user is measured by dividing the total cost of your campaign by the number of lifted users. | | `Brand Lift: Exposed Survey Responses` | Int | Metrics | The number of survey responses from people who saw your ads. | | `Brand Lift: Headroom Brand Lift` | Decimal | Metrics | The impact your ads had on increasing positive feelings towards your brand or product compared to the positive growth potential your brand or product could have gotten. This metric is calculated by dividing absolute lift by 1 minus the positive response rate of the baseline group. | | `Brand Lift: Relative Brand Lift` | Decimal | Metrics | The difference in positive responses to brand or product surveys between users who saw your ads, versus users who were withheld from seeing your ads. This difference is then divided by the number of positive responses from the group of users who didn't see your ads. The result measures how much your ads influenced your audience's positive perception of your brand. | | `Brand Lift: Users` | Int | Metrics | The estimated number of users in a sample survey whose perception of your brand changed as a result of your ads, extrapolated to the overall reach of the campaign. It shows the difference in positive responses to your brand or product surveys between the group of users who saw your ad and the group who didn’t. | | `Card Clicks` | Int | Metrics | The number of clicks on any cards that serve alongside your YouTube ad, such as shopping cards. These clicks lead to a landing page outside of the video. | | `Clicks` | Int | Metrics | The number of times a person has clicked on an ad. | | `% Clicks Leading to Conversions` | Decimal | Metrics | The rate at which clicks led to conversions (based on the number of Post-Click Conversions), calculated as the product of PC Conversions / Clicks. | | `Cost (Adv Currency)` | Decimal | Metrics | Client cost in Advertiser Currency. | | `Client Cost eCPA (Adv Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Client Cost paid, calculated as the product of Client Cost / Conversions. (Adv Currency) | | `Client Cost eCPA (PC) (Adv Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Client Cost spent, calculated as the product of Client Cost / Post-Click Conversions. (Adv Currency) | | `Client Cost eCPA (PV) (Adv Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Client Cost spent, calculated as the product of Client Cost / Post-View Conversions. (Adv Currency) | | `Client Cost eCPC (Adv Currency)` | Decimal | Metrics | The average CPC you paid, based on the Client Cost spent, calculated as the product of Client Cost / Clicks. (Adv Currency) | | `Client Cost eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Client Cost spent, calculated as the product of Client Cost / Impressions × 1000. (Adv Currency) | | `Client Cost Viewable eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Client Cost spent, calculated as the product of Client Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Adv Currency) | | `CM360 Post-Click Revenue` | Decimal | Metrics | The cost amount passed by a Floodlight Sales tag, after a post-click conversion. | | `CM360 Post-View Revenue` | Decimal | Metrics | The cost amount passed by a Floodlight Sales tag, after a post-view conversion. | | `Companion Clicks (Audio)` | Int | Metrics | The number of clicks recorded for companion creatives for audio creatives. | | `Companion Impressions (Audio)` | Int | Metrics | The number of impressions recorded for companion creatives for audio creatives. | | `Complete Listens (Audio)` | Int | Metrics | The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 30-second clip for a full 30 seconds, the event is logged. If the user replays the clip for 30 seconds, the event isn't logged again. If, however, the user plays 20 seconds of the clip, then stops and exits the clip, no completion event is logged. Additionally, a completion will be logged even if the user skips some of the audio, as long as the endpoint is played. | | `Completion Rate (Audio)` | Decimal | Metrics | The percentage of audio impressions that played to completion. | | `Conversions per 1000 Impressions` | Int | Metrics | The number of conversions for every 1000 impressions purchased. | | `Cookie Reach: Average Impression Frequency` | Decimal | Metrics | The average frequency at which an ad is seen by users (measured as cookies, not individuals) in a given demographic bucket. A frequency of 1 means that a user was seeing an ad for the first time, a frequency of 2 means it was seen twice, and so on. A higher average means that more of your audience saw your ads multiple times, while a lower frequency means that most people saw your ad only once or twice. | | `Cookie Reach: Impression Reach` | Int | Metrics | The number of unique cookies you've reached, per creative utilized in a given insertion order. | | `Counters` | Int | Metrics | Counters | | `CPM Fee 1 (Adv Currency)` | Decimal | Metrics | Line item CPM Cost 1 × Impressions / 1000. (Adv Currency) | | `CPM Fee 1 (Partner Currency)` | Decimal | Metrics | Line item CPM Cost 1 × Impressions / 1000. (Partner Currency) | | `CPM Fee 1 (USD)` | Decimal | Metrics | Line item CPM Cost 1 × Impressions / 1000. (USD) | | `CPM Fee 2 (Adv Currency)` | Decimal | Metrics | Line item CPM Cost 2 × Impressions / 1000. (Adv Currency) | | `CPM Fee 2 (Partner Currency)` | Decimal | Metrics | Line item CPM Cost 2 × Impressions / 1000. (Partner Currency) | | `CPM Fee 2 (USD)` | Decimal | Metrics | Line item CPM Cost 2 × Impressions / 1000. (USD) | | `CPM Fee 3 (Adv Currency)` | Decimal | Metrics | Line item CPM Cost 3 × Impressions / 1000. (Adv Currency) | | `CPM Fee 3 (Partner Currency)` | Decimal | Metrics | Line item CPM Cost 3 × Impressions / 1000. (Partner Currency) | | `CPM Fee 3 (USD)` | Decimal | Metrics | Line item CPM Cost 3 × Impressions / 1000. (USD) | | `CPM Fee 4 (Adv Currency)` | Decimal | Metrics | Line item CPM Cost 4 × Impressions / 1000. (Adv Currency) | | `CPM Fee 4 (Partner Currency)` | Decimal | Metrics | Line item CPM Cost 4 × Impressions / 1000. (Partner Currency) | | `CPM Fee 4 (USD)` | Decimal | Metrics | Line item CPM Cost 4 × Impressions / 1000. (USD) | | `CPM Fee 5 (Adv Currency)` | Decimal | Metrics | Line item CPM Cost 5 × Impressions / 1000. (Adv Currency) | | `CPM Fee 5 (Partner Currency)` | Decimal | Metrics | Line item CPM Cost 5 × Impressions / 1000. (Partner Currency) | | `CPM Fee 5 (USD)` | Decimal | Metrics | Line item CPM Cost 5 × Impressions / 1000. (USD) | | `Click Rate (CTR)` | Decimal | Metrics | The percentage of time people clicked on an ad, calculated as the product of Clicks / Impressions × 100. This is sometimes called "clickthrough rate". | | `Custom Fee 1 (Adv Currency)` | Decimal | Metrics | Custom Fee 1 (Adv Currency) | | `Custom Fee 2 (Adv Currency)` | Decimal | Metrics | Custom Fee 2 (Adv Currency) | | `Custom Fee 3 (Adv Currency)` | Decimal | Metrics | Custom Fee 3 (Adv Currency) | | `Custom Fee 4 (Adv Currency)` | Decimal | Metrics | Custom Fee 4 (Adv Currency) | | `Custom Fee 5 (Adv Currency)` | Decimal | Metrics | Custom Fee 5 (Adv Currency) | | `Custom value per 1000 impressions` | Decimal | Metrics | The custom value per 1000 impressions calculated as: (Total impression custom value) \* 1000 / (Count of impressions with custom value) | | `Data Fees (Adv Currency)` | Decimal | Metrics | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. (Adv Currency) | | `Data Fees (Partner Currency)` | Decimal | Metrics | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. (Partner Currency) | | `Data Fees (USD)` | Decimal | Metrics | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. (USD) | | `Engagement Rate` | Int | Metrics | The number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, calculated as Engagements / Impressions. | | `% Composition Impressions` | Decimal | Metrics | The percentage of total unique audience impressions made up by the demographic. | | `Clicks` | Int | Metrics | The number of times a person has clicked on an ad. | | `Population` | Int | Metrics | The total number of users in a given population that belong to a given demographic. | | `Engagements` | Int | Metrics | For TrueView for action ads: The number of clicks on the ad or 10 seconds of viewing time. If both happen, only the click is counted. For all other YouTube ads: The number of clicks on interactive video elements, such as teasers or expanding cards, that don't take users to an external site. | | `Estimated CPM for impressions with custom value (Adv Currency)` | Decimal | Metrics | The estimated total cost per 1000 impressions (the given currency) for impressions with a custom value. | | `Estimated total cost for impressions with custom value (Adv Currency)` | Decimal | Metrics | The total cost for impressions with a custom value in the given currency. | | `Exits` | Int | Metrics | The number of times a person has clicked on an exit link. | | `Expansions` | Int | Metrics | The number of impressions of Rich Media Expanding creatives in which the creative was expanded. Only one expansion is counted per impression. | | `Agency Trading Desk Fee (Adv Currency)` | Decimal | Metrics | Agency Trading Desk Fee (Adv Currency) | | `Agency Trading Desk Fee (Partner Currency)` | Decimal | Metrics | Agency Trading Desk Fee (Partner Currency) | | `Agency Trading Desk Fee (USD)` | Decimal | Metrics | Agency Trading Desk Fee (USD) | | `Data Management Platform Fee (Adv Currency)` | Decimal | Metrics | Data Management Platform Fee (Adv Currency) | | `Data Management Platform Fee (Partner Currency)` | Decimal | Metrics | Data Management Platform Fee (Partner Currency) | | `Data Management Platform Fee (USD)` | Decimal | Metrics | Data Management Platform Fee (USD) | | `Integral Ad Science Pre-Bid Fee (Adv Currency)` | Decimal | Metrics | Integral Ad Science Pre-Bid Fee (Adv Currency) | | `Integral Ad Science Pre-Bid Fee (Partner Currency)` | Decimal | Metrics | Integral Ad Science Pre-Bid Fee (Partner Currency) | | `Integral Ad Science Pre-Bid Fee (USD)` | Decimal | Metrics | Integral Ad Science Pre-Bid Fee (USD) | | `DoubleVerify Pre-Bid Fee (Adv Currency)` | Decimal | Metrics | DoubleVerify Pre-Bid Fee (Adv Currency) | | `DoubleVerify Pre-Bid Fee (Partner Currency)` | Decimal | Metrics | DoubleVerify Pre-Bid Fee (Partner Currency) | | `DoubleVerify Pre-Bid Fee (USD)` | Decimal | Metrics | DoubleVerify Pre-Bid Fee (USD) | | `ShopLocal Fee (Adv Currency)` | Decimal | Metrics | ShopLocal Fee (Adv Currency) | | `ShopLocal Fee (Partner Currency)` | Decimal | Metrics | ShopLocal Fee (Partner Currency) | | `ShopLocal Fee (USD)` | Decimal | Metrics | ShopLocal Fee (USD) | | `TrustMetrics Fee (Adv Currency)` | Decimal | Metrics | TrustMetrics Fee (Adv Currency) | | `TrustMetrics Fee (Partner Currency)` | Decimal | Metrics | TrustMetrics Fee (Partner Currency) | | `TrustMetrics Fee (USD)` | Decimal | Metrics | TrustMetrics Fee (USD) | | `MediaCost Data Fee (Adv Currency)` | Decimal | Metrics | MediaCost Data Fee (Adv Currency) | | `MediaCost Data Fee (Partner Currency)` | Decimal | Metrics | MediaCost Data Fee (Partner Currency) | | `MediaCost Data Fee (USD)` | Decimal | Metrics | MediaCost Data Fee (USD) | | `Integral Ad Science Video Fee (Adv Currency)` | Decimal | Metrics | Integral Ad Science Video Fee (Adv Currency) | | `Integral Ad Science Video Fee (Partner Currency)` | Decimal | Metrics | Integral Ad Science Video Fee (Partner Currency) | | `Integral Ad Science Video Fee (USD)` | Decimal | Metrics | Integral Ad Science Video Fee (USD) | | `MOAT Video Fee (Adv Currency)` | Decimal | Metrics | MOAT Video Fee (Adv Currency) | | `MOAT Video Fee (Partner Currency)` | Decimal | Metrics | MOAT Video Fee (Partner Currency) | | `MOAT Video Fee (USD)` | Decimal | Metrics | MOAT Video Fee (USD) | | `Nielsen Digital Ad Ratings Fee (Adv Currency)` | Decimal | Metrics | Nielsen Digital Ad Ratings Fee (Adv Currency) | | `Nielsen Digital Ad Ratings Fee (Partner Currency)` | Decimal | Metrics | Nielsen Digital Ad Ratings Fee (Partner Currency) | | `Nielsen Digital Ad Ratings Fee (USD)` | Decimal | Metrics | Nielsen Digital Ad Ratings Fee (USD) | | `comScore vCE in DoubleClick Fee (Adv Currency)` | Decimal | Metrics | comScore vCE in DoubleClick Fee (Adv Currency) | | `comScore vCE in DoubleClick Fee (Partner Currency)` | Decimal | Metrics | comScore vCE in DoubleClick Fee (Partner Currency) | | `comScore vCE in DoubleClick Fee (USD)` | Decimal | Metrics | comScore vCE in DoubleClick Fee (USD) | | `Adloox Fee (Adv Currency)` | Decimal | Metrics | Adloox Fee (Adv Currency) | | `Adloox Fee (Partner Currency)` | Decimal | Metrics | Adloox Fee (Partner Currency) | | `Adloox Fee (USD)` | Decimal | Metrics | Adloox Fee (USD) | | `Adloox Pre-Bid Fee (Adv Currency)` | Decimal | Metrics | Adloox Pre-Bid Fee (Adv Currency) | | `Adloox Pre-Bid Fee (Partner Currency)` | Decimal | Metrics | Adloox Pre-Bid Fee (Partner Currency) | | `Adloox Pre-Bid Fee (USD)` | Decimal | Metrics | Adloox Pre-Bid Fee (USD) | | `Third-Party Ad Server Fee (Adv Currency)` | Decimal | Metrics | Third-Party Ad Server Fee (Adv Currency) | | `Third-Party Ad Server Fee (Partner Currency)` | Decimal | Metrics | Third-Party Ad Server Fee (Partner Currency) | | `Third-Party Ad Server Fee (USD)` | Decimal | Metrics | Third-Party Ad Server Fee (USD) | | `DoubleVerify Fee (Adv Currency)` | Decimal | Metrics | DoubleVerify Fee (Adv Currency) | | `DoubleVerify Fee (Partner Currency)` | Decimal | Metrics | DoubleVerify Fee (Partner Currency) | | `DoubleVerify Fee (USD)` | Decimal | Metrics | DoubleVerify Fee (USD) | | `Adsafe Fee (Adv Currency)` | Decimal | Metrics | Adsafe Fee (Adv Currency) | | `Adsafe Fee (Partner Currency)` | Decimal | Metrics | Adsafe Fee (Partner Currency) | | `Adsafe Fee (USD)` | Decimal | Metrics | Adsafe Fee (USD) | | `AdXpose Fee (Adv Currency)` | Decimal | Metrics | AdXpose Fee (Adv Currency) | | `AdXpose Fee (Partner Currency)` | Decimal | Metrics | AdXpose Fee (Partner Currency) | | `AdXpose Fee (USD)` | Decimal | Metrics | AdXpose Fee (USD) | | `Vizu Fee (Adv Currency)` | Decimal | Metrics | Vizu Fee (Adv Currency) | | `Vizu Fee (Partner Currency)` | Decimal | Metrics | Vizu Fee (Partner Currency) | | `Vizu Fee (USD)` | Decimal | Metrics | Vizu Fee (USD) | | `Aggregate Knowledge Fee (Adv Currency)` | Decimal | Metrics | Aggregate Knowledge Fee (Adv Currency) | | `Aggregate Knowledge Fee (Partner Currency)` | Decimal | Metrics | Aggregate Knowledge Fee (Partner Currency) | | `Aggregate Knowledge Fee (USD)` | Decimal | Metrics | Aggregate Knowledge Fee (USD) | | `Teracent Fee (Adv Currency)` | Decimal | Metrics | Teracent Fee (Adv Currency) | | `Teracent Fee (Partner Currency)` | Decimal | Metrics | Teracent Fee (Partner Currency) | | `Teracent Fee (USD)` | Decimal | Metrics | Teracent Fee (USD) | | `Evidon Fee (Adv Currency)` | Decimal | Metrics | Evidon Fee (Adv Currency) | | `Evidon Fee (Partner Currency)` | Decimal | Metrics | Evidon Fee (Partner Currency) | | `Evidon Fee (USD)` | Decimal | Metrics | Evidon Fee (USD) | | `First-Quartile (Audio)` | Int | Metrics | The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length. An event is logged once per impression. If the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 10-second mark, the event is logged. If the user replays the first 10 seconds of the clip, the event isn't logged again. If the user plays 5 seconds of the clip, then stops and exits the clip, no first quartile event is logged. Additionally, if the user skips over the first-quartile point in the audio content, no first quartile completion is logged. | | `Floodlight Impressions` | Int | Metrics | The number of times a Floodlight activity tag has been served to and loaded by browsers. | | `General Invalid Traffic (GIVT) Impressions` | Int | Metrics | The number of invalid impressions that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic. | | `General Invalid Traffic (GIVT) Tracked Ads` | Int | Metrics | The number of invalid tracked ads that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic. | | `General Invalid Traffic (GIVT) Active View Eligible Impressions` | Int | Metrics | The number of impressions that were eligible to measure viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering. | | `General Invalid Traffic (GIVT) Active View Measurable Impressions` | Int | Metrics | The number of impressions that were measurable for viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering. | | `General Invalid Traffic (GIVT) Active View Viewable Impressions` | Int | Metrics | The number of impressions that were considered viewable by Active View, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering. | | `General Invalid Traffic (GIVT) Begin to Render Impressions` | Int | Metrics | The number of invalid begin to render impressions that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic. | | `General Invalid Traffic (GIVT) Clicks` | Int | Metrics | The number of invalid clicks that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic. | | `Gmail Conversions` | Int | Metrics | Gmail Conversions | | `Gmail Post-Click Conversions` | Decimal | Metrics | Gmail Post-Click Conversions | | `Gmail Post-View Conversions` | Int | Metrics | Gmail Post-View Conversions | | `Gmail Potential Views` | Int | Metrics | Gmail Potential Views | | `Impressions` | Int | Metrics | The number of impressions from a given demographic. | | `Impressions` | Int | Metrics | The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. | | `% Impressions Leading to Conversions` | Decimal | Metrics | The rate at which impressions led to conversions, calculated as the product of Conversions / Impressions × 100. | | `Impressions with custom value` | Int | Metrics | The number of impressions with an assigned impression value, based on your custom script. | | `Impressions with positive custom value` | Int | Metrics | The number of impressions with an assigned impression value greater than zero, based on your custom script. | | `Impression custom value / cost` | Int | Metrics | The impression custom value over cost calculated as: (Total impression custom value) / (Estimated total cost) | | `Interactive Impressions` | Int | Metrics | The number of impressions that occurred when a user interacted with a Rich Media ad. Interactive impressions are captured when the user: Clicks an exit link or Makes the ad display in full-screen mode or Mouses over the ad for at least 1 continuous second or Expands the ad. | | `Invalid Active View Eligible Impressions` | Int | Metrics | The number of impressions that were eligible to measure viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Active View Measurable Impressions` | Int | Metrics | The number of impressions that were measurable for viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Active View Viewable Impressions` | Int | Metrics | The number of impressions that were considered viewable by Active View, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Begin to Render Impressions` | Int | Metrics | The number of begin to render impressions that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Clicks` | Int | Metrics | The number of clicks that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Impressions` | Int | Metrics | The number of impressions that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Invalid Tracked Ads` | Int | Metrics | The number of tracked ads that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). | | `Post-Click Conversions` | Decimal | Metrics | The number of times a person has landed on a success page, after clicking on an ad. | | `Post-View Conversions` | Decimal | Metrics | The number of times a person has landed on a success page, after viewing an ad. Post-view conversions can also be thought of as "post-impression" conversions. | | `Media Cost (Adv Currency)` | Decimal | Metrics | Media cost is the raw cost for impressions purchased from an exchange. (Adv Currency) | | `Media Cost (Adv Currency) Per Store Visit (AdX only)` | Decimal | Metrics | Media Cost (Adv Currency) Per Store Visit (AdX only) | | `Media Cost eCPA (PC) (Adv Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-Click Conversions. (Adv Currency) | | `Media Cost eCPC (PC) (Partner Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-Click Conversions. (Partner Currency) | | `Media Cost eCPC (PC) (USD)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-Click Conversions. (USD) | | `Media Cost eCPA (PV) (Adv Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-View Conversions. (Adv Currency) | | `Media Cost eCPC (PV) (Partner Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-View Conversions. (Partner Currency) | | `Media Cost eCPC (PV) (USD)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Media Cost spent, calculated as the product of Media Cost / Post-View Conversions. (USD) | | `Media Cost eCPA (Adv Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Media Cost paid, calculated as the product of Media Cost / Conversions. (Adv Currency) | | `Media Cost eCPA (Partner Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Media Cost paid, calculated as the product of Media Cost / Conversions. (Partner Currency) | | `Media Cost eCPA (USD)` | Decimal | Metrics | The average cost of each conversion, based on the Media Cost paid, calculated as the product of Media Cost / Conversions. (USD) | | `Video Media Cost eCPCV (Adv Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Media Cost spent, calculated as the product of Media Cost / Complete Views (Video). (Adv Currency) | | `Video Media Cost eCPCV (Partner Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Media Cost spent, calculated as the product of Media Cost / Complete Views (Video). (Partner Currency) | | `Video Media Cost eCPCV (USD)` | Decimal | Metrics | The average cost of each complete video view, based on the Media Cost spent, calculated as the product of Media Cost / Complete Views (Video). (USD) | | `Media Cost eCPC (Adv Currency)` | Decimal | Metrics | The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. (Adv Currency) | | `Media Cost eCPC (Partner Currency)` | Decimal | Metrics | The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. (Partner Currency) | | `Media Cost eCPC (USD)` | Decimal | Metrics | The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. (USD) | | `Media Cost eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. (Adv Currency) | | `Media Cost eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. (Partner Currency) | | `Media Cost eCPM (USD)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. (USD) | | `Media Cost (Partner Currency)` | Decimal | Metrics | Media cost is the raw cost for impressions purchased from an exchange. (Adv Currency) (Partner Currency) | | `Media Cost (USD)` | Decimal | Metrics | Media cost is the raw cost for impressions purchased from an exchange. (Adv Currency) (USD) | | `Media Cost Viewable eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Media Cost spent, calculated as the product of Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Adv Currency) | | `Media Cost Viewable eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Media Cost spent, calculated as the product of Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Partner Currency) | | `Media Cost Viewable eCPM (USD)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Media Cost spent, calculated as the product of Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (USD) | | `Media Fee 1 (Adv Currency)` | Decimal | Metrics | Media Fee 1 % × Media Cost (Adv Currency) | | `Media Fee 1 (Partner Currency)` | Decimal | Metrics | Media Fee 1 % × Media Cost (Partner Currency) | | `Media Fee 1 (USD)` | Decimal | Metrics | Media Fee 1 % × Media Cost (USD) | | `Media Fee 2 (Adv Currency)` | Decimal | Metrics | Media Fee 2 % × Media Cost (Adv Currency) | | `Media Fee 2 (Partner Currency)` | Decimal | Metrics | Media Fee 2 % × Media Cost (Partner Currency) | | `Media Fee 2 (USD)` | Decimal | Metrics | Media Fee 2 % × Media Cost (USD) | | `Media Fee 3 (Adv Currency)` | Decimal | Metrics | Media Fee 3 % Media Cost (Adv Currency) | | `Media Fee 3 (Partner Currency)` | Decimal | Metrics | Media Fee 3 % × Media Cost (Partner Currency) | | `Media Fee 3 (USD)` | Decimal | Metrics | Media Fee 3 % × Media Cost (USD) | | `Media Fee 4 (Adv Currency)` | Decimal | Metrics | Media Fee 4 % × Media Cost (Adv Currency) | | `Media Fee 4 (Partner Currency)` | Decimal | Metrics | Media Fee 4 % × Media Cost (Partner Currency) | | `Media Fee 4 (USD)` | Decimal | Metrics | Media Fee 4 % × Media Cost (USD) | | `Media Fee 5 (Adv Currency)` | Decimal | Metrics | Media Fee 5 % × Media Cost (Adv Currency) | | `Media Fee 5 (Partner Currency)` | Decimal | Metrics | Media Fee 5 % × Media Cost (Partner Currency) | | `Media Fee 5 (USD)` | Decimal | Metrics | Media Fee 5 % × Media Cost (USD) | | `Midpoint (Audio)` | Int | Metrics | The number of impressions for which an ad clip played to the midpoint of the audio content’s total length. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 20-second mark, the event is logged. If the user replays the first 20 seconds of the clip, the event isn't logged again. If the user plays 10 seconds of the clip, then stops and exits the clip, no midpoint event is logged. Additionally, if the user skips over the midpoint in the audio content, no midpoint is logged. | | `Average Frequency` | Int | Metrics | Average number of times a user from given demographic was reached, calculated as Impressions / Unique viewers. | | `Gross Rating Points` | Int | Metrics | The number of points which is calculated as Average frequency x % Population reach. | | `Nielsen Impressions` | Int | Metrics | The number of impressions served to given demographic. | | `% Impressions Share` | Decimal | Metrics | The percent of total impressions that were served to given demographic, calculated as (Impressions within this demographic) / (Sum of all impressions across all demographics). | | `Impression Index` | Int | Metrics | Impression index for given demographic. | | `Population` | Int | Metrics | The number of people in the selected country that fall into given demographic, based on census data. | | `Audience Reach` | Int | Metrics | The percent of this population that were reached, calculated as (Unique viewers) / Population. | | `% Population Share` | Decimal | Metrics | The percent of the population within the demographic group compared to the total population reached. | | `Audience Index` | Int | Metrics | Audience index for given demographic. | | `% Audience Share` | Decimal | Metrics | The percent of the audience within the demographic group compared to the total audience reached. | | `Unique Audience` | Int | Metrics | The number of users reached for this demographic group at the specified aggregate limit. | | `Original Audience Frequency` | Decimal | Metrics | Original audience frequency. | | `Path Conversion Rate` | Decimal | Metrics | Converting paths / total paths for the entity. | | `Pauses (Audio)` | Int | Metrics | The number of impressions for which the user paused the audio clip in the ad. Only one pause is counted per impression, even if the user paused and restarted the audio content multiple times. | | `% Impressions with positive custom value` | Decimal | Metrics | The percentage of impressions with a positive custom value calculated as: (Impressions with positive custom value) / (Impressions with custom value). | | `% Invalid Impressions (Pre-bid)` | Decimal | Metrics | The estimated percentage of impressions that were filtered out pre-bid as invalid traffic. | | `Platform Fee (Adv Currency)` | Decimal | Metrics | The fee for using Display & Video 360. (Adv Currency) | | `Platform Fee (Partner Currency)` | Decimal | Metrics | The fee for using Display & Video 360. (Partner Currency) | | `Platform Fee Rate` | Decimal | Metrics | Platform fee rate. | | `Platform Fee (USD)` | Int | Metrics | The fee for using Display & Video 360. (USD) | | `Potential Views` | Int | Metrics | Potential Views | | `Premium Fee (Adv Currency)` | Decimal | Metrics | The fees for any premium features used. CPM Fee 5 is reserved for premium fee usage. (Adv Currency) | | `Profit (Adv Currency)` | Decimal | Metrics | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. Also see revenue models. (Advertiser Currency) | | `Profit eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. (Adv Currency) | | `Profit eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. (Partner Currency) | | `Profit eCPM (USD)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. (USD) | | `Profit Margin` | Decimal | Metrics | Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability. | | `Profit (Partner Currency)` | Decimal | Metrics | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. Also see revenue models. (Partner Currency) | | `Profit (USD)` | Decimal | Metrics | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. Also see revenue models. (USD) | | `Profit Viewable eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Profit earned, calculated as the product of Profit / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Adv Currency) | | `Profit Viewable eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Profit earned, calculated as the product of Profit / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Partner Currency) | | `Profit Viewable eCPM (USD)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Profit earned, calculated as the product of Profit / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (USD) | | `Programmatic Guaranteed impressions passed due to frequency` | Int | Metrics | Programmatic Guaranteed impressions passed due to frequency | | `Programmatic Guaranteed savings re-invested due to frequency (Adv Currency)` | Decimal | Metrics | Programmatic Guaranteed savings re-invested due to frequency (Adv Currency) | | `Provisional Impressions` | Int | Metrics | For OMID enabled mobile app display inventory, Impressions will soon only be counted when at least 1 pixel of the creative is on screen. Provisional Impressions can be compared with the existing Impressions metric to see the impact of this change. | | `Refund Billable Cost (Adv Currency)` | Decimal | Metrics | The amount of money refunded, calculated as the sum of Refund Media Cost and Refund Platform fee. (Adv Currency) | | `Refund Media Cost (Adv Currency)` | Decimal | Metrics | The amount of Media Cost refunded to your partner. (Adv Currency) | | `Refund Platform Fee (Adv Currency)` | Decimal | Metrics | The amount of Platform Fee refunded to your partner. (Adv Currency) | | `Revenue (Adv Currency)` | Decimal | Metrics | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. Revenue is calculated based on the revenue model set for line items. (Adv Currency) | | `Revenue (Adv Currency) Per Store Visit (AdX only)` | Decimal | Metrics | Revenue (Adv Currency) Per Store Visit (AdX only) | | `Revenue eCPA (PC) (Adv Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Revenue spent, calculated as Revenue / Post-Click Conversions. (Adv Currency) | | `Revenue eCPA (PC) (Partner Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Revenue spent, calculated as Revenue / Post-Click Conversions. (Partner Currency) | | `Revenue eCPA (PC) (USD)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Revenue spent, calculated as Revenue / Post-Click Conversions. (USD) | | `Revenue eCPA (PV) (Adv Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Revenue spent, calculated as Revenue / Post-View Conversions. (Adv Currency) | | `Revenue eCPA (PV) (Partner Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Revenue spent, calculated as Revenue / Post-View Conversions. (Partner Currency) | | `Revenue eCPA (PV) (USD)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Revenue spent, calculated as Revenue / Post-View Conversions. (USD) | | `Revenue eCPA (Adv Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Revenue spent, calculated as Revenue / Conversions. (Adv Currency) | | `Revenue eCPA (Partner Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Revenue spent, calculated as Revenue / Conversions. (Partner Currency) | | `Revenue eCPA (USD)` | Decimal | Metrics | The average cost of each conversion, based on the Revenue spent, calculated as Revenue / Conversions. (USD) | | `Video Revenue eCPCV (Adv Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Revenue spent, calculated as the product of Revenue / Complete Views (Video). (Adv Currency) | | `Video Revenue eCPCV (Partner Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Revenue spent, calculated as the product of Revenue / Complete Views (Video). (Partner Currency) | | `Video Revenue eCPCV (USD)` | Decimal | Metrics | The average cost of each complete video view, based on the Revenue spent, calculated as the product of Revenue / Complete Views (Video). (USD) | | `Revenue eCPC (Adv Currency)` | Decimal | Metrics | The average CPC you paid, based on Revenue, calculated as Revenue / Clicks. (Adv Currency) | | `Revenue eCPC (Partner Currency)` | Decimal | Metrics | The average CPC you paid, based on Revenue, calculated as Revenue / Clicks. (Partner Currency) | | `Revenue eCPC (USD)` | Decimal | Metrics | The average CPC you paid, based on Revenue, calculated as Revenue / Clicks. (USD) | | `Revenue eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. (Adv Currency) | | `Revenue eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. (Partner Currency) | | `Revenue eCPM (USD)` | Decimal | Metrics | The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. (USD) | | `Revenue (Partner Currency)` | Decimal | Metrics | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. Revenue is calculated based on the revenue model set for line items. (Partner Currency) | | `Revenue (USD)` | Decimal | Metrics | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. Revenue is calculated based on the revenue model set for line items. (USD) | | `Revenue Viewable eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on Revenue, calculated as the product of Revenue / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Adv Currency) | | `Revenue Viewable eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on Revenue, calculated as the product of Revenue / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Partner Currency) | | `Revenue Viewable eCPM (USD)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on Revenue, calculated as the product of Revenue / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (USD) | | `Rich Media Engagements` | Int | Metrics | The number of times that users engaged with an interactive element in a rich media creative. | | `Scrolls` | Int | Metrics | The number of times a video has been scrolled. | | `Complete Views (Video)` | Int | Metrics | The number of times a video has been played to its end. | | `First-Quartile Views (Video)` | Int | Metrics | The number of times a video has been played to 25% of its entire length. | | `Fullscreens (Video)` | Int | Metrics | The number of times a video has been viewed in full screen mode. | | `Midpoint Views (Video)` | Int | Metrics | The number of times a video has been played to 50% of its entire length. | | `Audio Mutes (Video)` | Int | Metrics | The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the subsequent mutes aren't counted. | | `Pauses (Video)` | Int | Metrics | The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted. | | `Starts (Video)` | Int | Metrics | The number of times a video has been played. This is logged once per view, such that if a person stops playing video and then restarts it, the restart isn't counted. | | `Skips (Video)` | Int | Metrics | The number of times a video has been skipped. | | `Third-Quartile Views (Video)` | Int | Metrics | The number of times a video has been played to 75% of its entire length. | | `Starts (Audio)` | Int | Metrics | The number of served audio impressions, counted when the audio clip was played or started by the user. Autoplays are not counted as part of audio plays. Only one audio play is counted, even if the user stopped and restarted the audio content. This metric is also known as "audio starts". | | `Stops (Audio)` | Int | Metrics | The number of times the audio clip has been stopped. | | `Store Visit Conversions` | Int | Metrics | For TrueView in-stream ads: The number of times people visited your physical store within 30 days of either clicking on your ad or viewing your ad (based on YouTube: Views). For bumper ads: The number of times people visited your physical store within 30 days of either clicking on your ad or being exposed to your ad (based on impressions). | | `Target Rating Points` | Int | Metrics | The population reached in a specific target demographic or that matched your specific target audience. | | `Potential Impressions` | Int | Metrics | The number of impressions associated with users that appear in both an individual first-party audience list and an individual third-party audience list. | | `Unique Cookies with Impressions` | Int | Metrics | The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list. | | `Third-Quartile (Audio)` | Int | Metrics | The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 30-second mark, the event is logged. If the user replays the first 30 seconds of the clip, the event isn't logged again. If the user plays 20 seconds of the clip, then stops and exits the clip, no third quartile event is logged. Additionally, if the user skips over the third-quartile point in the audio content, no third quartile completion is logged. | | `Timers` | Int | Metrics | Timers | | `Total Audio Media Cost eCPCL (Adv Currency)` | Decimal | Metrics | The average cost of each completed audio impression, based on the Total Media Cost spent, calculated as Total Media Cost / Complete (Audio). (Adv Currency) | | `Total Conversions` | Decimal | Metrics | The aggregate total of all Post-View Conversions and Post-Click Conversions. | | `Total Display Time` | Int | Metrics | The total amount of time, in seconds, that the Rich Media ad is displayed to users. For ads with multiple assets (for example, a Rich Media In-Page with Floating ad), the total display time is only counted for the out-of-banner asset. This number is reached using the following calculation: Rich Media display time × Rich Media impressions. | | `Total Exposures` | Int | Metrics | Total impressions + clicks for the entity. | | `Total impression custom value` | Int | Metrics | The sum of impression custom value. | | `Total Interaction Time` | Int | Metrics | The total amount of time, in seconds, that users interacted with a Rich Media ad. This number is reached using the following calculation: Rich Media interaction time × Rich Media interactive impressions. | | `Total Media Cost (Advertiser Currency)` | Decimal | Metrics | The total media cost is the combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. (Advertiser Currency) | | `Total Media Cost (Adv Currency) Per Store Visit (AdX only)` | Decimal | Metrics | Total Media Cost (Adv Currency) Per Store Visit (AdX only) | | `Total Media Cost eCPA (PC) (Adv Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-Click Conversions. (Adv Currency) | | `Total Media Cost eCPA (PC) (Partner Currency)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-Click Conversions. (Partner Currency) | | `Total Media Cost eCPA (PC) (USD)` | Decimal | Metrics | The average cost of each post-click conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-Click Conversions. (USD) | | `Total Media Cost eCPA (PV) (Adv Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-View Conversions. (Adv Currency) | | `Total Media Cost eCPA (PV) (Partner Currency)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-View Conversions. (Partner Currency) | | `Total Media Cost eCPA (PV) (USD)` | Decimal | Metrics | The average cost of each post-view conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-View Conversions. (USD) | | `Total Media Cost eCPA (Adv Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Total Media Cost paid, calculated as the product of Total Media Cost / Conversions. (Adv Currency) | | `Total Media Cost eCPA (Partner Currency)` | Decimal | Metrics | The average cost of each conversion, based on the Total Media Cost paid, calculated as the product of Total Media Cost / Conversions. (Partner Currency) | | `Total Media Cost eCPA (USD)` | Decimal | Metrics | The average cost of each conversion, based on the Total Media Cost paid, calculated as the product of Total Media Cost / Conversions. (USD) | | `Total Video Media Cost eCPCV (Adv Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Complete Views (Video). (Adv Currency) | | `Total Video Media Cost eCPCV (Partner Currency)` | Decimal | Metrics | The average cost of each complete video view, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Complete Views (Video). (Partner Currency) | | `Total Video Media Cost eCPCV (USD)` | Decimal | Metrics | The average cost of each complete video view, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Complete Views (Video). (USD) | | `Total Media Cost eCPC (Adv Currency)` | Decimal | Metrics | The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. (Adv Currency) | | `Total Media Cost eCPC (Partner Currency)` | Decimal | Metrics | The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. (Partner Currency) | | `Total Media Cost eCPC (USD)` | Decimal | Metrics | The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. (USD) | | `Total Media Cost eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. (Adv Currency) | | `Total Media Cost eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. (Partner Currency) | | `Total Media Cost eCPM (USD)` | Decimal | Metrics | The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. (USD) | | `Total Media Cost (Partner Currency)` | Decimal | Metrics | The total media cost is the combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. (Partner Currency) | | `Total Media Cost (USD)` | Decimal | Metrics | The total media cost is the combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. (USD) | | `Total Media Cost Viewable eCPM (Adv Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Adv Currency) | | `Total Media Cost Viewable eCPM (Partner Currency)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (Partner Currency) | | `Total Media Cost Viewable eCPM (USD)` | Decimal | Metrics | The average CPM you paid for Viewable Impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards). (USD) | | `Total Paths` | Int | Metrics | The total number of times a path occurred for unique cookies with a given path pattern. | | `Total Users` | Int | Metrics | The total number of users who saw your ad over a given time period. This metric uses cross-device statistical models to measure the total reach of an ad by adjusting for cases when users may see the same ad on different devices or when multiple people share one device. This metric is available at the line-item level only. | | `Tracked Ads` | Int | Metrics | This number is identical to impressions. It represents: The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. | | `Revenue eCPE (Adv Currency)` | Decimal | Metrics | For YouTube ads, the average cost you paid for engagements, based on Revenue, calculated as Revenue / Engagements. (Adv Currency) | | `Revenue eCPE (Partner Currency)` | Decimal | Metrics | For YouTube ads, the average cost you paid for engagements, based on Revenue, calculated as Revenue / Engagements. (Partner Currency) | | `Revenue eCPE (USD)` | Decimal | Metrics | For YouTube ads, the average cost you paid for engagements, based on Revenue, calculated as Revenue / Engagements. (USD) | | `Cost / Conversion (Adv Currency)` | Decimal | Metrics | The average cost of each conversion. (Adv Currency) | | `Cost / Conversion (Partner Currency)` | Decimal | Metrics | The average cost of each conversion. (Partner Currency) | | `Cost / Conversion (USD)` | Decimal | Metrics | The average cost of each conversion. (USD) | | `Conversions` | Int | Metrics | The number of times users converted based on a 30-day lookback window. View-through conversions are not included in the conversions or total conversions metrics. You can use the separate View-through conversions metric to see this data. | | `View Conversion Rate` | Decimal | Metrics | How often, on average, a YouTube view leads to a conversion. It's Conversions / YouTube: Views. | | `Revenue eCPV (Adv Currency)` | Decimal | Metrics | For YouTube ads, the average cost you paid for views, based on Revenue, calculated as Revenue / Views. (Adv Currency) | | `Revenue eCPV (Partner Currency)` | Decimal | Metrics | For YouTube ads, the average cost you paid for views, based on Revenue, calculated as Revenue / Views. (Partner Currency) | | `Revenue eCPV (USD)` | Decimal | Metrics | For YouTube ads, the average cost you paid for views, based on Revenue, calculated as Revenue / Views. (USD) | | `Earned Likes` | Int | Metrics | The number of users who have "liked" the video in your YouTube ad. | | `Earned Playlist Additions` | Int | Metrics | The number of times users add the video in your YouTube ad to a playlist. | | `Earned Shares` | Int | Metrics | The number of times users have shared the video in your YouTube ad. | | `Earned Subscribers` | Int | Metrics | The number of users that have subscribed to your channel after seeing an ad. This type of earned action provides unique value because the content from the YouTube channels the users have subscribed to and the channel avatars themselves may be viewed on the YouTube home page. | | `Earned Views` | Int | Metrics | The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel. | | `Engagements` | Int | Metrics | For TrueView for action ads: The number of clicks on the ad or 10 seconds of viewing time. If both happen, only the click is counted. For all other YouTube ads: The number of clicks on interactive video elements, such as teasers or expanding cards, that don't take users to an external site. | | `Engagement Rate` | Decimal | Metrics | The number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, calculated as Engagements / Impressions. | | `TrueView: General Invalid Traffic (GIVT) Views` | Int | Metrics | General Invalid Traffic (GIVT) Views | | `Impression Share` | Int | Metrics | The impressions you’ve received divided by the estimated number of impressions you were eligible to receive. This is also known as your "win rate". | | `TrueView: Invalid Views` | Int | Metrics | Invalid Views | | `Lost Impression Share (Budget)` | Decimal | Metrics | The percentage of time your ads weren't shown due to insufficient budget. | | `Lost Impression Share (Rank)` | Decimal | Metrics | The percentage of time your ads weren't shown due to poor Ad Rank in the auction. | | `Total Conversion Value (Adv Currency)` | Decimal | Metrics | The value of all conversions that have occurred, based on the default of $1 per conversion. (Adv Currency) | | `Total Conversion Value (Partner Currency)` | Decimal | Metrics | The value of all conversions that have occurred, based on the default of $1 per conversion. (Partner Currency) | | `Total Conversion Value (USD)` | Decimal | Metrics | The value of all conversions that have occurred, based on the default of $1 per conversion. (USD) | | `Unique Viewers` | Int | Metrics | The estimated number of unique viewers who saw an ad during the reporting period. | | `YouTube: Views` | Int | Metrics | The number of times your ad has been viewed. For TrueView in-stream ads running on YouTube, paid advertising views will be counted as public views on the video when one of the following happens: someone watches a complete ad that’s 11-30 seconds long, someone watches at least 30 seconds of an ad that’s more than 30 seconds long, or someone interacts with the ad. For TrueView video discovery, this is the number of times viewers choose to watch your ad by clicking a thumbnail. | | `YouTube: View Rate` | Decimal | Metrics | YouTube: View Rate | | `View through Conversion` | Int | Metrics | The number of conversions that occur before a YouTube: View is counted. View-through conversions tell you when an impression of your ad leads to a conversion on your site. The last impression will get credit for the view-through conversion. | | `Unique Reach: Average Impression Frequency` | Decimal | Metrics | The average frequency at which an ad is seen by unique users (across devices) during the reporting period. A frequency of 1 means that, on average, users saw your ad once. A higher average means that more users saw your ads multiple times. The user estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Reach: Click Reach` | Int | Metrics | The estimated number of unique users (across devices) who clicked an ad during the reporting period. The click estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Reach: Impression Reach` | Int | Metrics | The estimated number of unique users (across devices) who saw an ad during the reporting period. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Reach: Total Reach` | Int | Metrics | The estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Cookies with Impressions` | Int | Metrics | The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list. | | `Vendor Blocked Ads` | Int | Metrics | The number of ads blocked by your third-party provider based on Campaign Manager 360’s automated third-party verification. Use this metric with the Impressions metric to see a complete view of total impression attempts, impressions served, and impressions blocked. | | `Verifiable Impressions` | Int | Metrics | The number of impressions recorded by Verification in Campaign Manager 360. Ads must be supported for Verification to record impressions. | | `Video Client Cost eCPCV (Adv Currency)` | Decimal | Metrics | Video Client Cost eCPCV (Adv Currency) | | `Companion Clicks (Video)` | Int | Metrics | The number of clicks recorded for companion creatives, which are additional creatives that accompany in-stream video and VPAID creatives. | | `Companion Impressions (Video)` | Int | Metrics | The number of impressions recorded for companion creatives, which are additional creatives that accompany in-stream video and VPAID creatives. | | `Completion Rate (Video)` | Int | Metrics | The percentage of video impressions that played to completion. | | `Potential Viewable Impressions` | Int | Metrics | Potential Viewable Impressions | | `Unique Reach: Average Impression Frequency` | Decimal | Metrics | The average frequency at which an ad is seen by unique users (across devices) during the reporting period. A frequency of 1 means that, on average, users saw your ad once. A higher average means that more users saw your ads multiple times. The user estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Reach: Click Reach` | Int | Metrics | The estimated number of unique users (across devices) who clicked an ad during the reporting period. The click estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `Unique Reach: Impression Reach` | Int | Metrics | The estimated number of unique users (across devices) who saw an ad during the reporting period. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign in data. | | `% Population Reach` | Decimal | Metrics | The percentage of Population (see population metric) that was reached. | | `% Composition Reach` | Decimal | Metrics | The percentage of total unique reach made up by the demographic. | | `Watch Time` | Int | Metrics | The total amount of time users spend watching your TrueView in-stream or bumper ad over a given period of time, reported in seconds. Watch time is measured when someone starts watching your ad until the ad is completed, skipped, or stops playing for any reasons. This metric is available at the line-item and ad-group levels only. | ## Other columns | Column | Type | Source | Description | | --------------------- | ------ | -------- | ------------------------------------------ | | `Advertiser Currency` | String | GroupBys | The currency set for the given advertiser. |