LinkedIn - Supported Columns
Every column the LinkedIn connector can download.
These are the columns available to a LinkedIn connector. The recommended template uses a small subset of them, listed on the LinkedIn page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.
Dimensions
dateRange
DateTime
Date range covered by the report data point. Date is specified in UTC. Start and end date are inclusive. Start date is required. End date is optional and defaults to today.
pivotValues
String
The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record.
CampaignName
String
Name of the campaign.
CampaignGroupName
String
Name of the campaign group.
Metrics
actionClicks
Decimal
The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
adUnitClicks
Decimal
The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
approximateUniqueImpressions
Decimal
DEPRECATED - The approximate reach of the campaign. The number of instances where a unique user viewed an ad served to them by LinkedIn. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned.
approximateMemberReach
Long
Non-demographic pivots only (i.e. not MEMBER_). The estimated number of unique member accounts with at least one impression. This metric is an updated and more accurate version of legacy metric approximateUniqueImpressions. This metric is only available when the number of days in the date range is less than or equal to 92 days. This metric is fully launched in Jan 2024.
cardClicks
Decimal
Non-demographic pivots only. The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
cardImpressions
Decimal
Non-demographic pivots only. The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
clicks
Decimal
The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
commentLikes
Decimal
The count of likes of a comment. Sponsored Updates only.
comments
Decimal
The count of comments. Sponsored Updates only.
companyPageClicks
Decimal
The count of clicks to view the company page.
conversionValueInLocalCurrency
Decimal
Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
costInLocalCurrency
Decimal
Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
costInUsd
Decimal
Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
costPerQualifiedLead
Decimal
How much money was spent per qualified lead. Ratio is costInLocalCurrency / qualifiedLeads.
documentCompletions
Long
The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentFirstQuartileCompletions
Long
The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentMidpointCompletions
Long
The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentThirdQuartileCompletions
Long
The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
downloadClicks
Long
The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads
externalWebsiteConversions
Long
The count of conversions indicated by pixel loads on an external advertiser website.
externalWebsitePostClickConversions
Long
The count of post-click conversions indicated by pixel loads on an external advertiser website.
externalWebsitePostViewConversions
Long
The count of post-view conversions indicated by pixel loads on an external advertiser website.
follows
Long
The count of follows. Sponsored Updates only.
fullScreenPlays
Long
The count of taps on the video, going into video view mode.
headlineClicks
Long
The number of times members clicked on the headline of conversation ads.
headlineImpressions
Long
The number of times members were shown the headline of conversation ads.
impressions
Long
This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
jobApplications
Decimal
The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad).
jobApplyClicks
Decimal
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad).
landingPageClicks
Long
The count of clicks which take the user to the creative landing page.
leadGenerationMailContactInfoShares
Long
The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
leadGenerationMailInterestedClicks
Long
The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
likes
Long
The count of likes. Sponsored Updates only.
oneClickLeadFormOpens
Long
The count of times users opened the lead form for a One Click Lead Gen campaign.
oneClickLeads
Long
The count of leads generated through One Click Lead Gen.
opens
Long
The count of opens of Sponsored InMail. Sponsored InMail only.
otherEngagements
Long
The count of user interactions with the ad unit that do not fit into any other more specific category.
postClickJobApplications
Decimal
The number of times a member completed a job application after clicking on an ad. See also 'jobApplications'.
postClickJobApplyClicks
Decimal
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking on an ad which has a LinkedIn job landing page. See also 'jobApplyClicks'.
postClickRegistrations
Decimal
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
postViewJobApplications
Decimal
The number of times a member completed a job application after viewing an ad. See also 'jobApplications'.
postViewJobApplyClicks
Decimal
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking an ad which has a LinkedIn job landing page. See also 'jobApplyClicks'.
postViewRegistrations
Decimal
The number of times a member has registered for an event or seminar after viewing an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering. See also 'registrations'.
qualifiedLeads
Long
The count of qualified leads shared by the advertiser. Qualified lead is a lead that has been deemed more likely to become a customer compared to other leads, based on their engagement and fit.
reactions
Long
The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
registrations
Decimal
The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering.
sends
Long
The count of sends of Sponsored InMail. Sponsored InMail only.
shares
Long
The count of shares. Sponsored Updates only.
subscriptionClicks
Long
The count of clicks to subscribe to a series, such as a Newsletter.
talentLeads
Long
Number of leads captured through a talent media campaign.
textUrlClicks
Long
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
totalEngagements
Long
The count of all user interactions with the ad unit.
validWorkEmailLeads
Long
The count of leads with a valid work email that does not use an established free or personal email domain.
videoCompletions
Long
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoFirstQuartileCompletions
Long
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoMidpointCompletions
Long
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoStarts
Long
The count of video ads that were started by users.
videoThirdQuartileCompletions
Long
The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoViews
Long
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
viralCardClicks
Long
Non-demographic pivots only. The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
viralCardImpressions
Long
Non-demographic pivots only. The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
viralClicks
Long
The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
viralCommentLikes
Long
The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralComments
Long
The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralCompanyPageClicks
Long
The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralDocumentCompletions
Long
The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentFirstQuartileCompletions
Long
The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentMidpointCompletions
Long
The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentThirdQuartileCompletions
Long
The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDownloadClicks
Long
The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). Only available for ads supporting media downloads.
viralExternalWebsiteConversions
Long
The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
viralExternalWebsitePostClickConversions
Long
The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition.
viralExternalWebsitePostViewConversions
Long
The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
viralFollows
Long
The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralFullScreenPlays
Long
The count of taps on the video, going into video view mode. See viralImpressions definition.
viralImpressions
Long
The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
viralJobApplications
Decimal
The number of times a member completed a job application after viewing or clicking on a viral ad. Currently, this metric is broken down into viralPostViewJobApplications (if the member performed the action after viewing the viral ad) and viralPostClickJobApplications (if the member performed the action after clicking the viral ad).
viralJobApplyClicks
Decimal
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on a viral ad which has a LinkedIn job landing page during the date range.Currently, this metric is broken down into viralPostViewJobApplyClicks (if the member performed the action after viewing the viral ad) and viralPostClickJobApplyClicks (if the member performed the action after clicking the viral ad).
viralLandingPageClicks
Long
The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
viralLikes
Long
The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralOneClickLeadFormOpens
Long
The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
viralOneClickLeads
Long
The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
viralOtherEngagements
Long
The count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Updates only.
viralPostViewJobApplications
Decimal
The number of times a member completed a job application after viewing a viral ad.
viralPostViewJobApplyClicks
Decimal
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing a viral ad which has a LinkedIn job landing page.
viralPostViewRegistrations
Decimal
The number of times a member has registered for an event or seminar after viewing a viral ad which has a LinkedIn event landing page. See viralImpressions definition. This includes gross registrations and does not account for a user unregistering.
viralReactions
Long
The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
viralRegistrations
Decimal
The number of times a member has registered for an event or seminar after viewing or clicking on a viral ad which has a LinkedIn event landing page. See viralImpressions definition. This includes gross registrations and does not account for a user unregistering.
viralShares
Long
The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralSubscriptionClicks
Long
The count of viral clicks to subscribe to a series, such as a Newsletter.
viralTotalEngagements
Long
The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
viralVideoCompletions
Long
The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoFirstQuartileCompletions
Long
The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoMidpointCompletions
Long
The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoStarts
Long
The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
viralVideoThirdQuartileCompletions
Long
The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
viralVideoViews
Long
A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
Other columns
CurrencyCode
String
The 3 character standard currency code such as 'USD' for United States Dollar.
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