> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/pinterest/pinterest-supported-columns.md). # Pinterest - Supported Columns Every column the Pinterest connector can download. These are the columns available to a Pinterest connector. The recommended template uses a small subset of them, listed on the [Pinterest](/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/pinterest.md) page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates. ## Dimensions | Column | Type | Report types | Description | | --------------------------------------------------- | -------- | -------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `DATE` | DateTime | All | Date for which the data are valid | | `AD_GROUP_BUDGET_TYPE` | String | AdAccount,Campaigns,AdGroups,Ads | The way you've chosen to limit your ad spend, using either lifetime or daily budgets | | `AD_GROUP_ENTITY_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Status of the ad group | | `AD_GROUP_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name, objective and ID of your ad group | | `AD_GROUP_OPTIMIZATION` | String | AdAccount,Campaigns,AdGroups,Ads | This informs what type of performance optimization was chosen for this ad group. When Conversions is set, we will try to maximize the events, when ROAS is set, we will try to maximize order value | | `AD_GROUP_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Pause or activate your ad group | | `AD_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name, objective and ID of your ad | | `AD_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Pause or activate your Ad | | `ADVERTISER_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Advertiser identifier | | `CAMPAIGN_BOOKING_REFERENCE` | String | AdAccount,Campaigns,AdGroups,Ads | Campaign booking reference number | | `CAMPAIGN_BRAND_LABEL` | String | AdAccount,Campaigns,AdGroups,Ads | Custom label attributed to the campaign | | `CAMPAIGN_BUDGET_OPTIMIZATION` | String | AdAccount,Campaigns,AdGroups,Ads | Get the most value for your campaigns without manually adjusting ad group budgets | | `CAMPAIGN_ENTITY_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Status of the campaign | | `CAMPAIGN_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name, objective and ID of your campaign | | `CAMPAIGN_OBJECTIVE_TYPE` | String | AdAccount,Campaigns,AdGroups,Ads | The objective you chose for your campaign (Awareness, Traffic, App installs, Catalog sales, Conversions or Video views) | | `CAMPAIGN_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Pause or activate your campaign | | `IS_PERFORMANCE_PLUS_CAMPAIGN` | Boolean | AdAccount,Campaigns,AdGroups,Ads | Indicates if the campaign is a Pinterest Performance+ campaign | | `ORDER_LINE_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Order Line ID associated with a campaign | | `ORDER_LINE_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name of the Order Line associated with a campaign | | `PIN_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Thumbnail of your ad's image or video | | `PIN_PROMOTION_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Unique ID for your ad | | `PIN_PROMOTION_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name, objective and ID of your ad | | `PIN_PROMOTION_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Pause or activate your Promoted Pin (display: Ad Off/On) | | `PRODUCT_GROUP_AD_IMAGE_TAG` | String | AdAccount,Campaigns,AdGroups,Ads | Ad Image tag for alternative product image in shopping ads | | `PRODUCT_GROUP_AD_VIDEO_TAG` | String | AdAccount,Campaigns,AdGroups,Ads | Ad Video tag for alternative product video in shopping ads | | `PRODUCT_GROUP_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Unique ID for your product group | | `PRODUCT_GROUP_STATUS` | String | AdAccount,Campaigns,AdGroups,Ads | Product group status (active, paused, excluded or archived) | | `PRODUCT_ITEM_AD_GROUP_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Ad group name for your product item | | `PRODUCT_ITEM_BRAND` | String | AdAccount,Campaigns,AdGroups,Ads | Brand of the product | | `PRODUCT_ITEM_CAMPAIGN_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Campaign name for your product item | | `PRODUCT_ITEM_DESCRIPTION` | String | AdAccount,Campaigns,AdGroups,Ads | Description of the product | | `PRODUCT_ITEM_IMAGE_URL` | String | AdAccount,Campaigns,AdGroups,Ads | Image URL for the product item | | `PRODUCT_ITEM_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name of the product item | | `PRODUCT_ITEM_PIN_URL` | String | AdAccount,Campaigns,AdGroups,Ads | Link to the product's associated pin | | `PRODUCT_ITEM_PRODUCT_CATEGORY` | String | AdAccount,Campaigns,AdGroups,Ads | Categorization of the product based on the standardized Google Product Taxonomy | | `PRODUCT_ITEM_PRODUCT_TYPE` | String | AdAccount,Campaigns,AdGroups,Ads | Categorization of your product based on your custom product taxonomy | | `PRODUCT_ITEM_PRODUCT_URL` | String | AdAccount,Campaigns,AdGroups,Ads | Landing page for the product | | `PROMOTED_CATALOG_PRODUCT_GROUP_SELECTED_IMAGE_TAG` | String | AdAccount,Campaigns,AdGroups,Ads | Ad Image tag for alternative product image in shopping ads | | `PROMO_NAME` | String | AdAccount,Campaigns,AdGroups,Ads | Name of the promotion discount | | `VIDEO_LENGTH` | String | AdAccount,Campaigns,AdGroups,Ads | | | `country` | String | AdAccount | | | `name` | String | AdAccount,Campaigns,AdGroups,Ads | | | `status` | String | Campaigns,AdGroups,Ads | | | `type` | String | Campaigns,AdGroups,Ads | | | `tracking_urls,Ads` | Other | Campaigns,AdGroups | | | `objective_type` | String | Campaigns | | | `created_time` | TimeSpan | Campaigns,AdGroups,Ads | | | `updated_time` | TimeSpan | Campaigns,AdGroups,Ads | | | `budget_type` | String | AdGroups | | | `start_time` | TimeSpan | AdGroups | | | `end_time` | TimeSpan | AdGroups | | | `targeting_spec` | Other | AdGroups | | | `auto_targeting_enabled` | Boolean | AdGroups | | | `placement_group` | String | AdGroups | | | `pacing_delivery_type` | String | AdGroups | | | `conversion_learning_mode_type` | String | AdGroups | | | `summary_status` | String | AdGroups,Ads | | | `billable_event` | String | AdGroups | | | `android_deep_link` | String | Ads | | | `carousel_android_deep_links` | Other | Ads | | | `carousel_destination_urls` | Other | Ads | | | `carousel_ios_deep_links` | Other | Ads | | | `click_tracking_url` | String | Ads | | | `creative_type` | String | Ads | | | `destination_url` | String | Ads | | | `ios_deep_link` | String | Ads | | | `is_pin_deleted` | Boolean | Ads | | | `is_removable` | Boolean | Ads | | | `view_tracking_url` | String | Ads | | | `collection_items_destination_url_template` | String | Ads | | | `rejected_reasons` | Other | Ads | | | `rejection_labels` | Other | Ads | | | `review_status` | String | Ads | | | `account_type` | String | User | | | `profile_image` | String | User | | | `website_url` | String | User | | | `username` | String | User | | ## Metrics | Column | Type | Report types | Description | | ------------------------------------------------------------------ | ------- | -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | `ADE_AVERAGE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Average order value of %s events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `ADE_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per %s event. This metric may include conversions that are modeled. | | `ADE_INAPP_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app %s event | | `ADE_INAPP_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app %s events | | `ADE_OFFLINE_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline %s event | | `ADE_OFFLINE_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline %s events | | `ADE_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for %s events. This metric may include conversions that are modeled. | | `ADE_TOTAL_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | | | `ADE_TOTAL_CLICK_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of %s events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_CONVERSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of %s events that resulted from interactions with your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `ADE_TOTAL_INAPP_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app %s events resulting from clicks on your ad | | `ADE_TOTAL_INAPP_CLICK_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app %s events resulting from clicks on your ad | | `ADE_TOTAL_INAPP_CONVERSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app %s events resulting from clicks on your ad | | `ADE_TOTAL_INAPP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app %s events resulting from interactions with your ad | | `ADE_TOTAL_INAPP_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app %s events resulting from views of your ad | | `ADE_TOTAL_INAPP_VIEW_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app %s events resulting from views of your ad | | `ADE_TOTAL_OFFLINE_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline %s events resulting from clicks on your ad | | `ADE_TOTAL_OFFLINE_CLICK_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline %s events resulting from clicks on your ad | | `ADE_TOTAL_OFFLINE_CONVERSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline %s events resulting from clicks on your ad | | `ADE_TOTAL_OFFLINE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline %s events resulting from interactions with your ad | | `ADE_TOTAL_OFFLINE_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline %s events resulting from views of your ad | | `ADE_TOTAL_OFFLINE_VIEW_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline %s events resulting from views of your ad | | `ADE_TOTAL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of %s events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of %s events resulting from views of your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_VIEW_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of %s events resulting from views of your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_CLICK_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_CONVERSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web %s events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web %s events resulting from views of your ad. This metric may include conversions that are modeled. | | `ADE_TOTAL_WEB_VIEW_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web %s events resulting from views of your ad. This metric may include conversions that are modeled. | | `ADE_WEB_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web %s event. This metric may include conversions that are modeled. | | `ADE_WEB_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | | | `ADS_CREDIT_SPEND_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total amount spent from ads credits at the campaign level. Note: Ads credit spending updates once per day | | `ADS_CREDIT_SPEND_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total amount spent from ads credits at the campaign level, in micro dollars. Note: Ads credit spending updates once per day | | `AD_GROUP_BID_MULTIPLIER` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Bid multiplier for ad group. This value is a double between 0.1 and 10.0. | | `AD_GROUP_BUDGET_IN_LOCAL_CURRENCY` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Budget in local currency | | `APP_INSTALL_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per app install event. This metric may include conversions that are modeled. | | `CAMPAIGN_DAILY_SPEND_CAP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The maximum amount you're willing to spend in one day | | `CAMPAIGN_LIFETIME_SPEND_CAP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The maximum amount you're willing to spend over the lifetime of your campaign | | `CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for checkout events. This metric may include conversions that are modeled. | | `CLICKTHROUGH_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks on your Pin to content on or off of Pinterest (display name: Paid Pin clicks) | | `CLICKTHROUGH_1_GROSS` | Int | AdAccount,Campaigns,AdGroups,Ads | Unfiltered number of times someone clicks your ad (paid) (display name: Gross Pin clicks) | | `CLICKTHROUGH_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of Pin clicks from ads saved to another person's board (display name: Earned Pin clicks) | | `COST_PER_LEAD` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per lead from your ads | | `COST_PER_OUTBOUND_CLICK_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per total outbound click (paid and earned) | | `COST_PER_OUTBOUND_CLICK_IN_DOLLAR_1` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per paid outbound click | | `CPCV_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The cost per first-order completed video view in micro dollars | | `CPCV_P95_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The cost per first-order at least 95% completed video view in micro dollars | | `CPC_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The cost per click in micro dollars | | `CPM_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per 1k paid impressions | | `CPM_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Cost per thousand first-order impressions in micro dollars | | `CPV_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The cost per first-order MRC video view in micro dollars (display name: Cost per 2-second, 50% viewability video view) | | `CPW_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The cost per web session in dollars | | `CPW_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The cost per web session in micro dollars | | `CTR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Paid Pin clicks divided by paid impressions | | `CTR_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Earned Pin clicks divided by earned impressions | | `CUSTOM_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on spend for custom events. This metric may include conversions that are modeled. | | `ECPCV_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per video view that was played until completion, including views that skipped ahead to this point | | `ECPCV_P95_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per video that was played until 95% of its length, including views that skipped ahead to this point | | `ECPC_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per click | | `ECPC_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Effective CPC (including first-order and downstream clicks) in micro dollars | | `ECPE_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Cost per engagement | | `ECPM_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Effective CPM (including first-order and downstream impressions) in micro dollars | | `ECPV_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per video view | | `ECTR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total Pin clicks divided by total impressions | | `EENGAGEMENT_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total engagements divided by total impressions | | `ENGAGEMENT` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. | | `ENGAGEMENT_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Paid actions taken as a result of your ads | | `ENGAGEMENT_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Paid engagements divided by paid impressions | | `ENGAGEMENT_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Paid engagements divided by paid impressions | | `IDEA_PIN_PAGE_BACKWARD_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone goes back to a previous page within an Idea Pin you promoted | | `IDEA_PIN_PAGE_BACKWARD_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone goes back to a previous page within your Idea Pin on someone else's board | | `IDEA_PIN_PAGE_FORWARD_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone advances to a new page within an Idea Pin you promoted | | `IDEA_PIN_PAGE_FORWARD_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone advances to a new page within your Idea Pin on someone else's board | | `IDEA_PIN_PRODUCT_TAG_VISIT_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone taps on a product tagged within an Idea Pin you promoted | | `IDEA_PIN_PRODUCT_TAG_VISIT_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone taps on a product tagged within an Idea ad saved to another person's board | | `IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your Pins were on screen. (category: Organic) | | `IMPRESSION_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Paid Impressions - Number of times your ad was on screen (Impressions in UI = IMPRESSION\_1 + IMPRESSION\_2) | | `IMPRESSION_1_GROSS` | Int | AdAccount,Campaigns,AdGroups,Ads | Gross impressions - Unfiltered number of times your ad was on screen (paid) | | `IMPRESSION_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Earned impressions - Number of times your ad was on screen after being saved to another person's board (Impressions in UI = IMPRESSION\_1 + IMPRESSION\_2) | | `INAPP_ADD_PAYMENT_INFO_COST_PER_ACTION` | Int | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app add payment info event | | `INAPP_ADD_PAYMENT_INFO_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app add payment info events | | `INAPP_ADD_TO_CART_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app add to cart event | | `INAPP_ADD_TO_CART_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app add to cart events | | `INAPP_ADD_TO_WISHLIST_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app add to wishlist event | | `INAPP_ADD_TO_WISHLIST_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app add to wishlist events | | `INAPP_APP_INSTALL_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app app install event | | `INAPP_APP_INSTALL_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app app install events | | `INAPP_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app checkout event | | `INAPP_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app checkout events | | `INAPP_INITIATE_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app initiate checkout event | | `INAPP_INITIATE_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app initiate checkout events | | `INAPP_SEARCH_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app website search event | | `INAPP_SEARCH_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app website search events | | `INAPP_SIGNUP_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app signup event | | `INAPP_SIGNUP_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app signup events | | `INAPP_SUBSCRIBE_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app subscribe event | | `INAPP_SUBSCRIBE_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app subscribe events | | `INAPP_UNKNOWN_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app unknown event | | `INAPP_UNKNOWN_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app unknown events | | `INAPP_VIEW_CONTENT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per in-app view content event | | `INAPP_VIEW_CONTENT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for in-app view content events | | `LEADS` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your ad achieved lead conversions | | `OFFLINE_ADD_PAYMENT_INFO_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline add payment info event | | `OFFLINE_ADD_PAYMENT_INFO_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline add payment info events | | `OFFLINE_ADD_TO_WISHLIST_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline add to wishlist event | | `OFFLINE_ADD_TO_WISHLIST_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline add to wishlist events | | `OFFLINE_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline checkout event | | `OFFLINE_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline checkout events | | `OFFLINE_CUSTOM_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline custom event | | `OFFLINE_CUSTOM_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline custom events | | `OFFLINE_INITIATE_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline initiate checkout event | | `OFFLINE_INITIATE_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline initiate checkout events | | `OFFLINE_LEAD_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline lead event | | `OFFLINE_LEAD_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline lead events | | `OFFLINE_SIGNUP_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline signup event | | `OFFLINE_SIGNUP_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline signup events | | `OFFLINE_SUBSCRIBE_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline subscribe event | | `OFFLINE_SUBSCRIBE_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline subscribe events | | `OFFLINE_UNKNOWN_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline unknown event | | `OFFLINE_UNKNOWN_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline unknown events | | `OFFLINE_VIEW_CONTENT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per offline view content event | | `OFFLINE_VIEW_CONTENT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for offline view content events | | `ONSITE_CHECKOUTS_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of first-order onsite checkouts from your promoted Pins (display: Buyable Pin in app checkouts= | | `OUTBOUND_CLICK_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks to the destination URL associated with your ad (display: Paid outbound clicks) | | `OUTBOUND_CLICK_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks to the destination URL associated with your ad saved to another person's board (display: Earned outbound clicks) | | `OUTBOUND_CLICK_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen. (category: organic) | | `OUTBOUND_CTR_1` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Paid outbound clicks divided by paid impressions | | `PAGE_VISIT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per page visit event. This metric may include conversions that are modeled. | | `PAGE_VISIT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for page visit events. This metric may include conversions that are modeled. | | `PAID_IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of impressions that you paid for | | `PAID_VIDEO_VIEWABLE_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | This is calculated as a percentage and represents Viewable Impressions / (Viewable Impressions + NonViewable Impressions). This metric applies to Video Ads, Idea Ads, and Premiere Spotlight Ads | | `PINTEREST_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per Pinterest checkout event | | `PINTEREST_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for Pinterest checkout events | | `PIN_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks on your Pin so it opens in closeup. (category: organic) | | `PIN_CLICK_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks from your Pin to content on or off Pinterest, divided by the total number of times your Pins were on screen. (category: organic) | | `PRODUCT_ITEM_PRICE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Price of the product item | | `PRODUCT_ITEM_SALE_PRICE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Discounted price of the product. If provided, the sale price will be considered the current price of the item | | `PRODUCT_TAG_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks on your Product tags so it opens in closeup. (category: organic) | | `PRODUCT_TAG_CLICK_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks from your Product tags to content on or off Pinterest, divided by the total number of times your product tags were on screen. (category: organic) | | `PRODUCT_TAG_IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your Product tags were on screen. (category: organic) | | `PRODUCT_TAG_OUTBOUND_CLICK` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times people perform actions on product tags that lead them to a destination off Pinterest. (category: organic) | | `PRODUCT_TAG_OUTBOUND_CLICK_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks to the destination URL associated with your Product tag divided by the total number of times your Product tags were on screen. (category: organic) | | `PRODUCT_TAG_SAVE` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times people saved your Product tags to a board. (category: organic) | | `PRODUCT_TAG_SAVE_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total saves of your Product tags divided by the total number of times your Product tags were on screen. (category: organic) | | `QUARTILE_95_PERCENT_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video was viewed to 95% of its length. (category: organic) | | `QUIZ_COMPLETED` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of quiz completed for a given ad | | `QUIZ_COMPLETION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Percentage of people who completed quizzes after answering question 1 | | `QUIZ_PIN_RESULT_OPEN` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total results opened for all quizzes | | `REPIN_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of saves for your ad | | `REPIN_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your ad was saved from another person's board | | `REPIN_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Paid saves divided by paid impressions | | `SAVE` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times people saved your Pin to a boar (category: organic) | | `SAVE_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The total saves of your Pins divided by the total number of times your Pins were on screen. (category: organic) | | `SHOWCASE_AVERAGE_SUBPAGE_CLOSEUP_PER_SESSION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of total closeups for all cards divided by pin clicks | | `SHOWCASE_CARD_THUMBNAIL_SWIPE_BACKWARD` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes backward on card thumbnails | | `SHOWCASE_CARD_THUMBNAIL_SWIPE_FORWARD` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes forward on card thumbnails | | `SHOWCASE_PIN_CLICKTHROUGH` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total outbound clicks from title pin | | `SHOWCASE_SUBPAGE_CLICKTHROUGH` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total outbound clicks from all cards | | `SHOWCASE_SUBPAGE_CLOSEUP` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total closeups for all cards | | `SHOWCASE_SUBPAGE_IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total impressions for all cards | | `SHOWCASE_SUBPAGE_REPIN` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total saves for all cards | | `SHOWCASE_SUBPAGE_SWIPE_LEFT` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes forward for all cards | | `SHOWCASE_SUBPAGE_SWIPE_RIGHT` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes backward for all cards | | `SHOWCASE_SUBPIN_CLICKTHROUGH` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total outbound clicks from all featured pins | | `SHOWCASE_SUBPIN_IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total impressions for all featured pins | | `SHOWCASE_SUBPIN_REPIN` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total saves for all featured pins | | `SHOWCASE_SUBPIN_SWIPE_LEFT` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes forward for all featured pins | | `SHOWCASE_SUBPIN_SWIPE_RIGHT` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of total swipes backward for all featured pins | | `SPEND_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total amount you've spent during reporting time of period (in ad account currency) | | `SPEND_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total amount you've spent during reporting time of period (in micro ad account currency) | | `SPEND_IN_MICRO_US_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The money you spend for promoted Pins, in micro USD | | `SPEND_IN_US_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total amount you've spent during the reporting time period (in USD) | | `TOTAL_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_ADD_PAYMENT_INFO_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_ADD_TO_CART_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_ADD_TO_WISHLIST_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of app install events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_APP_INSTALL_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_APP_INSTALL_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_APP_INSTALL_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of app install events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_CHECKOUT_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_CHECKOUT_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_CHECKOUT_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_CHECKOUT_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The total quantity from checkout conversions | | `TOTAL_CHECKOUT_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_CHECKOUT_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_CHECKOUT_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICKTHROUGH` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of clicks on your Pin to content on or off of Pinterest (paid and earned) | | `TOTAL_CLICK_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_ADD_PAYMENT_INFO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from add payment info - clicks | | `TOTAL_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | | | `TOTAL_CLICK_ADD_TO_CART_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click add-to-cart actions from your promoted Pins | | `TOTAL_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_ADD_TO_WISHLIST_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from add to wishlist - clicks | | `TOTAL_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of app install events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of app install events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_CHECKOUT_QUANTITY` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The quantity from total clickthrough checkouts from your promoted Pins | | `TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of custom events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_CUSTOM_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click custom actions from your promoted Pins | | `TOTAL_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of custom events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_INITIATE_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from initiate checkout - clicks | | `TOTAL_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of lead events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_LEAD_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click lead actions from your promoted Pins | | `TOTAL_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of lead events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_PAGE_VISIT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total clickthrough page visits from your promoted Pins | | `TOTAL_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SEARCH_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click search actions from your promoted Pins | | `TOTAL_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SIGNUP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SIGNUP_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total clickthrough sign ups from your promoted Pins | | `TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_SUBSCRIBE_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from subscribe - clicks | | `TOTAL_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_UNKNOWN_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click unknown actions from your promoted Pins | | `TOTAL_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_VIEW_CATEGORY_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click view category actions from your promoted Pins | | `TOTAL_CLICK_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of view content events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_VIEW_CONTENT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from view content - clicks | | `TOTAL_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of view content events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_CLICK_WATCH_VIDEO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total click watch video actions from your promoted Pins | | `TOTAL_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of watch video events resulting from engagements with your ad. This metric may include conversions that are modeled. | | `TOTAL_CONVERSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. This metric may include conversions that are modeled. | | `TOTAL_CONVERSIONS_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from web conversions from your promoted Pins, including both first-order and downstream | | `TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | The value from web conversions from your promoted Pins, including both first-order and downstream, in micro dollars | | `TOTAL_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of custom events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_CUSTOM_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_CUSTOM_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_CUSTOM_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_CUSTOM_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_CUSTOM_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_CUSTOM_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_CUSTOM_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_CUSTOM_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_CUSTOM_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_CUSTOM_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of custom events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_DESTINATION_VIEWS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of times your landing page was seen after a click on your ad. Includes earned landing page views. | | `TOTAL_ENGAGEMENT` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves | | `TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add payment info events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement add payment info actions from your promoted Pins | | `TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add payment info events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_ADD_TO_CART_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement add-to-cart actions from your promoted Pins | | `TOTAL_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Int | AdAccount,Campaigns,AdGroups,Ads | Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to wishlist events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_ADD_TO_WISHLIST_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement add to wishlist actions from your promoted Pins | | `TOTAL_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to wishlist events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of app install events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of app install events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement checkouts from your promoted Pins | | `TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_CUSTOM_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement custom actions from your promoted Pins | | `TOTAL_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of initiate checkout events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_INITIATE_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement initiate checkout actions from your promoted Pins | | `TOTAL_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of initiate checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of lead events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_LEAD_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement lead actions from your promoted Pins | | `TOTAL_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of page visit events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_PAGE_VISIT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement page visits from your promoted Pins | | `TOTAL_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of page visit events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of website search events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_SEARCH_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement search actions from your promoted Pins | | `TOTAL_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_SIGNUP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | | | `TOTAL_ENGAGEMENT_SIGNUP_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement sign ups from your promoted Pins | | `TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of subscribe events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_SUBSCRIBE_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement subscribe actions from your promoted Pins | | `TOTAL_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of subscribe events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_UNKNOWN_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement unknown actions from your promoted Pins | | `TOTAL_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of category view events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_VIEW_CATEGORY_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement view category actions from your promoted Pins | | `TOTAL_ENGAGEMENT_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of category events resulting from engagements with your ad (via save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of view content events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_VIEW_CONTENT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement view content actions from your promoted Pins | | `TOTAL_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of view content events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_ENGAGEMENT_WATCH_VIDEO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total engagement watch video actions from your promoted Pins | | `TOTAL_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. | | `TOTAL_IDEA_PIN_PAGE_BACKWARD` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of times someone goes back to a previous page within an Idea Pin, including paid and earned | | `TOTAL_IDEA_PIN_PAGE_FORWARD` | Int | AdAccount,Campaigns,AdGroups,Ads | The total number of times someone advances to a new page within an Idea Pin, including paid and earned | | `TOTAL_IDEA_PIN_PRODUCT_TAG_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times someone taps on a product tagged within an Idea Pin, paid and earned. | | `TOTAL_IMPRESSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times someone saw your ad (paid and earned) | | `TOTAL_IMPRESSION_FREQUENCY` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The average number of times each user saw your ad | | `TOTAL_IMPRESSION_USER` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of unique users who saw your ads (display: reach) | | `TOTAL_INAPP_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add payment info events resulting from clicks on your ad | | `TOTAL_INAPP_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add payment info events resulting from interactions with your ad | | `TOTAL_INAPP_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to cart events resulting from clicks on your ad | | `TOTAL_INAPP_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to cart events resulting from interactions with your ad | | `TOTAL_INAPP_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to wishlist events resulting from clicks on your ad | | `TOTAL_INAPP_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to wishlist events resulting from interactions with your ad | | `TOTAL_INAPP_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app app install events resulting from clicks on your ad | | `TOTAL_INAPP_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app app install events resulting from interactions with your ad | | `TOTAL_INAPP_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app checkout events resulting from clicks on your ad | | `TOTAL_INAPP_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app checkout events resulting from interactions with your ad | | `TOTAL_INAPP_CLICK_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add payment info events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add payment info events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to cart events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to cart events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to wishlist events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to wishlist events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app app install events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app app install events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app checkout events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app checkout events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app initiate checkout events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app initiate checkout events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app website search events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app website search events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app signup events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app signup events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app subscribe events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app subscribe events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app unknown events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app unknown events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app view content events resulting from clicks on your ad | | `TOTAL_INAPP_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app view content events resulting from clicks on your ad | | `TOTAL_INAPP_ENGAGEMENT_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add payment info events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add payment info events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app subscribe events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app subscribe events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app view content events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app view content events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_INAPP_INITIATE_CHECK` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app initiate checkout events resulting from clicks on your ad | | `TOTAL_INAPP_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app initiate checkout events resulting from interactions with your ad | | `TOTAL_INAPP_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app website search events resulting from clicks on your ad | | `TOTAL_INAPP_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app website search events resulting from interactions with your ad | | `TOTAL_INAPP_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app signup events resulting from clicks on your ad | | `TOTAL_INAPP_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app signup events resulting from interactions with your ad | | `TOTAL_INAPP_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app subscribe events resulting from clicks on your ad | | `TOTAL_INAPP_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app subscribe events resulting from interactions with your ad | | `TOTAL_INAPP_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app unknown events resulting from clicks on your ad | | `TOTAL_INAPP_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app unknown events resulting from interactions with your ad | | `TOTAL_INAPP_VIEW_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add payment info events resulting from views of your ad | | `TOTAL_INAPP_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add payment info events resulting from views of your ad | | `TOTAL_INAPP_VIEW_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to cart events resulting from views of your ad | | `TOTAL_INAPP_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to cart events resulting from views of your ad | | `TOTAL_INAPP_VIEW_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app add to wishlist events resulting from views of your ad | | `TOTAL_INAPP_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app add to wishlist events resulting from views of your ad | | `TOTAL_INAPP_VIEW_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app app install events resulting from views of your ad | | `TOTAL_INAPP_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app app install events resulting from views of your ad | | `TOTAL_INAPP_VIEW_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app checkout events resulting from views of your ad | | `TOTAL_INAPP_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app checkout events resulting from views of your ad | | `TOTAL_INAPP_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app view content events resulting from clicks on your ad | | `TOTAL_INAPP_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app view content events resulting from interactions with your ad | | `TOTAL_INAPP_VIEW_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app initiate checkout events resulting from views of your ad | | `TOTAL_INAPP_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app initiate checkout events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app website search events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app website search events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app signup events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app signup events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app subscribe events resulting from views of your ad | | `TOTAL_INAPP_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app subscribe events resulting from views of your ad | | `TOTAL_INAPP_VIEW_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app unknown events resulting from views of your ad | | `TOTAL_INAPP_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app unknown events resulting from views of your ad | | `TOTAL_INAPP_VIEW_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of in-app view content events resulting from views of your ad | | `TOTAL_INAPP_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of in-app view content events resulting from views of your ad | | `TOTAL_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_INITIATE_CHECKOUT_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | | | `TOTAL_LEAD_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | | | `TOTAL_LEAD_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_LEAD_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_LEAD_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_LEAD_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_LEAD_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_LEAD_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_LEAD_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_LEAD_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_LEAD_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of lead events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_OFFLINE_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add payment info events resulting from clicks on your ad | | `TOTAL_OFFLINE_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add payment info events resulting from interactions with your ad | | `TOTAL_OFFLINE_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add to wishlist events resulting from clicks on your ad | | `TOTAL_OFFLINE_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add to wishlist events resulting from interactions with your ad | | `TOTAL_OFFLINE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline checkout events resulting from interactions with your ad | | `TOTAL_OFFLINE_CLICK_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add payment info events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add payment info events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add to wishlist events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add to wishlist events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline custom events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline custom events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline initiate checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline initiate checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline lead events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline lead events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline signup events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline signup events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline subscribe events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline subscribe events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline unknown events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline unknown events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline view content events resulting from clicks on your ad | | `TOTAL_OFFLINE_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline view content events resulting from clicks on your ad | | `TOTAL_OFFLINE_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline custom events resulting from clicks on your ad | | `TOTAL_OFFLINE_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline custom events resulting from interactions with your ad | | `TOTAL_OFFLINE_ENGAGEMENT_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add payment info events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add payment info events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline subscribe events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline subscribe events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline view content events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline view content events resulting from engagements with your ad (save, closeup or carousel swipe) | | `TOTAL_OFFLINE_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline initiate checkout events resulting from clicks on your ad | | `TOTAL_OFFLINE_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline initiate checkout events resulting from interactions with your ad | | `TOTAL_OFFLINE_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline lead events resulting from clicks on your ad | | `TOTAL_OFFLINE_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline lead events resulting from interactions with your ad | | `TOTAL_OFFLINE_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline signup events resulting from clicks on your ad | | `TOTAL_OFFLINE_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline signup events resulting from interactions with your ad | | `TOTAL_OFFLINE_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline subscribe events resulting from clicks on your ad | | `TOTAL_OFFLINE_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline subscribe events resulting from interactions with your ad | | `TOTAL_OFFLINE_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline unknown events resulting from clicks on your ad | | `TOTAL_OFFLINE_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline unknown events resulting from interactions with your ad | | `TOTAL_OFFLINE_VIEW_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add payment info events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add payment info events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline add to wishlist events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline add to wishlist events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline checkout events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline checkout events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline view content events resulting from clicks on your ad | | `TOTAL_OFFLINE_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline view content events resulting from interactions with your ad | | `TOTAL_OFFLINE_VIEW_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline custom events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline custom events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline initiate checkout events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline initiate checkout events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline lead events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline lead events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline signup events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline signup events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline subscribe events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline subscribe events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline unknown events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline unknown events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of offline view content events resulting from views of your ad | | `TOTAL_OFFLINE_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of offline view content events resulting from views of your ad | | `TOTAL_PAGE_VISIT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_PAGE_VISIT_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_PINTEREST_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of Pinterest checkout events resulting from clicks on your ad | | `TOTAL_PINTEREST_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of Pinterest checkout events resulting from interactions with your ad | | `TOTAL_REPIN_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total saves divided by total impressions | | `TOTAL_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of website search events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_SEARCH_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_SEARCH_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_SEARCH_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_SEARCH_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_SEARCH_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_SEARCH_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_SEARCH_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_SEARCH_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_SEARCH_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_SEARCH_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of website search events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_SIGNUP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_SIGNUP_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_SIGNUP_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_SIGNUP_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_SIGNUP_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_SIGNUP_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_SIGNUP_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_SIGNUP_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_SIGNUP_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_SIGNUP_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_SIGNUP_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_SUBSCRIBE_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_UNKNOWN_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_UNKNOWN_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_UNKNOWN_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_UNKNOWN_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_UNKNOWN_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_UNKNOWN_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_UNKNOWN_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_UNKNOWN_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_UNKNOWN_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_UNKNOWN_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_VIDEO_3SEC_VIEWS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) | | `TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback. | | `TOTAL_VIDEO_MRC_VIEWS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned) | | `TOTAL_VIDEO_P0_COMBINED` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad started playing (paid and earned) | | `TOTAL_VIDEO_P100_COMPLETE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) | | `TOTAL_VIDEO_P25_COMBINED` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) | | `TOTAL_VIDEO_P50_COMBINED` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) | | `TOTAL_VIDEO_P75_COMBINED` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) | | `TOTAL_VIDEO_P95_COMBINED` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) | | `TOTAL_VIEW_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add payment info events resulting from views on your ad. This metric may include conversions that are modeled | | `TOTAL_VIEW_ADD_PAYMENT_INFO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from add payment info - views | | `TOTAL_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add payment info events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to cart events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_ADD_TO_CART_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view add-to-cart actions from your promoted Pins | | `TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to cart events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of add to wishlist events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_ADD_TO_WISHLIST_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from add to wishlist - views | | `TOTAL_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of add to wishlist events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_APP_INSTALL` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of app install events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of app install events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of category view events that resulted from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CATEGORY_CONVERSION_RATE` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of category view events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view checkouts from your promoted Pins | | `TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of view content events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CONTENT_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of view content events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of custom events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_CUSTOM_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view custom actions from your promoted Pins | | `TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of custom events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of initiate checkout events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_INITIATE_CHECKOUT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from initiate checkout - views | | `TOTAL_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of initiate checkout events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of lead events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_LEAD_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view lead actions from your promoted Pins | | `TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of lead events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of page visit events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_PAGE_VISIT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view page visits from your promoted Pins | | `TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of page visit events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of website search events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SEARCH_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view search actions from your promoted Pins | | `TOTAL_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of website search events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SIGNUP` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Number of signup events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SIGNUP_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view sign ups from your promoted Pins | | `TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of subscribe events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_SUBSCRIBE_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from subscribe - views | | `TOTAL_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of subscribe events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of unknown events resulting from views of your ads. This metric may include conversions that are modeled. | | `TOTAL_VIEW_UNKNOWN_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view unknown actions from your promoted Pins | | `TOTAL_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of unknown events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of category view events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_VIEW_CATEGORY_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view view category actions from your promoted Pins | | `TOTAL_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of category events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of view content events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_VIEW_CONTENT_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | Conversion quantity from view content - views | | `TOTAL_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of view content events resulting from views on your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of watch video events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_VIEW_WATCH_VIDEO_QUANTITY` | Int | AdAccount,Campaigns,AdGroups,Ads | The quantity from total view watch video actions from your promoted Pins | | `TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of watch video events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of watch video events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WATCH_VIDEO_CONVERSION_RATE` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. | | `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on desktop | | `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on mobile | | `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on tablet | | `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on desktop | | `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on mobile | | `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on tablet | | `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_DESKTOP_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on desktop | | `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_MOBILE_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on mobile | | `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_TABLET_CONVERSION` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on tablet | | `TOTAL_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of watch video events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web custom events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add payment info events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add payment info events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web subscribe events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web subscribe events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web view content events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web view content events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. | | `TOTAL_WEB_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web lead events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web website search events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SESSIONS` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of sessions loaded in a browser | | `TOTAL_WEB_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web signup events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web unknown events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_PAYMENT_INFO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add payment info events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add payment info events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_TO_CART` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_TO_WISHLIST` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web add to wishlist events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web add to wishlist events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web category view events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CHECKOUT` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web view content events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CUSTOM` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web custom events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web custom events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_INITIATE_CHECKOUT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web initiate checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web initiate checkout events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_LEAD` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web lead events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web lead events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_PAGE_VISIT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SEARCH` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web website search events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web website search events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SIGNUP` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web signup events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web signup events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SUBSCRIBE` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web subscribe events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web subscribe events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_UNKNOWN` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_VIEW_CATEGORY` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web category view events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web category view events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_VIEW_CONTENT` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web view content events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web view content events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web watch video events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web watch video events resulting from views of your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_WATCH_VIDEO` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. | | `TOTAL_WEB_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` | Long | AdAccount,Campaigns,AdGroups,Ads | Total value of web watch video events resulting from interactions with your ad. This metric may include conversions that are modeled. | | `VIDEO_10S_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video was viewed for at least 10 seconds. (category: organic) | | `VIDEO_3SEC_VIEWS_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video ad played continuously for 3 seconds while 50% in view | | `VIDEO_3SEC_VIEWS_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board | | `VIDEO_AVG_WATCHTIME_IN_SECOND_1` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average watch time of all video ads, including seeks and loops. Start time is calculated based on video playback start time | | `VIDEO_AVG_WATCHTIME_IN_SECOND_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average watch time of all video ads, including seeks and loops after it was saved to another person's board. Start time is calculated based on video playback start time | | `VIDEO_AVG_WATCH_TIME` | Decimal | AdAccount,Campaigns,AdGroups,Ads | The average time someone spent playing the video and static image cards included in your pin. (category: organic) | | `VIDEO_MRC_VIEW` | Int | AdAccount,Campaigns,AdGroups,Ads | The amount of views for at least 2 seconds with 50% of video in view. (category: organic) | | `VIDEO_MRC_VIEWS_1` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video ad played continuously for 2 seconds while 50% in view | | `VIDEO_MRC_VIEWS_2` | Int | AdAccount,Campaigns,AdGroups,Ads | The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board | | `VIDEO_P0_COMBINED_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad started playing | | `VIDEO_P0_COMBINED_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad started playing after it was saved to another person's board | | `VIDEO_P100_COMPLETE_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point | | `VIDEO_P100_COMPLETE_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point | | `VIDEO_P25_COMBINED_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point | | `VIDEO_P25_COMBINED_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point | | `VIDEO_P50_COMBINED_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point | | `VIDEO_P50_COMBINED_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point | | `VIDEO_P75_COMBINED_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point | | `VIDEO_P75_COMBINED_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point | | `VIDEO_P95_COMBINED_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point | | `VIDEO_P95_COMBINED_2` | Decimal | AdAccount,Campaigns,AdGroups,Ads | | | `VIDEO_SPEND_IN_DOLLAR` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Total amount you've spent on video format during the reporting time period | | `VIDEO_START` | Int | AdAccount,Campaigns,AdGroups,Ads | Total number of video starts (category: organic) | | `VIDEO_V50_WATCH_TIME` | Int | AdAccount,Campaigns,AdGroups,Ads | The total play time for your video in minutes. (category: organic) | | `WEB_ADD_PAYMENT_INFO_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web add payment info event. This metric may include conversions that are modeled. | | `WEB_ADD_PAYMENT_INFO_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web add payment info events. This metric may include conversions that are modeled. | | `WEB_ADD_TO_CART_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web add to cart event. This metric may include conversions that are modeled. | | `WEB_ADD_TO_CART_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web add to cart events. This metric may include conversions that are modeled. | | `WEB_ADD_TO_WISHLIST_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web add to wishlist event. This metric may include conversions that are modeled. | | `WEB_ADD_TO_WISHLIST_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web add to wishlist events. This metric may include conversions that are modeled. | | `WEB_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web checkout event. This metric may include conversions that are modeled. | | `WEB_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web checkout events. This metric may include conversions that are modeled. | | `WEB_CUSTOM_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web custom event. This metric may include conversions that are modeled. | | `WEB_CUSTOM_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web custom events. This metric may include conversions that are modeled. | | `WEB_INITIATE_CHECKOUT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web initiate checkout event. This metric may include conversions that are modeled. | | `WEB_INITIATE_CHECKOUT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web initiate checkout events. This metric may include conversions that are modeled. | | `WEB_LEAD_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web lead event. This metric may include conversions that are modeled. | | `WEB_LEAD_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web lead events. This metric may include conversions that are modeled. | | `WEB_PAGE_VISIT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web page visit event. This metric may include conversions that are modeled. | | `WEB_PAGE_VISIT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web page visit events. This metric may include conversions that are modeled. | | `WEB_SEARCH_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web website search event. This metric may include conversions that are modeled. | | `WEB_SEARCH_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web website search events. This metric may include conversions that are modeled. | | `WEB_SESSIONS_1` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of paid sessions loaded in a browser | | `WEB_SESSIONS_2` | Int | AdAccount,Campaigns,AdGroups,Ads | Number of earned sessions loaded in a browser | | `WEB_SIGNUP_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web signup event. This metric may include conversions that are modeled. | | `WEB_SIGNUP_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web signup events. This metric may include conversions that are modeled. | | `WEB_SUBSCRIBE_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web subscribe event. This metric may include conversions that are modeled. | | `WEB_SUBSCRIBE_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web subscribe events. This metric may include conversions that are modeled. | | `WEB_UNKNOWN_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web unknown event. This metric may include conversions that are modeled. | | `WEB_UNKNOWN_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web unknown events. This metric may include conversions that are modeled. | | `WEB_VIEW_CATEGORY_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web category view event. This metric may include conversions that are modeled. | | `WEB_VIEW_CATEGORY_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web category view events. This metric may include conversions that are modeled. | | `WEB_VIEW_CONTENT_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web view content event. This metric may include conversions that are modeled. | | `WEB_VIEW_CONTENT_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web view content events. This metric may include conversions that are modeled. | | `WEB_WATCH_VIDEO_COST_PER_ACTION` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average cost per web watch video event. This metric may include conversions that are modeled. | | `WEB_WATCH_VIDEO_ROAS` | Decimal | AdAccount,Campaigns,AdGroups,Ads | Average return on ad spend for web watch video events. This metric may include conversions that are modeled. | | `ENGAGEMENT` | Int | User | | | `IMPRESSION` | Int | User | | | `OUTBOUND_CLICK` | Int | User | | | `OUTBOUND_CLICK_RATE` | Decimal | User | | | `PIN_CLICK` | Int | User | | | `PIN_CLICK_RATE` | Decimal | User | | | `SAVE` | Int | User | | | `SAVE_RATE` | Decimal | User | | | `lifetime_spend_cap` | Decimal | Campaigns | | | `daily_spend_cap` | Decimal | Campaigns | | | `budget_in_micro_currency` | Long | AdGroups | | | `bid_in_micro_currency` | Long | AdGroups | | | `lifetime_frequency_cap` | Int | AdGroups | | ## Other columns | Column | Type | Report types | Description | | -------------------------- | ------ | ------------------------------------- | ---------------------------- | | `AD_ACCOUNT_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Ad account identifier | | `AD_GROUP_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Ad group identifier | | `AD_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Ad identifier | | `CAMPAIGN_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Campaign identifier | | `PROMO_ID` | String | AdAccount,Campaigns,AdGroups,Ads | ID of the promotion discount | | `STANDARD_AD_FEED_ITEM_ID` | String | AdAccount,Campaigns,AdGroups,Ads | Feed Item ID | | `id` | String | User,AdAccount,Campaigns,AdGroups,Ads | | | `currency` | String | User,AdAccount,Campaigns,AdGroups,Ads | | | `order_line_id` | String | Campaigns | | | `feed_profile_id` | String | AdGroups | |