Pinterest - Supported Columns
Every column the Pinterest connector can download.
These are the columns available to a Pinterest connector. The recommended template uses a small subset of them, listed on the Pinterest page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.
Dimensions
DATE
DateTime
All
Date for which the data are valid
AD_GROUP_BUDGET_TYPE
String
AdAccount,Campaigns,AdGroups,Ads
The way you've chosen to limit your ad spend, using either lifetime or daily budgets
AD_GROUP_ENTITY_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Status of the ad group
AD_GROUP_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name, objective and ID of your ad group
AD_GROUP_OPTIMIZATION
String
AdAccount,Campaigns,AdGroups,Ads
This informs what type of performance optimization was chosen for this ad group. When Conversions is set, we will try to maximize the events, when ROAS is set, we will try to maximize order value
AD_GROUP_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Pause or activate your ad group
AD_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name, objective and ID of your ad
AD_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Pause or activate your Ad
ADVERTISER_ID
String
AdAccount,Campaigns,AdGroups,Ads
Advertiser identifier
CAMPAIGN_BOOKING_REFERENCE
String
AdAccount,Campaigns,AdGroups,Ads
Campaign booking reference number
CAMPAIGN_BRAND_LABEL
String
AdAccount,Campaigns,AdGroups,Ads
Custom label attributed to the campaign
CAMPAIGN_BUDGET_OPTIMIZATION
String
AdAccount,Campaigns,AdGroups,Ads
Get the most value for your campaigns without manually adjusting ad group budgets
CAMPAIGN_ENTITY_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Status of the campaign
CAMPAIGN_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name, objective and ID of your campaign
CAMPAIGN_OBJECTIVE_TYPE
String
AdAccount,Campaigns,AdGroups,Ads
The objective you chose for your campaign (Awareness, Traffic, App installs, Catalog sales, Conversions or Video views)
CAMPAIGN_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Pause or activate your campaign
IS_PERFORMANCE_PLUS_CAMPAIGN
Boolean
AdAccount,Campaigns,AdGroups,Ads
Indicates if the campaign is a Pinterest Performance+ campaign
ORDER_LINE_ID
String
AdAccount,Campaigns,AdGroups,Ads
Order Line ID associated with a campaign
ORDER_LINE_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name of the Order Line associated with a campaign
PIN_ID
String
AdAccount,Campaigns,AdGroups,Ads
Thumbnail of your ad's image or video
PIN_PROMOTION_ID
String
AdAccount,Campaigns,AdGroups,Ads
Unique ID for your ad
PIN_PROMOTION_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name, objective and ID of your ad
PIN_PROMOTION_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Pause or activate your Promoted Pin (display: Ad Off/On)
PRODUCT_GROUP_AD_IMAGE_TAG
String
AdAccount,Campaigns,AdGroups,Ads
Ad Image tag for alternative product image in shopping ads
PRODUCT_GROUP_AD_VIDEO_TAG
String
AdAccount,Campaigns,AdGroups,Ads
Ad Video tag for alternative product video in shopping ads
PRODUCT_GROUP_ID
String
AdAccount,Campaigns,AdGroups,Ads
Unique ID for your product group
PRODUCT_GROUP_STATUS
String
AdAccount,Campaigns,AdGroups,Ads
Product group status (active, paused, excluded or archived)
PRODUCT_ITEM_AD_GROUP_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Ad group name for your product item
PRODUCT_ITEM_BRAND
String
AdAccount,Campaigns,AdGroups,Ads
Brand of the product
PRODUCT_ITEM_CAMPAIGN_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Campaign name for your product item
PRODUCT_ITEM_DESCRIPTION
String
AdAccount,Campaigns,AdGroups,Ads
Description of the product
PRODUCT_ITEM_IMAGE_URL
String
AdAccount,Campaigns,AdGroups,Ads
Image URL for the product item
PRODUCT_ITEM_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name of the product item
PRODUCT_ITEM_PIN_URL
String
AdAccount,Campaigns,AdGroups,Ads
Link to the product's associated pin
PRODUCT_ITEM_PRODUCT_CATEGORY
String
AdAccount,Campaigns,AdGroups,Ads
Categorization of the product based on the standardized Google Product Taxonomy
PRODUCT_ITEM_PRODUCT_TYPE
String
AdAccount,Campaigns,AdGroups,Ads
Categorization of your product based on your custom product taxonomy
PRODUCT_ITEM_PRODUCT_URL
String
AdAccount,Campaigns,AdGroups,Ads
Landing page for the product
PROMOTED_CATALOG_PRODUCT_GROUP_SELECTED_IMAGE_TAG
String
AdAccount,Campaigns,AdGroups,Ads
Ad Image tag for alternative product image in shopping ads
PROMO_NAME
String
AdAccount,Campaigns,AdGroups,Ads
Name of the promotion discount
VIDEO_LENGTH
String
AdAccount,Campaigns,AdGroups,Ads
country
String
AdAccount
name
String
AdAccount,Campaigns,AdGroups,Ads
status
String
Campaigns,AdGroups,Ads
type
String
Campaigns,AdGroups,Ads
tracking_urls,Ads
Other
Campaigns,AdGroups
objective_type
String
Campaigns
created_time
TimeSpan
Campaigns,AdGroups,Ads
updated_time
TimeSpan
Campaigns,AdGroups,Ads
budget_type
String
AdGroups
start_time
TimeSpan
AdGroups
end_time
TimeSpan
AdGroups
targeting_spec
Other
AdGroups
auto_targeting_enabled
Boolean
AdGroups
placement_group
String
AdGroups
pacing_delivery_type
String
AdGroups
conversion_learning_mode_type
String
AdGroups
summary_status
String
AdGroups,Ads
billable_event
String
AdGroups
android_deep_link
String
Ads
carousel_android_deep_links
Other
Ads
carousel_destination_urls
Other
Ads
carousel_ios_deep_links
Other
Ads
click_tracking_url
String
Ads
creative_type
String
Ads
destination_url
String
Ads
ios_deep_link
String
Ads
is_pin_deleted
Boolean
Ads
is_removable
Boolean
Ads
view_tracking_url
String
Ads
collection_items_destination_url_template
String
Ads
rejected_reasons
Other
Ads
rejection_labels
Other
Ads
review_status
String
Ads
account_type
String
User
profile_image
String
User
website_url
String
User
username
String
User
Metrics
ADE_AVERAGE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Average order value of %s events resulting from interactions with your ad. This metric may include conversions that are modeled.
ADE_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per %s event. This metric may include conversions that are modeled.
ADE_INAPP_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app %s event
ADE_INAPP_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app %s events
ADE_OFFLINE_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline %s event
ADE_OFFLINE_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline %s events
ADE_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for %s events. This metric may include conversions that are modeled.
ADE_TOTAL_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
ADE_TOTAL_CLICK_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of %s events resulting from clicks on your ad. This metric may include conversions that are modeled.
ADE_TOTAL_CONVERSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of %s events that resulted from interactions with your ad. This metric may include conversions that are modeled.
ADE_TOTAL_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
ADE_TOTAL_INAPP_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app %s events resulting from clicks on your ad
ADE_TOTAL_INAPP_CLICK_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app %s events resulting from clicks on your ad
ADE_TOTAL_INAPP_CONVERSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app %s events resulting from clicks on your ad
ADE_TOTAL_INAPP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app %s events resulting from interactions with your ad
ADE_TOTAL_INAPP_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app %s events resulting from views of your ad
ADE_TOTAL_INAPP_VIEW_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app %s events resulting from views of your ad
ADE_TOTAL_OFFLINE_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline %s events resulting from clicks on your ad
ADE_TOTAL_OFFLINE_CLICK_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline %s events resulting from clicks on your ad
ADE_TOTAL_OFFLINE_CONVERSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline %s events resulting from clicks on your ad
ADE_TOTAL_OFFLINE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline %s events resulting from interactions with your ad
ADE_TOTAL_OFFLINE_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline %s events resulting from views of your ad
ADE_TOTAL_OFFLINE_VIEW_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline %s events resulting from views of your ad
ADE_TOTAL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of %s events resulting from interactions with your ad. This metric may include conversions that are modeled.
ADE_TOTAL_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of %s events resulting from views of your ad. This metric may include conversions that are modeled.
ADE_TOTAL_VIEW_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of %s events resulting from views of your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_CLICK_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_CONVERSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web %s events resulting from clicks on your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web %s events resulting from interactions with your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web %s events resulting from views of your ad. This metric may include conversions that are modeled.
ADE_TOTAL_WEB_VIEW_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web %s events resulting from views of your ad. This metric may include conversions that are modeled.
ADE_WEB_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web %s event. This metric may include conversions that are modeled.
ADE_WEB_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
ADS_CREDIT_SPEND_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total amount spent from ads credits at the campaign level. Note: Ads credit spending updates once per day
ADS_CREDIT_SPEND_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total amount spent from ads credits at the campaign level, in micro dollars. Note: Ads credit spending updates once per day
AD_GROUP_BID_MULTIPLIER
Decimal
AdAccount,Campaigns,AdGroups,Ads
Bid multiplier for ad group. This value is a double between 0.1 and 10.0.
AD_GROUP_BUDGET_IN_LOCAL_CURRENCY
Decimal
AdAccount,Campaigns,AdGroups,Ads
Budget in local currency
APP_INSTALL_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per app install event. This metric may include conversions that are modeled.
CAMPAIGN_DAILY_SPEND_CAP
Decimal
AdAccount,Campaigns,AdGroups,Ads
The maximum amount you're willing to spend in one day
CAMPAIGN_LIFETIME_SPEND_CAP
Decimal
AdAccount,Campaigns,AdGroups,Ads
The maximum amount you're willing to spend over the lifetime of your campaign
CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for checkout events. This metric may include conversions that are modeled.
CLICKTHROUGH_1
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks on your Pin to content on or off of Pinterest (display name: Paid Pin clicks)
CLICKTHROUGH_1_GROSS
Int
AdAccount,Campaigns,AdGroups,Ads
Unfiltered number of times someone clicks your ad (paid) (display name: Gross Pin clicks)
CLICKTHROUGH_2
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of Pin clicks from ads saved to another person's board (display name: Earned Pin clicks)
COST_PER_LEAD
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per lead from your ads
COST_PER_OUTBOUND_CLICK_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per total outbound click (paid and earned)
COST_PER_OUTBOUND_CLICK_IN_DOLLAR_1
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per paid outbound click
CPCV_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The cost per first-order completed video view in micro dollars
CPCV_P95_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The cost per first-order at least 95% completed video view in micro dollars
CPC_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The cost per click in micro dollars
CPM_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per 1k paid impressions
CPM_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Cost per thousand first-order impressions in micro dollars
CPV_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The cost per first-order MRC video view in micro dollars (display name: Cost per 2-second, 50% viewability video view)
CPW_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
The cost per web session in dollars
CPW_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The cost per web session in micro dollars
CTR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Paid Pin clicks divided by paid impressions
CTR_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Earned Pin clicks divided by earned impressions
CUSTOM_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on spend for custom events. This metric may include conversions that are modeled.
ECPCV_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per video view that was played until completion, including views that skipped ahead to this point
ECPCV_P95_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per video that was played until 95% of its length, including views that skipped ahead to this point
ECPC_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per click
ECPC_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Effective CPC (including first-order and downstream clicks) in micro dollars
ECPE_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Cost per engagement
ECPM_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Effective CPM (including first-order and downstream impressions) in micro dollars
ECPV_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per video view
ECTR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total Pin clicks divided by total impressions
EENGAGEMENT_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total engagements divided by total impressions
ENGAGEMENT
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.
ENGAGEMENT_1
Int
AdAccount,Campaigns,AdGroups,Ads
Paid actions taken as a result of your ads
ENGAGEMENT_2
Int
AdAccount,Campaigns,AdGroups,Ads
Paid engagements divided by paid impressions
ENGAGEMENT_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Paid engagements divided by paid impressions
IDEA_PIN_PAGE_BACKWARD_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone goes back to a previous page within an Idea Pin you promoted
IDEA_PIN_PAGE_BACKWARD_2
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone goes back to a previous page within your Idea Pin on someone else's board
IDEA_PIN_PAGE_FORWARD_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone advances to a new page within an Idea Pin you promoted
IDEA_PIN_PAGE_FORWARD_2
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone advances to a new page within your Idea Pin on someone else's board
IDEA_PIN_PRODUCT_TAG_VISIT_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone taps on a product tagged within an Idea Pin you promoted
IDEA_PIN_PRODUCT_TAG_VISIT_2
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone taps on a product tagged within an Idea ad saved to another person's board
IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your Pins were on screen. (category: Organic)
IMPRESSION_1
Int
AdAccount,Campaigns,AdGroups,Ads
Paid Impressions - Number of times your ad was on screen (Impressions in UI = IMPRESSION_1 + IMPRESSION_2)
IMPRESSION_1_GROSS
Int
AdAccount,Campaigns,AdGroups,Ads
Gross impressions - Unfiltered number of times your ad was on screen (paid)
IMPRESSION_2
Int
AdAccount,Campaigns,AdGroups,Ads
Earned impressions - Number of times your ad was on screen after being saved to another person's board (Impressions in UI = IMPRESSION_1 + IMPRESSION_2)
INAPP_ADD_PAYMENT_INFO_COST_PER_ACTION
Int
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app add payment info event
INAPP_ADD_PAYMENT_INFO_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app add payment info events
INAPP_ADD_TO_CART_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app add to cart event
INAPP_ADD_TO_CART_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app add to cart events
INAPP_ADD_TO_WISHLIST_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app add to wishlist event
INAPP_ADD_TO_WISHLIST_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app add to wishlist events
INAPP_APP_INSTALL_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app app install event
INAPP_APP_INSTALL_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app app install events
INAPP_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app checkout event
INAPP_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app checkout events
INAPP_INITIATE_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app initiate checkout event
INAPP_INITIATE_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app initiate checkout events
INAPP_SEARCH_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app website search event
INAPP_SEARCH_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app website search events
INAPP_SIGNUP_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app signup event
INAPP_SIGNUP_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app signup events
INAPP_SUBSCRIBE_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app subscribe event
INAPP_SUBSCRIBE_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app subscribe events
INAPP_UNKNOWN_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app unknown event
INAPP_UNKNOWN_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app unknown events
INAPP_VIEW_CONTENT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per in-app view content event
INAPP_VIEW_CONTENT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for in-app view content events
LEADS
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your ad achieved lead conversions
OFFLINE_ADD_PAYMENT_INFO_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline add payment info event
OFFLINE_ADD_PAYMENT_INFO_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline add payment info events
OFFLINE_ADD_TO_WISHLIST_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline add to wishlist event
OFFLINE_ADD_TO_WISHLIST_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline add to wishlist events
OFFLINE_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline checkout event
OFFLINE_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline checkout events
OFFLINE_CUSTOM_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline custom event
OFFLINE_CUSTOM_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline custom events
OFFLINE_INITIATE_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline initiate checkout event
OFFLINE_INITIATE_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline initiate checkout events
OFFLINE_LEAD_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline lead event
OFFLINE_LEAD_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline lead events
OFFLINE_SIGNUP_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline signup event
OFFLINE_SIGNUP_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline signup events
OFFLINE_SUBSCRIBE_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline subscribe event
OFFLINE_SUBSCRIBE_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline subscribe events
OFFLINE_UNKNOWN_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline unknown event
OFFLINE_UNKNOWN_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline unknown events
OFFLINE_VIEW_CONTENT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per offline view content event
OFFLINE_VIEW_CONTENT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for offline view content events
ONSITE_CHECKOUTS_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of first-order onsite checkouts from your promoted Pins (display: Buyable Pin in app checkouts=
OUTBOUND_CLICK_1
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks to the destination URL associated with your ad (display: Paid outbound clicks)
OUTBOUND_CLICK_2
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks to the destination URL associated with your ad saved to another person's board (display: Earned outbound clicks)
OUTBOUND_CLICK_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen. (category: organic)
OUTBOUND_CTR_1
Decimal
AdAccount,Campaigns,AdGroups,Ads
Paid outbound clicks divided by paid impressions
PAGE_VISIT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per page visit event. This metric may include conversions that are modeled.
PAGE_VISIT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for page visit events. This metric may include conversions that are modeled.
PAID_IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
The number of impressions that you paid for
PAID_VIDEO_VIEWABLE_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
This is calculated as a percentage and represents Viewable Impressions / (Viewable Impressions + NonViewable Impressions). This metric applies to Video Ads, Idea Ads, and Premiere Spotlight Ads
PINTEREST_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per Pinterest checkout event
PINTEREST_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for Pinterest checkout events
PIN_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks on your Pin so it opens in closeup. (category: organic)
PIN_CLICK_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks from your Pin to content on or off Pinterest, divided by the total number of times your Pins were on screen. (category: organic)
PRODUCT_ITEM_PRICE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Price of the product item
PRODUCT_ITEM_SALE_PRICE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Discounted price of the product. If provided, the sale price will be considered the current price of the item
PRODUCT_TAG_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks on your Product tags so it opens in closeup. (category: organic)
PRODUCT_TAG_CLICK_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks from your Product tags to content on or off Pinterest, divided by the total number of times your product tags were on screen. (category: organic)
PRODUCT_TAG_IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your Product tags were on screen. (category: organic)
PRODUCT_TAG_OUTBOUND_CLICK
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times people perform actions on product tags that lead them to a destination off Pinterest. (category: organic)
PRODUCT_TAG_OUTBOUND_CLICK_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks to the destination URL associated with your Product tag divided by the total number of times your Product tags were on screen. (category: organic)
PRODUCT_TAG_SAVE
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times people saved your Product tags to a board. (category: organic)
PRODUCT_TAG_SAVE_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total saves of your Product tags divided by the total number of times your Product tags were on screen. (category: organic)
QUARTILE_95_PERCENT_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video was viewed to 95% of its length. (category: organic)
QUIZ_COMPLETED
Int
AdAccount,Campaigns,AdGroups,Ads
The number of quiz completed for a given ad
QUIZ_COMPLETION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Percentage of people who completed quizzes after answering question 1
QUIZ_PIN_RESULT_OPEN
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total results opened for all quizzes
REPIN_1
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of saves for your ad
REPIN_2
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your ad was saved from another person's board
REPIN_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Paid saves divided by paid impressions
SAVE
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times people saved your Pin to a boar (category: organic)
SAVE_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The total saves of your Pins divided by the total number of times your Pins were on screen. (category: organic)
SHOWCASE_AVERAGE_SUBPAGE_CLOSEUP_PER_SESSION
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of total closeups for all cards divided by pin clicks
SHOWCASE_CARD_THUMBNAIL_SWIPE_BACKWARD
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes backward on card thumbnails
SHOWCASE_CARD_THUMBNAIL_SWIPE_FORWARD
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes forward on card thumbnails
SHOWCASE_PIN_CLICKTHROUGH
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total outbound clicks from title pin
SHOWCASE_SUBPAGE_CLICKTHROUGH
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total outbound clicks from all cards
SHOWCASE_SUBPAGE_CLOSEUP
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total closeups for all cards
SHOWCASE_SUBPAGE_IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total impressions for all cards
SHOWCASE_SUBPAGE_REPIN
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total saves for all cards
SHOWCASE_SUBPAGE_SWIPE_LEFT
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes forward for all cards
SHOWCASE_SUBPAGE_SWIPE_RIGHT
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes backward for all cards
SHOWCASE_SUBPIN_CLICKTHROUGH
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total outbound clicks from all featured pins
SHOWCASE_SUBPIN_IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total impressions for all featured pins
SHOWCASE_SUBPIN_REPIN
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total saves for all featured pins
SHOWCASE_SUBPIN_SWIPE_LEFT
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes forward for all featured pins
SHOWCASE_SUBPIN_SWIPE_RIGHT
Int
AdAccount,Campaigns,AdGroups,Ads
The number of total swipes backward for all featured pins
SPEND_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total amount you've spent during reporting time of period (in ad account currency)
SPEND_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total amount you've spent during reporting time of period (in micro ad account currency)
SPEND_IN_MICRO_US_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The money you spend for promoted Pins, in micro USD
SPEND_IN_US_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total amount you've spent during the reporting time period (in USD)
TOTAL_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_ADD_PAYMENT_INFO_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_ADD_TO_CART_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_ADD_TO_CART_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_ADD_TO_CART_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_ADD_TO_CART_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_ADD_TO_WISHLIST_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of app install events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_APP_INSTALL_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_APP_INSTALL_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_APP_INSTALL_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_APP_INSTALL_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_APP_INSTALL_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_APP_INSTALL_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of app install events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_CHECKOUT_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_CHECKOUT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_CHECKOUT_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_CHECKOUT_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_CHECKOUT_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_CHECKOUT_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_CHECKOUT_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The total quantity from checkout conversions
TOTAL_CHECKOUT_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_CHECKOUT_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_CHECKOUT_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_CLICKTHROUGH
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of clicks on your Pin to content on or off of Pinterest (paid and earned)
TOTAL_CLICK_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_ADD_PAYMENT_INFO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from add payment info - clicks
TOTAL_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
TOTAL_CLICK_ADD_TO_CART_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click add-to-cart actions from your promoted Pins
TOTAL_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_ADD_TO_WISHLIST_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from add to wishlist - clicks
TOTAL_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of app install events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of app install events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_CHECKOUT_QUANTITY
Decimal
AdAccount,Campaigns,AdGroups,Ads
The quantity from total clickthrough checkouts from your promoted Pins
TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of custom events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_CUSTOM_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click custom actions from your promoted Pins
TOTAL_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of custom events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_INITIATE_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from initiate checkout - clicks
TOTAL_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of lead events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_LEAD_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click lead actions from your promoted Pins
TOTAL_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of lead events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_PAGE_VISIT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total clickthrough page visits from your promoted Pins
TOTAL_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SEARCH_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click search actions from your promoted Pins
TOTAL_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SIGNUP
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SIGNUP_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total clickthrough sign ups from your promoted Pins
TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_SUBSCRIBE_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from subscribe - clicks
TOTAL_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_UNKNOWN_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click unknown actions from your promoted Pins
TOTAL_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of category view events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_VIEW_CATEGORY_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click view category actions from your promoted Pins
TOTAL_CLICK_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of category view events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of view content events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_VIEW_CONTENT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from view content - clicks
TOTAL_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of view content events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_CLICK_WATCH_VIDEO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total click watch video actions from your promoted Pins
TOTAL_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of watch video events resulting from engagements with your ad. This metric may include conversions that are modeled.
TOTAL_CONVERSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. This metric may include conversions that are modeled.
TOTAL_CONVERSIONS_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from web conversions from your promoted Pins, including both first-order and downstream
TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
The value from web conversions from your promoted Pins, including both first-order and downstream, in micro dollars
TOTAL_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of custom events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_CUSTOM_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_CUSTOM_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_CUSTOM_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_CUSTOM_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_CUSTOM_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_CUSTOM_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_CUSTOM_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_CUSTOM_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_CUSTOM_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_CUSTOM_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of custom events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_DESTINATION_VIEWS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of times your landing page was seen after a click on your ad. Includes earned landing page views.
TOTAL_ENGAGEMENT
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves
TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add payment info events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement add payment info actions from your promoted Pins
TOTAL_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add payment info events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_ADD_TO_CART_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement add-to-cart actions from your promoted Pins
TOTAL_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Int
AdAccount,Campaigns,AdGroups,Ads
Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to wishlist events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_ADD_TO_WISHLIST_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement add to wishlist actions from your promoted Pins
TOTAL_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to wishlist events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of app install events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of app install events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement checkouts from your promoted Pins
TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_CUSTOM_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement custom actions from your promoted Pins
TOTAL_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of initiate checkout events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_INITIATE_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement initiate checkout actions from your promoted Pins
TOTAL_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of initiate checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of lead events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_LEAD_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement lead actions from your promoted Pins
TOTAL_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of page visit events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_PAGE_VISIT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement page visits from your promoted Pins
TOTAL_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of page visit events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of website search events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_SEARCH_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement search actions from your promoted Pins
TOTAL_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_SIGNUP
Decimal
AdAccount,Campaigns,AdGroups,Ads
TOTAL_ENGAGEMENT_SIGNUP_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement sign ups from your promoted Pins
TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of subscribe events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_SUBSCRIBE_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement subscribe actions from your promoted Pins
TOTAL_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of subscribe events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_UNKNOWN_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement unknown actions from your promoted Pins
TOTAL_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of category view events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_VIEW_CATEGORY_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement view category actions from your promoted Pins
TOTAL_ENGAGEMENT_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of category events resulting from engagements with your ad (via save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of view content events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_VIEW_CONTENT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement view content actions from your promoted Pins
TOTAL_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of view content events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_ENGAGEMENT_WATCH_VIDEO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total engagement watch video actions from your promoted Pins
TOTAL_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.
TOTAL_IDEA_PIN_PAGE_BACKWARD
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of times someone goes back to a previous page within an Idea Pin, including paid and earned
TOTAL_IDEA_PIN_PAGE_FORWARD
Int
AdAccount,Campaigns,AdGroups,Ads
The total number of times someone advances to a new page within an Idea Pin, including paid and earned
TOTAL_IDEA_PIN_PRODUCT_TAG_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times someone taps on a product tagged within an Idea Pin, paid and earned.
TOTAL_IMPRESSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times someone saw your ad (paid and earned)
TOTAL_IMPRESSION_FREQUENCY
Decimal
AdAccount,Campaigns,AdGroups,Ads
The average number of times each user saw your ad
TOTAL_IMPRESSION_USER
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of unique users who saw your ads (display: reach)
TOTAL_INAPP_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add payment info events resulting from clicks on your ad
TOTAL_INAPP_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add payment info events resulting from interactions with your ad
TOTAL_INAPP_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to cart events resulting from clicks on your ad
TOTAL_INAPP_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to cart events resulting from interactions with your ad
TOTAL_INAPP_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to wishlist events resulting from clicks on your ad
TOTAL_INAPP_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to wishlist events resulting from interactions with your ad
TOTAL_INAPP_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app app install events resulting from clicks on your ad
TOTAL_INAPP_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app app install events resulting from interactions with your ad
TOTAL_INAPP_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app checkout events resulting from clicks on your ad
TOTAL_INAPP_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app checkout events resulting from interactions with your ad
TOTAL_INAPP_CLICK_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add payment info events resulting from clicks on your ad
TOTAL_INAPP_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add payment info events resulting from clicks on your ad
TOTAL_INAPP_CLICK_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to cart events resulting from clicks on your ad
TOTAL_INAPP_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to cart events resulting from clicks on your ad
TOTAL_INAPP_CLICK_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to wishlist events resulting from clicks on your ad
TOTAL_INAPP_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to wishlist events resulting from clicks on your ad
TOTAL_INAPP_CLICK_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app app install events resulting from clicks on your ad
TOTAL_INAPP_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app app install events resulting from clicks on your ad
TOTAL_INAPP_CLICK_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app checkout events resulting from clicks on your ad
TOTAL_INAPP_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app checkout events resulting from clicks on your ad
TOTAL_INAPP_CLICK_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app initiate checkout events resulting from clicks on your ad
TOTAL_INAPP_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app initiate checkout events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app website search events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app website search events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app signup events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app signup events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app subscribe events resulting from clicks on your ad
TOTAL_INAPP_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app subscribe events resulting from clicks on your ad
TOTAL_INAPP_CLICK_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app unknown events resulting from clicks on your ad
TOTAL_INAPP_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app unknown events resulting from clicks on your ad
TOTAL_INAPP_CLICK_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app view content events resulting from clicks on your ad
TOTAL_INAPP_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app view content events resulting from clicks on your ad
TOTAL_INAPP_ENGAGEMENT_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add payment info events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add payment info events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app subscribe events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app subscribe events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app view content events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app view content events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_INAPP_INITIATE_CHECK
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app initiate checkout events resulting from clicks on your ad
TOTAL_INAPP_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app initiate checkout events resulting from interactions with your ad
TOTAL_INAPP_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app website search events resulting from clicks on your ad
TOTAL_INAPP_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app website search events resulting from interactions with your ad
TOTAL_INAPP_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app signup events resulting from clicks on your ad
TOTAL_INAPP_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app signup events resulting from interactions with your ad
TOTAL_INAPP_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app subscribe events resulting from clicks on your ad
TOTAL_INAPP_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app subscribe events resulting from interactions with your ad
TOTAL_INAPP_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app unknown events resulting from clicks on your ad
TOTAL_INAPP_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app unknown events resulting from interactions with your ad
TOTAL_INAPP_VIEW_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add payment info events resulting from views of your ad
TOTAL_INAPP_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add payment info events resulting from views of your ad
TOTAL_INAPP_VIEW_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to cart events resulting from views of your ad
TOTAL_INAPP_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to cart events resulting from views of your ad
TOTAL_INAPP_VIEW_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app add to wishlist events resulting from views of your ad
TOTAL_INAPP_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app add to wishlist events resulting from views of your ad
TOTAL_INAPP_VIEW_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app app install events resulting from views of your ad
TOTAL_INAPP_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app app install events resulting from views of your ad
TOTAL_INAPP_VIEW_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app checkout events resulting from views of your ad
TOTAL_INAPP_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app checkout events resulting from views of your ad
TOTAL_INAPP_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app view content events resulting from clicks on your ad
TOTAL_INAPP_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app view content events resulting from interactions with your ad
TOTAL_INAPP_VIEW_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app initiate checkout events resulting from views of your ad
TOTAL_INAPP_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app initiate checkout events resulting from views of your ad
TOTAL_INAPP_VIEW_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app website search events resulting from views of your ad
TOTAL_INAPP_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app website search events resulting from views of your ad
TOTAL_INAPP_VIEW_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app signup events resulting from views of your ad
TOTAL_INAPP_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app signup events resulting from views of your ad
TOTAL_INAPP_VIEW_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app subscribe events resulting from views of your ad
TOTAL_INAPP_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app subscribe events resulting from views of your ad
TOTAL_INAPP_VIEW_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app unknown events resulting from views of your ad
TOTAL_INAPP_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app unknown events resulting from views of your ad
TOTAL_INAPP_VIEW_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of in-app view content events resulting from views of your ad
TOTAL_INAPP_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of in-app view content events resulting from views of your ad
TOTAL_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_INITIATE_CHECKOUT_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
TOTAL_LEAD_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
TOTAL_LEAD_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_LEAD_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_LEAD_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_LEAD_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_LEAD_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_LEAD_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_LEAD_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_LEAD_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_LEAD_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of lead events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_OFFLINE_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add payment info events resulting from clicks on your ad
TOTAL_OFFLINE_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add payment info events resulting from interactions with your ad
TOTAL_OFFLINE_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add to wishlist events resulting from clicks on your ad
TOTAL_OFFLINE_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add to wishlist events resulting from interactions with your ad
TOTAL_OFFLINE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline checkout events resulting from clicks on your ad
TOTAL_OFFLINE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline checkout events resulting from interactions with your ad
TOTAL_OFFLINE_CLICK_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add payment info events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add payment info events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add to wishlist events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add to wishlist events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline checkout events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline checkout events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline custom events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline custom events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline initiate checkout events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline initiate checkout events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline lead events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline lead events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline signup events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline signup events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline subscribe events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline subscribe events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline unknown events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline unknown events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline view content events resulting from clicks on your ad
TOTAL_OFFLINE_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline view content events resulting from clicks on your ad
TOTAL_OFFLINE_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline custom events resulting from clicks on your ad
TOTAL_OFFLINE_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline custom events resulting from interactions with your ad
TOTAL_OFFLINE_ENGAGEMENT_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add payment info events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add payment info events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline subscribe events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline subscribe events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline view content events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline view content events resulting from engagements with your ad (save, closeup or carousel swipe)
TOTAL_OFFLINE_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline initiate checkout events resulting from clicks on your ad
TOTAL_OFFLINE_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline initiate checkout events resulting from interactions with your ad
TOTAL_OFFLINE_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline lead events resulting from clicks on your ad
TOTAL_OFFLINE_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline lead events resulting from interactions with your ad
TOTAL_OFFLINE_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline signup events resulting from clicks on your ad
TOTAL_OFFLINE_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline signup events resulting from interactions with your ad
TOTAL_OFFLINE_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline subscribe events resulting from clicks on your ad
TOTAL_OFFLINE_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline subscribe events resulting from interactions with your ad
TOTAL_OFFLINE_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline unknown events resulting from clicks on your ad
TOTAL_OFFLINE_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline unknown events resulting from interactions with your ad
TOTAL_OFFLINE_VIEW_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add payment info events resulting from views of your ad
TOTAL_OFFLINE_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add payment info events resulting from views of your ad
TOTAL_OFFLINE_VIEW_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline add to wishlist events resulting from views of your ad
TOTAL_OFFLINE_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline add to wishlist events resulting from views of your ad
TOTAL_OFFLINE_VIEW_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline checkout events resulting from views of your ad
TOTAL_OFFLINE_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline checkout events resulting from views of your ad
TOTAL_OFFLINE_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline view content events resulting from clicks on your ad
TOTAL_OFFLINE_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline view content events resulting from interactions with your ad
TOTAL_OFFLINE_VIEW_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline custom events resulting from views of your ad
TOTAL_OFFLINE_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline custom events resulting from views of your ad
TOTAL_OFFLINE_VIEW_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline initiate checkout events resulting from views of your ad
TOTAL_OFFLINE_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline initiate checkout events resulting from views of your ad
TOTAL_OFFLINE_VIEW_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline lead events resulting from views of your ad
TOTAL_OFFLINE_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline lead events resulting from views of your ad
TOTAL_OFFLINE_VIEW_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline signup events resulting from views of your ad
TOTAL_OFFLINE_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline signup events resulting from views of your ad
TOTAL_OFFLINE_VIEW_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline subscribe events resulting from views of your ad
TOTAL_OFFLINE_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline subscribe events resulting from views of your ad
TOTAL_OFFLINE_VIEW_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline unknown events resulting from views of your ad
TOTAL_OFFLINE_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline unknown events resulting from views of your ad
TOTAL_OFFLINE_VIEW_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of offline view content events resulting from views of your ad
TOTAL_OFFLINE_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of offline view content events resulting from views of your ad
TOTAL_PAGE_VISIT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_PAGE_VISIT_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_PAGE_VISIT_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_PAGE_VISIT_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_PAGE_VISIT_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_PINTEREST_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of Pinterest checkout events resulting from clicks on your ad
TOTAL_PINTEREST_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of Pinterest checkout events resulting from interactions with your ad
TOTAL_REPIN_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total saves divided by total impressions
TOTAL_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of website search events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_SEARCH_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_SEARCH_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_SEARCH_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_SEARCH_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_SEARCH_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_SEARCH_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_SEARCH_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_SEARCH_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_SEARCH_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_SEARCH_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of search conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of website search events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_SIGNUP
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of signup events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_SIGNUP_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_SIGNUP_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_SIGNUP_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_SIGNUP_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_SIGNUP_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_SIGNUP_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_SIGNUP_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_SIGNUP_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_SIGNUP_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_SIGNUP_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_SUBSCRIBE_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_UNKNOWN_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_UNKNOWN_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_UNKNOWN_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_UNKNOWN_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_UNKNOWN_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_UNKNOWN_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_UNKNOWN_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_UNKNOWN_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_UNKNOWN_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_UNKNOWN_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_VIDEO_3SEC_VIEWS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned)
TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND
Decimal
AdAccount,Campaigns,AdGroups,Ads
Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback.
TOTAL_VIDEO_MRC_VIEWS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned)
TOTAL_VIDEO_P0_COMBINED
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad started playing (paid and earned)
TOTAL_VIDEO_P100_COMPLETE
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned)
TOTAL_VIDEO_P25_COMBINED
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned)
TOTAL_VIDEO_P50_COMBINED
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned)
TOTAL_VIDEO_P75_COMBINED
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned)
TOTAL_VIDEO_P95_COMBINED
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned)
TOTAL_VIEW_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add payment info events resulting from views on your ad. This metric may include conversions that are modeled
TOTAL_VIEW_ADD_PAYMENT_INFO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from add payment info - views
TOTAL_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add payment info events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to cart events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_ADD_TO_CART_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view add-to-cart actions from your promoted Pins
TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to cart events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of add to wishlist events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_ADD_TO_WISHLIST_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from add to wishlist - views
TOTAL_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of add to wishlist events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_APP_INSTALL
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of app install events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of app install events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of category view events that resulted from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CATEGORY_CONVERSION_RATE
Int
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of category view events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view checkouts from your promoted Pins
TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of view content events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CONTENT_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of view content events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of custom events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_CUSTOM_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view custom actions from your promoted Pins
TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of custom events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of initiate checkout events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_INITIATE_CHECKOUT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from initiate checkout - views
TOTAL_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of initiate checkout events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of lead events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_LEAD_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view lead actions from your promoted Pins
TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of lead events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of page visit events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_PAGE_VISIT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view page visits from your promoted Pins
TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of page visit events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of website search events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SEARCH_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view search actions from your promoted Pins
TOTAL_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of website search events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SIGNUP
Decimal
AdAccount,Campaigns,AdGroups,Ads
Number of signup events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SIGNUP_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view sign ups from your promoted Pins
TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of subscribe events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_SUBSCRIBE_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from subscribe - views
TOTAL_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of subscribe events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Number of unknown events resulting from views of your ads. This metric may include conversions that are modeled.
TOTAL_VIEW_UNKNOWN_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view unknown actions from your promoted Pins
TOTAL_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of unknown events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of category view events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_VIEW_CATEGORY_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view view category actions from your promoted Pins
TOTAL_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of category events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of view content events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_VIEW_CONTENT_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
Conversion quantity from view content - views
TOTAL_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of view content events resulting from views on your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of watch video events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_VIEW_WATCH_VIDEO_QUANTITY
Int
AdAccount,Campaigns,AdGroups,Ads
The quantity from total view watch video actions from your promoted Pins
TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of watch video events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of watch video events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WATCH_VIDEO_CONVERSION_RATE
Decimal
AdAccount,Campaigns,AdGroups,Ads
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period.
TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on desktop
TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on mobile
TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on tablet
TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on desktop
TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on mobile
TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on tablet
TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_DESKTOP_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on desktop
TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_MOBILE_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on mobile
TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_TABLET_CONVERSION
Int
AdAccount,Campaigns,AdGroups,Ads
Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on tablet
TOTAL_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of watch video events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add payment info events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to wishlist events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add payment info events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to wishlist events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web custom events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add payment info events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add payment info events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to wishlist events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web initiate checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web subscribe events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web subscribe events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web view content events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web view content events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.
TOTAL_WEB_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web initiate checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web initiate checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web lead events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web page visit events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web website search events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SESSIONS
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of sessions loaded in a browser
TOTAL_WEB_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web signup events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web subscribe events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web subscribe events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web unknown events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_PAYMENT_INFO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add payment info events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_PAYMENT_INFO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add payment info events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_TO_CART
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_TO_WISHLIST
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web add to wishlist events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_ADD_TO_WISHLIST_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web add to wishlist events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web category view events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CHECKOUT
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of web checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web view content events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web view content events resulting from interactions with your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CUSTOM
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web custom events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web custom events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_INITIATE_CHECKOUT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web initiate checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_INITIATE_CHECKOUT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web initiate checkout events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_LEAD
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web lead events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web lead events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_PAGE_VISIT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web page visit events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web page visit events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SEARCH
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web website search events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web website search events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SIGNUP
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web signup events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web signup events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SUBSCRIBE
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web subscribe events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_SUBSCRIBE_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web subscribe events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_UNKNOWN
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web unknown events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web unknown events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_VIEW_CATEGORY
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web category view events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web category view events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_VIEW_CONTENT
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web view content events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_VIEW_CONTENT_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web view content events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web watch video events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web watch video events resulting from views of your ad. This metric may include conversions that are modeled.
TOTAL_WEB_WATCH_VIDEO
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.
TOTAL_WEB_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR
Long
AdAccount,Campaigns,AdGroups,Ads
Total value of web watch video events resulting from interactions with your ad. This metric may include conversions that are modeled.
VIDEO_10S_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video was viewed for at least 10 seconds. (category: organic)
VIDEO_3SEC_VIEWS_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video ad played continuously for 3 seconds while 50% in view
VIDEO_3SEC_VIEWS_2
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board
VIDEO_AVG_WATCHTIME_IN_SECOND_1
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average watch time of all video ads, including seeks and loops. Start time is calculated based on video playback start time
VIDEO_AVG_WATCHTIME_IN_SECOND_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average watch time of all video ads, including seeks and loops after it was saved to another person's board. Start time is calculated based on video playback start time
VIDEO_AVG_WATCH_TIME
Decimal
AdAccount,Campaigns,AdGroups,Ads
The average time someone spent playing the video and static image cards included in your pin. (category: organic)
VIDEO_MRC_VIEW
Int
AdAccount,Campaigns,AdGroups,Ads
The amount of views for at least 2 seconds with 50% of video in view. (category: organic)
VIDEO_MRC_VIEWS_1
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video ad played continuously for 2 seconds while 50% in view
VIDEO_MRC_VIEWS_2
Int
AdAccount,Campaigns,AdGroups,Ads
The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board
VIDEO_P0_COMBINED_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad started playing
VIDEO_P0_COMBINED_2
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad started playing after it was saved to another person's board
VIDEO_P100_COMPLETE_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad reached 100% of its length, including views that skipped ahead to this point
VIDEO_P100_COMPLETE_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point
VIDEO_P25_COMBINED_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad reached 25% of its length, including views that skipped ahead to this point
VIDEO_P25_COMBINED_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point
VIDEO_P50_COMBINED_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad reached 50% of its length, including views that skipped ahead to this point
VIDEO_P50_COMBINED_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point
VIDEO_P75_COMBINED_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad reached 75% of its length, including views that skipped ahead to this point
VIDEO_P75_COMBINED_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point
VIDEO_P95_COMBINED_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of times your video ad reached 95% of its length, including views that skipped ahead to this point
VIDEO_P95_COMBINED_2
Decimal
AdAccount,Campaigns,AdGroups,Ads
VIDEO_SPEND_IN_DOLLAR
Decimal
AdAccount,Campaigns,AdGroups,Ads
Total amount you've spent on video format during the reporting time period
VIDEO_START
Int
AdAccount,Campaigns,AdGroups,Ads
Total number of video starts (category: organic)
VIDEO_V50_WATCH_TIME
Int
AdAccount,Campaigns,AdGroups,Ads
The total play time for your video in minutes. (category: organic)
WEB_ADD_PAYMENT_INFO_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web add payment info event. This metric may include conversions that are modeled.
WEB_ADD_PAYMENT_INFO_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web add payment info events. This metric may include conversions that are modeled.
WEB_ADD_TO_CART_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web add to cart event. This metric may include conversions that are modeled.
WEB_ADD_TO_CART_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web add to cart events. This metric may include conversions that are modeled.
WEB_ADD_TO_WISHLIST_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web add to wishlist event. This metric may include conversions that are modeled.
WEB_ADD_TO_WISHLIST_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web add to wishlist events. This metric may include conversions that are modeled.
WEB_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web checkout event. This metric may include conversions that are modeled.
WEB_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web checkout events. This metric may include conversions that are modeled.
WEB_CUSTOM_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web custom event. This metric may include conversions that are modeled.
WEB_CUSTOM_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web custom events. This metric may include conversions that are modeled.
WEB_INITIATE_CHECKOUT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web initiate checkout event. This metric may include conversions that are modeled.
WEB_INITIATE_CHECKOUT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web initiate checkout events. This metric may include conversions that are modeled.
WEB_LEAD_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web lead event. This metric may include conversions that are modeled.
WEB_LEAD_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web lead events. This metric may include conversions that are modeled.
WEB_PAGE_VISIT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web page visit event. This metric may include conversions that are modeled.
WEB_PAGE_VISIT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web page visit events. This metric may include conversions that are modeled.
WEB_SEARCH_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web website search event. This metric may include conversions that are modeled.
WEB_SEARCH_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web website search events. This metric may include conversions that are modeled.
WEB_SESSIONS_1
Int
AdAccount,Campaigns,AdGroups,Ads
Number of paid sessions loaded in a browser
WEB_SESSIONS_2
Int
AdAccount,Campaigns,AdGroups,Ads
Number of earned sessions loaded in a browser
WEB_SIGNUP_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web signup event. This metric may include conversions that are modeled.
WEB_SIGNUP_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web signup events. This metric may include conversions that are modeled.
WEB_SUBSCRIBE_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web subscribe event. This metric may include conversions that are modeled.
WEB_SUBSCRIBE_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web subscribe events. This metric may include conversions that are modeled.
WEB_UNKNOWN_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web unknown event. This metric may include conversions that are modeled.
WEB_UNKNOWN_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web unknown events. This metric may include conversions that are modeled.
WEB_VIEW_CATEGORY_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web category view event. This metric may include conversions that are modeled.
WEB_VIEW_CATEGORY_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web category view events. This metric may include conversions that are modeled.
WEB_VIEW_CONTENT_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web view content event. This metric may include conversions that are modeled.
WEB_VIEW_CONTENT_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web view content events. This metric may include conversions that are modeled.
WEB_WATCH_VIDEO_COST_PER_ACTION
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average cost per web watch video event. This metric may include conversions that are modeled.
WEB_WATCH_VIDEO_ROAS
Decimal
AdAccount,Campaigns,AdGroups,Ads
Average return on ad spend for web watch video events. This metric may include conversions that are modeled.
ENGAGEMENT
Int
User
IMPRESSION
Int
User
OUTBOUND_CLICK
Int
User
OUTBOUND_CLICK_RATE
Decimal
User
PIN_CLICK
Int
User
PIN_CLICK_RATE
Decimal
User
SAVE
Int
User
SAVE_RATE
Decimal
User
lifetime_spend_cap
Decimal
Campaigns
daily_spend_cap
Decimal
Campaigns
budget_in_micro_currency
Long
AdGroups
bid_in_micro_currency
Long
AdGroups
lifetime_frequency_cap
Int
AdGroups
Other columns
AD_ACCOUNT_ID
String
AdAccount,Campaigns,AdGroups,Ads
Ad account identifier
AD_GROUP_ID
String
AdAccount,Campaigns,AdGroups,Ads
Ad group identifier
AD_ID
String
AdAccount,Campaigns,AdGroups,Ads
Ad identifier
CAMPAIGN_ID
String
AdAccount,Campaigns,AdGroups,Ads
Campaign identifier
PROMO_ID
String
AdAccount,Campaigns,AdGroups,Ads
ID of the promotion discount
STANDARD_AD_FEED_ITEM_ID
String
AdAccount,Campaigns,AdGroups,Ads
Feed Item ID
id
String
User,AdAccount,Campaigns,AdGroups,Ads
currency
String
User,AdAccount,Campaigns,AdGroups,Ads
order_line_id
String
Campaigns
feed_profile_id
String
AdGroups
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