> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/reddit.md).

# Reddit

How to connect Reddit to Roivenue, what the default setup downloads, and how the figures are put together.

Reddit Ads. The Roivenue connector downloads daily impressions, clicks and spend per ad group, plus the purchases Reddit attributes to them.

## Setting up the connector

Add a Reddit connector in Roivenue and choose Connect to Reddit. Roivenue sends you to Reddit to sign in and approve access. There are no keys to copy.

### Setup options

| Option                                   | Default            | What it does                                                                              |
| ---------------------------------------- | ------------------ | ----------------------------------------------------------------------------------------- |
| In which currency does the site operate? | none               | Reddit figures are stamped with the currency you pick here. Options are EUR, USD and GBP. |
| Conversion type name                     | `purchase`         | What Reddit purchases are called inside Roivenue.                                         |
| UTM Source and UTM Medium                | `reddit` and `cpc` | How Reddit traffic should be recognised.                                                  |

## What the default setup downloads

Three jobs. One brings impressions, clicks and spend per ad group and day, a second brings purchases and their value, and a third downloads the feed behind synthetic impressions.

### Where the values land

| Reddit field                                                 | Roivenue column |
| ------------------------------------------------------------ | --------------- |
| campaign name                                                | adCampaign      |
| ad group name                                                | adGroup         |
| `IMPRESSIONS`                                                | impressions     |
| `CLICKS`                                                     | clicks          |
| `SPEND`                                                      | cost            |
| `CONVERSION_PURCHASE_CLICKS` and `CONVERSION_PURCHASE_VIEWS` | conversions     |
| `CONVERSION_PURCHASE_TOTAL_VALUE`                            | conversionValue |

Conversions combine click-through and view-through purchases, so the count is higher than a click-only report in Reddit Ads.

The currency is fixed at setup and stamped onto every row rather than read from Reddit, so it has to match how the account actually bills.

The jobs reprocess the last three days on every run.

## Available columns

The table above is what the recommended template downloads. Every column this connector can bring back is listed on [Reddit - Supported Columns](/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/reddit/reddit-supported-columns.md).

Adding one means editing the connector in the Advanced Editor, which stops that connector receiving template updates.

## Synthetic impressions

Alongside the daily figures, this connector downloads a conversion feed that Roivenue uses to build synthetic impressions.

Ad platforms report conversions that Roivenue never saw as a web session, because of ad blockers, cross-device journeys or conversions uploaded from a CRM. Left alone those orders look like they came from nowhere, and paid media gets undercounted. The synthetic impression stands in for the missing visit so path analysis and attribution see a complete journey.

There is nothing to configure. It comes with the connector, and it is why the setup creates more than one job.

## How far back the data goes

The connector will request up to three years of history. How much arrives depends on what the platform holds for the account.

## Troubleshooting

<details>

<summary>Conversions are higher than Reddit Ads shows</summary>

The connector adds click-through and view-through purchases together. A click-only view in Reddit Ads will show fewer.

</details>

<details>

<summary>Costs are in the wrong currency</summary>

The currency is chosen at setup and stamped onto every row. If the wrong one was picked, every figure carries the wrong currency code and your Account Manager needs to correct the connector.

</details>