Snapchat - Supported Columns

Every column the Snapchat connector can download.

These are the columns available to a Snapchat connector. The recommended template uses a small subset of them, listed on the Snapchat page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.

Dimensions

Column
dma
country
os
region
dma.lat
dma.lon
dma.continent.id
dma.continent.name
dma.country.id
dma.country.name
dma.country.code
dma.country.code2
dma.metro.name
dma.metro.id
dma.metro.regions
gender
age
make
lifestyle_category

Metrics

Column
impressions
swipes
spend
view_time_millis
screen_time_millis
quartile_1
quartile_2
quartile_3
view_completion
video_views
android_installs
attachment_avg_view_time_millis
attachment_frequency
attachment_quartile_1
attachment_quartile_2
attachment_quartile_3
attachment_total_view_time_millis
attachment_uniques
attachment_view_completion
attachment_video_views
avg_view_time_millis
avg_screen_time_millis
frequency
ios_installs
swipe_up_percent
total_installs
uniques
video_views_time_based
video_views_15s
story_opens
story_completes
profile_clicks
position_impressions
position_screen_time_millis
position_swipe_up_percent
avg_position_screen_time_millis
shares
saves
paid_impressions
earned_impressions
total_impressions
play_time_millis
total_reach
earned_reach
native_leads
conversion_total_installs_sk_ad_network
conversion_ios_installs_sk_ad_network
conversion_purchases_sk_ad_network
conversion_save_sk_ad_network
conversion_start_checkout_sk_ad_network
conversion_add_cart_sk_ad_network
conversion_view_content_sk_ad_network
conversion_add_billing_sk_ad_network
conversion_sign_ups_sk_ad_network
conversion_searches_sk_ad_network
conversion_level_completes_sk_ad_network
conversion_app_opens_sk_ad_network
conversion_page_views_sk_ad_network
conversion_subscribe_sk_ad_network
conversion_ad_click_sk_ad_network
conversion_ad_view_sk_ad_network
conversion_complete_tutorial_sk_ad_network
conversion_invite_sk_ad_network
conversion_login_sk_ad_network
conversion_share_sk_ad_network
conversion_reserve_sk_ad_network
conversion_achievement_unlocked_sk_ad_network
conversion_add_to_wishlist_sk_ad_network
conversion_spend_credits_sk_ad_network
conversion_rate_sk_ad_network
conversion_start_trial_sk_ad_network
conversion_list_view_sk_ad_network
custom_event_1_sk_ad_network
custom_event_2_sk_ad_network
custom_event_3_sk_ad_network
custom_event_4_sk_ad_network
custom_event_5_sk_ad_network
unknown_sk_ad_network
conversion_assist_install_sk_ad_network
conversion_null_sk_ad_network
conversion_total_installs_sk_ad_network_view
conversion_ios_installs_sk_ad_network_view
conversion_purchases_sk_ad_network_view
conversion_save_sk_ad_network_view
conversion_start_checkout_sk_ad_network_view
conversion_add_cart_sk_ad_network_view
conversion_view_content_sk_ad_network_view
conversion_add_billing_sk_ad_network_view
conversion_sign_ups_sk_ad_network_view
conversion_searches_sk_ad_network_view
conversion_level_completes_sk_ad_network_view
conversion_app_opens_sk_ad_network_view
conversion_page_views_sk_ad_network_view
conversion_subscribe_sk_ad_network_view
conversion_ad_click_sk_ad_network_view
conversion_ad_view_sk_ad_network_view
conversion_complete_tutorial_sk_ad_network_view
conversion_invite_sk_ad_network_view
conversion_login_sk_ad_network_view
conversion_share_sk_ad_network_view
conversion_reserve_sk_ad_network_view
conversion_achievement_unlocked_sk_ad_network_view
conversion_add_to_wishlist_sk_ad_network_view
conversion_spend_credits_sk_ad_network_view
conversion_rate_sk_ad_network_view
conversion_start_trial_sk_ad_network_view
conversion_list_view_sk_ad_network_view
custom_event_1_sk_ad_network_view
custom_event_2_sk_ad_network_view
custom_event_3_sk_ad_network_view
custom_event_4_sk_ad_network_view
custom_event_5_sk_ad_network_view
unknown_sk_ad_network_view
conversion_assist_install_sk_ad_network_view
conversion_null_sk_ad_network_view
conversion_total_installs_sk_ad_network_total
conversion_ios_installs_sk_ad_network_total
conversion_purchases_sk_ad_network_total
conversion_save_sk_ad_network_total
conversion_start_checkout_sk_ad_network_total
conversion_add_cart_sk_ad_network_total
conversion_view_content_sk_ad_network_total
conversion_add_billing_sk_ad_network_total
conversion_sign_ups_sk_ad_network_total
conversion_searches_sk_ad_network_total
conversion_level_completes_sk_ad_network_total
conversion_app_opens_sk_ad_network_total
conversion_page_views_sk_ad_network_total
conversion_subscribe_sk_ad_network_total
conversion_ad_click_sk_ad_network_total
conversion_ad_view_sk_ad_network_total
conversion_complete_tutorial_sk_ad_network_total
conversion_invite_sk_ad_network_total
conversion_login_sk_ad_network_total
conversion_share_sk_ad_network_total
conversion_reserve_sk_ad_network_total
conversion_achievement_unlocked_sk_ad_network_total
conversion_add_to_wishlist_sk_ad_network_total
conversion_spend_credits_sk_ad_network_total
conversion_rate_sk_ad_network_total
conversion_start_trial_sk_ad_network_total
conversion_list_view_sk_ad_network_total
custom_event_1_sk_ad_network_total
custom_event_2_sk_ad_network_total
custom_event_3_sk_ad_network_total
custom_event_4_sk_ad_network_total
custom_event_5_sk_ad_network_total
unknown_sk_ad_network_total
conversion_assist_install_sk_ad_network_total
conversion_null_sk_ad_network_total
conversion_purchases
conversion_purchases_value
conversion_save
conversion_save_value
conversion_start_checkout
conversion_start_checkout_value
conversion_add_cart
conversion_add_cart_value
conversion_view_content
conversion_view_content_value
conversion_add_billing
conversion_add_billing_value
conversion_sign_ups
conversion_sign_ups_value
conversion_searches
conversion_searches_value
conversion_level_completes
conversion_level_completes_value
conversion_app_opens
conversion_app_opens_value
conversion_page_views
conversion_page_views_value
conversion_subscribe
conversion_subscribe_value
conversion_ad_click
conversion_ad_click_value
conversion_ad_view
conversion_ad_view_value
conversion_complete_tutorial
conversion_complete_tutorial_value
conversion_invite
conversion_invite_value
conversion_login
conversion_login_value
conversion_share
conversion_share_value
conversion_reserve
conversion_reserve_value
conversion_achievement_unlocked
conversion_achievement_unlocked_value
conversion_add_to_wishlist
conversion_add_to_wishlist_value
conversion_spend_credits
conversion_spend_credits_value
conversion_rate
conversion_rate_value
conversion_start_trial
conversion_start_trial_value
conversion_list_view
conversion_list_view_value
conversion_visit
conversion_visit_value
custom_event_1
custom_event_1_value
custom_event_2
custom_event_2_value
custom_event_3
custom_event_3_value
custom_event_4
custom_event_4_value
custom_event_5
custom_event_5_value
viewable_impressions
non_viewable_impressions
viewable_rate
measured_impressions
gross_impressions