TikTok - Supported Columns

Every column the TikTok connector can download.

These are the columns available to a TikTok connector. The recommended template uses a small subset of them, listed on the TikTok page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.

Dimensions

Column
advertiser_id
campaign_id
adgroup_id
ad_id
playable_id
ac
age
country_code
custom_event_type
ad_type
search_terms
event_source_id
page_id
component_name
room_id
image_id
province_id
dma_id
interest_category
interest_category_tier2
interest_category_tier3
interest_category_tier4
gender
language
platform
contextual_tag
hashtag
audience_tags
additional_interests
purchase_intention
behavior_id
behavior_name
action_category
action_scene
device_brand_id
device_brand_name
campaign_name
adgroup_name
ad_name
catalog_id
product_set_id
product_id
sku_id
catalog_id_v2
product_id_v2
sku_id_v2
advertiser_name
objective_type
split_test
campaign_dedicate_type
app_promotion_type
placement_type
promotion_type
opt_status
adgroup_download_url
profile_image
dpa_target_audience_type
budget
smart_target
pricing_category
billing_event
bid_strategy
bid
bid_secondary_goal
aeo_type
ad_text
call_to_action
ad_profile_image
ad_url
tt_app_id
tt_app_name
mobile_app_id
image_mode
is_aco
is_smart_creative
user_action
action_period
rf_campaign_type
delivery_type
adgroup_display_name
adgroup_schedule
optimization_preference
image_info
ad_display_name
identity_type
playable_name
playable_url
preview_url
create_time
modify_time
playable_status
orientation
country
associated_adgroup_count
catalog_name
product_set_name
product_name
product_image
product_name_v2
product_image_v2
catalog_name_v2

Metrics

Column
campaign_budget
spend
billed_cost
cash_spend
voucher_spend
cpc
cpm
ctr
impressions
gross_impressions
clicks
reach
cost_per_1000_reached
conversion
cost_per_conversion
conversion_rate
conversion_rate_v2
real_time_conversion
real_time_cost_per_conversion
real_time_conversion_rate
real_time_conversion_rate_v2
result
cost_per_result
result_rate
real_time_result
real_time_cost_per_result
real_time_result_rate
secondary_goal_result
cost_per_secondary_goal_result
secondary_goal_result_rate
frequency
video_play_actions
video_watched_2s
video_watched_6s
engaged_view
engaged_view_15s
video_views_p25
video_views_p50
video_views_p75
video_views_p100
average_video_play
average_video_play_per_user
engagements
engagement_rate
follows
likes
comments
shares
profile_visits
profile_visits_rate
clicks_on_music_disc
duet_clicks
stitch_clicks
sound_usage_clicks
anchor_clicks
anchor_click_rate
clicks_on_hashtag_challenge
ix_page_duration_avg
ix_page_viewrate_avg
ix_video_views
ix_video_views_p25
ix_video_views_p50
ix_video_views_p75
ix_video_views_p100
ix_average_video_play
single_image_impressions
single_image_impression_rate
single_image_ctr
tt_playlist_visit
tt_playlist_visit_rate
interactive_add_on_impressions
interactive_add_on_destination_clicks
interactive_add_on_activity_clicks
interactive_add_on_option_a_clicks
interactive_add_on_option_b_clicks
countdown_sticker_recall_clicks
live_views
live_unique_views
live_effective_views
live_product_clicks
real_time_app_install
real_time_app_install_cost
app_install
cost_per_app_install
app_install_rate
registration
cost_per_registration
registration_rate
total_registration
cost_per_total_registration
purchase
cost_per_purchase
purchase_rate
total_purchase
cost_per_total_purchase
value_per_total_purchase
total_purchase_value
total_active_pay_roas
app_event_add_to_cart
cost_per_app_event_add_to_cart
app_event_add_to_cart_rate
total_app_event_add_to_cart
cost_per_total_app_event_add_to_cart
value_per_total_app_event_add_to_cart
total_app_event_add_to_cart_value
checkout
cost_per_checkout
checkout_rate
total_checkout
cost_per_total_checkout
value_per_checkout
total_checkout_value
view_content
cost_per_view_content
view_content_rate
total_view_content
cost_per_total_view_content
value_per_total_view_content
total_view_content_value
next_day_open
cost_per_next_day_open
next_day_open_rate
total_next_day_open
cost_per_total_next_day_open
add_payment_info
cost_per_add_payment_info
add_payment_info_rate
total_add_payment_info
cost_total_add_payment_info
add_to_wishlist
cost_per_add_to_wishlist
add_to_wishlist_rate
total_add_to_wishlist
cost_per_total_add_to_wishlist
value_per_total_add_to_wishlist
total_add_to_wishlist_value
launch_app
cost_per_launch_app
launch_app_rate
total_launch_app
cost_per_total_launch_app
complete_tutorial
cost_per_complete_tutorial
complete_tutorial_rate
total_complete_tutorial
cost_per_total_complete_tutorial
value_per_total_complete_tutorial
total_complete_tutorial_value
create_group
cost_per_create_group
create_group_rate
total_create_group
cost_per_total_create_group
value_per_total_create_group
total_create_group_value
join_group
cost_per_join_group
join_group_rate
total_join_group
cost_per_total_join_group
value_per_total_join_group
total_join_group_value
create_gamerole
cost_per_create_gamerole
create_gamerole_rate
total_create_gamerole
cost_per_total_create_gamerole
value_per_total_create_gamerole
total_create_gamerole_value
spend_credits
cost_per_spend_credits
spend_credits_rate
total_spend_credits
cost_per_total_spend_credits
value_per_total_spend_credits
total_spend_credits_value
achieve_level
cost_per_achieve_level
achieve_level_rate
total_achieve_level
cost_per_total_achieve_level
value_per_total_achieve_level
total_achieve_level_value
unlock_achievement
cost_per_unlock_achievement
unlock_achievement_rate
total_unlock_achievement
cost_per_total_unlock_achievement
value_per_total_unlock_achievement
total_unlock_achievement_value
sales_lead
cost_per_sales_lead
sales_lead_rate
total_sales_lead
cost_per_total_sales_lead
value_per_total_sales_lead
total_sales_lead_value
in_app_ad_click
cost_per_in_app_ad_click
in_app_ad_click_rate
total_in_app_ad_click
cost_per_total_in_app_ad_click
value_per_total_in_app_ad_click
total_in_app_ad_click_value
in_app_ad_impr
cost_per_in_app_ad_impr
in_app_ad_impr_rate
total_in_app_ad_impr
cost_per_total_in_app_ad_impr
value_per_total_in_app_ad_impr
total_in_app_ad_impr_value
loan_apply
cost_per_loan_apply
loan_apply_rate
total_loan_apply
cost_per_total_loan_apply
loan_credit
cost_per_loan_credit
loan_credit_rate
total_loan_credit
cost_per_total_loan_credit
loan_disbursement
cost_per_loan_disbursement
loan_disbursement_rate
total_loan_disbursement
cost_per_total_loan_disbursement
login
cost_per_login
login_rate
total_login
cost_per_total_login
ratings
cost_per_ratings
ratings_rate
total_ratings
cost_per_total_ratings
value_per_total_ratings
total_ratings_value
search
cost_per_search
search_rate
total_search
cost_per_total_search
start_trial
cost_per_start_trial
start_trial_rate
total_start_trial
cost_per_total_start_trial
subscribe
cost_per_subscribe
subscribe_rate
total_subscribe
cost_per_total_subscribe
value_per_total_subscribe
total_subscribe_value
unique_custom_app_events
cost_per_unique_custom_app_event
custom_app_event_rate
custom_app_events
cost_per_custom_app_event
value_per_custom_app_event
custom_app_events_value
unique_ad_impression_events
cost_per_unique_ad_impression_event
customized_ad_impression_event_rate
ads_impression_events
cost_pre_ad_impression_event
value_per_ad_impression_event
total_ad_impression_events_value
total_ad_impression_roas
vta_conversion
cost_per_vta_conversion
vta_app_install
cost_per_vta_app_install
vta_registration
cost_per_vta_registration
vta_purchase
cost_per_vta_purchase
cta_conversion
cost_per_cta_conversion
cta_app_install
cost_per_cta_app_install
cta_registration
cost_per_cta_registration
cta_purchase
cost_per_cta_purchase
engaged_view_through_conversions
cost_per_engaged_view_through_conversion
evta_app_install
cost_per_evta_app_install
evta_registration
cost_per_evta_registration
evta_purchase
cost_per_evta_purchase
evta_payments_completed
cost_per_evta_payments_completed
vta_complete_payment
vta_complete_payment_value
cta_complete_payment
cta_complete_payment_value
complete_payment_roas
complete_payment
cost_per_complete_payment
complete_payment_rate
value_per_complete_payment
total_complete_payment_rate
total_landing_page_view
cost_per_landing_page_view
landing_page_view_rate
total_pageview
cost_per_pageview
pageview_rate
avg_value_per_pageview
total_value_per_pageview
page_browse_view
cost_per_page_browse_view
page_browse_view_rate
total_page_browse_view_value
value_per_page_browse_view
button_click
cost_per_button_click
button_click_rate
value_per_button_click
total_button_click_value
online_consult
cost_per_online_consult
online_consult_rate
value_per_online_consult
total_online_consult_value
user_registration
cost_per_user_registration
user_registration_rate
value_per_user_registration
total_user_registration_value
page_content_view_events
cost_per_page_content_view_event
page_content_view_event_rate
value_per_page_content_view_event
total_page_view_content_events_value
product_details_page_browse
cost_per_product_details_page_browse
product_details_page_browse_rate
value_per_product_details_page_browse
total_product_details_page_browse_value
web_event_add_to_cart
cost_per_web_event_add_to_cart
web_event_add_to_cart_rate
value_per_web_event_add_to_cart
total_web_event_add_to_cart_value
on_web_order
cost_per_on_web_order
on_web_order_rate
value_per_on_web_order
total_on_web_order_value
initiate_checkout
cost_per_initiate_checkout
initiate_checkout_rate
value_per_initiate_checkout
total_initiate_checkout_value
add_billing
cost_per_add_billing
add_billing_rate
value_per_add_billing
total_add_billing_value
page_event_search
cost_per_page_event_search
page_event_search_rate
value_per_page_event_search
total_page_event_search_value
form
cost_per_form
form_rate
value_per_form
total_form_value
download_start
cost_per_download_start
download_start_rate
value_per_download_start
total_download_start_value
on_web_add_to_wishlist
cost_per_on_web_add_to_wishlist
on_web_add_to_wishlist_per_click
value_per_on_web_add_to_wishlist
total_on_web_add_to_wishlist_value
on_web_subscribe
cost_per_on_web_subscribe
on_web_subscribe_per_click
value_per_on_web_subscribe
total_on_web_subscribe_value
custom_page_events
cost_per_custom_page_event
custom_page_event_rate
value_per_custom_page_event
custom_page_events_value
onsite_add_to_wishlist
cost_per_onsite_add_to_wishlist
onsite_add_to_wishlist_rate
value_per_onsite_add_to_wishlist
total_onsite_add_to_wishlist_value
onsite_add_billing
cost_per_onsite_add_billing
onsite_add_billing_rate
value_per_onsite_add_billing
total_onsite_add_billing_value
onsite_form
cost_per_onsite_form
onsite_form_rate
value_per_onsite_form
total_onsite_form_value
onsite_download_start
cost_per_onsite_download_start
onsite_download_start_rate
onsite_destination_visits
cost_per_onsite_destination_visit
onsite_destination_visit_rate
ix_page_view_count
cost_per_ix_page_view_count
ix_page_view_count_rate
ix_button_click_count
cost_per_ix_button_click_count
ix_button_click_count_rate
ix_product_click_count
cost_per_ix_product_click_count
ix_product_click_count_rate
offline_shopping_events
cost_per_offline_shopping_event
offline_shopping_event_rate
value_per_offline_shopping_event
offline_shopping_events_value
offline_shopping_events_roas
offline_contact_events
cost_per_offline_contact_event
offline_contact_event_rate
value_per_offline_contact_event
offline_contact_events_value
offline_subscribe_events
cost_per_offline_subscribe_event
offline_subscribe_event_rate
value_per_offline_subscribe_event
offline_subscribe_events_value
offline_form_events
cost_per_offline_form_event
offline_form_event_rate
value_per_offline_form_event
offline_form_events_value
offline_add_payment_info_events
cost_per_offline_add_payment_info_event
offline_add_payment_info_event_rate
value_per_offline_add_payment_info_event
offline_add_payment_info_events_value
offline_add_to_cart_events
cost_per_offline_add_to_cart_event
offline_add_to_cart_event_rate
value_per_offline_add_to_cart_event
offline_add_to_cart_events_value
offline_add_to_wishlist_events
cost_per_offline_add_to_wishlist_event
offline_add_to_wishlist_event_rate
value_per_offline_add_to_wishlist_event
offline_add_to_wishlist_events_value
offline_click_button_events
cost_per_offline_click_button_event
offline_click_button_event_rate
value_per_offline_click_button_event
offline_click_button_events_value
offline_complete_registration_events
cost_per_offline_complete_registration_event
offline_complete_registration_event_rate
value_per_offline_complete_registration_event
offline_complete_registration_events_value
offline_download_events
cost_per_offline_download_event
offline_download_event_rate
value_per_offline_download_event
offline_download_events_value
offline_initiate_checkout_events
cost_per_offline_initiate_checkout_event
offline_initiate_checkout_event_rate
value_per_offline_initiate_checkout_event
offline_initiate_checkout_events_value
offline_place_order_events
cost_per_offline_place_order_event
offline_place_order_event_rate
value_per_offline_place_order_event
offline_place_order_events_value
offline_search_events
cost_per_offline_search_event
offline_search_event_rate
value_per_offline_search_event
offline_search_events_value
offline_view_content_events
cost_per_offline_view_content_event
offline_view_content_event_rate
value_per_offline_view_content_event
offline_view_content_events_value
onsite_shopping_roas
onsite_shopping
cost_per_onsite_shopping
onsite_shopping_rate
value_per_onsite_shopping
total_onsite_shopping_value
onsite_initiate_checkout_count
cost_per_onsite_initiate_checkout_count
onsite_initiate_checkout_count_rate
value_per_onsite_initiate_checkout_count
total_onsite_initiate_checkout_count_value
onsite_on_web_detail
cost_per_onsite_on_web_detail
onsite_on_web_detail_rate
value_per_onsite_on_web_detail
total_onsite_on_web_detail_value
onsite_on_web_cart
cost_per_onsite_on_web_cart
onsite_on_web_cart_rate
value_per_onsite_on_web_cart
total_onsite_on_web_cart_value
skan_result
skan_cost_per_result
skan_result_rate
skan_conversion
skan_cost_per_conversion
skan_conversion_rate
skan_conversion_rate_v2
skan_click_time_conversion
skan_click_time_cost_per_conversionn
skan_click_time_conversion_rate
skan_click_time_conversion_rate_v2
skan_app_install
skan_cost_per_app_install
skan_app_install_withheld
skan_registration
skan_cost_per_registration
skan_registration_rate
skan_total_registration
skan_cost_per_total_registration
skan_purchase
skan_cost_per_purchase
skan_purchase_rate
skan_total_purchase
skan_cost_per_total_purchase
skan_total_purchase_value
skan_add_to_cart
skan_cost_per_add_to_cart
skan_add_to_cart_rate
skan_total_add_to_cart
skan_cost_per_total_add_to_cart
skan_total_add_to_cart_value
skan_checkout
skan_cost_per_checkout
skan_checkout_rate
skan_total_checkout
skan_cost_per_total_checkout
skan_total_checkout_value
skan_view_content
skan_cost_per_view_content
skan_view_content_rate
skan_total_view_content
skan_cost_per_total_view_content
skan_total_view_content_value
skan_add_payment_info
skan_cost_per_add_payment_info
skan_add_payment_info_rate
skan_total_add_payment_info
skan_cost_total_add_payment_info
skan_add_to_wishlist
skan_cost_per_add_to_wishlist
skan_add_to_wishlist_rate
skan_total_add_to_wishlist
skan_cost_per_total_add_to_wishlist
skan_total_add_to_wishlist_value
skan_launch_app
skan_cost_per_launch_app
skan_launch_app_rate
skan_total_launch_app
skan_cost_per_total_launch_app
skan_total_complete_tutorial
skan_cost_per_total_complete_tutorial
skan_complete_tutorial
skan_cost_per_complete_tutorial
skan_complete_tutorial_rate
skan_total_complete_tutorial_value
skan_create_group
skan_cost_per_create_group
skan_create_group_rate
skan_total_create_group
skan_cost_per_total_create_group
skan_total_create_group_value
skan_join_group
skan_cost_per_join_group
skan_join_group_rate
skan_total_join_group
skan_cost_per_total_join_group
skan_total_join_group_value
skan_create_gamerole
skan_cost_per_create_gamerole
skan_create_gamerole_rate
skan_total_create_gamerole
skan_cost_per_total_create_gamerole
skan_total_create_gamerole_value
skan_spend_credits
skan_cost_per_spend_credits
skan_spend_credits_rate
skan_total_spend_credits
skan_cost_per_total_spend_credits
skan_total_spend_credits_value
skan_achieve_level
skan_cost_per_achieve_level
skan_achieve_level_rate
skan_total_achieve_level
skan_cost_per_total_achieve_level
skan_total_achieve_level_value
skan_unlock_achievement
skan_cost_per_unlock_achievement
skan_unlock_achievement_rate
skan_total_unlock_achievement
skan_cost_per_total_unlock_achievement
skan_total_unlock_achievement_value
skan_sales_lead
skan_cost_per_sales_lead
skan_sales_lead_rate
skan_total_sales_lead
skan_cost_per_total_sales_lead
skan_total_sales_lead_value
skan_in_app_ad_click
skan_cost_per_in_app_ad_click
skan_in_app_ad_click_rate
skan_total_in_app_ad_click
skan_cost_per_total_in_app_ad_click
skan_total_in_app_ad_click_value
skan_in_app_ad_impr
skan_cost_per_in_app_ad_impr
skan_in_app_ad_impr_rate
skan_total_in_app_ad_impr
skan_cost_per_total_in_app_ad_impr
skan_total_in_app_ad_impr_value
skan_loan_apply
skan_cost_per_loan_apply
skan_loan_apply_rate
skan_total_loan_apply
skan_cost_per_total_loan_apply
skan_loan_credit
skan_cost_per_loan_credit
skan_loan_credit_rate
skan_total_loan_credit
skan_cost_per_total_loan_credit
skan_loan_disbursement
skan_cost_per_loan_disbursement
skan_loan_disbursement_rate
skan_total_loan_disbursement
skan_cost_per_total_loan_disbursement
skan_login
skan_cost_per_login
skan_login_rate
skan_total_login
skan_cost_per_total_login
skan_ratings
skan_cost_per_ratings
skan_ratings_rate
skan_total_ratings
skan_cost_per_total_ratings
skan_total_ratings_value
skan_search
skan_cost_per_search
skan_search_rate
skan_total_search
skan_cost_per_total_search
skan_start_trial
skan_cost_per_start_trial
skan_start_trial_rate
skan_total_start_trial
skan_cost_per_total_start_trial
skan_subscribe
skan_cost_per_subscribe
skan_subscribe_rate
skan_total_subscribe
skan_cost_per_total_subscribe
skan_total_subscribe_value
skan_vta_conversion
skan_cost_per_vta_conversion
skan_vta_app_install
skan_cost_per_vta_app_install
skan_vta_registration
skan_cost_per_vta_registration
skan_vta_purchase
skan_cost_per_vta_purchase
skan_cta_conversion
skan_cost_per_cta_conversion
skan_cta_app_install
skan_cost_per_cta_app_install
skan_cta_registration
skan_cost_per_cta_registration
skan_cta_purchase
skan_cost_per_cta_purchase
playable_page_view_count
playable_first_scene_view_count
playable_second_scene_view_count
playable_third_scene_view_count
playable_cta_click