Zboží.cz - Supported Columns

Every column the Zboží.cz connector can download.

These are the columns available to a Zboží.cz connector. The recommended template uses a small subset, listed on the Zboží.cz page. The rest can be added to a connector through the Advanced Editor, which stops that connector receiving template updates.

Dimensions

Column	Type	Description
feedItem	String	Title of item or null if not available.
itemId	String	ITEM_ID from your feed or null if it is not available.
offerCategory	String	Category of the offer.
offerCategoryId	Int	ID of category of the offer.
offerType	String	Type of the offer.
webType	String	Website multiplier statistics breakdown. Allowed values: Seznam.cz, Zboží.cz
deviceType	String	Device multiplier statistics breakdown. Allowed values: Desktop, Mobil, Tablet
productType	String	Product multiplier statistics breakdown. Allowed values: Produkt - doporučené nabídky, Vyhledávání, Produkt - nabídky dle ceny

Metrics

Column	Type	Description
impressions	Int	Number of impressions.
clicks	Int	Number of clicks.
conversions	Int	Number of conversions.
conversionPrice	Decimal	Average cost per conversion.
conversionRatio	Decimal	Ratio of conversions to clicks.
conversionValue	Decimal	Total value of conversions.
directConversions	Int	Number of direct conversions.
avgCpc	Decimal	Average cost per click.
ctr	Decimal	Ratio of clicks to impressions.
pno	Decimal	Cost of sale. Ratio of total money spent to conversion value.
totalMoney	Decimal	Total amount of money spent.
itemsSold	Int	Number of items sold via Zboží.cz

Other columns

Column	Type	Description
date	DateTime	Execution date