> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training.md).

# Roivenue Training

- [Training Introduction](https://docs.roivenue.com/roivenue-resources/roivenue-training/training-introduction.md)
- [Core Concepts](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts.md): The key ideas behind the numbers in Roivenue: attribution models, touchpoints, Direct and Organic traffic, campaign pairing, UTM parameters and attribution windows.
- [AI Data Driven Attribution](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/ai-data-driven-attribution.md)
- [Last Touch vs. AI Data-Driven Attribution](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/last-touch-vs.-ai-data-driven-attribution.md)
- [Click-based vs. Impression-based Touchpoints](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/click-based-vs.-impression-based-touchpoints.md)
- [Direct & Organic Traffic](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/direct-and-organic-traffic.md)
- [Campaign (auto) Dimension](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/campaign-auto-dimension.md)
- [Attribution Window](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/attribution-window.md)
- [UTM Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/core-concepts/utm-parameters.md): This manual briefly defines UTMs, and how to use UTMs, and displays good practices when it comes to tagging. Lastly, it provides a clear scheme to follow & guide on tagging.
- [Roivenue App](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app.md): A guide to every page of the Roivenue app, organized like the left navigation: Dashboard, Attribution, Reports, UMM, Tables, Data and Account Configuration.
- [Dashboard](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/dashboard.md): The Dashboard is the home page of Roivenue. It answers one question fast: how is marketing performing right now? Instead of opening each report, you see the numbers that matter to you on one screen.
- [Attribution](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/attribution.md): The Attribution section in Roivenue consists of three pages: Model Comparison, Path Analysis, and Transactions History.
- [Model Comparison](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/attribution/model-comparison.md): Compare how attribution models credit your channels and campaigns. Put a base model next to up to two other models and see where they agree and where they differ.
- [Path Analysis](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/attribution/path-analysis.md): See the customer journeys behind your conversions: how many touchpoints they have, how long they take, which channels appear together and which paths bring the most revenue.
- [Transactions History](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/attribution/transactions-history.md): Transactions History shows every order with the customer journey behind it: which touchpoints led to the conversion, when they happened and how much credit each one got.
- [Reports](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports.md): The Reports section in Roivenue consists of Performance, Dimension Breakdown, Cohorts, Budget Optimizer, and Targets.
- [Performance](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports/performance.md): Performance shows how your marketing develops over time. Compare up to six metrics in KPI cards, a chart and a table, and see whether a change in one metric affected another.
- [Dimension Breakdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports/dimension-breakdown.md): Dimension Breakdown splits one metric by any dimension, such as site, platform or campaign. See which values drive the total, how they develop over time and what share each one has.
- [Cohorts](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports/cohort-analysis.md): Cohorts shows what the customers you acquire are worth over time: how many come back, how fast they buy again and how much revenue they bring, by acquisition period or channel.
- [Budget Optimizer](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports/budget-optimizer.md): Budget Optimizer recommends how to split your marketing budget across channels, offers ways to plan or test a budget, and shows how confident each estimate is.
- [Targets](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/reports/targets.md): Targets let you set goals for any metric and track them over time. Each target shows period by period whether results are good, within tolerance or off target.
- [UMM](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm.md): UMM combines your MMM results with Roivenue multi-touch attribution in one model. Overview of the UMM pages and the order to set them up.
- [MMM Data Upload](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm/mmm-data-upload.md): Upload the results of your MMM model to Roivenue from an Excel template. The uploaded data is the starting point for UMM models.
- [Driver Categorization](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm/driver-categorization.md): Assign a category to every MMM driver and map online media drivers to your MTA data. Only categorized drivers are used in UMM models.
- [UMM Models](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm/umm-models.md): Create UMM models and set for each site how MTA and MMM are mixed: mixing metric, totals, driver weights, constraints and experiments.
- [Experiments](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm/experiments.md): Add results of real-world tests, such as lift or geo tests, and use them to calibrate your MTA or UMM models.
- [UMM Analysis](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/umm/umm-analysis.md): Compare UMM, MTA and MMM results side by side: contribution by driver category, impact by driver, development over time and a comparison table.
- [Tables](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/tables.md): Tables let you build your own tables from any dimensions, time levels and metrics, save them in reports shared with your whole account and add them to dashboards.
- [Data](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data.md): The Data section in Roivenue covers how data gets in and out: Exports, Connectors, Manual Costs, Dimensions, Metrics, Measurement Validator, and Data Upload.
- [Data Upload](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/data-upload.md): Data Upload lets you add cost and performance data from any marketing platform, even one Roivenue cannot connect to via API. Fill in an Excel template and upload it.
- [Exports](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/exports.md): Exports send your Roivenue data to other tools: a file, a spreadsheet, a database, cloud storage or Looker Studio. Set up an export once and Roivenue can refresh it every day.
- [Connectors](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview.md): Connectors load data from advertising and analytics platforms into Roivenue or send it to another destination. Connector types, what they download, and how to manage them.
- [List of Connectors](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors.md): A page for each platform you can connect to Roivenue: how to connect it, what the default setup downloads, and where the values appear.
- [AdForm](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/adform.md): How to connect AdForm to Roivenue, what the default setup downloads, and how the figures are put together.
- [AdForm - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/adform/adform-parameters.md): The query parameters available to a AdForm connector.
- [AdForm - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/adform/adform-supported-columns.md): Every column the AdForm connector can download.
- [Adform Master Data](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/adform-master-data.md): How to connect Adform Master Data to Roivenue, what the default setup downloads, and how the figures are put together.
- [Adform Master Data - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/adform-master-data/adform-master-data-parameters.md): The query parameters available to a Adform Master Data connector.
- [Allani](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/allani.md): How to connect Allani to Roivenue, what the default setup downloads, and how the figures are put together.
- [Allani - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/allani/allani-parameters.md): The query parameters available to a Allani connector.
- [Allani - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/allani/allani-supported-columns.md): Every column the Allani connector can download.
- [Amazon Ads](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-ads.md): How to connect Amazon Ads to Roivenue, what the default setup downloads, and how the figures are put together.
- [Amazon Ads - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-ads/amazon-ads-parameters.md): The query parameters available to a Amazon Ads connector.
- [Amazon Ads - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-ads/amazon-ads-supported-columns.md): Every column the Amazon Ads connector can download.
- [Amazon DSP](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-dsp.md): How to connect Amazon DSP to Roivenue, what the default setup downloads, and how the figures are put together.
- [Amazon DSP - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-dsp/amazon-dsp-parameters.md): The query parameters available to a Amazon DSP connector.
- [Amazon DSP - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/amazon-dsp/amazon-dsp-supported-columns.md): Every column the Amazon DSP connector can download.
- [AppsFlyer](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/appsflyer.md): How to connect AppsFlyer to Roivenue, what the default setup downloads, and how the figures are put together.
- [AppsFlyer - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/appsflyer/appsflyer-parameters.md): The query parameters available to a AppsFlyer connector.
- [AppsFlyer - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/appsflyer/appsflyer-supported-columns.md): Every column the AppsFlyer connector can download.
- [Árukereső](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/arukereso.md): How to connect Árukereső to Roivenue, including generating the API key and whitelisting Roivenue, and what the connector downloads.
- [Árukereső - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/arukereso/arukereso-parameters.md): The query parameters available to a Árukereső connector.
- [Árukereső - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/arukereso/arukereso-supported-columns.md): Every column the Árukereső connector can download.
- [Awin](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/awin.md): How to connect Awin to Roivenue, what the default setup downloads, and how the figures are put together.
- [Awin - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/awin/awin-parameters.md): The query parameters available to a Awin connector.
- [Awin - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/awin/awin-supported-columns.md): Every column the Awin connector can download.
- [Biano](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/biano.md): How to connect Biano to Roivenue, what the default setup downloads, and how the figures are put together.
- [Biano - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/biano/biano-parameters.md): The query parameters available to a Biano connector.
- [Biano - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/biano/biano-supported-columns.md): Every column the Biano connector can download.
- [Bing](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/bing.md): How to connect Bing to Roivenue, what the default setup downloads, and how the figures are put together.
- [Bing - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/bing/bing-parameters.md): The query parameters available to a Bing connector.
- [Bing - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/bing/bing-supported-columns.md): Every column the Bing connector can download.
- [Campaign Manager](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/campaign-manager.md): How to connect Campaign Manager to Roivenue, what the default setup downloads, and how the figures are put together.
- [Campaign Manager - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/campaign-manager/campaign-manager-parameters.md): The query parameters available to a Campaign Manager connector.
- [Campaign Manager - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/campaign-manager/campaign-manager-supported-columns.md): Every column the Campaign Manager connector can download.
- [CJ Affiliate](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/cj-affiliate.md): How to connect CJ Affiliate to Roivenue, what the default setup downloads, and how the figures are put together.
- [CJ Affiliate - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/cj-affiliate/cj-affiliate-parameters.md): The query parameters available to a CJ Affiliate connector.
- [CJ Affiliate - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/cj-affiliate/cj-affiliate-supported-columns.md): Every column the CJ Affiliate connector can download.
- [Compari](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/compari.md): How to connect Compari to Roivenue, including generating the API key and whitelisting Roivenue, and what the connector downloads.
- [Compari - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/compari/compari-parameters.md): The query parameters available to a Compari connector.
- [Compari - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/compari/compari-supported-columns.md): Every column the Compari connector can download.
- [Criteo](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/criteo.md): How to connect Criteo to Roivenue, what the default setup downloads, and how the figures are put together.
- [Criteo - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/criteo/criteo-parameters.md): The query parameters available to a Criteo connector.
- [Criteo - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/criteo/criteo-supported-columns.md): Every column the Criteo connector can download.
- [Dognet](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dognet.md): How to connect Dognet to Roivenue, what the default setup downloads, and how the figures are put together.
- [Dognet - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dognet/dognet-parameters.md): The query parameters available to a Dognet connector.
- [Dognet - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dognet/dognet-supported-columns.md): Every column the Dognet connector can download.
- [Domodi](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/domodi.md): How to connect Domodi to Roivenue, what the default setup downloads, and how the figures are put together.
- [Domodi - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/domodi/domodi-parameters.md): The query parameters available to a Domodi connector.
- [Domodi - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/domodi/domodi-supported-columns.md): Every column the Domodi connector can download.
- [DV360](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dv360.md): How to connect DV360 to Roivenue, what the default setup downloads, and how the figures are put together.
- [DV360 - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dv360/dv360-parameters.md): The query parameters available to a DV360 connector.
- [DV360 - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/dv360/dv360-supported-columns.md): Every column the DV360 connector can download.
- [eTarget](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/etarget.md): How to connect eTarget to Roivenue, what the default setup downloads, and how the figures are put together.
- [eTarget - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/etarget/etarget-parameters.md): The query parameters available to a eTarget connector.
- [eTarget - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/etarget/etarget-supported-columns.md): Every column the eTarget connector can download.
- [Facebook Ads](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/facebook-ads.md): How to connect Facebook Ads to Roivenue, what the default setup downloads, and how the figures are put together.
- [Facebook Ads - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/facebook-ads/facebook-ads-parameters.md): The query parameters available to a Facebook Ads connector.
- [Facebook Ads - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/facebook-ads/facebook-ads-supported-columns.md): Every column the Facebook Ads connector can download.
- [Favi](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/favi.md): How to connect Favi to Roivenue, what the default setup downloads, and how the figures are put together.
- [Favi - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/favi/favi-parameters.md): The query parameters available to a Favi connector.
- [Glami](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/glami.md): How to connect Glami to Roivenue, what the default setup downloads, and how the figures are put together.
- [Glami - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/glami/glami-parameters.md): The query parameters available to a Glami connector.
- [Glami - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/glami/glami-supported-columns.md): Every column the Glami connector can download.
- [Google Ads](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-ads.md): How to connect Google Ads to Roivenue, what the default setup downloads, and how the figures are put together.
- [Google Ads - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-ads/google-ads-parameters.md): The query parameters available to a Google Ads connector.
- [Google Ads - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-ads/google-ads-supported-columns.md): Every column the Google Ads connector can download.
- [Google Analytics (BigQuery)](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-analytics-bigquery.md): How to connect Google Analytics (BigQuery) to Roivenue, what the default setup downloads, and how the figures are put together.
- [Google Analytics (BigQuery) - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-analytics-bigquery/google-analytics-bigquery-parameters.md): The query parameters available to a Google Analytics (BigQuery) connector.
- [Google Analytics (BigQuery) - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-analytics-bigquery/google-analytics-bigquery-supported-columns.md): Every column the Google Analytics (BigQuery) connector can download.
- [Google Analytics 4](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-analytics-4.md): How to connect Google Analytics 4 to Roivenue, what the default setup downloads, and how the figures are put together.
- [Google Analytics 4 - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/google-analytics-4/google-analytics-4-parameters.md): The query parameters available to a Google Analytics 4 connector.
- [Heureka](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/heureka.md): How to connect Heureka to Roivenue using the Conversion measurement API, what the default setup downloads, and every column the connector can bring in.
- [Heureka - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/heureka/heureka-parameters.md): The query parameters available to a Heureka connector.
- [Heureka - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/heureka/heureka-supported-columns.md): Every column the Heureka connector can download.
- [Homebook](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/homebook.md): How to connect Homebook to Roivenue, what the default setup downloads, and how the figures are put together.
- [Homebook - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/homebook/homebook-parameters.md): The query parameters available to a Homebook connector.
- [LinkedIn](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/linkedin.md): How to connect LinkedIn to Roivenue, what the default setup downloads, and how the figures are put together.
- [LinkedIn - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/linkedin/linkedin-parameters.md): The query parameters available to a LinkedIn connector.
- [LinkedIn - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/linkedin/linkedin-supported-columns.md): Every column the LinkedIn connector can download.
- [OpenAI Ads](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/openai-ads.md): How to connect OpenAI Ads to Roivenue, what the default setup downloads, and how the figures are put together.
- [OpenAI Ads - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/openai-ads/openai-ads-parameters.md): The query parameters available to a OpenAI Ads connector.
- [OpenAI Ads - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/openai-ads/openai-ads-supported-columns.md): Every column the OpenAI Ads connector can download.
- [Pinterest](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/pinterest.md): How to connect Pinterest to Roivenue, what the default setup downloads, and how the figures are put together.
- [Pinterest - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/pinterest/pinterest-parameters.md): The query parameters available to a Pinterest connector.
- [Pinterest - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/pinterest/pinterest-supported-columns.md): Every column the Pinterest connector can download.
- [Reddit](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/reddit.md): How to connect Reddit to Roivenue, what the default setup downloads, and how the figures are put together.
- [Reddit - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/reddit/reddit-parameters.md): The query parameters available to a Reddit connector.
- [Reddit - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/reddit/reddit-supported-columns.md): Every column the Reddit connector can download.
- [RTB House](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/rtb-house.md): How to connect RTB House to Roivenue, what the default setup downloads, and how the figures are put together.
- [RTB House - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/rtb-house/rtb-house-parameters.md): The query parameters available to a RTB House connector.
- [RTB House - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/rtb-house/rtb-house-supported-columns.md): Every column the RTB House connector can download.
- [Shoptet](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/shoptet.md): How to build the Shoptet order export and connect it to Roivenue, which XML tags the connector reads, and how orders, revenue and profit are calculated.
- [Shoptet - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/shoptet/shoptet-parameters.md): The query parameters available to a Shoptet connector.
- [Sklik](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/sklik.md): How to connect Sklik to Roivenue, what the connector downloads by default, how the data is shaped once it arrives, and every column it can bring in.
- [Sklik - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/sklik/sklik-parameters.md): The query parameters available to a Sklik connector.
- [Sklik - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/sklik/sklik-supported-columns.md): Every column the Sklik connector can download.
- [Snapchat](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/snapchat.md): How to connect Snapchat to Roivenue, what the default setup downloads, and how the figures are put together.
- [Snapchat - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/snapchat/snapchat-parameters.md): The query parameters available to a Snapchat connector.
- [Snapchat - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/snapchat/snapchat-supported-columns.md): Every column the Snapchat connector can download.
- [Taboola](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/taboola.md): How to connect Taboola to Roivenue, what the default setup downloads, and how the figures are put together.
- [Taboola - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/taboola/taboola-parameters.md): The query parameters available to a Taboola connector.
- [Taboola - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/taboola/taboola-supported-columns.md): Every column the Taboola connector can download.
- [TikTok](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tiktok.md): How to connect TikTok to Roivenue, what the default setup downloads, and how the figures are put together.
- [TikTok - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tiktok/tiktok-parameters.md): The query parameters available to a TikTok connector.
- [TikTok - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tiktok/tiktok-supported-columns.md): Every column the TikTok connector can download.
- [Tradedoubler](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tradedoubler.md): How to connect Tradedoubler to Roivenue, what the default setup downloads, and how the figures are put together.
- [Tradedoubler - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tradedoubler/tradedoubler-parameters.md): The query parameters available to a Tradedoubler connector.
- [Tradedoubler - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/tradedoubler/tradedoubler-supported-columns.md): Every column the Tradedoubler connector can download.
- [X (Twitter)](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/x-twitter.md): How to connect X (Twitter) to Roivenue, what the default setup downloads, and how the figures are put together.
- [X (Twitter) - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/x-twitter/x-twitter-parameters.md): The query parameters available to a X (Twitter) connector.
- [X (Twitter) - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/x-twitter/x-twitter-supported-columns.md): Every column the X (Twitter) connector can download.
- [Xandr](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/xandr.md): How to connect Xandr to Roivenue, what the default setup downloads, and how the figures are put together.
- [Xandr - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/xandr/xandr-parameters.md): The query parameters available to a Xandr connector.
- [Xandr - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/xandr/xandr-supported-columns.md): Every column the Xandr connector can download.
- [Zboží.cz](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/zbozi.cz.md): How to connect Zboží.cz to Roivenue, what the default setup downloads, and how the figures are put together.
- [Zboží.cz - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/zbozi.cz/zbozi.cz-parameters.md): The query parameters available to a Zboží.cz connector.
- [Zboží.cz - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/zbozi.cz/zbozi.cz-supported-columns.md): Every column the Zboží.cz connector can download.
- [Kelkoo](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/kelkoo.md): How to connect Kelkoo to Roivenue, what the default setup downloads, and how the figures are put together.
- [Kelkoo - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/kelkoo/kelkoo-parameters.md): The query parameters available to a Kelkoo connector.
- [Kelkoo - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/kelkoo/kelkoo-supported-columns.md): Every column the Kelkoo connector can download.
- [Gemius](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/gemius.md): How to connect Gemius to Roivenue, what the default setup downloads, and how the figures are put together.
- [Gemius - Parameters](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/gemius/gemius-parameters.md): The query parameters available to a Gemius connector.
- [Gemius - Supported Columns](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/list-of-connectors/gemius/gemius-supported-columns.md): Every column the Gemius connector can download.
- [JSON Structure Description](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/json-structure-description.md): Have you ever wondered what is happening in the complex code of a connector? Read more to crack this shell open.
- [Connectors Customization](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/connectors-customization.md)
- [Google Ads Customization](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/connectors-customization/google-ads-customization.md): The advanced editor enables you to track most of the available metrics that Google Ads provides. Follow this short tutorial and unlock more growth for your business.
- [Meta Ads Customization](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/connectors-customization/meta-ads-customization.md): The advanced editor enables you to track most of the available metrics that Facebook provides. Follow this short tutorial and unlock more growth for your business.
- [Special Authorization Procees](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/connectors-overview/connectors-customization/special-authorization-procees.md)
- [Manual Costs](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/manual-costs.md): Manual Costs let you add marketing costs that no connector downloads, such as agency fees or offline campaigns, so your cost-based metrics show the full picture.
- [Dimensions](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/custom-dimensions.md)
- [Metrics](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/metrics.md): Metrics lists the calculated metrics in your account, such as Return on Ad Spend or Cost per Click, and lets you create your own from existing metrics.
- [Measurement Validator](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/data/measurement-validator.md)
- [Account Configuration](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration.md)
- [Sites](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/sites.md): Sites are the websites, e-shops, or markets your Roivenue account is divided into. Each site has its own currency, start date, tracking, and transaction settings.
- [Attribution Models](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/attribution-models.md): Attribution models decide how customer journeys are built and how credit for a conversion is split between touchpoints. Manage models and turn on attribution per site.
- [Platform Credentials](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/platform-credentials.md): Platform Credentials shows all logins your Roivenue account uses to access advertising and analytics platforms, and the ad accounts available under each login.
- [Manage Users](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/manage-users.md): Manage Users lets you invite people to your Roivenue account, choose their role, and remove access. The number of users is unlimited.
- [R-AI Settings](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/account-configuration/r-ai-settings.md): Turn R-AI, the AI assistant built into Roivenue, on or off for all users of the account. Only admins can change the setting.
- [Bookmarks](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/bookmarks.md): Bookmarks save a page exactly as you see it, including filters and date range, so you can open the same view again with one click.
- [Date Picker](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/date-picker.md): The date picker sets the period you see in Roivenue, how the data is grouped in time, and which period you compare it with.
- [Filter Panel](https://docs.roivenue.com/roivenue-resources/roivenue-training/roivenue-app/filter-panel.md): The Filter Panel narrows the data on a page to the sites, platforms, campaigns, or other dimension values you choose.
- [Playbook ](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook.md)
- [How to Identify Best Performing Channels](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/how-to-identify-best-performing-channels.md): Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales.
- [Evaluating Campaign Performance Over Time](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/evaluating-campaign-performance-over-time.md): Today, let's assume you want to analyze a specific campaign or ad creative. We are going to show you, how to analyze the performance in time, compare periods, and identify drops in performance.