> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook.md).

# Playbook 

- [How to Identify Best Performing Channels](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/how-to-identify-best-performing-channels.md): Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales.
- [Evaluating Campaign Performance Over Time](https://docs.roivenue.com/roivenue-resources/roivenue-training/playbook/evaluating-campaign-performance-over-time.md): Today, let's assume you want to analyze a specific campaign or ad creative. We are going to show you, how to analyze the performance in time, compare periods, and identify drops in performance.