# Playbook 

- [How to Identify Best Performing Channels](/roivenue-resources/roivenue-training/playbook/how-to-identify-best-performing-channels.md): Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales.
- [Evaluating Campaign Performance Over Time](/roivenue-resources/roivenue-training/playbook/evaluating-campaign-performance-over-time.md): Today, let's assume you want to analyze a specific campaign or ad creative. We are going to show you, how to analyze the performance in time, compare periods, and identify drops in performance.