Other Expenses

Roivenue Other Expenses allows you to add any marketing-related costs to Roivenue in cases where it is not possible to download them through automatic connectors.

How Other Expenses Work

Interactive Demo

FAQ about Other Expenses

What kind of expenses should I track here?

This is completely up to you. It is not needed for the functionality of Roivenue but it can help you not to forget important costs during the analysis process.

• It is good to include costs directly related to the channels present in Roivenue (typically all digital channels) so it makes sense to add the agency cost/maintenance cost of a channel.

• Other sort of costs are influencers and paid promotions not included in the data in ad platforms. These might significantly influence how profitability on a channel will look like.

• It is up to you if you want to include promotions not directly connected to digital channels like print advertising, TV or radio.

When I add an expense, am I able to filter these costs out during analysis to see the pure online performance?

Yes, there is a filter called "Investment Type" and any costs added through the Other Expenses feature will be under value "Other Expense"

I created an expense but I cannot see it in the list of existing expenses.

Please check if the selected date range is matching the date range of the expense. It can happen that you are retrospectively adding a cost and the default date range does not cover this period anymore. Just change the date range and you should see the cost in the list.

• Example: In July, you create a cost for January. You date picker is set to cover last 3 months of data (May, June, July). In this case, you will not see the newly added cost in the list.

Can other expenses be included in exports?

Yes, they are included by default. The cost name will be exported in the Ad Campaign dimension. If you want to exclude these expenses from export, use the built-in filtering feature during the export setup.