# Clicks In connection with advertising campaigns, a **click** is an essential e-commerce metric that indicates that someone selected an advertisement by clicking on it. Clicks can be generated in banner advertisements (display), PPC campaigns and other types of marketing communication. A common misunderstanding is that the number of clicks equals the number of [visits](/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md). The reason why this is not true is that visits are a web analytic metric based on identifiers such as cookies. This means that many clicks from the same person can be a part of one visit (also known as a session). Moreover, clicks are counted in the moment of clicking regardless if the target website was loaded correctly or not. Therefore, the number of Clicks in reports from marketing platforms is typically different (higher) than the number of [visits](/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md) (sessions) in web analytic tools for the same specified frame. ### Parameters **`Roivenue Shortcut:`**` ``clicks` --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/clicks.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.