# Gross Profit

**Gross Profit** is [sales revenue](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue) deducted by the [cost of goods sold](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold). Gross profit is part of the Fundamental Marketing Process. If you follow this process, you can see that [deliveries](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/deliveries) generate revenue and if you deduct [cost of goods sold](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold) from revenue you get gross profit.

So, gross profit is a metric that shows you the profit of marketing investment before taking into account the actual marketing investment. With gross profit and [sales revenue](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue) you can calculate [gross margin](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/gross-margin).