> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/gross-profit.md).

# Gross Profit

**Gross Profit** is [sales revenue](/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue.md) deducted by the [cost of goods sold](/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold.md). Gross profit is part of the Fundamental Marketing Process. If you follow this process, you can see that [deliveries](/roivenue-resources/glossary/marketing-and-financial-glossary/deliveries.md) generate revenue and if you deduct [cost of goods sold](/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold.md) from revenue you get gross profit.

So, gross profit is a metric that shows you the profit of marketing investment before taking into account the actual marketing investment. With gross profit and [sales revenue](/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue.md) you can calculate [gross margin](/roivenue-resources/glossary/marketing-and-financial-glossary/gross-margin.md).


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