# Gross Profit **Gross Profit** is [sales revenue](/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue.md) deducted by the [cost of goods sold](/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold.md). Gross profit is part of the Fundamental Marketing Process. If you follow this process, you can see that [deliveries](/roivenue-resources/glossary/marketing-and-financial-glossary/deliveries.md) generate revenue and if you deduct [cost of goods sold](/roivenue-resources/glossary/marketing-and-financial-glossary/cost-of-goods-sold.md) from revenue you get gross profit. So, gross profit is a metric that shows you the profit of marketing investment before taking into account the actual marketing investment. With gross profit and [sales revenue](/roivenue-resources/glossary/marketing-and-financial-glossary/sales-revenue.md) you can calculate [gross margin](/roivenue-resources/glossary/marketing-and-financial-glossary/gross-margin.md). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/gross-profit.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.