Meta - Supported Columns

All ROIVENUE's supported metrics you can download about your customers. If you want to download more specific columns, please ask your Connector's Support.

We listed only the most used dimensions. You can explore all of them in this file.

46KB

fb_v9_columns (1).json

Facebook Supported Columns

Note: If you don't find your column among our supported columns, feel free to ask us on [email protected], if we can't support other columns important for your business. Mostly the limitation isn't, because of us, but because with more columns, the complexity of the query begin to rise, but almost nothing is impossible! :)

Conversion Value

Data Type	Semantic Type	Concept Type	Source
Decimal	Money	Metric	action_values:offsite_conversion.fb_pixel_purchase

Description: Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

Conversions

Data Type	Semantic Type	Concept Type	Source
Decimal	Money	Metric	action:offsite_conversion.fb_pixel_purchase

Description: Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

Viewed 50% of a Video

Data Type	Semantic Type	Concept Type	Source
Int	Metric	Metric	actions:video_p50_watched

Description: The number of times your video was played at 50% of its length, including plays that skipped to this point.

Account Name

Data Type	Semantic Type	Concept Type	Source
String	Other	Other	account_name

Description: Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

Ad Name

Data Type	Semantic Type	Concept Type	Source
String	Dimension	Dimension	ad_name

Description: The name of the ad you're viewing in reporting.

Adset Name

Data Type	Semantic Type	Concept Type	Source
String	Dimension	Dimension	adset_name

Description: The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

Clicks

Data Type	Semantic Type	Concept Type	Source
int	metric	metric	clicks

Description: The number of clicks on your ads.

CPC

Data Type	Semantic Type	Concept Type	Source
Decimal	Metric	Metric	cpc

Description: The average cost for each click (all).

CPM

Data Type	Semantic Type	Concept Type	Source
Decimal	Metric	Metric	cpm

Description: The average cost for 1,000 impressions.

Start Date

Data Type	Semantic Type	Concept Type	Source
DateTime	dimension	DateTime	date_start

Description: The start date for your data. This is controlled by the date range you've selected for your reporting view.

Frequency

Data Type	Semantic Type	Concept Type	Source
Decimal	Metric	Metric	frequency

Description: The average number of times each person saw your ad. This metric is estimated.

Impressions

Data Type	Semantic Type	Concept Type	Source
int	metric	Metric	impressions

Description: The number of times your ads were on screen.

Reach

Data Type	Semantic Type	Concept Type	Source
int	Metric	Metric	reach

Description: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.

Spend

Data Type	Semantic Type	Concept Type	Source
Decimal	Metric	money	spend

Description: The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

Unique Clicks

Data Type	Semantic Type	Concept Type	Source
Int	Metric	Metric	unique_clicks

Description: The number of people who performed a click (all). This metric is estimated.