> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/roivenue-connectors/meta-ads-customization/meta-supported-columns.md).

# Meta - Supported Columns

We listed only the most used dimensions. You can explore all of them in this file.

{% file src="/files/-MeGQ78syw8eflwYRUaE" %}
Facebook Supported Columns
{% endfile %}

{% hint style="info" %}
**Note:** If you don't find your column among our supported columns, feel free to ask us on <support@roivenue.com>, if we can't support other columns important for your business. **Mostly the limitation isn't, because of us, but because with more columns, the complexity of the query begin to rise, but almost nothing is impossible! :)**
{% endhint %}

### Conversion Value

| **Data Type** | **Semantic Type** | Concept Type | **Source**                                             |
| ------------- | ----------------- | ------------ | ------------------------------------------------------ |
| Decimal       | Money             | Metric       | action\_values:offsite\_conversion.fb\_pixel\_purchase |

**Description:** Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

### Conversions

| **Data Type** | **Semantic Type** | Concept Type | **Source**                                     |
| ------------- | ----------------- | ------------ | ---------------------------------------------- |
| Decimal       | Money             | Metric       | action:offsite\_conversion.fb\_pixel\_purchase |

**Description:** Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

### Viewed 50% of a Video

| **Data Type** | **Semantic Type** | Concept Type | **Source**                  |
| ------------- | ----------------- | ------------ | --------------------------- |
| Int           | Metric            | Metric       | actions:video\_p50\_watched |

**Description:** The number of times your video was played at 50% of its length, including plays that skipped to this point.

### Account Name

| **Data Type** | **Semantic Type** | Concept Type | **Source**    |
| ------------- | ----------------- | ------------ | ------------- |
| String        | Other             | Other        | account\_name |

**Description:** Purchase (The total value of all conversions attributed to your ads. Comes from the Facebook pixel).

### Ad Name

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| String        | Dimension         | Dimension    | ad\_name   |

**Description:** The name of the ad you're viewing in reporting.

### Adset Name

| **Data Type** | **Semantic Type** | Concept Type | **Source**  |
| ------------- | ----------------- | ------------ | ----------- |
| String        | Dimension         | Dimension    | adset\_name |

**Description:** The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

### Clicks

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| int           | metric            | metric       | clicks     |

**Description:** The number of clicks on your ads.

### CPC

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| Decimal       | Metric            | Metric       | cpc        |

**Description:** The average cost for each click (all).

### CPM

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| Decimal       | Metric            | Metric       | cpm        |

**Description:** The average cost for 1,000 impressions.

### Start Date

| **Data Type** | **Semantic Type** | Concept Type | **Source**  |
| ------------- | ----------------- | ------------ | ----------- |
| DateTime      | dimension         | DateTime     | date\_start |

**Description:** The start date for your data. This is controlled by the date range you've selected for your reporting view.

### Frequency

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| Decimal       | Metric            | Metric       | frequency  |

**Description:** The average number of times each person saw your ad. This metric is estimated.

### Impressions

| **Data Type** | **Semantic Type** | Concept Type | **Source**  |
| ------------- | ----------------- | ------------ | ----------- |
| int           | metric            | Metric       | impressions |

**Description:** The number of times your ads were on screen.

### Reach

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| int           | Metric            | Metric       | reach      |

**Description:** The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.

### Spend

| **Data Type** | **Semantic Type** | Concept Type | **Source** |
| ------------- | ----------------- | ------------ | ---------- |
| Decimal       | Metric            | money        | spend      |

**Description:** The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

### Unique Clicks

| **Data Type** | **Semantic Type** | Concept Type | **Source**     |
| ------------- | ----------------- | ------------ | -------------- |
| Int           | Metric            | Metric       | unique\_clicks |

**Description:** The number of people who performed a click (all). This metric is estimated.


---

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