Impressions are how many times a certain ad was displayed on websites hosting advertising. An impression only means that the ad was loaded into the website - this doesnโ€™t necessarily mean that the visitor saw the ad. Still, the number of Impressions is suitable for a rough estimation of an adโ€™s visibility. This metric also finds use as the input variable for indicators such as click-through rate.


Roivenue Shortcut: impressions

Last updated