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  1. Glossary
  2. Marketing and Financial Glossary

Cost Per Impression (CPI)

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Last updated 4 years ago

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Cost per impression(CPI) is a metric that shows the average cost for a single of your ad.

An important reminder: an impression does not equal a view. Indeed, impression only means that the ad was loaded by the promoter’s website.

Despite this, CPI is still commonly used to measure the rate you would pay for an online banner ad campaign or other online advertising campaign.

Parameters

Calculation: CPI = marketingInvestment /

Example: CPI = 10 000 / 1 000 000 (€) = 0,01 €Unit:

Currency

📖
impression
impressions