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  • ๐Ÿ“–Glossary
    • Marketing and Financial Glossary
      • Delivery Ratio
      • Gross Profit
      • Gross Margin
      • Deliveries
      • Margin Return on Marketing Investment (mROMI)
      • Cost Per Click (CPC)
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      • Return on Investment (ROI)
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  1. Glossary
  2. Marketing and Financial Glossary

Deliveries

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Last updated 1 year ago

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A delivery is an order that was paid for and successfully received by a customer. Itโ€™s repetitive but worth specifying: deliveries refer ONLY to the number of successfully delivered orders (or conversions) that were not only ordered, but also paid for. Itโ€™s better to work with deliveries instead of orders when evaluating the effectiveness of a campaign. It provides more realistic results; itโ€™s money in the bank.

This also enables the use of to quickly analyze the percentage of successfully delivered and paid orders between various marketing platforms, channels and time frames.

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delivery ratio