A delivery is an order that was paid for and successfully received by a customer. Itโ€™s repetitive but worth specifying: deliveries refer ONLY to the number of successfully delivered orders (or conversions) that were not only ordered, but also paid for. Itโ€™s better to work with deliveries instead of orders when evaluating the effectiveness of a campaign. It provides more realistic results; itโ€™s money in the bank.

This also enables the use of delivery ratio to quickly analyze the percentage of successfully delivered and paid orders between various marketing platforms, channels and time frames.


Roivenue Shortcut: deliveries

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