# Deliveries A **delivery** is an order that was paid for and successfully received by a customer. It’s repetitive but worth specifying: deliveries refer ONLY to the number of successfully delivered orders (or conversions) that were not only ordered, but also paid for. It’s better to work with deliveries instead of orders when evaluating the effectiveness of a campaign. It provides more realistic results; it’s money in the bank. This also enables the use of [delivery ratio](/roivenue-resources/glossary/marketing-and-financial-glossary/delivery-ratio.md) to quickly analyze the percentage of successfully delivered and paid orders between various marketing platforms, channels and time frames. ### Parameters **`Roivenue Shortcut:`**` ``deliveries` --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/deliveries.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.