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  • ๐Ÿ“–Glossary
    • Marketing and Financial Glossary
      • Delivery Ratio
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      • Margin Return on Marketing Investment (mROMI)
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  1. Glossary
  2. Marketing and Financial Glossary

Marketing Investment Ratio (MIR)

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Last updated 4 years ago

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Marketing investment ratio(MIR) is an indicator calculated by dividing from marketing investment. Itโ€™s output approximates how much of your revenue can be accredited to your marketing.

MIR differs for various market segments and companies. If itโ€™s low, it could indicate that a company relies more on its brandโ€™s reputation and the quality of its service. If itโ€™s high, it could indicate that a company invests more towards growth and thus, its may be highly dependent on its level of marketing investment.

Monitor your MIR trends for your sales channels and marketing platforms in Roivenue and try to adjust them to achieve better business results.

Parameters

Calculation: mir = marketingInvestment /

Example: MIR = 10 000 / 80 000 = 0,125

Unit: Number

๐Ÿ“–
sales revenue
sales revenue
salesRevenue