# Margin Return on Marketing Investment (mROMI)

**Margin return on marketing investment** (mROMI) refers to the incremental profits created by marketing. It’s an indicator that helps to measure the effectiveness of a marketing investment and/or evaluate the value of marketing budgets enabling easier marketing budget planning. Its equation can be seen below.

[**ROMI**](/roivenue-resources/glossary/marketing-and-financial-glossary/return-on-marketing-investment-romi.md) **and mROMI are the key essential indicators that show you the global performance of your business at the highest level.** mROMI can also be called "Profit ROI" because it's calculated with profit in the numerator.

| **mROMI = -1**                | You directly lost all of your investment, no profit has been generated.                                     |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------- |
| **mROMI is between -1 and 0** | Your return was lower than your Marketing Investment.                                                       |
| **mROMI = 0**                 | Your direct return equals your Marketing Investment.                                                        |
| **mROMI is higher then 0**    | Your Marketing Investment was efficient from a Profit point of view. Higher number means higher efficiency. |

### Parameters

**`Calculation:`**

 `mROMI = (gross profit - marketingInvestment - otherMarketingExpense ) / ( marketingInvestment + otherMarketingExpense )`

**`Example:`**` ``mROMI = ( 300 000 - 100 000 - 10 000 ) / ( 100 000 + 10 000) ≐ 1,73`

**`Unit:`**` ``Number`


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/margin-return-on-marketing-investment-mromi.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.