# Conversion Rate

**Conversion Ratio** is defined as the number of [visits](/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md) that end up converting(making a purchase) on your site divided by the total number of visits. This metric shows the share of converting visitors because it directly affects your business results. In general, the higher the conversion rate, the better results for your business.

For various businesses there are various types of conversions. Conversion rate commonly fluctuates throughout the year. For example, around Christmas sales can radically increase and afterwards they can rapidly go down. Be prepared for this seasonality and always keep in mind that higher numbers of conversions need adequate resources and capacities.

Here are some areas to focus on to achieve better conversion rate:

* Product page optimization
* Sales funnel optimization
* Personalization
* Navigation optimization
* Page speed optimization

Indeed, an e-commerce website is responsible for the conversions that come from its [visits](/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md). Therefore, conversion rate is a key web performance indicator. Be sure that all changes you have planned will positively affect your Conversion Rate.

### Parameters

**`Calculation:`**` ``CR = conversions /` [`visits`](/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md)

**`Example:`**` ``CR = (2 000 / 100 000) * 100 % = 2 %`

**`Unit:`**` ``Number`


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/conversion-rate.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.