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  1. Glossary
  2. Marketing and Financial Glossary

Cost Per Click (CPC)

PreviousMargin Return on Marketing Investment (mROMI)NextImpressions

Last updated 1 year ago

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Cost per click(CPC) is a commonly used metric to show how much money is spent on one click of advertising on average. As with other metrics, CPC should be considered with a global perspective because it differs for specific cases. CPC is for different channels but also for different types of campaigns i.e. brand or non-brand. Instead of judging CPC levels individually you should focus more on the trend of all CPC levels in the campaign.

Parameters

Calculation: CPC = marketingInvestment / Example: CPC = 10 000 / 25 000 (€) = 0,40 €Unit: Currency

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clicks