# Cost Per Click (CPC)

**Cost per click(CPC)** is a commonly used metric to show how much money is spent on one click of advertising on average. As with other metrics, CPC should be considered with a global perspective because it differs for specific cases. CPC is for different channels but also for different types of campaigns i.e. brand or non-brand. Instead of judging CPC levels individually you should focus more on the trend of all CPC levels in the campaign.

### Parameters

**`Calculation:`**` ``CPC = marketingInvestment /` [`clicks`](/roivenue-resources/glossary/marketing-and-financial-glossary/clicks.md)**`Example:`**` ``CPC = 10 000 / 25 000 (€) = 0,40 €`**`Unit:`**` ``Currency`


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