> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/cost-per-click-cpc.md).

# Cost Per Click (CPC)

**Cost per click(CPC)** is a commonly used metric to show how much money is spent on one click of advertising on average. As with other metrics, CPC should be considered with a global perspective because it differs for specific cases. CPC is for different channels but also for different types of campaigns i.e. brand or non-brand. Instead of judging CPC levels individually you should focus more on the trend of all CPC levels in the campaign.

### Parameters

**`Calculation:`**` ``CPC = marketingInvestment /` [`clicks`](/roivenue-resources/glossary/marketing-and-financial-glossary/clicks.md)**`Example:`**` ``CPC = 10 000 / 25 000 (€) = 0,40 €`**`Unit:`**` ``Currency`