> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/implementation.md).

# Implementation

- [Implementation Introduction](https://docs.roivenue.com/roivenue-resources/implementation/implementation-introduction.md): Welcome to the Implementation section of Roivenue documentation. This guide walks you through everything that happens between signing your contract and having a fully operational Roivenue account.
- [Advertising Platforms](https://docs.roivenue.com/roivenue-resources/implementation/advertising-platforms.md): Why Roivenue needs data from your advertising platforms, what the data is used for, and the two ways to connect your ad accounts during implementation.
- [Sharing Accesses](https://docs.roivenue.com/roivenue-resources/implementation/advertising-platforms/sharing-accesses.md): One of the ways to get your advertising platforms connected is to share access to your accounts with Roivenue. Our team then sets up the connectors on your behalf.
- [Connecting Platforms Yourself](https://docs.roivenue.com/roivenue-resources/implementation/advertising-platforms/connecting-platforms-yourself.md): Set up advertising platform connectors directly in the Roivenue interface, step by step, without sharing access to your ad accounts.
- [Web Data](https://docs.roivenue.com/roivenue-resources/implementation/web-data.md): How Roivenue gets data about visits and conversions on your website, and how to choose between Roivenue Measurement, Google Analytics 4, and another analytics tool.
- [Roivenue Measurement](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement.md): Roivenue's own tracking script for websites and apps. What it measures, what you need before you start, and which guide to follow.
- [Legacy Implementation through GTM](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/legacy-implementation-through-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does use Google Tag Manager.
- [Implementation through GTM](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-through-gtm.md): Implement Roivenue Measurement with Google Tag Manager, the fastest way to start tracking. What you need, the steps, and the guides that cover each part.
- [Main Implementation](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-through-gtm/main-implementation.md)
- [Tracking through Own Subdomain](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-through-gtm/tracking-through-own-subdomain.md)
- [Custom Pageviews Tracking](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-through-gtm/custom-pageviews-tracking.md)
- [Conversion Tracking](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-through-gtm/conversion-tracking.md): There are multiple options to track conversions into Roivenue. We will cover three most common ones.
- [Implementation without GTM](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-without-gtm.md): This manual describes how to implement Roivenue Measurement in your web that does not use Google Tag Manager.
- [Impression Tracking](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/impression-tracking.md)
- [Implementation Validation](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/implementation-validation.md)
- [How Sessions and Traffic Sources Are Determined](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/how-sessions-and-traffic-sources-are-determined.md): How Roivenue Measurement turns the raw hits collected on your website into sessions, and how it decides the Source, Medium and Campaign each session is credited to.
- [Roivenue Measurement for Apps](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/roivenue-measurement-for-apps.md): Track page views and conversions in your iOS and Android apps with Roivenue Measurement. How app tracking works, what you need, and which guide to follow.
- [iOS Applications](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/roivenue-measurement-for-apps/ios-applications.md): This guide explains how to integrate Roivenue Tracking into your iOS app to measure key user actions such as page views and conversions (e.g., purchases or custom goals).
- [Android Applications](https://docs.roivenue.com/roivenue-resources/implementation/web-data/roivenue-measurement/roivenue-measurement-for-apps/android-applications.md): This guide shows how to integrate Roivenue Tracking in an Android app using Kotlin. It sends lightweight JSON events (pageview, conversion) with device and session UTM data.
- [Google Analytics 4](https://docs.roivenue.com/roivenue-resources/implementation/web-data/google-analytics-4.md): Use your Google Analytics 4 data as the web data source in Roivenue. How it differs from Roivenue Measurement, when to use BigQuery or the GA4 API, and how to connect.
- [Sharing GA4 Data through BigQuery](https://docs.roivenue.com/roivenue-resources/implementation/web-data/google-analytics-4/sharing-ga4-data-through-bigquery.md): This tutorial describes step by step how share GA4 data with Roivenue using Google BigQuery.
- [Other Analytic Tools](https://docs.roivenue.com/roivenue-resources/implementation/web-data/other-analytic-tools.md): Use web data from Adobe Analytics, Piano Analytics, or another analytics tool in Roivenue. Why Roivenue Measurement is the preferred option and how a custom setup works.
- [Transaction Feed](https://docs.roivenue.com/roivenue-resources/implementation/connecting-backend-data.md): There is an option to connect your backend order system with Roivenue and evaluate your marketing activities on the margin level and clean of all canceled orders and returns.
- [Attribution Model Configuration](https://docs.roivenue.com/roivenue-resources/implementation/attribution-model-configuration.md)