ROIVENUE Resources
  • Welcome to Roivenue
  • 🚀Roivenue Implementation
  • ❓FAQ
  • 📈Roivenue Training
    • Core Concepts
      • AI Data Driven Attribution
      • Click-based vs. Impression-based Touchpoints
    • Roivenue Features
      • Introduction
      • Model Comparison
      • Custom Dimensions
      • Configurable Dashboards
      • Performance Analysis
      • Filter Panel
      • Bookmarks
      • Dimension Breakdown
      • Budget Optimizer
      • Targets
      • Other Expenses
      • Measures
      • Users Management
    • Data Exports
      • Exports Overview
      • Export to a Google Sheet
      • Export to Azure Blob Storage
      • Export to Google Looker Studio
    • Roivenue for Chrome
    • Playbook
      • How to Identify Best Performing Channels
      • Evaluating Campaign Performance Over Time
    • Roivenue Help Center
  • 💻How To
    • Transaction Data Implementation
    • UTM Parameters
    • Sharing Acesses
    • Sharing GA4 Data through BigQuery
    • Roivenue Measurement Implementation
      • Implementation through GTM
        • Main Implementation
        • Tracking Through Own Subdomain
        • Custom Pageviews Tracking
        • Conversion tracking
      • Implementation without GTM
      • Impression Tracking
      • Implementation validation
  • 🔗Connectors
    • Connectors Overview
      • Advanced Editor
      • JSON Structure Description
    • Google Ads Customization
      • Googlue Ads - Supported Columns
    • Meta Ads Customization
      • Meta - Supported Columns
    • Special Authorization Procees
      • Árukereső
      • Compari
      • Heureka
      • Shoptet
      • Sklik
  • 📖Glossary
    • Marketing and Financial Glossary
      • Delivery Ratio
      • Gross Profit
      • Gross Margin
      • Deliveries
      • Margin Return on Marketing Investment (mROMI)
      • Cost Per Click (CPC)
      • Impressions
      • Marketing Investment Ratio (MIR)
      • Marketing Profit
      • Return on Marketing Investment (ROMI)
      • Cost Per Impression (CPI)
      • Clicks
      • Conversion Rate
      • Cost Per Thousand Impressions (CPT)
      • Cost of Goods Sold
      • Cost Per New Customer Acquisition (CPA)
      • Visits
      • Click-Through Rate (CTR)
      • Average Order Value (AOV)
      • Sales Revenue
      • Return on Investment (ROI)
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  1. Glossary
  2. Marketing and Financial Glossary

Visits

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Last updated 4 years ago

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Visits are how they sound: they’re a measurement of how many people accessed your website over a certain time period. They are also referred to as Sessions. Visits can be quantified with different methods like a user’s IP address or a cookie.

In Roivenue, visits come from sessions in Google Analytics and therefore they are based on the . It states that a“a session is a group of interactions that take place on your website within a given time frame” This refers to the fact that a single session can consist from multiple actions like page views, events, transactions etc. This situation is displayed in the picture below - which was acquired from the link above. A single session can consist of any or any combination of six particular actions

One user can produce many sessions while each session has its own start and its own end. Typically, a session ends after 30 minutes of user’s inactivity on the website but it can happen in other ways as well. For more details please visit the official.

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Roivenue Shortcut: visits

‌GOOGLE, © 2016. Analytics Help [online]. [2016-12-29]. Available at:.

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https://support.google.com/analytics/answer/2731565?hl=en
Google Analytics definition
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Google Analytics documentation