> For the complete documentation index, see [llms.txt](https://docs.roivenue.com/roivenue-resources/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roivenue.com/roivenue-resources/glossary/marketing-and-financial-glossary/visits.md).

# Visits

**Visits** are how they sound: they’re a measurement of how many people accessed your website over a certain time period. They are also referred to as Sessions. Visits can be quantified with different methods like a user’s IP address or a cookie.

In Roivenue, visits come from sessions in Google Analytics and therefore they are based on the [Google Analytics definition](https://support.google.com/analytics/answer/2731565?hl=en). It states that a“a session is a group of interactions that take place on your website within a given time frame”[.](https://support.google.com/analytics/answer/2731565?hl=en) This refers to the fact that a single session can consist from multiple actions like page views, events, transactions etc. This situation is displayed in the picture below - which was acquired from the link above. A single session can consist of any or any combination of six particular actions

![](/files/-MJqBT5GKreUcr7ziOi9)

One user can produce many sessions while each session has its own start and its own end. Typically, a session ends after 30 minutes of user’s inactivity on the website but it can happen in other ways as well. For more details please visit the official[ Google Analytics documentation](https://support.google.com/analytics/answer/2731565?hl=en).

‌GOOGLE, © 2016. Analytics Help \[online]. \[2016-12-29]. Available at:[ https://support.google.com/analytics/answer/2731565?hl=en](https://support.google.com/analytics/answer/2731565?hl=en).

### Parameters

**`Roivenue Shortcut:`**` ``visits`