Performance Analysis

The Performance Analysis Page is one of the most powerful tools in Roivenue, providing a comprehensive view of your marketing efforts over time. It allows you to evaluate the impact of campaign adjustments, monitor performance trends, and make smarter, data-driven decisions.

Overview of Features

The Performance Analysis Page includes:

• KPI Cards: Summarize key performance indicators for quick insights.

• Interactive Chart: Visualize trends and patterns over time.

• Granular Table: Dive into detailed data, with features like heatmaps and column pinning.

• Comparison Tools: Analyze performance differences between periods to track progress.

Go-Through Demo

FAQ

How can I use the Performance Analysis Page to monitor KPIs effectively?

The KPI cards at the top of the page show the total values for your selected metrics during the chosen time period. To monitor specific areas, apply filters (e.g., by site or campaign) to recalculate these values dynamically. If you’re comparing periods, the percentage changes (positive or negative) provide a quick understanding of performance shifts.

How can I evaluate the impact of campaign adjustments?

The Compare feature is ideal for tracking the effects of changes you’ve made, such as budget shifts or targeting updates.

• Select the Compare button, choose a relevant comparison period, and analyze the relative and absolute differences in KPI cards, the table, and the chart.

• Use the table heatmap to identify metrics with significant fluctuations and focus your evaluation on areas with the biggest impact.

What’s the best way to analyze trends in the chart?

To effectively analyze trends in the chart, start by narrowing down your data using the Filter Panel. For example, if you want to track the performance of a specific campaign or compare two time periods like August and September, follow these steps:

Filtering Data for Precision

• Use the Filter Panel to select specific campaigns, sites, or other criteria relevant to your analysis. This ensures the chart only displays the data you need.

• If comparing time periods, you have two options:

  1. Set a Long Range: Select a date range (e.g., August through September) to view the full period as one continuous trend.

  2. Use Compare Mode: This is the preferred method for period-to-period analysis. Enable Compare Period to overlay two timeframes, such as August and September, in the same chart. This makes it easy to spot differences in performance.

Making the Most of Chart Features

Once your data is filtered, take advantage of the following functionalities:

• Highlight Metrics in the Legend: Click on any metric in the legend to hide or highlight it. This is particularly useful if you want to focus on one metric at a time without distractions.

• Trendlines: Enable trendlines to visualize long-term patterns, helping you identify growth, stagnation, or decline in performance.

• Compare View: When using Compare Mode, data from the comparison period is displayed as dashed lines. This allows you to easily see how metrics from the current period stack up against the previous one.

• Hover for Details: Hover over specific data points to view exact values for both the current and comparison periods. This is ideal for pinpointing when key changes occurred.

• Zoom In: Use your mouse or trackpad to zoom into specific parts of the chart for a closer look at shorter time periods or granular data.

How do I select the right granularity for my analysis?

Choose granularity based on the scope of your review:

• Daily granularity is great for short-term trends or campaign adjustments.

• Weekly or monthly granularity helps analyze broader patterns, such as seasonal performance or long-term growth.

Pro Tip: Combine granularity with the trendline feature to make high-level trends more obvious, even across noisy data.

What’s the most efficient way to work with detailed table data?

• Pin the date column to the left or right for easier navigation with granular data.

• Enable the heatmap for metrics to visualize highs and lows across periods, making it easier to detect outliers or trends.

• When comparing periods, hover over the differences to see the absolute value for the previous period, giving you precise context for your analysis.

How can I save my views so they don’t disappear when I return to the app?

To save your views for future use, you have several options:

• Add to Dashboard: Use the Add to Dashboard button available for each section – KPI cards, the chart, and the table. This lets you save individual components and access them later as part of a dashboard view.

• Share with Others: Dashboards can be shared with your team to ensure everyone can access the same insights.

• Bookmark the Page: If you prefer to save the entire page view, you can bookmark the page in your browser to return to the same filters and settings.