ROIVENUE Resources
  • Welcome to Roivenue
  • 🚀Roivenue Implementation
  • ❓FAQ
  • 📈Roivenue Training
    • Core Concepts
      • AI Data Driven Attribution
      • Click-based vs. Impression-based Touchpoints
    • Roivenue Features
      • Introduction
      • Model Comparison
      • Custom Dimensions
      • Configurable Dashboards
      • Performance Analysis
      • Filter Panel
      • Bookmarks
      • Dimension Breakdown
      • Budget Optimizer
      • Targets
      • Other Expenses
      • Measures
      • Users Management
    • Data Exports
      • Exports Overview
      • Export to a Google Sheet
      • Export to Azure Blob Storage
      • Export to Google Looker Studio
    • Roivenue for Chrome
    • Playbook
      • How to Identify Best Performing Channels
      • Evaluating Campaign Performance Over Time
    • Roivenue Help Center
  • 💻How To
    • Transaction Data Implementation
    • UTM Parameters
    • Sharing Acesses
    • Sharing GA4 Data through BigQuery
    • Roivenue Measurement Implementation
      • Implementation through GTM
        • Main Implementation
        • Tracking Through Own Subdomain
        • Custom Pageviews Tracking
        • Conversion tracking
      • Implementation without GTM
      • Impression Tracking
  • 🔗Connectors
    • Connectors Overview
      • Advanced Editor
      • JSON Structure Description
    • Google Ads Customization
      • Googlue Ads - Supported Columns
    • Meta Ads Customization
      • Meta - Supported Columns
    • Special Authorization Procees
      • Árukereső
      • Compari
      • Heureka
      • Shoptet
      • Sklik
  • 📖Glossary
    • Marketing and Financial Glossary
      • Delivery Ratio
      • Gross Profit
      • Gross Margin
      • Deliveries
      • Margin Return on Marketing Investment (mROMI)
      • Cost Per Click (CPC)
      • Impressions
      • Marketing Investment Ratio (MIR)
      • Marketing Profit
      • Return on Marketing Investment (ROMI)
      • Cost Per Impression (CPI)
      • Clicks
      • Conversion Rate
      • Cost Per Thousand Impressions (CPT)
      • Cost of Goods Sold
      • Cost Per New Customer Acquisition (CPA)
      • Visits
      • Click-Through Rate (CTR)
      • Average Order Value (AOV)
      • Sales Revenue
      • Return on Investment (ROI)
Powered by GitBook
On this page

Was this helpful?

  1. Glossary
  2. Marketing and Financial Glossary

Gross Margin

PreviousGross ProfitNextDeliveries

Last updated 1 year ago

Was this helpful?

Gross margin is calculated by dividing by . This indicator shows the percentage(margin) of your that is .

Gross margin and gross profit are closely related: if you deduct from , you have . After that, if you divide by , you have gross margin.

To maximize the insight you receive from this indicator, calculate it individually for each market segment. Use the findings to evaluate your company's market positioning.

Parameters

Calculation: grossMargin = /

Example: grossMargin = 11 600 / 52 000 ≐ 0,223

Unit: Number

📖
gross profit
sales revenue
sales revenue
gross profit
cost of goods sold
sales revenue
gross profit
gross profit
sales revenue
grossProfit
salesRevenue