How to Identify Best Performing Channels

Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales.

Suppose you are starting with your marketing analysis in Roivenue. In that case, the first step should be to identify which platforms, channels, or campaigns perform the best and which of them perform the worst in terms of ROI, conversions, revenue, or any other KPI relevant to your business. This tutorial will show you step-by-step how to do it.

1. Identifying the Top 3 Platforms With the Best ROAS

Check the interactive demo for step-by-step instructions on identifying the top 3 platforms with the highest ROAS and the 3 worst platforms with the lowest ROAS.

2. Finding out What Drives the ROAS

Now, that you know which platforms perform the best, it is time to deep-dive to find out what drives the good performance. Check out the next tutorial to see how to find which campaigns are responsible for the great results in Criteo.

Now you know the basic flow of how to identify the best platforms, channels, and campaigns in Roivenue. You can use these steps to identify where to focus your attention, where you can cut the budgets with minimal impact on revenue, and where to use this extra money for maximum increase in performance. We will talk more about budget reallocations in one of the future posts in Roivenue Playbook.