ROIVENUE Resources
  • Welcome to Roivenue
  • 🚀Roivenue Implementation
  • ❓FAQ
  • 📈Roivenue Training
    • Core Concepts
      • AI Data Driven Attribution
      • Click-based vs. Impression-based Touchpoints
    • Roivenue Features
      • Introduction
      • Model Comparison
      • Custom Dimensions
      • Configurable Dashboards
      • Performance Analysis
      • Filter Panel
      • Bookmarks
      • Dimension Breakdown
      • Budget Optimizer
      • Targets
      • Other Expenses
      • Measures
      • Users Management
    • Data Exports
      • Exports Overview
      • Export to a Google Sheet
      • Export to Azure Blob Storage
      • Export to Google Looker Studio
    • Roivenue for Chrome
    • Playbook
      • How to Identify Best Performing Channels
      • Evaluating Campaign Performance Over Time
    • Roivenue Help Center
  • 💻How To
    • Transaction Data Implementation
    • UTM Parameters
    • Sharing Acesses
    • Sharing GA4 Data through BigQuery
    • Roivenue Measurement Implementation
      • Implementation through GTM
        • Main Implementation
        • Tracking Through Own Subdomain
        • Custom Pageviews Tracking
        • Conversion tracking
      • Implementation without GTM
      • Impression Tracking
      • Implementation validation
  • 🔗Connectors
    • Connectors Overview
      • Advanced Editor
      • JSON Structure Description
    • Google Ads Customization
      • Googlue Ads - Supported Columns
    • Meta Ads Customization
      • Meta - Supported Columns
    • Special Authorization Procees
      • Árukereső
      • Compari
      • Heureka
      • Shoptet
      • Sklik
  • 📖Glossary
    • Marketing and Financial Glossary
      • Delivery Ratio
      • Gross Profit
      • Gross Margin
      • Deliveries
      • Margin Return on Marketing Investment (mROMI)
      • Cost Per Click (CPC)
      • Impressions
      • Marketing Investment Ratio (MIR)
      • Marketing Profit
      • Return on Marketing Investment (ROMI)
      • Cost Per Impression (CPI)
      • Clicks
      • Conversion Rate
      • Cost Per Thousand Impressions (CPT)
      • Cost of Goods Sold
      • Cost Per New Customer Acquisition (CPA)
      • Visits
      • Click-Through Rate (CTR)
      • Average Order Value (AOV)
      • Sales Revenue
      • Return on Investment (ROI)
Powered by GitBook
On this page
  • 1. Identifying the Top 3 Platforms With the Best ROAS
  • 2. Finding out What Drives the ROAS

Was this helpful?

  1. Roivenue Training
  2. Playbook

How to Identify Best Performing Channels

Quickly identify how different marketing channels (e.g., email, social media, paid search, organic search) contribute to conversions and sales.

PreviousPlaybook NextEvaluating Campaign Performance Over Time

Last updated 8 months ago

Was this helpful?

Suppose you are starting with your marketing analysis in Roivenue. In that case, the first step should be to identify which platforms, channels, or campaigns perform the best and which of them perform the worst in terms of ROI, conversions, revenue, or any other KPI relevant to your business. This tutorial will show you step-by-step how to do it.

1. Identifying the Top 3 Platforms With the Best ROAS

Check the interactive demo for step-by-step instructions on identifying the top 3 platforms with the highest ROAS and the 3 worst platforms with the lowest ROAS.

2. Finding out What Drives the ROAS

Now, that you know which platforms perform the best, it is time to deep-dive to find out what drives the good performance. Check out the next tutorial to see how to find which campaigns are responsible for the great results in Criteo.

Now you know the basic flow of how to identify the best platforms, channels, and campaigns in Roivenue. You can use these steps to identify where to focus your attention, where you can cut the budgets with minimal impact on revenue, and where to use this extra money for maximum increase in performance. We will talk more about budget reallocations in one of the future posts in Roivenue Playbook.

📈